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Analyse SWOT Strenghts Weaknesses Matières de qualité supérieure Respect de l’environnement et adaptés contre les allergies Personnalisation des produits par les clients Couleurs, design, taille… Installation à domicile Garantie sur les produits Nouvel entrant Lancement du produit dans un nouveau marché Connaissances insuffisantes sur les stratégies des concurrents Opportunities Threats Nouveau marché (pour l’Ukraine) peu exploité par les concurrents ( ex Turquie) Augmentation du pouvoir d’achat dû au développement de la classe moyenne Tendance positive envers le marché du tapis Nombre élevé des consommateurs susceptibles d’acheter les produits (tapis, moquettes...) Concurrences internationales et locales Chine, Turquie… Collaborations avec les entreprises de distributions Incertitude Rapidité d’innovation technologique Plan politique communiste (barrière tarifaire, difficulté de transit…)

Analyse SWOT

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Page 1: Analyse SWOT

Analyse SWOT

Strenghts Weaknesses

Matières de qualité supérieure Respect de l’environnement

et adaptés contre les allergies

Personnalisation des produits par les clients Couleurs, design, taille…

Installation à domicile Garantie sur les produits

Nouvel entrant Lancement du produit dans

un nouveau marché

Connaissances insuffisantes sur les stratégies des concurrents

Opportunities Threats

Nouveau marché (pour l’Ukraine) peu exploité par les concurrents ( ex Turquie)

Augmentation du pouvoir d’achat dû au développement de la classe moyenne

Tendance positive envers le marché du tapis

Nombre élevé des consommateurs susceptibles d’acheter les produits (tapis, moquettes...)

Concurrences internationales et locales Chine, Turquie…

Collaborations avec les entreprises de distributions Incertitude

Rapidité d’innovation technologique

Plan politique communiste (barrière tarifaire, difficulté de transit…)

Page 2: Analyse SWOT

Fournisseur   :

Balta Group Adresse : Wakkensteenweg 2 8710 St-Baafs-Vijve Belgique

Tel: +32 (0)56 62 22 11Fax: +32 (0)56 62 22 [email protected]

Clients et fournisseurs   :

gobelen-sakun.com.ua Pogoreliy SA, SPD

Adresse : Ukraine , région de Mykolaïv ,  Mykolayiv , Ukraine, Nikolaev, Ul.8 Mars, 89Tel : +380 (66) 7557865http://76105.ua.all.biz

Seven sistem TK Vena, OOO Ukraine, Kiev, 14001,Chernigov,ul. 77 Gvardejskoj

Tel.: +380 (63) 3600222Tel.: +380 (98) 6749816Fax: +380 (95) 4285047

ICTL BelgiumYour competent partner for Central Asia and Eastern EuropeWe are acting as freight forwarders commissioners onlyICTL BVBA – LANGE LOZANASTRAAT 266 – 2018 ANTWERPEN – BELGIUMTel. +3233360383 - Fax +3233360385 – www.ictl-belgium.com – [email protected] BE0892.669.224 – ING BANK BELGIUM 363-0203922-68 - IBAN BE82 363020392268 - BIC/SWIFT BBRUBEBB

OFFERDear Ahmet,As a freight forwarder commissioner, acting under Standard Conditions Freight Forwarders Belgium2005, we have the pleasure in confirming our rate offer as follows:Place of loading: FOT Brussels, BEPlace of delivery: customs terminal Kiev, UACargo: Carpets – harmlessDims: max 1.2 loading meterGewicht: approx. 1.500kgsCustoms formalities: to be arranged by shipperRate: 1250EUR/ groupage truckShipper has to arrange Lashing & Securing (fixing) on truckTT approx 18-21 days

Page 3: Analyse SWOT

Validity: 30/06/2013– rates to be reconfirmed afterAll excl: Cargo insurance, waiting time, convoy charges, customs documentConditions:Rates are subject to fluctuations in the rates of exchange, change in bunker pricesor any other unforeseeable changes in duties, taxes or fees.The rates are valid for shipment of 1 commodity code – every following 3 codes at additional cost of35EURSubject to availability of equipment.In case cargo is not loaded on arrived truck (or collection is cancelled by shipper’s fault/demand), wewill be obliged to charge you with “dead-freight charges” at level of 70% of the freight cost.The goods to be transported must be declared properly on the CMR and loaded, stored and secured in amanner that is appropriate to the planned transportation mode (road, ferry, Eurotunnel).The CMR mustbe properly stamped/signed after loading.We do recommend you to conclude an ALL RISK insurance prior toloading of the cargo. ICTL can offer you such insurance upon request.Payment conditions: to be agreedAhmet KayoEmail: [email protected] Your reference Att.: Our ref.21/05/2013 Brussel-Kiev Mr Ahmet Kayo2013107

ICTL Belgium Your competent partner for Central Asia and Eastern EuropeWe are acting as freight forwarders commissioners onlyICTL BVBA – LANGE LOZANASTRAAT 266 – 2018 ANTWERPEN – BELGIUMTel. +3233360383 - Fax +3233360385 – www.ictl-belgium.com – [email protected] BE0892.669.224 – ING BANK BELGIUM 363-0203922-68 - IBAN BE82 363020392268 - BIC/SWIFT BBRUBEBBGeneral conditions:All our transactions are subject to the Belgian Freight Forwarding Standard Trading Conditions2005. The text of those Conditions has been published under number 0090237 in the Annexe auMoniteur Belge dated June 24th, 2005, and is available free of charge upon request * Alle unsereGeschäfte unterliegen den Allgemeinen Belgischen Speditionsbedingungen 2005. Der Text dieserBedingungen wurde in der Bijlage tot het Belgisch Staatsblad vom 24. Juni 2005 unter nr. 0090237veröffentlicht und kann auf Anfrage kostenlos erhalten werdenBest regardsAudrey JacobsICTL BelgiumLange Lozanastraat 266,2018 Antwerpen, BelgiumICTL is acting as a freight forwarder commissioner only, strictly in accordance with Standard Belgian Terms and Conditions forFreight Forwarders 2005This message is strictly confidential and is intended for the stated addressee(s) only. If you are not the intended addressee,any disclosure or copying of the contents of this e-mail or any action taken (or not taken) in reliance on it is unauthorized. Ifyou are not the addressee, please inform the sender immediately. Without engagement as per actual charges and surcharges,all forwarding operations shall be performed on the basis of the 2005 Belgian general terms and conditions for freightforwarders, and on the general terms and conditions of ICTL Belgium. These can be sent to you upon simple request.Transport of goods by road performed by ICTL Belgium in its capacity of Freight Forwarder, both domestically andinternationally, shall be performed in accordance with the Geneva Treaty on international goods traffic by road (C.M.R.).Handling and storing of goods and all related activities performed by ICTL Belgium in Antwerp, are performed in accordancewith the General Terms and Conditions for the handling of goods and related activities in the port of Antwerp as depositedbefore the Chamber of commerce on December 31st 1991, including a waiver of recourse as per article 9 of the VBGconditions. When contractual arrangements are made in Antwerp, the place of jurisdiction is Antwerp. Belgian law shall apply.Please be advised that no insurance for the risks related to the shipment, the transport, the handling or the storage of thegoods will be subscribed without a written permission and therefore all operations and activities as indicated in this offer areperformed at your risk and danger. ICTL Belgium is a trade name of ICTL b.v.b.a. (Belgium).

Page 4: Analyse SWOT

1. Frais de dossier (valable pour trois voyages)

Prix non membre: 226,50 euro HTVA en y ajoutant la TVA, on obtient 226,5+(226,5*20%)=271,8

2. Caution : 30 euro3. Prime de cautionnement

20612,48*0,815% =167 ,99€4. TOTAL =469,79€