Embed Size (px)
Citation preview
1 © GlobalData 2018. This product is licensed and is not to be photocopied.
Phone: +44 (0) 161 359 5363 Email: [email protected]
Alcoholic Beverages Market GlobalData provides unique and market-leading
data and insights into the alcoholic beverages
market.
7th November, 2018
To change background or
amount of blocks
> Click Layout
The blocks are editable.
To edit, go to
> View > Slide Master
2 © GlobalData 2018. This product is licensed and is not to be photocopied. 2
GlobalData’s Alcoholic Beverages reports are essential reading for players in the market. The alcoholic space represents a highly innovative and dynamic environment for growth, especially as consumers begin to explore and push conventional boundaries
Opportunities in the Global Spirits Sector
Snapshot of Beer and Cider
Innovation Trends
Alcoholic Beverages Market
This report identifies trends that are affecting consumption of beer and cider. The focus of the report is on new product innovations in the category and changing consumer attitudes and preferences.
This report provides an analysis of global markets covering five regions – Asia-Pacific, Middle East & Africa, Americas, Western Europe and Eastern Europe. The top ten high potential countries are also identified.
Consumer trends covered in the report include the disputable ‘craft’ movement, commitment to sustainability, demand for sweeter indulgence, unusual ‘two-in-one’ drinks and the abstract ‘lifestyle’ movement.
Top Trends in Alcoholic
Drinks 2018
To change background or
amount of reports
> Click Layout
The report blocks are editable.
To edit, go to
> View >MasterSlide
3 © GlobalData 2018. This product is licensed and is not to be photocopied. 3
Top Trends in Alcoholic Drinks 2018
The alcoholic space represents a highly innovative and dynamic environment for growth, especially as consumers begin to explore and push conventional boundaries. GlobalData has highlighted 5 key trends influencing innovation in alcoholic beverages. • True Authenticity vs Mass Craft – Consumers are wary of being
fooled by mass manufacturers produced craft. Consumers seek certain qualities associated with craft brewers, such as small size, local and hand-crafted.
• Drinking Sustainably – Consumers are becoming more environmentally aware. Brands should adopt a stronger, more ethical stance, promote the use of sustainable materials, and use ingredients with integrity.
• Dessert Indulgence – Consumers, especially millennials, are placing increased desire with sweeter flavors. Sweeter offerings, in some cases dessert-like experiences, appealing to consumers with a sweet tooth.
• Sensory Hybrids – More curious consumers are seeking new flavors and experiences. Sensory Hybrids includes mixing two contrasting alcoholic drinks to create a more enjoyable and exciting experience.
• Lifestyle Beverages – Consumers are demanding alcoholic beverages which are specific to their lifestyle choices, such as desire for exercise or weight loss.
4 © GlobalData 2018. This product is licensed and is not to be photocopied. 4
Opportunities in the Global Spirits Sector
The report provides analysis on the following:
• Sector overview: provides an overview of
current sector scenario regarding the
future outlook in terms of ingredients,
product claims, labelling, and packaging.
• Change in consumption: provides a shift
in the consumption of spirits as compared
to other major sectors such as beer &
cider, and wine.
• High potential countries: provides risk-
reward analysis of top 4 high potential
countries by region.
• Country and regional analysis: provides
deep-dive analysis of 10 high potential
countries across the regions.
• Competitive landscape: provides an
overview of leading brands at global and
regional level.
• Key distribution channels: provides
analysis on the leading distribution
channels in the global spirits sector.
• Preferred packaging formats: the report
provides percentage share (in 2017) and
growth analysis (during 2012–2022).
The global spirits sector was valued at US$689.1 billion in 2017 and is forecast to
record a CAGR of 4.5% in value terms during 2017–2022. AsiaPacific
was the largest global market for spirits, accounting for a 57.8% share of total
value sales in 2017. Additionally, the region is forecast to
record the second-fastest value growth at a CAGR of 5.4% during 2017–2022. A
growing population of youngsters reaching the legal drinking age
(LDA), improving economy, and the rising middle income population across APAC
and MEA regions will remain the primary factors driving growth in
the sector globally.
1 To use same image style
1. Click example image
2. Click Format
3. Click your new image
5 © GlobalData 2018. This product is licensed and is not to be photocopied. 5
[Subject Area]
Snapshot of Beer and Cider Innovation Trends
• The popularity of craft beers, as well as
technological developments that have
made such beverages easily available,
has led to consumers feeling overloaded
with choice.
• Consumers want authenticity, but
constant bombardment with craft
launches and unusual flavors means
manufacturers need to find new ways to
stand out.
• A new wave of "in-speriences" (on-trade
experiences at home) will drive demand
for DIY beer and cider gadgets that are
easy to use to produce "right-for-me"
beverages at home.
• While consumers want new
experiences, they do not want to spend
much time searching for them, so
manufacturers should invest in new
technology that requires minimal effort
from the consumer side.
The analysis in this report identifies the key trends shaping consumption of beer and cider, in the context of new product innovations in these categories and evolving consumer attitudes and preferences.
6 © GlobalData 2018. This product is licensed and is not to be photocopied.
About GlobalData GlobalData is a leading global provider of business intelligence in the Healthcare industry. GlobalData provides its clients with up-to-date information and analysis on the latest developments in drug research, disease analysis, clinical research and medical device development.
Our integrated business intelligence solutions include a range of interactive online databases, analytical tools, reports and forecasts. Our analysis is supported by a 24/7 client support and analyst team. GlobalData has offices in New York, Boston, London, India and Singapore.
© GlobalData 2018. This product is licensed and is not to be photocopied. © GlobalData 2018. This product is licensed and is not to be photocopied.
“GlobalData’s service is certainly another key element of how you differentiate
from your competitors.” Strategic Planning Director,
The Coca-Cola Company
GlobalData provides unique and market-leading data and insights into the alcoholic beverages market. Browse or search our Report Store for the latest comprehensive reports, market data, analysis and survey findings alongside industry information on key companies, markets and financial deals.
7 © GlobalData 2018. This product is licensed and is not to be photocopied. 7
Contact Us
If you have any queries about this report or would like further information, please contact us at the below telephone numbers or email address.
Phone: +44 (0) 161 359 5813
Email: [email protected]
Disclaimer. All Rights Reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior permission of the publisher, GlobalData. The facts of this report are believed to be correct at the time of publication but cannot be guaranteed. Please note that the findings, conclusions and recommendations that GlobalData delivers will be based on information gathered in good faith from both primary and secondary sources, whose accuracy we are not always in a position to guarantee. As such GlobalData can accept no liability whatsoever for actions taken based on any information that may subsequently prove to be incorrect.
