AIESEC in Ghana 2014/2015 first quarter report

AIESEC GhanaQuarter 1 Report

2014-2015

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Who Are We?AIESEC is the world’s largest youth-run organization present in over 124 countries and territories with over 86,000members. We are an independent non-governmental, not-for-profit and non-political organization. AIESEC Ghana is the national entity for AIESEC in Ghana and has been operational since 1961.

What do We Do?We provide a platform for young people to explore and develop their leadership potential as well as strive towards making a positive impact on society.

How We Do It?We have two different experiences we deliver to young people: Team Experiences & International Internship Experiences. With our team experiences, you would get the opportunity to develop personal and professional skills through theoretical and practical means. These can be developed on different levels by working in a team as a LEADER or a MEMBER. With our internship experiences, young people would have access to thousands of internship opportunities globally either as a VOLUNTEER, where you work towards developing a community, solving societal issues, working in a schoolor an NGO; or as a CORPORATE INTERN where you work towards professional development and organisationalgrowth.

First Quarter Report

AIESEC in Ghana has been handed with a great responsibility of pushing not only theWest African sub-region but the entire African region to make significant contribution especially towards GCDP growth, the new Global Information System Implementation and Implementation of quality standards in our programmes. I understand how difficult it is for us to be able to achieve all these bigger goals. A friend once told me, “Branham Take action! Every story you've ever connected with, every leader you've ever admired, every little thing that you've ever accomplished is the result of taking action.You have a choice. You can either be a passive victim of circumstance or you can be the active hero of your own life. Action is the antidote to apathy, cynicism and despair.” For the past 3 months, being at the helm of affairs of AIESEC in Ghana, my team and I have seen a lot of challenges, success stories and a lot of great potential for this organisation. The only thing we need in AIESEC Ghana now is to take Action and Lead AIESEC because we are the only people that can bring change to this organization. We are glad to be the generation 2015 leaders that will take AIESEC to a different level through the support of all stakeholders.


Message From the President

Growing up, my definition of success had always been relatively myopic. The crave for fame, the thirst for stardom, the possession of materials like cars, houses among others forged my basic understanding of Success.

Today, my idea of success has completely changed. I believe strongly that the purpose of life is to serve Humanity. I have always been moved by the saying, “We are not born for the sake of ourselves, we are born for the sake of others”. I generally believe that the purpose of life is for an individual to use his or her divine endowments for the good of humanity. In a nutshell, I believe that each and every individual should have equal opportunities or a fair playing ground to pursue their interests. This has always been the guiding force of my life.

Table of Contents


Other Events and Activities 22

Marketing 18

Corporate Relations 23

Internship Programmes 7

Membership Development 14

National Management Team

Isaac Opoku - Vice President Organizational Development

Samuel Co�e - Vice President of Talent Management

Toyosi Abolarin - Vice President of Outgoing Exchange

Senyo Fiawornu - Vice President of Marketing andCommunication

Evelyn Sena King - Vice President of Finance, Legal andAdministration

Reina Yenmah Tenga - Vice President of the Incoming GlobalInternship Program


Branham Amamon - President

Genevieve Simiyu - Vice President of the IncomingGlobal Community DevelopmentProgram`

Susan Wanjiku Wanjiru - Business Development Manager

First Quarter ReportFirst Quarter Report 3 First Quarter Report

““We are a collaborative platform that delivers quality integrated leadership experiences to develop young people””

StakeholdersSatisfaction

Strengthening Expansions

Financial Sustainability

Drive sustainable growth and increase our relevance in Ghana by listening to our customers

create a developmental plan for all our expansions to make them grow and have a major contribution to the natural goal.

Implement new accounting systems and principles to ensure the organization is financially sustainable

Talent Capacity | Customers & Partners | IT & Infrastructure | Branding

Focus Programmes

Global Community development Programme - Outgoing

Global Community development Programme - Incoming

Organizational Goals

610

Global Community development Programme

200incoming

Outgoing

66Global Intenship Programme

57incoming

Outgoing

Team Member Programme

Team Leader Programme2044794

National Plan

Internship Programmes 7

Internship Programmes

GCDP: A Global Community Development Programme (GCDP) experience is an opportunity for young people to develop entepreneurial and responsible leadership by creating direct positive impact through an international volunteer experience.

GCDPi/GIPi (GCDP Incoming/GIP Incoming): These refer to GCDP/GIP opportunities for foreigners to experience in Ghana

GCDP/GIPo (GCDP Incoming/GIP Outgoing): These refer to GCDP/GIP opportunities for young people to experience outside Ghana

GIP: A Global Internship Programme (GIP) experience is an opportunity for a young person to develop entrepreneurial and responsible leadership by living a cross-cultural professional development experience

Exchange Participant (EP): These are people who enlisted to participate in GCDP/GIP experiences.

Raise: This happens when an opportunity for a GCDP/GIP experience to be lived is created.

Match: This happens when an exchange participant has been assigned GCDP/GIP opportunities and is awaiting to live the experience

Realize: This happens when the exchange participant has started living the internship experience

De�nition of Terms


8

Incoming Global Internship Programme4 Experiences

Organizations Serviced

DHLAQUAFRESH PRINTEXHONORARY CONSULATE OF MEXICODOCUTECH LIMITED

Organizations yet to be ServicedJAPAN MOTORSAUTO PARTSKEK INSURANCE BROKERSBOLD MEDIA MANAGEMENT

FOOD CORNERCOMPUBANK PRODUCTS

AIESEC Legon

India & Mexico2

Kenya & Italy2

No. of Experiences

National Level

0

1

2

3

4

5

6

7

8

9

2012 Q1 2013 Q1 2014 Q1

No. of Experiences Delivered

8 5 4

No. Experiences for 1ST QUARTER BETWEEN 2012 AND 2014 (JULY, AUGUST, SEPTEMBER)

TOP BACKGROUND REQUIREMENTS OF COMPANIES

Administration Marketing & sales

Technical engineering

First Quarter Report Internship Programmes

Absolute Growth Relative Growth

- 1 -20%

9

143Experiences

7

13344

3

CUCG 25 Experiences

Germany Portugal China Nigeria

Japan Burkina Faso Cote D'Ivoire

Togo1 China

3

Burkina Faso14

Brazil1

Cote D'Ivoire2

Benin10

Denmark1

KNUST 32Greece

Hungary

Germany

Nigeria

Benin Netherlands

China

Brazil

Egypt

Cote D’Ivoire

Japan

Togo

LEGON 44

13

2

7 2 4

2

3

4

41

1

1

Incoming Global Community Development Programme


10

Benin 15

China 6Japan 5

Germany 2

Russia 1

Netherlands 3

Greece 5

Denmark 1Norway 1

Italy 1

1

UDS 40

UCC 2

Germany

Benin Burkina Faso China Germany Cote D’Ivoire Japan Grecee Togo

28

38

1913 13

109

Others

8 8

Nationwide

143 iGCDPA total of

Experiences delivered


11

iGCDP Q1 Experience Delivery Comparison from 2012 to 2014

147

183

143

0

20

40

60

80

100

120

140

160

180

200

2012 Q1 2013 Q1 2014 Q1

Comparison from 2012 - 2014

National projectsNational projects

FINANCIAL LITERACY PROJECT (F.L.I.P.)

The project commences from November 2014 to February 2015

Financial literacy and youth entrepreneurship project are aimed at alleviating poverty and youth unemployment. The project targets the youth in society (18- 35 years of age).In Partnership with financial institutions; Standard Chartered (banks and microfinance organisations) to support AIESEC interns facilitation of financial and mentorship training.The project is expected to start in December

2014 and end in June 2015

SWITCH Switch is a computer literacy project aimed ataligning Ghana to the global digital direction.This project targets students (primary and secondary school) and service providers.It helps to build strong partnerships with IT companies to support AIESEC intern’s facilitation of IT literacy training.

Number of schools engagedEmmanuel School ComplexHana School ComplexKing of Kings SchoolEduliteGood Foundation International SchoolGlorious Vision Orphanage

Centre for Hope InternationalPlight of the Child internationalYouth HopeKing of Kings Health Training CollegePentecost HospitalSustainable Centre IntegrationCommunity Aid for Rural developmentEffudiasse Government Hospital Suntreso Government HospitalHospital Care

Number of NGOs and schools engaged

Number of NGOs engaged

First Quarter Report Intenship Programmes

Aboslute Growth

Relative Growth

-40

-22%

12

Outgoing Global Community Development Programme

28Experiences

KNUST Legon CUC UDS UCC CUCG

14 13

1 0 0 0

OGCDP BY COUNTRY DESTINATION

7

2

5

1

1

7

1

4

1

0

1

2

3

4

5

6

7

8

Benin India Russia Tanzania Senegal Cote D’ivoire

Brazil SouthAfrica

Nigeria

oGCDP Destination Countries

19

11

28

P E N D I N G I N T E R N S H I P S

I N T E R N S H I P S A W A I T I N G

S T A R T

D E L I V E R E D I N T E R N S H I P S

OGCDP PIPELINE

0

5

10

15

20

25

30

2012 Q1 2013 Q1 2014 Q1

17 1828

Comparison for Q1 2012-2013


Absolute Growth

10Relative Growth

56%

First Quarter Report 13

Outgoing Global Internship Programme

14ExperiencesDelivered

0

2

4

6

8

KNUST Legon CUC UDS UCC CUCG MC

8

1 10

10

3

oGIP Experiences Delivered by LCs and MC

1

4

1

5

1 1 1

0

1

2

3

4

5

6

1

Countries in which oGIP Experiences were Delivered

Sweden Ethiopia Greece Colombia Brazil Belgium India

15 1614

0

2

4

6

8

10

12

14

16

18

Pending internship (Raised) Internships Awaiting(Matched)

Internships Delivered(Realized)

oGIP Pipeline

0

914

0

2

4

6

8

10

12

14

16

2012 Q1 2013 Q1 2014 Q1

oGIP Delivery in Q1 from 2012 – 2014


Absolute Growth

5Relative Growth

56%Internship Programmes

14

Membership Development

Team Member Programme: A Team Member Programme (TMP) experience is an opportunity for a young person to develop entrepreneurial and responsible leadership by living a practical team experience at a local, national, regional or global level.

Team Leader Programme: A Team Leader Programme (TLP) experience is an opportunity for a young person to develop entrepreneurial and responsible leadership through leading and guiding others in their work and experience at a local, national, regional or global level.

Engagement with AIESEC: Engagement with AIESEC (EwA) is any person who is engaged within one of our four leadership development programs

Raise: This happens when an opportunity (a role on a team) to have a team experience is created on the system which members would have to apply for

Match: This happens when a member has been allocated to a team opportunity

Realize: This happens when a member who has been matched to a team opportunity has begun working in the team which lasts for at least 8 weeks.

Definition of Terms

First Quarter Report Membership Development

15

RECRUITMENTThe National recruitment programme for AIESEC Ghana this year was termed “FUTURE LEADERS”. This product package was done with the objective of offering AIESEC Ghana a new, refreshed and defined way to communicate our AIESEC team experiences to the Ghanaian youth to attract the right Talent required to drive our operations and ultimately develop their leadership. Through this program a young person develops in different fields, becomes more entrepreneurial and globally minded, contributes to society positively and most importantly develops leadership that matters to the world

The Products offered to the students in all our Local committees across the country were Social Enterprenueur, Marketing and Business Sales. Which aligned their fields of study, interests and skills to their functions in AIESEC. This allowed for specific recruitment and specific allocation into the organization. Recruitment this year lasted for a period of 4 weeks, from the 1st of September to the 28th of September 2014. Altogether 200 young people were approved to become a part of the organization.


Membership Development 16

MEMBER DEVELOPMENTCurrently as it stands, AIESEC GHANA has 365 members, with the following experiences delivered in quarter 1

76

2922

36

27

4335

1612

18 15

25

0

10

20

30

40

50

60

70

80

Legon KNUST UCC CUCG UDS MC

No. of TMP & TLP Delivered in Q1

TMP TLP

13%

13%

24%

50%

Talent Allocated to Exchange Programmes

iGIP

oGIP

oGCDP

iGCDP

The shortcomings with member development were:• Lack of clarity of role and job description. • Lack of operational knowledge and skill resulting in low productivity. Currently, these are being tackled by:• Restructuring the local committees to allow for clear synergy between the various functions.• Specific allocations that allow to capitalize on member’s skills and knowledge. • A learning‘s and development plan for each member with an education cycle customized to each programme needs.• A clear cut career and development path for each member to be tracked on monthly basis• Coaching and mentoring to enhance productivity. • Rewards and recognition to stimulate morale and commitment.

The focus of Talent management with regards member development for the next quarter is to build up the capacity of members, knowledge and skill to deliver on our organizational goals whiles ensuring their personal and professional development


17

National TrainingsNATIONAL STRATEGIC MEETING

The very first training for the year was the National Strategic Meeting with the objective of aligning the operations, functions and focus of the local committees to the national plan and focus and to foster collaboration. The meeting organized from the 25th to the 27th of July, 2014 at the National office was attended by 45 leaders of the various local committees. This was followed up with 14 LC visits and countless coaching calls to supervise and ensure the implementation of the strategies communicated.

COACHING VISITSCoaching visits were made to all the Local committees primarily to offer the support required to execute recruitment most efficiently.In addition, MC members were afforded the opportunity to interact directly with the LCs they hadbeen assigned to coach, allowing them to observe the problems and issues impedinggrowth and development in the Local committees, attempt to remedy them, and ensure that LCs are aligned to the Member committee and are running operations the right way.One accounted success of the coaching visits was a successful recruitment held in all LCs despite the challenge of the unfavourable academic calendar.


Marketing and Communications 18

Marketing and Communications

Marketing and Communications is to serve the purpose of monitoring customer satisfaction as well as develop proper branding strategies for AIESEC in Ghana. The portfolio as the name implies also takes charge of market segmentation and subsequent research for the market segments. The portfolio also manages virtual and physical communication platforms for AIESEC in Ghana.Marketing and Communications plays a crucial part in supporting the activities of all the otherdepartments.


19

Global Information System (GIS)The Global information system (GIS) is the new online platform that will ensure that AIESEC is able to reach the right customers, better manage their experiences through the organization and ensure that they get the best satisfaction from our products. The system integrates all our current online platforms and its also powered by the best technologies of our time. AIESEC Ghanawas one of the first entities in the AIESEC network to pioneer the system, in terms of its implementation and testing.

The system has two sides to it - the opportunities portal for customers and the backdoor management side for AIESEC members. The opportunities portal is designed to allow young people seeking opportunities with AIESEC to sign up and apply for opportunities. The backdoor on the other hand is designed for AIESEC members to receive these applications and better manage the journey of these customers whiles they experience our programs.

Both systems are currently under construction and AIESEC in Ghana members have been testing the system and giving feedback to help build a more customer centric online platform. The system has been operational since the 8th of November 2014.

First Quarter Report Marketing and Communications

20

0

50

100

150

200

250

300

350

Online engagementWebsite Data

Website visits based on Geographical location

Customer Experience Management

As one of the key focuses of AIESEC in Ghana is to become a customer centric organization, a lot of effort was put into monitoring and measuring customer satisfaction with our products. The Customer Gauge systemadopted is the Net Promoter Score and has been fully implemented which has allowed us to have a “score” affixed to the quality of service we have been providing (especially to our interns). By monitoring how our customers (interns) score our products (GCDP/GIP EXCHANGE), we have been able to better adjust how we run operations in those areas as well as resolve issues our customers have been facing.Touchpoint services and procedures have been put in place for instances of firefighting.

35

10058

0

20

40

60

80

100

120

GCDP GIP Overall

Net Promoter Scores

First Quarter Report Marketing and Communications

21

Social Media Data 7270Facebook

likesAIESEC in Ghana has been developing its online presence through pages on Facebook.The pages belong to AIESEC Ghana as well as the Local Committees of AIESECin Ghana. The links below take you to the pages for each Local Committee• AIESEC CUC - https://www.facebook.com/AiesecCuc• AIESEC CUCG – https://www.facebook.com/AiesecCucg• AIESEC KNUST - https://www.facebook.com/AiesecknustBillboard• AIESEC Legon - https://www.facebook.com/pages/Aiesec-Legon/262915877080194• AIESEC UCC - https://www.facebook.com/aiesec.ucc.9

The AIESEC Ghana Twitter account is used to promote live streams of events and activities of AIESEC Ghana. The account provides constant updates to followers on the Twitter networking platform.

524Twitter

Followers

@aiesecghana

facebook.com/AIESECinGhana

youtube.com/aiesecghana

3 local committees have YouTubechannels:

AIESEC UCC - youtube.com/aiesecucc AIESEC KNUST - youtube.com/aiesecknust AIESEC Legon - youtube.com/aieseclegon

41YouTubeVideos

First Quarter Report Marketing and CommunicationsFirst Quarter Report

22

Events and Other ReportsNational Training and Motivational Seminar

UN

EA

RTH • SHAPE • I

NSP

IRE

NTMS 2014The National Training and Motivational Seminar Organized from 1st to 5th October, 2014 harbored 170 delegates from all Local Committees as well as internationals and a Facilitator team of 12 inclusive of MC members. The Agenda had a full day for externals which created the platform to engage PWC, DHL, SNV Ghana as well as 9 Alumni to offer an externals perspective to our programmes and leadership development as a concept.

The conference was organized to provide the first physical touchpoint with new members to provide them with the needed direction, knowledge and motivation to operate throughout the year and to take responsibility for their personal and professional development.

First Quarter Report Events and other ReportsFirst Quarter Report

Events and other Reports 23

Corporate RelationsCOMPANIES ENGAGED ON THE NATIONAL AND LOCAL LEVELS. (Total of 5 companies)

ABL

Welcome our New Partner SNV

First Quarter ReportFirst Quarter Report


OUR BOARD OF ADVISORS

Psycon HR

Mr. Felix AddoSenior Country PartnerPwC Ghana

Professor Kobla AhetoDirector

Mr. Kweku Bedu Addo

Michael CoblahDirector at C-NERGY Ghana

Gifty Annan-Myers Managing DirectorCanadian University Application Centre

Frank OdoomDirector GeneralSSNIT

Reginald Laryea

Media MajiqueManaging Director

GhanaStandard Chartered BankChief Executive Officer

Documents

AIESEC in Ghana 2014/2015 first quarter report