advertisingandtypesofadvertising-120518134829-phpapp01.pptx

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ADVERTISING



Introduction

Definition

History of advertising

David OgilvyMedium of advertising

Advertising agencies

Print advertisements

Conclusion

Bibliography

OVERVIEW



“ Never write an advertisement

which you wouldn't want yourfamily to read

"ou wouldn't tell lies to yourown wife

Don't tell them to mine#



“Doing business ithout advertising is li!e

in!ing at a girl in the dar!" #ou !no hat

you are doing $ but no body else does"%

& 'teart H" Britt



DEFINITION

According to (otler and Armstrong“Advertising is any paid form of non personal

presentation of ideas$ goods and services by an

identified sponsor"%



• )all painting advertisements can be traced bac! to Indian roc! art paintings that date

bac! to *+++ BC"• ,gyptians used papyrus to ma!e sales messages and all posters"

• In -une ./01$ 2rench nespaper La Presse as the first to include paid advertising in its

pages

• 3he first television advertisement as broadcast in the 4nited 'tates on -uly .$ .5*."

• In India first television advertisement as broadcasted on 'eptember .6th .565"

• Public service advertising reached its height during )orld )ars I and II$ it as called

“(illers versus Poets%"

1806 for a traditional (A $a%anese ad from &() for

a traditional medicine*

HISTORY OF ADVERTISING



1886

1880

1904



1905

19071920



David +,ilvy

David Mac!en7ie Ogilvy $has often been called 83he 2ather of Advertising"%

David Mac!en7ie Ogilvy as born on -une 90$ .5.. at )est

Horsley$ 'urrey in ,ngland" He or!ed as a chef in a hotel and after a year he started selling A:A coo!ing

stoves$ door&to ;door"

His employer$ as!ed him to rite an instruction manual$ 3he 3heory and

Practice of 'elling the A:A coo!er$ for the other salesmen " 3hirty years

later$ 2ortune maga7ine editors called it the finest sales instruction manual everritten"

Impressed by this manual <ondon advertising agency Mather = Crother

offered him a position as an account e>ecutive"



3elevision advertising

?adio advertising Print media

@espapers and maga7ines

Online Internet advertisingOutdoor advertising

@Posters$ billboards$ mobile billboards

Alternative media

@Covert advertising$ POP ads$

celebrity branding

-EDI.- +/ ADVERTISING



0orld's To% Advertisin, A,encies

Ad Agencies Headquarters

Ogilvy = Mather Manhattan$ 4'A

-)3

@-ames )alter 3hompson e #or!$ 4'A

'aatchi = 'aatchi e #or!$ 4'A

Omnicom :roup e #or! $ 4'A

Aegis :roup <ondon$ 4nited (ingdom



INDIA’S TOP ADVERTISINGAGENCIES

• udra c!""unicati!ns P#t$ %td&' Mr" Madhu!ar (amath@Head

• 1owe 1intas India 2vt 1td34 Mr. R.Balakrishnan(Chairman and CE!

• +,ilvy and -ather 1imited34 "#ad#d $% Mr.&i%'sh &and#%

• /56 .l7a Advertisin, 1td ) Mr. *nil +a,oor(Mana-in- ir#/tor and CE!

• R8 Swamy 66D+ 2vt 1td34 Mr. riniasan +am% ("#ad!



5REATIVE 2RINT

ADVERTISE-ENTS


http://slidepdf.com/reader/full/advertisingandtypesofadvertising-120518134829-phpapp01pptx 14/26BO ', O I', ?,D 4 C3IO H ,A D PH O ,'@D D B'I : A PO ?, adve r t i si ng agency



:ood ight Mattress@-=- Ad$ 'hanghai$ China



Prote> hand ash @#oung = ?ubicam e #or!



Auafresh 2le>igel

@Callegari Berville:rey$ 2rance



3imotei hair spray @-)3 $ 2rance



'oftlan ultra @ #=?$ Malaysia



199



1989



Adam <eAdam

@Draft 2CB



6an,alore tra9c %olice:-udra



Advertisement is the life blood of mar!eting" Advertising

gives companies and businesses the opportunity to build up a

brand and an identity" Advertisements help to sell the product

as ell as the company as a hole" Advertisements ma!e

customers aare of the product hich benefits them and gives

them a reason to invest in it"

CONC%(SION



. "i!ipedia"org

9 "adsoftheorld"com

0 "ogilvy"com

* "chillibree7e"com

)I)%IOGRAPHY



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advertisingandtypesofadvertising-120518134829-phpapp01.pptx