ACADEMY FOR CHIEF EXECUTIVES

WELCOME!

OBJECTIVES FOR TODAY

1. TO INTRODUCE THE ACADEMY TO YOU – OUR PURPOSE, PRODUCTS, PROCESS

2. TO EXPLAIN WHAT THE ACADEMY GIVES TO ITS MEMBERS

3. TO EXPLAIN WHAT THE ACADEMY IS LOOKING FOR FROM ITS MEMBERS

OUR PURPOSE

TO INSPIRE OUR MEMBERS

TO ACHIEVE THEIR DREAMS!

OUR VISION

TO BE THE No. 1 ORGANISATION

FOR CEOs WISHING TO BE No. 1

OUR PROCESS

• PEER-GROUP EXPERIENTIAL LEARNING WHERE “LEADERS LEARN WITH LEADERS”

• MEMBERS LEARN TOGETHER WITH EXPERT SPEAKERS

• LEARNING BY DOING – MEMBERS STAND BACK AND WORK ON THEIR BUSINESS, NOT WORK IN IT!

• “THE BOARD YOU COULD NEVER AFFORD” – MEMBERS WORK TOGETHER TO SOLVE REAL BUSINESS AND PERSONAL ISSUES AND OPPORTUNITIES IN A CONFIDENTIAL, SUPPORTIVE BUT CHALLENGING ENVIRONMENT

OUR PROCESS

• MEMBERS ARE SUPPORTED BY ONGOING MENTORING AND COACHING FROM THEIR GROUP CHAIRMAN WHOSE HINDSIGHT OFTEN BECOMES THEIR FORESIGHT

• MEMBERS ARE GUIDED ON A JOURNEY TO BECOME GREAT LEADERS WITH GREAT BUSINESSES AND GREAT LIVES – THEY BECOME THE BEST THEY CAN POSSIBLY BE!

FACTS AND FIGURES

• FORMED IN 1996 WITH CHANGE OF OWNERSHIP IN 2011

• APPROX 500 MEMBERS ACROSS THE COUNTRY

• MEMBER COMBINED TURNOVER OF £3.4BN WITH 24,120 PEOPLE

• AVERAGE MEMBER HAS A TURNOVER OF £9.5M WITH 64 PEOPLE

• MEMBERS STAY FOR 5/6 YEARS

• ROI IN THE REGION OF 10:1

OUR PRODUCTS AND “INPUT”

• CEO GROUPS – FOR MDs, CEOs AND MANAGING PARTNERS WHO ATTEND MONTHLY MEETINGS, ANNUAL RETREATS AND RECEIVE ONGOING MENTORING

• DIRECTORS GROUPS – FOR DIRECTORS WHO ARE ASPIRING CEOs WHO ATTEND MONTHLY MEETINGS WITH OPTIONAL MENTORING

OUR PRODUCTS AND “INPUT”

• ACADEMY GROUPS HAVE 12-15 MEMBERS FROM COMMERCIAL PUBLIC SECTOR AND NOT-FOR-PROFIT ORGANISATIONS – WE CELEBRATE AND LEARN FROM “DIFFERENCE”

• MEMBERS ARE FROM NON-COMPETING ORGANISATIONS

• MEMBERSHIP IS BY INVITATION ONLY

MEMBER BENEFITS AND “OUTPUT”

1. IMPROVED PROFITABILITY AND PERFORMANCE – A RICHER LIFESTYLE

2. HAPPINESS AND BETTER WORK-LIFE BALANCE – A RICHER LIFE!

3. IMPROVED AWARENESS OF OWN LEADERSHIP AND COACHING STYLES

4. AN OBJECTIVE VIEW OF ONE’S OWN ORGANISATION ALONG WITH PRACTICAL, INDEPENDANT ADVICE

5. A SENSE OF COMMUNITY WITH A GROUP OF LIKE-MINDED PEERS WHO ARE SUPPORTIVE, CHALLENGING AND WITH NO AGENDA

6. MEMBERS BECOME INSPIRATIONAL LEADERS, NOT BOSSES

WHY THE ACADEMY IS PARTICULARLY RELEVANT TODAY

• MANAGEMENT TEAMS TODAY OFTEN PLAY IT SAFE AND “KEEP THEIR HEADS DOWN.” ALL CEOs NEED FRANK AND FULL FEEDBACK FROM AN OBJECTIVE SOUNDING BOARD

• MANY CEOS TODAY HAVE TRIED EVERYTHING THEY CAN THINK OF. NOW IS THE TIME FOR CEOs TO TRY THINGS THAT OTHERS HAVE THOUGHT OF

• MANY CEOs TODAY ARE “UP AGAINST IT” AND FEELING LONELY AT THE TOP.

2011?

WHAT MEMBERS WANT FROM THE ACADEMY

1. ENGAGEMENT

2. ENLIGHTENMENT

3. ENRICHMENT

4. EXCITEMENT

5. ENCOURAGEMENTE

WHAT THE ACADEMY WANTS FROM ITS MEMBERS

• CEOs WHO SEE THEMSELVES AS “WORK IN PROGRESS”

• COMMITMENT TO ATTEND MONTHLY MEETINGS

• “GROUP FIT” WITH OTHER MEMBERS

• COMMITMENT TO THE ACTIONS THEY SAID THEY WOULD TAKE

• FULL PARTICIPATION – WE ARE LOOKING FOR “CO-DRIVERS” WITH THE MOTIVATION TO HELP SHAPE, GUIDE AND DEVELOP THE GROUP

HOW THE ACADEMY DIFFERS

• (UNLIKE A NON-EXECUTIVE DIRECTOR) THE ACADEMY’S RESPONSIBILITY IS TO THE MEMBER NOT THE MEMBER’S ORGANISATION

• (UNLIKE ITS COMPETITORS) THE ACADEMY DEVELOPS THE “WHOLE PERSON” NOT JUST THE BUSINESS PERSON

• (UNLIKE ITS COMPETITORS) ACADEMY CHAIRMEN ARE SUCCESSFUL BUSINESS PEOPLE IN THEIR OWN RIGHT – WE HAVE AN ENTREPRENEURIAL FRANCHISE BUSINESS MODEL

WHAT MEMBERS SAY ABOUTTHE ACADEMY

• THE ACADEMY TAKES UP TO 5% OF MY TIME BUT NOW I KNOW WHAT I SHOULD BE DOING WITH THE OTHER 95% OF MY TIME!

• AS A CEO I DO A LOT OF LISTENING BUT I ALSO NEED SOMEONE TO LISTEN TO ME – THAT’S WHERE THE ACADEMY COMES IN

• I THINK I NOW LOOK UP AT THE HORIZON, NOT JUST LOOK DOWN AT THE BOTTOM LINE

• MY FELLOW MEMBERS ARE A GROUP OF PEOPLE WHO WILL GO THE EXTRA MILE – AS THEY HAVE DONE WITH ME, MANY TIMES

• THE ACADEMY IS A TRUSTED FRIEND THAT HAS TAKEN ME TO PLACES I HAVEN’T BEEN TO BEFORE

WHAT MEMBERS SAY ABOUTTHE ACADEMY

• THE ACADEMY’S SPEAKERS HAVE HELPED MY BUSINESS TO STAND OUT FROM ITS COMPETITORS RATHER THAN JUST STAND UP TO THEM

• THE FEEDBACK FROM MY MANAGEMENT TEAM HAS BEEN INTERESTING – MY F.D. SAID “I DON’T KNOW WHERE YOU GO EVERY MONTH BUT PLEASE KEEP GOING THERE!”

• THE ACADEMY PROVIDES THE BEST ADVICE I DON’T HAVE TO TAKE

• MY GROUP CHAIRMAN HAS BEEN OUTSTANDING – HE ANSWERS MY QUESTIONS AND QUESTIONS MY ANSWERS

• IT SOUNDS A BIT CORNY, BUT I FEEL THAT I HAVE BECOME MYSELF!

WE INSPIRE OUR MEMBERS TO ACHIEVE THEIR DREAMS

AND OUR VISION IS TO BE

THE NO.1 ORGANISATION FOR CEOs WHO WANT TO BE NO.1

www.chiefexecutive.com

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