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Say kids, What time is it?

Bagdad on the Airwaves

For the past 25 years, television has been a kind of crossroad that has served as an oasis and bazaar. In the "global village" of the electronic age, it has given us the latest word on what's happening, sold us everything from tea to trucks, exposed us to the world's great artists and acted as the one baby sitter you don't have to tip.

The television set has also inspired a host of rites and rituals in our civilization—Howdy Doody Time, Tuesdays at eight for Uncle Miltie, Sundays at eight for the Great Stone Face. . . . "Remember, Don't sit too close to the tube", "Where's the TV Guide?" "We'll talk about it during the commercial!", "My, isn't Loretta's gown beautiful".

Over the years, television has become our country's cultural common denominator. It has enabled millions of us to share the same moment —be it a World Series Game, a Senate Hearing, a Moon Flight, or a song by Kukla, Fran and 011ie. Because of its tremendous impact on us, Television's Twenty Fifth Anniversary is also our anniversary as well.

Happy Anniversary to us all!

1947

Picture size from a 1C" tube was 81/2" x 63/9".

COPYRIGHT 1947 - NATIONAL BROADCASTING CO INC

Hopalong Cassidy asked the boys to saddle up and President Harry Truman asked the country to do just about the same thing. Both the boys and the country responded favorably.

Meanwhile, back &rob, a net/ sEttl was laying claim treigie tegl on—

Milton Berle defended his title as "Mr. Television"

every Tuesday while Clarabell proved to be a boon to the seltzer horn and stripe industries.

Two communities popped up on the tube. One was populated by Arthur Godfrey and his friends

Marion Marlowe, Frank Parker, Julius LaRosa, Jeannette Davis, Ha iloke, the Maguire Sisters, The Chordettes, The Mariners and Tony Marvin. The other was

populated by the Kuklapolitans—Kukla, Fran, 011ie, Beulah Witch, Madame Ooglepuss, Fletcher Rabbit and Colonel Crackie.

1950

Trivia Quiz

Question: What was 1. faster than a speeding bullet? 2. more powerful than a locomotive? 3. able to leap tall buildings at a single bound?

Answer:

1. Groucho's wit 2. Groucho's sponsor—De Soto 3. Groucho's duck

Arthur Murray was to dancing as Pinky Lee was to dancing.

1951 Ernie Kovacs brought us Percy Dovetonsils, Matzoh Hepplewhite and the Nairobi Trio.

Amahl and the Night Visitors became night visitors in our homes every Chirstmas.

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Allister Cooke was the resident intellectual on Sunday afternoons. Mr. Peeper (Wally Cox) took over on Sunday evenings.

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1952

Howdy Doody for President Jack Webb for Police Commissioner Ozzie and Harriet for Unemployment Insurance Mr. Peepers for Hall Monitor Our Miss Brooks for Mr. Boynton's Monitor Omnibus for Sunday Afternoons

ser 0.1 4re What's My Line — Miss Arlene, as John Charles called her, often

wondered if it was "bigger than a breadbox".

Two heads of state were sworn in before the world-1952 Queen Elizabeth II and President Eisenhower.

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1952 Your Show of Shows was just that—Your Show of Shows.

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1953

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AIMGarroway — he was fresh while everyone else ,

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Edward R. Murrow was your commentator of commentators. He was the first television newsman to fight against the suffocation of McCarthyism.

1955

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1960 Television Becomes a Kingmaker

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Although he didn't run for political office, Miich Miller ctonducted a succe.isful musical caornpaign to t et everyone to sins-along.

MITCH'S MARCHES

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1961 Roger Maris led the league in home runs-61.

Ward Bond led his people through the wilderness on Wagon Train. 1

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While Fidel Castro posed problems, President k enledy found hard to handle, Dr. Kildare was solving problems at the rate of one per week—regularly

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1963

Television makes eye-witnesses of us all.

W the Cartwrights were rounding up rustlers, th atles were rounding up hit records. Their ap rance on the Ed Sullivan Show marked the off I beginning of the second British Invasion.

Huntley and Brinkley outblasted The Cisco Kid and Pancho.

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The gladiators of the television age take up arms on Sunday.

Flip Wilson—the first black star to make it bi

on his own variety show.

1970 Aft

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1971 They don't make films like "Charlie Chan in Rio" anymore.

ROBERT REDFORD STARS IN 'TELL THEM

WILUE BOY IS HERE"

NBC SATURDAY NIGHT AT THE MOVIES

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NBC MONDAY NIGHT AT THE MO1LS

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1971 Archie Bunker—tne first white bigot to make it big on his own show

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Bob Hope brought laughs to the war weary every Christmas, and a tear to the audiences at home.

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1971

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1:2 2 OUNTDOWN

L FRoti 4 PICTURES

E MOON

Here we are—today. Here's a familiar station

break—fast.

•

The Medium With A Mission

Television, perhaps more than any other medium, has had a mission. Its objectives have been to educate, observe and,

most importantly, make us aware.

As an educator, television has offered a curriculum that has been rich and varied. It has offered the public courses

ranging from Ding Dong School and Sesame Street to Sunrise Semester. And its faculty has included such notables as

Alistair Cooke, Dr. Frank Baxter and Professor Kenneth Clark.

As an observer, it has been far more than a passive reporter. Television has helped shape the very events that it has

covered. The ramifications of the McCarthy Hearings in the early fifties and the Democratic Convention of 1968 would

have been far less significant were it not for television.By giving all its viewers the opportunity to become "insiders", it

has been instrumental in defining the political sensibities of the nation.

But it has been as a medium that has nagged at our consciences that television has seen its finest hour. By focusing on

poverty and social injustice—as in Edward R. Murrow's "Hamlet of Shame" to take one example, television has made it hard for the society to feel complacent and self-satisfied. By making us feel uncomfortable in the face of

• • hic G.ervari and hoben-IIIY w continue to do and serve, as a spur to action.

•

We would like to thank the following programs and personalities for being part of television's first quarter century:

MSS AMERICA PAGEANT/ARMY McCARTHY HEARINGS/AS THE WORLD TURNS/GENE AUTRY TVT

LUCILLE BALL/THE BEVERLY HI LLBI LLIES/BILKO/BONANZA/BROADWAY OPEN HOUSE/MEDIC TV'

BEN CASEY/DICK CLARK/COLGATE COMEDY HOUR/PERRY COMO/DARK SHADOWS/DRAGNET T' DING DONG SCHOOL/HOWDY DOODY/EDGE OF NIGHT/FATHER KNOWS BEST/JACKIE GLEASON TVTVT

TENNESSEE ERNIE FORD/DAVE GARROWAY/GET SMART/PETER GUNN/GUNSMOKE/HAMLET/ TVTI

ALFRED HITCHCOCK/HUNTLEY/BRINKLEY/I REMEMBER MAMA/ERNIE KOVAKS/OMNIBUS/ Tv-I-VT' KUKLA,FRAN & OLLIE/LIFE OF RILEY/LOVE OF LIFE/TED MACK'S ORIGINAL AMATEUR HOUR TV MACY'S THANKSGIVING DAY PARADE/GRAUCHO MARX/MARTIN & LEWIS/MEET THE PRESS/ TVTVTV GARY MOORE/ARTHUR MURRAY'S DANCE PARTY/EDWARD R.MUR ROW/SEE IT NOW/SUPERMAN Ty

NEWLYWED GAME/OZZIE & HARRIET/PETER PAN/MR.PEEPERS/PEYTON PLACE/QUEEN FOR A DAY PHILCO TELEVISION PLAYHOUSE/MARTHA RAYE/ORAL ROBERTS/ROY ROGERS/ROLLER DERBY TVT

S64,000 QUESTION/77 SUNSET STRIP/SEARCH FOR TOMORROW/SENATE CRIME COMMISSION/ TVTVT

SERMONETTE/SESAME STREET/DINAH SHORE/SINGALONG WITH MITCH/RED SKELTON/STUDIO ONE STRIKE IT RICH/ED SULLIVAN/TELETHONS-JERRY LEWIS/TEXACO STAR THEATRE/THE TODAY SHOW

THE TONIGHT SHOW/VICTORY AT SEA/CAPTAIN VIDEO/WHAT'S MY LINE/THE WORLD SERIES/ TVT YOU BET YOUR LIFE/YOUR HIT PARADE/YOUR SHOW OF SHOWS TVTVTVTVTVTVTVTVTVTVTVT TVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTV—V TV TVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTV TVT

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TVTVTVTTVTVTVTTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTV—V TV TVVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVPITVT

TVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTV—VTV

TVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTV—V TV TVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTV—VTV

TVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTV TVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTV 1-VTVTTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVT

I'VTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTV ÍVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTV TV I-VTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTV-TV T

rvTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTV "VTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTV

"VTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVGTVTVTVTVTVTVTVTVTVTVTVTVT 'VTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTJTV

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We realize that we have left out many programs and personalities who were

an important part of this era.Unfortunately,time and space make it impossible to list all the excitement of this video age.

We especially would like to thank the people who gave permission for the use

of program excerpts ,and gratefully acknowledge their contributions to this album.

The fourth voice you hear on this record is that of Sylvester "Pat" Weaver.

Mr.Weaver's behind-the-scene observations come from the vantage point of

his behind-the-scenes pioneering efforts in television.His innovations in the

new medium include the Today Show,the Tonight Show,VVide Wide World and the conceit of e ._•

Leslee A Leslee Production

in association with

i copyright 1971 by l

esle

e Pr

oduc

tion

e would like to thank the following programs and personalities for being part cf television's first quarter century:

MSS AMERICA PAGEANT/ARMY McCARTHY HEARINGS/AS THE WORLD TURNS/GENE AUTRY IvIv LUCILLE BALL/THE BEVERLY HILLBILLIES/BILKO/BONANZA/BROADWAY OPEN HOUSE/MEDIC TVT

BEN CASEY/DICK CLARK/COLGATE COMEDY HOUR/PERRY COMO/DARK SHADOWS/DRAGNET TV DING DONG SCHOOL/HOWDY DOODY/EDGE OF NIGHT/FATHER KNOWS BEST/JACKIE GLEASON TVTVT

TENNESSEE ERNIE FORD/DAVE GARROWAY/GET SMART/PETER GUNN/GUNSMOKE/HAMLET/ TVTV

ALFRED HITCHCOCK/HUNTLEY/BRINKLEY/I REMEMBER MAMA/ERNIE KOVAKS/OMNIBUS/ TVTVT‘ KUKLA,FRAN & OLLIE/LIFE OF RILEY/LOVE OF LIFE/TED MACK'S ORIGINAL AMATEUR HOUR TV

MACY'S THANKSGIVING DAY PARADE/GRAUCHO MARX/MARTIN & LEWIS/MEET THE PRESS/ TVTVTV GARY MOORE/ARTHUR MURRAY'S DANCE PARTY/EDWARD R.MURROW/SEE IT NOW/SUPERMAN TV

NEWLYWED GAME/OZZIE & HARRIET/PETER PAN/MR.PEEPERS/PEYTON PLACE/QUEEN FOR A DAY

DHILCO TELEVISION PLAYHOUSE/MARTHA RAYE/ORAL ROBERTS/ROY ROGERS/ROLLER DERBY TVT

364,000 QUESTION/77 SUNSET STRIP/SEARCH FOR TOMORROW/SENATE CRIME COMMISSION/ TVTVT 3ERMONETTE/SESAME STREET/DINAH SHORE/SINGALONG WITH MITCI-/RED SKELTON/STUDIO ONE STRIKE IT RICH/ED SULLIVAN/TELETHONS-JERRY LEWIS/TEXACO STAR THEATRE/THE TODAY SHOW

THE TONIGHT SHOW/VICTORY AT SEA/CAPTAIN VIDEO/WHAT'S MY LINE/THE WORLD SERIES/ TVT

YOU BET YOUR LIFE/YOUR HIT PARADE/YOUR SHOW OF SHOWS —VTVTVTVTVTVTVTVTVTVTVT TVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTvTVTVTVTVTVTVTVTVTVTV T

TVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTV TVT TVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVVTVTVTVTVTVTVTVTVTVTVT' TVTVTVTTVTVTVTTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTV TV

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TVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTV

TVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTV TV

TVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTV 7-\/ TVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTV TVTVTVTV

TVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTV TVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVGTVTVTVTVTVTVTVTVTVTVTVTVT TVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTV TVTVTV

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We realize that we have left out many programs and personalities who were

an important part of this era.Unfortunately,time and space make it impossible

to list all the excitement of this video age.

We especially would like to thank the people who gave permission for the use

of program excerpts ,and gratefully acknowledge their contributions to this album.

The fourth voice you hear on this record is that of Sylvester "Pat" Weaver.

Mr.Weaver's behind-the-scene observations come from the vantage point of

his behind-the-scenes pioneering efforts in television.His innovations in the

new medium include the Today Show,the Tonight Show,Wide Wide World

and the concept of television specials.He is responsible for bringing such

shows as Peter Pan and Hamlet into our homes.

research.betty ann lopate/editorial & historical vvisdom:edwin goodgold/design by pisces recorded at odo/special thanks to silver-steveos packaging by agi

Leslee A Leslee Production

in association with

NBC Enterprises.

Medium With A Mission

Here we are—today. Here's a familiar sta break—fast.

;eon&

?ex!

ision, perhaps more than any other medium, has had a mission. Is objectives have been to educate, observe and, importantly, make us aware.

1 educator, televisior has offered a curriculum that has been rich and varied. It has offered the public courses

ig from Ding Dong School and Sesame Street to Sunrise Semester. And its faculty has included such notables as .ir Cooke, Dr. Frank Baxter and Professor Kenneth Clark.

observer, it has been far more than a pas:iive reporter. Television has helped shape the very events that it has

ed. The ramifications of the McCarthy Hearings in the early fifties and the Democratic Convention of 1968 would

been far less significant were it not for television. By giving all is viewers the opportunity to become "insiders", it

.een instrumental in defining the political s_-ensibities of the nation.

has been as a medium that has nagged a, our consciences that television has seen its finest hour. By focusing on

-ty and social injustice—as in Edward R. 1Vturrow's "Hamlet of Shame" to take one example, television

lade it hard for the society to feel complacent and self-satisfied. By making us feel uncomfortable in the face of ice. television has served and honefiilly will nnntinlie tn "'An anri RPr1/P aq anhir tn tinn

e •

We would like to thank the following programs and personalities for being part of television's first quarter century:

•rn,r'l kin! sac

MISS AMERICA PAGEANT/ARMY McCARTHY HEARINGS/AS THE WORLD TURNS/GENE AUTRY TVTV LUCILLE BALL/THE BEVERLY HI LLBI LLIES/BI LKO/BONANZA/BROADWAY OPEN HOUSE/MEDIC TVT

BEN CASEY/DICK CLARK/COLGATE COMEDY HOUR/PERRY COMO/DARK SHADOWS/DRAGNET Pd DING DONG SCHOOL/HOWDY DOODY/EDGE OF NIGHT/FATHER KNOWS BEST/JACKIE GLEASON TVTVT

TENNESSEE ERNIE FORD/DAVE GARROVVAY/GET SMART/PETER GUNN/GUNSMOKE/HAMLET/ TVTV

ALFRED HITCHCOCK/HUNTLEY/BRINKLEY/I REMEMBER MAMA/ERNIE KOVAKS/OMNIBUS/ TVTVT‘ KUKLA,FRAN & OLLIE/LIFE OF RILEY/LOVE OF LIFE/TED MACK'S ORIGINAL AMATEUR HOUR TV

MACY'S THANKSGIVING DAY PARADE/GRAUCHO MARX/MARTIN & LEWIS/MEET THE PRESS/ TVTVTV

GARY MOORE/ARTHUR MURRAY'S DANCE PARTY/EDWARD R.MURROW/SEE IT NOW/SUPERMAN TV NEWLYWED GAME/OZZIE & HARRIET/PETER PAN/MR.PEEPERS/PEYTON PLACE/QUEEN FOR A DAY

PHILCO TELEVISION PLAYHOUSE/MARTHA RAYE/ORAL ROBERTS/ROY ROGERS/ROLLER DERBY TVT

$64,000 QUESTION/77 SUNSET STRIP/SEARCH FOR TOMORROW/SENATE CRIME COMMISSION/ TVTVT

SERMONETTE/SESAME STREET/DINAH SHORE/SINGALONG WITH MITCH/RED SKELTON/STUDIO ONE

STRIKE IT RICH/ED SULLIVAN/TELETHONS-JERRY LEWIS/TEXACO STAR THEATRE/THE TODAY SHOW THE TONIGHT SHOW/VICTORY AT SEA/CAPTAIN VIDEO/WHAT'S MY LINE/THE WORLD SERIES/ TVT YOU BET YOUR LIFE/YOUR HIT PARADE/YOUR SHOW OF SHOWS TVTVTVTVTVTVTVTVTVTVTVT TVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTVTV TV

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We realize that we have left out many programs and personalities who were

an important part of this era.Unfortunately,time and space make it impossible

to list all the excitement of this video age.

We especially would like to thank the people who gave permission for the use

of program excerpts ,and gratefully acknowledge their contributions to this album.

The fourth voice you hear on this record is that of Sylvester "Pat" Weaver.

Mr.Weaver's behind-the-scene observations come from the vantage point of

his behind-the-scenes pioneering efforts in television.His innovations in the

new medium include the Today Show,the Tonight Show,Wide Wide World

and the concept of television specials.He is responsible for bringing such

shows as Peter Pan and Hamlet into our homes.

I,eslee A Leslee Production

in association with

NBC Enterprises.

si•hot• re -arch be t no 10:•t ieditOri hist•rical wisdom e•win iioodgold/des • n by pisces recorded at odo/special thanks to silver stevens packaging by agi printed ,r, us

a copyright 1971 by l

esle

e production

1.• MMUMMM 1.•." • IMUMM

\

•

Here we are—today. Here's a familiar station break—fast.

The Medium With A Mission

Television, perhaps more than any other medium, has had a mission. Its objectives have been to educate, observe and,..

most importantly, make us aware.

As an educator, television has offered a curriculum that has been rich and varied. It has offered the public courses ranging from Ding Dong School and Sesame Street to Sunrise Semester. And its faculty has included such notables as

Alistair Cooke, Dr. Frank Baxter and Professor Kenneth Clark.

As an observer, it has been far more than a passive reporter. Television has helped shape the very events that it has covered. The ramifications of the McCarthy Hearings in the early fifties and the Democratic Convention of 1968 would

have been far less significant were it not for television. By giving all its viewers the opportunity to become "insiders", it

has been instrumental in defining the political sensibities of the nation.

•

But it has been as a medium that has nagged at our consciences that television has seen its finest hour. By focusing on

poverty and social injustice—as in Edward R. Murrow's -Hamlet of Shame" to take one example, television

has made it hard for the society to feel complacent and self-satisfied. By making us feel uncomfortable in the face of

injustice, television has served and hopefully will continue to do and serve, as a spur to action.

• I •

•

•