1. 1ad:tech tokyo 2012EMoNo

2. 2ad:tech tokyo 2011 3. 3ad:tech tokyo 2011 Chairman of RazorfishMarketing = Communication IDEAMarketing = Business Solution 4. 4ad:tech tokyo 2011Change thePerceptionChange theREAL 5. 5ad:tech tokyo 2011Heineken / STAR PLAYERGoogle / VAIL / epicMIXSPACE BALLOON PROJECT 6. 62012Mark D'ArcyFacebookUnileverSoLoMo MarketingSoLoMo x BAKUSOKU2012 7. 7COMMUNICATIONSHIFT 2012Facebook Inc.Mark DArcy 8. 8COMMUNICATION SHIFT : INDEXDISRUPTIONCONNECTING01 SEARCHDISCOVERY02 HEAVY WEIGHTLIGHT WEIGHT03 CREATIVEKEYWORDLOCALMULTISCREENCARE SHAREUSEFULAUTHEN-TIC 9. 9COMMUNICATION SHIFT 01DISRUPTIONCONNECTING 10. 10COMMUNICATION SHIFT 01 : CONNECTING 11. 11CREATIVE KEYWORD 01: LOCAL 12. 12HELLMANNS : RECIPE RECEIPT44%LOCAL 13. 13GAP / ANA etc : PASSBOOKGAPANAGAPANAPassbookGAPQRPassbookURLLOCAL 14. 14LAWSON etc : LINE COUPONLINE33078%2025LOCAL 15. 15CREATIVE KEYWORD 02 : MULTI SCREENCM 16. 16 : Join TVJoin TVFacebookTwitterMULTISCREEN 17. 17COMMUNICATION SHIFT 02SEARCHDISCOVERY 18. 18COMMUNICATION SHIFT 02 : DISCOVERY50 = 200320122KPI 19. 19CREATIVE KEYWORD 03 : CARESHAREFacebook 20. 20TOYOTA : AURIS TVCMYouTubeCM10006002010TOP5 CARESHAREWEB 21. 21 : TVCMCMCM2CMCARESHAREACCM 22. 22Adobe : FOTOSHOP by AdobeTVPhotoshopPhotoshopCARESHARE 23. 23KDDI : au LOGO RENEWALauCARESHARE 24. 24COMMUNICATION SHIFT 03HEAVY WEIGHTLIGHT WEIGHT 25. 25COMMUNICATION SHIFT 03 : LIGHT WEIGHTHEAVY WEIGHT LIGHT WEIGHT 26. 26CREATIVE KEYWORD 04 : USEFULUTILITY 27. 27NIKE : NIKE+ FUEL BANDBluetoothiPhoneNike+2013USEFUL 28. 28HONDA : Connecting Lifelines20Google Map Google120%USEFUL 29. 29CREATIVE KEYWORD 05 : AUTHENTIC 30. 30GREY POUPON : The Society of Good TasteGrey PouponFacebookFacebookAUTHEN-TIC 31. 31Newcastle Brown Ale : Newcastle No BollocksNewcastle No BollocksFacebookPhotoshopAUTHEN-TIC 32. 32 33. 33ad:tech tokyo 2011PerceptionREAL2012EmotionMotivationNonfictionEMoNo