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5 December, 2012| © Aldata Solution 2012 | Confidentiality Level 1
Reveal the factors leading to Category Performance
AldataCategory Insights
December 5, 2012
Aldata enables category teams to seamlessly work through every phase of the category process from defining strategy, evaluating performance, modelling changes and the production of planograms at a cluster and store level. Learn more about Aldata Category Insights>>
5 December, 2012| © Aldata Solution 2012 | Confidentiality Level 2
Reveal the what, who and why of category performance
Category Development Merchandising & Implementation
Insights SpaceModelling
Category Insights
EPOS Data Analysis Market vs Account Consumer Insights Category Trends Distribution Gaps Promo Evaluation
Opportunity Assessment Assortment & Distribution Impact on retailer sales Effect of Cannibalization Strategic Assortment
Manual Space Space to Sales Assortment
Integration Optimized Store
Communicate online Drive compliance Increase Visibility Cloud execution Mobile Delivery
Shelf & MacroPlanning
Space AutomationAssortment Management Publishing
Mobile Shelf
Category Database
Consumer & Loyalty DataScan Data
Function
Area
Aldata Solutions
Space Data
Phase
Automated POG User Efficiency Cluster to Store Tactical Assort Maintain/Optimize
Platform
Inputs
Aldata Category Insights enables you to conduct a complete category assessment against the market, across retail accounts, and drill deeper into the data to uncover the effects of price and promotions.
5 December, 2012| © Aldata Solution 2012 | Confidentiality Level 3
Easily Benchmark Category Performance
ALDATA CATEGORY INSIGHTS
HIGHLIGHTS
Interrogate data at any level of granularity over user‐defined time periods
Reveal and understand all influences on your category
Evaluate performance, price and promotions across retailers
Assess retailer contribution across multiple retail accounts
Quickly understand what is happening within your category
5 December, 2012| © Aldata Solution 2012 | Confidentiality Level 4
Benefit from Dashboard‐Driven Insights
Benchmark category performance
Question‐led workflow
Dashboard driven insights
Quickly identify distribution gaps
View trends over multiple periods
ALDATA CATEGORY INSIGHTS
Product DistributionPrice PromoIs Manuf X Winning?(vs Retailer)
Is Retailer Winning?(vs Grocery Multiples)
Opportunities
For time periods: Yre 21 Feb 09
Retailer Summary
Benchmark category performance
Question‐led workflow
Quickly identify distribution gaps
View trends over multiple periods
5 December, 2012| © Aldata Solution 2012 | Confidentiality Level 5
Quick view on business KPIs
Benchmark category performance
Question‐led workflow
Dashboard driven insights
Quickly identify distribution gaps
View trends over multiple periods
ALDATA CATEGORY INSIGHTS
Product DistributionPrice PromoIs Manuf X Winning?(vs Retailer)
Is Retailer Winning?(vs Grocery Multiples)
Opportunities
For time periods: Yre 21 Feb 09
Retailer Summary
Market analysis
Retailer analysis
Product / Retailer Benchmarking
Pricing analysis
Range analysis
Promotions analysis
Competitor analysis
5 December, 2012| © Aldata Solution 2012 | Confidentiality Level 6
Drill‐down to view underlying trends
Benchmark category performance
Question‐led workflow
Dashboard driven insights
Quickly identify distribution gaps
View trends over multiple periods
KEY FEATURES
Flexible dashboard with KPI status
Track performance over time(MAT, Quarterly, 4 weekly)
Customisable set of analyses
EPOS consolidated into central repository
Flexible product segmentation
5 December, 2012| © Aldata Solution 2012 | Confidentiality Level 7
Aldata Merchandising & Category Management customers
5 December, 2012| © Aldata Solution 2012 | Confidentiality Level 8
Interested to learn more?
Benchmark category performance
Question‐led workflow
Dashboard driven insights
Quickly identify distribution gaps
View trends over multiple periods
ALDATA CATEGORY INSIGHTS
Further leverage your investment in data
Identify relevant opportunities rapidly
Ensures consistent approach across project teams
Delivers robust analyses
Increased efficiency and accuracy
Contact us now
www.aldata.com
+44 (0) 1476 570 500