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What Is Agile Screen?
Our Process
An Agile Screen is an online survey designed to provide quick consumer reads in a quantitative metric scoring test for concept or copy. GutCheck provides a diagnostic scorecard – along with key findings, implications, statistical analysis, and benchmark comparisons – based on the opinions of a targeted user group.
Key measures are typically related to purchase intent, uniqueness, believability, and a handful of other metrics important to the study. This methodology helps clients winnow down the ideas that merit further attention and focus, commonly going into a qualitative research method thereafter for refinement and optimization.
Our client is assigned to an Account Team comprised of Sales, Client Services, and Online Research Strategists.
Research Design
An Agile Screen is conducted either monadic or sequential monadic – depending on the number of concepts and the size of the audience. Monadic is usually recommended when the concepts are very similar or very detailed for a clean read and sequential is usually recommended for efficiency with 3-5 randomized concepts.
Each concept is tested on a set of recommended measures with the flexibility to include the measures that are important to your organization. The results are presented in a scorecard format to easily classify ideas and concepts based on confidence levels. Stat testing results are also available.
Programming, Executing, & Monitoring Respondents
GutCheck uses one of the most advanced technologies in the market to execute our Agile Screens. Our Online ResearchStrategist handles this from start-to-finish and ensures that all respondents meet the screening criteria and providequality answers for each question.
Post-Study Analysis
We provide Agile Screen reports in a concise, visual PowerPoint format, where GutCheck summarizes the project results including: project background and methodology, objectives, target audience, key findings, implications, scorecard, and stat testing grid. If additional assessments are needed to identify differences between segments, GutCheck can design additional scorecards to make those comparisons.
Areas of Focus
Idea/Claims/Messaging
Concept Development
Copy Development
PackageDevelopment
GUTCHECK | 877-990-8111 | [email protected]
AGILE SCREEN
Why Clients Choose UsGutCheck is a global, online agile market research solution that enables our clients to get quick consumer reads to address business questions, whenever they need to be answered. Whether it’s scheduled research or an un-planned question, our flexible quantitative and qualitative platform enables us to instantly recruit your target audience. Our full-service team designs and moderates the discussion to give you the insights and confidence you need to react and move your business forward.
Scorecard Example
Quality AffordabilitySpeedRecruit in minutes, complete
studies in daysRecruit from specific segments
to optimize concepts, packaging, and copy / creative
No upfront fees for custom panels and significantly lower costs than in-person solutions
GUTCHECK | 877-990-8111 | [email protected]
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