Włodek Daab, President Co-editor of the revised ICC/ESOMAR Code, Vice-Chairman of ESOMAR

Professional Standards Committee. Founder of PTBRiO

and OFBOR, professional and trade organisations in Poland

Made to measure

4P research mix helps to build a competitive advantage

by providing knowledge about the market and

consumers,

and offering expert guidance for research projects.

We are specialists in delivering ad hoc and tracking research

projects designed to meet your business objectives.

Clients about us*

• they build valuable recommendations,

• researchers feel responsible for the research results and are

easy to work with,

• they offer excellent value for money,

• they adjust research tools to meet their clients’ needs,

• they make fieldwork quality their priority and they are good

organizers.

* Study on research companies’ image - PTBRiO 2011

Basia Frątczak-Rudnicka Ph.D.,

VP Knowledge Mgt ESOMAR and AQR Member, author of reports and practitioner articles,

juror for Effie Awards

4P research mix

in rankings We are listed as a TOP 10* company in Poland providing

research for: public sector, electronic media &

internet, telecommunications, advertising agencies,

media houses, and pharmaceutical products. * Report PTBRiO Research market in Poland, 2011

Awards

II Audience Award - Kongres Badaczy 2011 Dr Barbara Frątczak-Rudnicka: “Unplugged. Technology

fatigued societies”

I Audience Award - Kongres Badaczy 2010 Dr Agata Grabowska: “Borrowers”

II Audience Award - Kongres Badaczy 2008 Dr Agata Grabowska, Tomasz Dulinicz, Agnieszka Pilawska:

“1, 2, 5…Do consumers know how to count?”

Clients

Paweł Wójcik Ph.D., VP Customer Service ESOMAR Member, OFBOR VP 2004-2007

Psychologist, 22 years in consumer research

Our Clients who agreed to publish their name: Blue City, BMW Group Polska, Discovery Channel,

GlaxoSmithKline , JTI Polska, LG Electronics Polska , Lot

Catering, ONE MS, Play (P4), Roche, Royal Unibrew Polska,

Sandoz, Tchibo, Telekomunikacja Polska / PTK Centertel

(Orange), Tesco, UCB, USP Zdrowie, Vobis, and many more.

Co-operation with 4P research mix is a sign

of professionalism and complete confidence

in ordering marketing data. I quite often testified

the flexibility of its employees. They have a good

attitude in the event of custom expectations.

I recommend 4P research mix as a research house. Karol Rubinkiewicz, Telekomunikacja Polska S.A. (Orange)

Research mix

for marketing mix

Agnieszka Pilawska Senior Research Executive

product

promotion

place

price

• new product development

• consumer trends

• segmentation analysis

• price and market

evaluation tests

• brand and communication

research

• shopper marketing

• loyalty and satisfaction

research

• reference marketing

Black & white 4P research mix has obtained an Interviewer Quality Control

Programme Certificate (PKJPA) for carrying out qualitative

and quantitative research projects in 2012.

PKJPA is an initiative of the Polish Association of Public Opinion

and Marketing Research Firms (OFBOR) the aim of which is to

improve the quality of research.

We are a member of global and national professional

organisations:

1. European Society for Opinion and Marketing Research

2. Polish Society of Market and Opinion Researchers

3. Organization of Opinion and Market Research Firms

4. The Association for Qualitative Research

Liliana Stołowska, VP Technology Mathematician, Statistician

Advanced Market Intelligence Consultant

We employ cryptographic techniques to effectively

protect electronic data which we process

in accordance with good IT practices.

Professional We apply a mix of methodologies, research tools

and analyses designed to fit the key elements

of the marketing mix.

our qual tools

• FGI, IDI, diads, triads, Assisted Shopping Trips

• chat FGI - focus group discussions on laptops

• View &Track - applications and web usability tests

• observation

• projective techniques

• creative techniques

• semiotic analysis

• ethnographic research

• concept lab

• metaphors

and quant tools

• PAPI, CATI, CAPI, CAWI, CLT

• Conjoint (CBC, CVA)

• MaxDiff, BPTO, PSM

• segmentation analysis

• perceptual mapping

• structural models and regression analysis

• multidimensional scaling, correspondence analysis

• mystery shopping

We also

use public social

networking platforms

for research

Lech Komendant R & D Executive

Technologies

in research We test and implement new technologies,

such as: • platform for online qualitative research

• communication platform for webinars, meetings, and

conferences

• system for audio-video transmission, i.e FocusVision

We have developed our own platform for

building online panels. Its flexible structure allows us to create

panels for specific projects and connect them

with external systems, such as loyalty programs.

Our CAWI is based on CADAS platform. We cooperate with

external consumer panels and distribute invitations on the

Internet or via personalized mailings. The system allows us to

create advanced questionnaires and control the progress of

research.

Karol Dąbrowski IT Manager

With passion Collaboration between specialists with

various competences enables each

of them to use their potential and knowledge

to the fullest.

We have 27 researchers and 5 consultants

within 7 teams.

Our consultants have been working in research for

more than 20 years, and are active in building

standards for the industry on a global forum.

We organize trainings for our

Clients: • unconscious motives of consumer

behaviour

• market segmentation

• shopper marketing research

• brand studies

• market research in practice

We

organize creative

workshops based

on consumer

trends

Gosia Olszewska, VP Marketing OFBOR Board Director 2006-2010, AQR Member, ESOMAR Member,

new product development consultant

Katarzyna Dziugieł Senior Project Manager

Trends

Design TrendGuide 2012 is the result of co-operation with

the Czteryczwarte Brand Design agency, the sociologists,

and design critics. We have prepared a guide to dominant

trends in design and their manifestations in packaging both

in Poland and worldwide.

We offer trends analyses in specific sectors

and categories of products and services.

2012 Trends Portfolio comprises 10

ready-to-use, well-described, nicely

packed and served-on-a-platter

consumer trends. Portfolio focuses

on the prominent and interesting

trends and phenomena, which have

been manifesting in Poland and can

be applied by businesses.

www.4prm.com/trendy

Bartek Sokołowski Research Team Manager

Special projects

Small Business DNA is a survey conducted since August 2010

by an online panel, which focuses on Polish micro- and small

enterprises. Project site: www.small-business-dna.pl

Project partners:

Psychographic research explores consumer values, attitudes, behaviours, personalities, and lifestyles. We have

based our 4faces segmentation on the analysis of personality

profiles of Polish consumers, and defined four personality types:

aspiring pessimists, businesses-wise optimists, stubborn home-

birds, and sensitive extroverts.

UE Projects 4P research mix is currently conducing its 8th research

project co-financed by the EU, the funds for which are

supplied by the European Social Fund.

Our diagnoses on tailoring education and educational needs

are targeted at schools, local authorities, job centres, and

entrepreneurs. With this research project we support the

development of local labour market in Dolny Śląsk,

Wielkopolska, Mazowsze, Lublin, and Łódź provinces.

We have an extensive

experience in

managing complex

research projects

co-financed by the EU

Jakub Cichosz Senior Project Manager

Specialises in managing studies co-financed by the EU

Analysis of hidden metaphors is a tool which allows

us to obtain unique and fresh insights useful in both

strategy development and marketing communications.

This qualitative method has an exploratory

character. It can be used to study the image of

brands, categories, specific experiences (such as

getting up from bed, the way to work) and definitions

(e.g. youth, hangover).

Metaphors

Anna Bartnik-Mazerant Qualitative Insights Director

Each research project

includes several individual

interviews preceded by

selection of respondents

and a special homework

Dedicated research devoted to OTC and Rx

pharmaceuticals as well as medical products

and services.

4P medical is a team of experienced researchers

with profound knowledge of the complex rules of

pharmaceutical market and studies conducted

among healthcare professionals.

Our competence allows our Clients to save time,

ensuring substantive and useful findings.

We can help you face new challenges related to

the business environment of a pharmaceutical

company.

Anna Krasińska Senior Project Manager

Fieldwork

capabilities

333 projects every

year

International

projects in

Russia, Ukraine,

Czech Rep,

Hungary, Turkey

In 2011

CAPI 52 820

CATI 26 990

PAPI 55 239

mystery shopping 5747

successfully completed

512 FGI

and 370 IDI

in 2011

Kasia Filipowicz Fieldwork Director

Fieldwork standards

In the

PTBRiO 2009

ranking of market

research firms

4P research mix

received top rating

for fieldwork quality

Qualitative projects

• at least 2 researchers work in parallel on every project/ report

• at least 3 recruiters are responsible for a single focus group

• over-recruitment is a standard

• recruitment quality control at every stage

• best viewing facilities available

Quantitative projects

• we conduct pilot tests of our research tools

• we monitor interviewers’ work: at least 5% of fieldwork; logical

coherence of answers – 100%; data input – key variables (e.g.

sampling criteria) – 100%

• we do not separate research work from data processing tasks in

order to adjust analyses in accordance with the Client’s

marketing needs

Beata Nowak Qualitative Research Manager

Research studios Focus studios: Aubergine Studio & Olive Studio

• located in Warsaw city centre

• FGI transmission on-line via FocusVision

• palmtops for presentation of visuals

• Wi-Fi in every room

• translator booth and cordless earphones for simultaneous translation

• high-tech audio and video equipment

• air-conditioning in all rooms

CATI Studio • 32 workstations

• interview monitoring for Clients

• CATI-Audio – audio material tests

• system based on CADAS platform

Aubergine

Studio

Puławska 12a/5

Olive Studio

Puławska 12/8

CATI Studio

Puławska 12/9

We will be

happy to

work with you 4P Research Mix Sp. z o.o.

ul. Puławska 12a/5

02-566 Warszawa

mail@4Prm.com

tel. +48 22 565 27 50

fax +48 22 565 27 60

www.4Prm.com

Join us on

Ola Knapczyńska Research Executive