Acuity Analytics Presentation

From Data, to Insights, to Action

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Actionable insight into the dynamic drivers that impact your profit margins.

MarginPrice

Volume

Product Mix

Customer Mix

Cost

Price Elasticity


A cloud based tool that analyzes transactional data to identify opportunities for margin improvement.

Enables users to make quick decisions that directly impact margin performance.

Provides actionable insights to drive margin lift and reveals why margins change.


• Visualize the dynamics of key profit drivers and how they impact margins.

• Compare profit drivers across time periods.

• See the mechanics and interaction of different profit drivers and why they impact margins.

• Discover which areas of your business are changing most significantly and how these changes impact your bottom line.

Visualize Margin Performance


Measure Underlying Profit Drivers

• Identify how price, cost, mix and volume impact profit margins

• Isolate any business, market, customer, product, region or sales rep

• See which profit drivers contributed positively or negatively to margins and the amount

• Identify which profit drivers require attention


Insights to Sales Performance• Identify your most profitable sales people and determine what makes them successful• Identify your least profitable sales people and target for improvement initiatives• Prioritize accounts by most profitable, and guide sales teams to focus their efforts on the

highest areas of opportunity.• Quantify your least profitable products or product lines, and uncover opportunities on

profit improvement methods for these products.


Understand Causes of Margin Variance• Identify the variance in gross

margin across any item, market, customer, product group, region.

• Reveal low margin transactions and make quick corrections to improve profit.

• Isolate high margin transactions and understand why they occur

• Identify which customers are profitable and by how much and which ones cost you money.

• Drill down into underlying data to identify specific customers, products, sales reps, regions, and markets


Actionable Insights

Negative and Low Margin Transactions• What is the cause? Low prices?

Increasing costs? Or both?• Quickly see causes in underlying

data• Improving margins to average

delivers $1,244,665 in gain

What are these transactions and how do we get more?


Reveal Low Risk Targets for Price Improvement

• Identify accounts where low risk price improvement opportunities exist and capture more margin

• See which sales reps are getting the highest and lowest prices, and determine why.

• Measure the price consistency between what customers pay and their volume, and determine if your smallest customers get the best prices.

• Drill down into underlying data to identify specific customers, products, sales reps, regions, and markets


Actionable Insights

Small Customers Getting Low Prices• Moving these low-risk accounts to

price points equal to their peers above the average yields $15,284 in margin gain for this SKU

High Priced Customers• Hold these prices to allow other

prices to migrate upward over time


Measuring Price Elasticity: A Predictive Tool

• Acuity Analytics elasticity data analysis replaces “gut feel” with science for predicting price action outcomes.

• Measure the price elasticity-sensitivity for any item, customer, or market.

• Identify inelastic transactions for targeted price improvement

• Drill down into underlying data to identify specific customers and products.

Elasticity for:SKUMarketCustomer


Elasticity for:SKUMarketCustomer

Actionable Insights

Transactions in this region had price increases and volume increases.• Indicates low price sensitivity• Consider increasing price levels


Manage Sales Territories• Quickly visualize sales territories and account concentration• Identify accounts by size and location• Adjust sales territories for maximum efficiency


Access Margin Analytics in the Cloud

• Acuity Analytics is a hosted, SaaS margin analytics solution

• No hardware or setup time required

• Analytics can be shared throughout the organization• Empower your entire organization with live interactive

worksheets in a web browser or mobile device

• Start with a few users and add as many as you need, when

you need them


Stay secure, by design and by default.

• Only authorized users are be able to interact with your dashboards

• Single sign-on support via SAML2.0 allows embedding and Active Directory synchronization through corporate identity providers

• Acuity Analytics is also SSAE verified in a SOC 2 Type I report.

Documents

Acuity Analytics Presentation