Amlan MPAs Rare Pride CampaignAnabele B. Barillo (CF)and Mercy S. Teves (LAP Supervisor)

Fishers and Community buy-in in MPA management

SOCIAL MARKETING CAMPAIGN

The Social Marketing Strategy

As a result of the Threat Ranking…Target Audience

Desired Behavior Change

Fishers (160)

Stop Intrusion and/ or Report Intrusion

Community (7,000)

Report Intrusion

Governance and Enforcement strategy-Strengthen ManCom and Enforcement System

SOCIAL MARKETING CAMPAIGN

Social marketing activities

SOCIAL MARKETING CAMPAIGN

Insert top 5 SM activities

1. Radio plugs2. Billboards3. Posters4. Sermons/ Homily 5. Christmas carol with the mascot

Brand and message

SOCIAL MARKETING CAMPAIGN

3 Key Messages“If I fish outside the marine sanctuary, I will become a good and responsible parent securing fish for my children’s future.”

“If I report intrusions I will become a good member of the MPA intelligence network”

“If I report intrusions, I will be given a certificate of recognition of being “the BEST FISHERFOLK of the year” from the Mayor during the town fiesta celebration.

Slogan Ideas“Buotang ginikanan, gawas sa sangtwaryo magpanagatan”

“Lapu-lapu first class nga isda para sa atong mga bata”

“Gawas sa sangtwaryo managat; modaghan ang lapu-lapu para sa atong kaliwat”

“Pagtug-an sa kalapasan, segurado ang lapu-lapu alang sa atong kabataan”

Supporting activities

SOCIAL MARKETING CAMPAIGN

Insert top 3 BR activities

• Refresher and advance courses for the Enforcement Team• 24/7 guarding with proper

documentation (logbook)• Participatory Biophysical

Monitoring

Vision for the future

SOCIAL MARKETING CAMPAIGN

Bigger picture of LAP strategy

• Sustenance of the established MPAs in the Province

• Improving communication strategies of all environmental programs of the office

Support:Continued mentoring on SMFinancial/ Material Support (Provincial and Municipal LGUs)Technical