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NEWYORKCITY
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THEAFFORDABLEARTFAIR(AAF)TheAffordableArtFair(AAF)istheleading
under
$10,000.
Launchedin1999inLondon,AAF isafine
takingplaceinAmsterdam,Bristol,
Brussels,London,Melbourne,Milan,New
York,Paris
and
Singapore.
More
than
,
millionworthofart.
AAFsongoingmissionistoserveabroad
visitorsto
the
more
seasoned
art
collectors
throughmaintaining qualityexhibitors.
th
September30October3.
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WHYBEASPONSOROFAAF?Abilitytoreach33,000(mailinglist),24,000(weblist)
and9,000fairattendance.
PrivatePreviewattendancemorethan2,000
visitors.
30%increaseintotalvisitorsfrom2009.Visitorsprovedanidealdemographic,the
majoritybeingeducatedfemaleswithnearly30%
earningan
income
of
$250,000
living
in
the
Tri
.
OutstandingMarketing&Advertisingwithlogoand
brandinclusioninprintedandonlinemarketing
materials,includingbrochure.
Generated166,359,749mediaimpressionswith270
millionmediaplacements.
Ex osuretoInternational Exhibitors
Onsitepresencewithrecognitioninonsite
sponsor/partnersignage.
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SponsorshipOpportunities
organization.
AsasponsorofAAFNYC,foraproductdonation,possibleavailablebenefitsmayinclude:
Marketing/PublicRelations
Logoandbrandinclusioninprintedmarketingmaterials,
includingbrochure
Recognitionin
invitations
for
special
events
AcknowledgementinAAFNYCenewsletters
Websitelinkonwww.aafnyc.com
Facebook andTwitterpostings
ComplimentaryadinAAFNYC2010fairguide
InclusioninAAFNYC2010PressRelease
Dedicatedsponsorship
announcement
in
an
AAF
NYC
Involvementingarneredmediaopportunitiesonsite
OnsitePresence
Productadditionstoexhibitor,pressand/orchildrensbags
Recognitionin
on
site
sponsor/partner
signage
Logo&brandinclusioninfaircatalogues/guides
Hospitality nv tat onstot e r vate rev ew
AllocationofDayPasses
Unlimited
discount
coupon
admission
GuidedtourofAAFNYCfor topclients
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AAFNYCSPRING2010VISITORDEMOGRAPHICSDESCRIPTION57%Female
51%are3554yearsofage
43%Married
INCOME
48%haveanincomeof$100,000400,000annually
13%haveanincomeabove$400,000
EDUCATION
aveanun ergra ua eco ege egree
49%holdagraduatedegree
RESIDENCE
93%live
within
US
75%
from
tri
state
(NY,
NJ,
CT)
48%liveinManhattanwithnearly62%livingabove50th St
RECREATION
59%gotoaMuseum weeklymonthly
46%aremembersataMuseum
53%gotoagalleryweeklymonthly
60%dineoutweekly
48%gotoabarmorethanonceamonth
TRAVEL
83%took15UStrips
50%took1 5Europeantripsinthepast6months
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ADVERTISING&PRAdvertisingPlacement
PRcoverageover250millionimpressions
Artlog.com
ArtNews
BrooklynArtsCouncil(enewsletter)
,
News,MetroNewYork,AMNewYork,Sheckys,
Crains,NYDailyNews,TimeOutNewYork,and
DailyDesignIdea.comtonameonlyafew.
INNewYor Magazine
INNew
York:
Spotlight
on
NYC
(e
newsletter
)
TheLMagazine
Metropolis (Magazineanddedicatedeblast)
Inaddition,nearly100representativesofthepress
visitedAAF
including
ABC,
ACCENT/FORUM
Magazines,ModernPainters,Art+Auction,
ArchitecturalDigest,CBS,ArtNews,BloombergTV,
NewYorkObserver(print&online)
TheNewYorkTimes(print&online)
NYCsubways
Regionalcommuterrails: MetroNorth,LIRR&NJtransit
, , ,
Company,theNewYorkTimesandothers.
TimeOutNewYork
WagMag: BrooklynArtGuide(print&online)
WhereMagazine
WNYC ublicradio
OnlineAAF Website:over50,000uniquevisitsin2010withover
400,000pageviews
20,000subscriberstoAAFenewsletter
Facebookincreasein700fansfromAprilMay
FlickrimagesofAAFpostedandupdated
TwittertweetspostedduringAAF
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GRASSROOTSMARKETINGAAF
NYC
works
with
museums,
art
organizations,
architecture
firms,designgroups,majorcompanies,consulates,hotelsandgovernmentagenciestopromotethefair.InvitationstoAAFNYCweredistributedtoTrustees,MembersandDonors
, ,
MuseumofArt,CooperHewittNationalDesignMuseum,Councilof
ProtocolExecutives,GreyArtGallery(NYU),GuggenheimMuseum,IndependentCuratorsInternational,MuseumofArtsandDesign,New
MuseumofContemporaryArt,P.S.1andtheWhitneyMuseumof
AmericanArt.Inaddition,keypersonnelatover250USinstitutionsand
foundationsareinvitedtoattendAAFNYC.
Consulate
General
offices
sent
invitations,
include:
Argentina,
Australia,
Belgium,Brazil,Britain,Canada,Chile,China,Columbia,Denmark,Estonia,
Germany,India,Italy,Japan, Mexico,Netherlands,Norway,Poland,
Portugal,Singapore,Spain,Sweden,SouthAfrica,Turkey,
andVenezuela.
Invitationsareextendedtoofficials,attheDCA,NEA,NYSenateOffices,
OfficeoftheMayorofNewYorkCity,andBoroughPresidents.
Corporationsshare
AAF information
with
their
employees
such
as
DeutscheBank, IAC,theRockwellGroup,andothers. Invitationsare
extendedtotopexecutivesatAmericanExpress,BarclaysCapital,BNP
Paribas,ChubbGroup,DVFstudio,FirstRepublicBank,LVMH,Time
Warner,andRelatedUrbanManagement.
Over75hotelconciergeshareAAF passestoguestssuchastheW,
Standard,St.Regis,Trump,JumeirahEssexHouse,andtheRitzCarlton!
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SPONSORS/PARTNERS
AAFNYCacquiressponsorsandpartnerstocreateadditionalmarketingopportunities
thatarebeneficialtoourexhibitors.AAFNYCSpring2010sponsorsandpartners
included,TravelersInsurance,ACEHotel,Graham&Brown,AppletonEstateRum,
, , , , , .
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7W New York at 34th Street
September30 October3,2010
Tel+2122552003
www.aafnyc.com
[email protected]
JudithPineiro,[email protected]
AnnieGuill,[email protected]
IfyouareinterestedinSponsorshipopportunities
