Advertising Campaign for Banardos
Advertising Campaign for Barnardos
Campaign Proposal Campaign Proposal Product: Barnardos Target
audience: The target audience is going to be 20-25 female.Campaign
message: Looking good for little money. This is because they spend
most of there money on going out. Launch date: It will be the 1st
October Location of advertisements: 1st October Advert 1 and Advert
3: Newspapers and magazines. Newspapers:The sun Daily starIDaily
Mirror Magazines: HeatWomen's weekly
22nd October Advert 2: The billboards will be located outside
bus stops , clubs and bars and supermarkets.
27th November Advert 4: Advertisements will also be located on
buses and bus stops.
Plans for the campaign: Plans for campaign: Slogan: Cheap and
cheerful : The slogan will be located on the top right hand corner
on all of my advertisements including portraits and landscape
advertisements. Typography: Castellar: Used for my slogan not very
professional but unique this is because its a very different type
of font compared to others. Segoe UI Semi bold: Professional and
unique used for my main text on the advertisements. Images: Advert
1 For this advert there will be the font of Segoe UI semi bold. The
slogan font will be corbel this is because it looks professionals
and this signifies of what the barnardos advertisements is about.
The clothing material will be for outside winter clothing so the
colour will be very natural.Advert 2 For this particular advert the
advert will have Corbel for the text. This advert will be landscape
the clothing that this advert will be using will be more of an
indoor winter clothing for young adults there will be no
intellectual property rights broken with this ad because there will
be no other company logo shown. Advert 3 Advert 3 will be corbel
which is the same as the others. The clothing will be used will be
inside autumn clothing material. Advert 4 Advert 4 will be outside
the clothing a coat will be used in this advert to tell people that
they can keep dry for not a lot during the cold autumn months. The
font will be corbel. Colour scheme: The colour scheme will be
green, black and brown and other dark dull colours some of these
colours have connotations with Barnardos this is show
professionalism in the advert also there will be natural light
because the advert is going to be located outside. Inside the
colours will be lighter. The backgrounds for every advert will be
different this is because I want to show a diverse range of
scenarios which hopefully should grab their attention. The
backgrounds will suit the different environments that the
photographs are being taken. Outside will be outside colours but
with a winter tone to it. On the other hand the inside photographs
will have brighter with a seasonal touch to it such as blue and
red.
Sketch1:
Sketch 2:
Sketch 3:
Sketch 4:
Production Plan:Date of photo-shoot 29th December 2014: Deadline
for production 14th January 2014Budget The budget for my Barnardos
print adverts this is because the college will provide most of the
materials for the advert so my adverts will be cheap to make and
then distribute.
8
