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And now for an update on the…

And now for an update on the… · MARKETING AUCTIONEER PERFORMANCE GUIDE BOOK RETEN-TION RECON SPEND GRADE RECON S RANKING S. Let’s get cooking. Slice, dice, and get smarter. Rate,

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Page 1: And now for an update on the… · MARKETING AUCTIONEER PERFORMANCE GUIDE BOOK RETEN-TION RECON SPEND GRADE RECON S RANKING S. Let’s get cooking. Slice, dice, and get smarter. Rate,

And now for an update on the…

Page 2: And now for an update on the… · MARKETING AUCTIONEER PERFORMANCE GUIDE BOOK RETEN-TION RECON SPEND GRADE RECON S RANKING S. Let’s get cooking. Slice, dice, and get smarter. Rate,

Time Money Portfolio Accuracy Service Levels

The industry asked for a clearer performance picture

Hindsight is 20/20

Page 3: And now for an update on the… · MARKETING AUCTIONEER PERFORMANCE GUIDE BOOK RETEN-TION RECON SPEND GRADE RECON S RANKING S. Let’s get cooking. Slice, dice, and get smarter. Rate,

Unlocking hero status….

…starts with performance measurement

Page 4: And now for an update on the… · MARKETING AUCTIONEER PERFORMANCE GUIDE BOOK RETEN-TION RECON SPEND GRADE RECON S RANKING S. Let’s get cooking. Slice, dice, and get smarter. Rate,

Data is the key, but….

Data you can find

Data you need

…can you find it?

Page 5: And now for an update on the… · MARKETING AUCTIONEER PERFORMANCE GUIDE BOOK RETEN-TION RECON SPEND GRADE RECON S RANKING S. Let’s get cooking. Slice, dice, and get smarter. Rate,

Data Warehouse

FTP

Web Services

Email

BI Tools

MS Access

Paper Scorecards

Auction Reports

Host Systems

MS Excel

Page 6: And now for an update on the… · MARKETING AUCTIONEER PERFORMANCE GUIDE BOOK RETEN-TION RECON SPEND GRADE RECON S RANKING S. Let’s get cooking. Slice, dice, and get smarter. Rate,

Marie wants to know…

…do your spreadsheets spark joy?

Page 7: And now for an update on the… · MARKETING AUCTIONEER PERFORMANCE GUIDE BOOK RETEN-TION RECON SPEND GRADE RECON S RANKING S. Let’s get cooking. Slice, dice, and get smarter. Rate,

Or do you have decision fatigue?

DECIDE!

Page 8: And now for an update on the… · MARKETING AUCTIONEER PERFORMANCE GUIDE BOOK RETEN-TION RECON SPEND GRADE RECON S RANKING S. Let’s get cooking. Slice, dice, and get smarter. Rate,

SCORECARD PANTRY

PORTFOLIO

ACCURACY

SERVICE LEVELSMONEY

TIME

DAYSTO

SELL

DAYSTOCR

CONVERSION

GROSS% OFPRICE

CH

AR

GES

GROSS% OFSALE

MARKETING

AUCTIONEERPERFORMANCE

GUIDEBOOK

RETEN-TION

RECONSPEND GRADE

RECON

RA

TIN

G &

RA

NK

ING

EXP

ENSE

S

CR

STA

TS

Page 9: And now for an update on the… · MARKETING AUCTIONEER PERFORMANCE GUIDE BOOK RETEN-TION RECON SPEND GRADE RECON S RANKING S. Let’s get cooking. Slice, dice, and get smarter. Rate,

Let’s get cooking

Page 10: And now for an update on the… · MARKETING AUCTIONEER PERFORMANCE GUIDE BOOK RETEN-TION RECON SPEND GRADE RECON S RANKING S. Let’s get cooking. Slice, dice, and get smarter. Rate,

Slice, dice, and get smarter

Page 11: And now for an update on the… · MARKETING AUCTIONEER PERFORMANCE GUIDE BOOK RETEN-TION RECON SPEND GRADE RECON S RANKING S. Let’s get cooking. Slice, dice, and get smarter. Rate,

Rate, Rank, Revise

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Let’s take a look

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Page 14: And now for an update on the… · MARKETING AUCTIONEER PERFORMANCE GUIDE BOOK RETEN-TION RECON SPEND GRADE RECON S RANKING S. Let’s get cooking. Slice, dice, and get smarter. Rate,
Page 15: And now for an update on the… · MARKETING AUCTIONEER PERFORMANCE GUIDE BOOK RETEN-TION RECON SPEND GRADE RECON S RANKING S. Let’s get cooking. Slice, dice, and get smarter. Rate,
Page 16: And now for an update on the… · MARKETING AUCTIONEER PERFORMANCE GUIDE BOOK RETEN-TION RECON SPEND GRADE RECON S RANKING S. Let’s get cooking. Slice, dice, and get smarter. Rate,

1. Where you sold

2. Conversion

3. Financials

4. Portfolio demos

5. Cycle Time

Page 17: And now for an update on the… · MARKETING AUCTIONEER PERFORMANCE GUIDE BOOK RETEN-TION RECON SPEND GRADE RECON S RANKING S. Let’s get cooking. Slice, dice, and get smarter. Rate,

Reminder of what data you’re viewing

Take it to Excel if you must

Kill trees

Page 18: And now for an update on the… · MARKETING AUCTIONEER PERFORMANCE GUIDE BOOK RETEN-TION RECON SPEND GRADE RECON S RANKING S. Let’s get cooking. Slice, dice, and get smarter. Rate,

Filters help you slice and dice

1/4

Page 19: And now for an update on the… · MARKETING AUCTIONEER PERFORMANCE GUIDE BOOK RETEN-TION RECON SPEND GRADE RECON S RANKING S. Let’s get cooking. Slice, dice, and get smarter. Rate,

Filters help you slice and dice

2/4

Page 20: And now for an update on the… · MARKETING AUCTIONEER PERFORMANCE GUIDE BOOK RETEN-TION RECON SPEND GRADE RECON S RANKING S. Let’s get cooking. Slice, dice, and get smarter. Rate,

Filters help you slice and dice

3/4

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Filters help you slice and dice

4/4

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Auction users have this, too

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• Widely available now at no additional cost

• Training sessions, Q&A, Client Support as needed

• Phase 2 enhancements TBD• Customization requests are

welcome

Page 24: And now for an update on the… · MARKETING AUCTIONEER PERFORMANCE GUIDE BOOK RETEN-TION RECON SPEND GRADE RECON S RANKING S. Let’s get cooking. Slice, dice, and get smarter. Rate,

Thank you for

attending, please

stay in touch!

• Cynthia Meyer: [email protected]

• Joe Miller: [email protected]