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BIC APP today
ANALYST & INVESTOR DAYBIC Advertising & Promotional Products
22
Agenda
Highlights and key figuresHighlights and key figures
Norwood Funeral business Norwood Funeral business
Norwood - Generalist leader in Advertisingand Promotional Products categoriesNorwood - Generalist leader in Advertisingand Promotional Products categories
BIC Graphic - Service leader in writing instruments, paper products and bagsBIC Graphic - Service leader in writing instruments, paper products and bags
33
A global leader in advertising and promotional products
Highlights and key figures
NN°°22In Europe
N°2 WorldwideN°2 Worldwide
NN°°11
In the US
A significant presence in Latin America, Asia, Africa and Australia 34,000 active distributors
97% ship on time
44
Highlights and key figures
*: based on the assumption of a full year consolidation of Antalis PP and Norwood PP – non audited2009 Normalized IFO excludes purchase accounting adjustments on Norwood Promotional Products acquisition
BIC APP Full Year 2009estimated figures*
Net Sales 370.7 million euros
IFO 11.1 million euros 3.0% margin
Normalized IFO 22.4 million euros 6.0% margin
5
38%
4%40%
14%4%
5
Highlights and key figures
*: based on the assumption of a full year consolidation of Antalis PP and Norwood PP – non audited**: based on BIC Group new reporting figures, lighters Advertising & Promotional Products are reported in the lighters category
Hard Goods
Funeral
Lighters**
BIC APP Gross Sales Breakdown by Products CategoryFull Year 2009 estimated figures*
Calendar
Stationery
66
Highlights and key figures
*: based on the assumption of a full year consolidation of Antalis PP and Norwood PP – non audited
9%
10%
16%
16%
23%
9%
7%
5%5%
Drinkware
Awards
Office / Magnets
BIC APP Gross Sales Breakdown by Products CategoryHard Goods - Full Year 2009 estimated figures*
Other
Auto / Tools
Golf / Sport
Meeting / Outdoors
Health / Wellness
Bags
77
Highlights and key figures
Advertising and Marketing tools focused on:• Catalogue• Samples• Promotions
BIC APP vs. BIC consumer business model
88
Highlights and key figures
*: based on the assumption of a full year consolidation of Antalis PP and Norwood PP – non audited
71%
26%
3%
Europe
Emerging Markets
BIC APP Net Sales Breakdown by Geographies Full Year 2009 estimated figures*
North America
99
80.487.5 88.6
114.2
Q1 Q2 Q3 Q4
Highlights and key figures
-8%
5%
10%
14%
Q1 Q2 Q3 Q4
*: Full Year 209 estimated figures - based on the assumption of a full year consolidation of Antalis PP and Norwood PP – non audited2009 Normalized IFO excludes purchase accounting adjustments on Norwood Promotional Products acquisition
Strong seasonality of net sales and profitability…
► FY 2009: €370.7m ► FY 2009: 6.0%
Quarterly Net sales* Quarterly Normalized IFO margin*
1010
98% 94%81% 73%
2% 6%27%19%
Q1 Q2 Q3 Q4
Norwood – Calendars
.. due to calendars
Calendars
BIC APP w/o calendars
*: based on the assumption of a full year consolidation of Antalis PP and Norwood PP – non audited
Full Year 2009 Net SalesCalendars:15% / BIC APP w/o calendars: 85%
1111
Highlights and key figures
BIC APP vs. BIC consumer business model
Gross Profit: +/- 35% Gross Profit margin
CAPEX: 2% to 4% average CAPEX to sales
Working capital: Norwood more working capital intensive than BIC Graphic Sourcing impact
1212
Highlights and key figures
Net Inventory Trends* Gross Receivables Trends*
*: based on the assumption of a full year consolidation of Antalis PP and Norwood PP – non audited
Jan Mar May Jul Sept Nov
2008 2009
Jan Mar May Jul Sept Nov
2008 2009
1313
Highlights and key figures
Two Global Brands
45%55%
Generalist leaderin Advertisingand Promotional Products categories
Service leaderin writing instrument, paper productsand bags
1414
Agenda
Highlights and key figuresHighlights and key figures
Norwood Funeral business Norwood Funeral business
Norwood - Generalist leader in Advertisingand Promotional Products categoriesNorwood - Generalist leader in Advertisingand Promotional Products categories
BIC Graphic - Service leader in writing instruments, paper products and bagsBIC Graphic - Service leader in writing instruments, paper products and bags
1515
Norwood - Generalist leader in Advertising and Promotional Products categories
Hard goods Calendars
Market leadership position Product safety, manufacturing consistency, positive service, and relationship experiences
Best selection of categories and products Innovation and product mix – One stop solution selling
Value priced solutionsStock and custom opportunities
1616
Norwood – Hard Goods
Primary brands
Hard goods Calendars
1717
Norwood – Hard Goods
Partner brands
Hard goods Calendars
Golf partner brands
Award partner brands
Bag partner brands
1818
Norwood – Calendars
Market Leader in Promotional Calendar Business
Hard goods Calendars
13% market share in the US
1919
Norwood – Calendars
A regular, seasonal and working capital intensive Business
Hard goods Calendars
90% of sales shipped in the second half of the year
60% reorder rate Profitability > BIC APP average
Jan. Feb. M arch Apr. M ay Jun. Jul. Aug. Sept. Oct. Nov. Dec.
Inventory Building Fulfillment and shipping of orders
2006 - 2008 Norwood North America monthly average sales invoiced
2020
Agenda
Highlights and key figuresHighlights and key figures
Norwood Funeral business Norwood Funeral business
Norwood - Generalist leader in Advertisingand Promotional Products categoriesNorwood - Generalist leader in Advertisingand Promotional Products categories
BIC Graphic - Service leader in writing instruments, paper products and bagsBIC Graphic - Service leader in writing instruments, paper products and bags
2121
BIC Graphic - Service leader in writing instruments, paper products and bags
Market leadership position Product quality, manufacturing consistency, excellent service, and relationship experiences
24 hour service – It ships on-time or it’s FREE!
Inventory always available on the most popular, best selling categories; BIC Writing Instruments, Lighters, Sticky Notes, Mouse Pads and Magnets
2222
BIC Graphic
Brands
2323
Agenda
Highlights and key figuresHighlights and key figures
Norwood Funeral business Norwood Funeral business
Norwood - Generalist leader in Advertisingand Promotional Products categoriesNorwood - Generalist leader in Advertisingand Promotional Products categories
BIC Graphic - Service leader in writing instruments, paper products and bagsBIC Graphic - Service leader in writing instruments, paper products and bags
2424
Norwood Funeral business
4% of total BIC APP 2009 net sales*Profitability > BIC APP average
A full range of funeral stationeryand death care products
25% market share in the US
*: based on the assumption of a full year consolidation of Antalis PP and Norwood PP – non audited
Products manufactured and shipped across the USA
2525
Key findings
A completerange
of products and services
Worldwide Leadership
positions
Global Sourcingcapacities
Strongcomplementarities
between the different
entities
26
Dislaimer
This document contains forward-looking statements. Although BIC believes its expectations are based on reasonable assumptions, these statements are subject to numerous risks and uncertainties. A description of the risks borne by BIC appears in section “Risks and Opportunities” of BIC “Reference Document” filed with the French financial markets authority (AMF) on 31 March 2009.