Advertising and Sales Promotion International Marketing and Advertising Unit 2, Lesson 5 Copyright © Texas Education Agency, 2012. All Rights Reserved

Advertising and Sales Promotion

International Marketing and Advertising

Unit 2, Lesson 5

Copyright © Texas Education Agency, 2012. All Rights Reserved.

Copyright

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Copyright © Texas Education Agency, 2012. All Rights Reserved.2

TERMS International Trade – The exchange of goods and services among nations. Imports – Goods and services purchased from other countries. Exports – Goods and services sold to other countries. Balance of Trade – The difference in value between exports and imports of a nation. Free Trade – The commercial exchange between nations that is conducted on free market

principles without restrictive regulations. Tariff – A tax on imports. Import Quota – Limits the quantity or the monetary value of a product that may be imported. Embargo – A total ban on specific goods coming into and leaving the country. Protectionism – A government’s establishment of economic policies that systematically restrict

imports in order to protect domestic industries. World Trade Organization (WTO) – A coalition of nations that makes rules governing

international trade. North American Free Trade Agreement (NAFTA) – An international trade agreement among

the U.S., Canada, and Mexico. Multinational – Large corporations that have operations in several countries. Mini Nationals – Midsize or smaller companies that have operations in foreign countries. Globalization – Selling the same product and using the same promotion methods in all countries. Multicultural – Representing many different cultures Multigenerational – Pertaining to several different generations in a society.


3

Multinational and Mini National Business

and AdvertisingThere a several factors to consider

when a company has operations in several countries.

Political FactorsTrade Regulations and LawsEconomic FactorsSocial and Business Etiquette


4

Global AdvertisingAn advertisement that can

be used worldwide with only minor changes.


5

Multicultural Advertising

Companies must take into consideration all cultures and rituals when advertising products.


Multigenerational Advertising

Advertising to many different generations often relies on brand recognition.


Documents

Advertising and Sales Promotion International Marketing and Advertising Unit 2, Lesson 5 Copyright © Texas Education Agency, 2012. All Rights Reserved