8/9/2019 ankita itc

1/24

PresentedBy

Ankita kumari

Roll no-7Sec-BPGDM(SEM-I)

ITC LimitedITC Limited

One of Indias Most ValuableOne of Indias Most ValuableCorporationsCorporations Enduring Value

8/9/2019 ankita itc

2/24

8/9/2019 ankita itc

3/24

Diversified group of companies with operations in variousindustry segments from cigarettes to apparels.

Annual turnover is of the order US$2.4 billion

One of the largest retailing network in the country

Ranked 8th in the ET 500 survey.

Products Cigarettes, hotels, apparels, paper, etc.

8/9/2019 ankita itc

4/24

Sustain multiple drivers of growth, matching internal

capabilities with emerging market opportunities

Pursue World class competitiveness in all businesses

and across the entire value chain

Best-in-class in terms of:

Internal Vitality

Market Standing

Profitability

Strategy of Organisation and Governance processes

geared to manage multiple businesses

Blend core competencies and leverage ITC umbrella

strengths to create new avenues of growth

4

Corporate Strategies

8/9/2019 ankita itc

5/24

Strength: ITC mirage it traditional businessto develop new brands for new segment it

Diversification

8/9/2019 ankita itc

6/24

Mission: To enhance wealth generatingcapability of the enterprise in aglobalizing environment, delivering

spurious & sustainable stakeholder'svalue

8/9/2019 ankita itc

7/24

FICCI Outstanding Vision Corporate Triple ImpactAward 2007

Sustainability Leadership Award 2007

Business Today Award for the Best Managed

Company Retail and Consumer Products NDTV Profit Business Leadership Award for being

the Best Food Company

S&PEnvironmental, Social and CorporateGovernance

Asian CSR Award 2007 for Environmental Excellence Corporate Social Responsibility Crown Award for

Water Practices from UNESCO and Water Digest

8/9/2019 ankita itc

8/24

FMCGCigarettes

Foods

Lifestyle

RetailingEducation& Stationary

SafetyMatches

Agarbaties

Hotels Paper boards&Packaging

PaperBoards

Packing

IT Agri-Business

LeafTobacco

AgriAgriCommoCommoditiesdities

e-Choupal

8/9/2019 ankita itc

9/24

Cigarettes Wills Navy Cut-Rs 24 per pack Flake-Rs 19 per pack

Foods

DalBurkhara (285 gm)-Rs 68.00 Aashirvaad Salt (1kg)-Rs 10.00

Aashirvaad Atta(10 kg)-Rs210 .00

(5 kg)- Rs110.00(1 kg)- Rs 23.50

Sunfest Butter Butterscotch (180 gm) Rs10

Sunfeast Marie Light (306 gm)Rs 21

Sunfeast Golden Bakery (75 gm) Rs15

8/9/2019 ankita itc

10/24

LifestyleRetailing

John Player

T-Shirts Rs545-Rs1499

Blazers Rs1995-Rs4495Jeans Rs899-Rs1999

Personal Care

Vivel Ayurveda (92 gm)Rs14Vivel Satin (92 gm)Rs17

Vivel Young Glow (75 gm)Rs14

Agarabaties

Mangaldeep(20 pic) Rs 10

Bingo

funky Masala(45 gm) Rs10

Mad Angles (50 gm)Rs 10

8/9/2019 ankita itc

11/24

8/9/2019 ankita itc

12/24

8/9/2019 ankita itc

13/24

8/9/2019 ankita itc

14/24

8/9/2019 ankita itc

15/24

Product Length,Depth,width

8/9/2019 ankita itc

16/24

Depthis the number of copies for eachitem or the number of times that a

service is available.Thus the product mix can be expanded

by adding length or new product lines,

width of a new category to an existingproduct line

8/9/2019 ankita itc

17/24

DISTRIBUTION NETWORK

Bangalore Bangalore Calcutta Calcutta Saharanpur Saharanpur Munger Munger

GODOWNS

(19)

GODOWNS

(19) BRANCHES(19)BRANCHES

(19)

WHOLESALE DISTRIBUTORS

(60 PER BRANCH)

WHOLESALE DISTRIBUTORS

(60 PER BRANCH)

RETAILERSRETAILERS SECONDARY

WHOLESALERS

SECONDARY

WHOLESALERS

Information

Goods

Grocery Stores Hotels , Restaurants& Cafes

Super Markets

8/9/2019 ankita itc

18/24

Factories Supply to 18 godowns Godowns & Branches

Manage by C&F agents getting monthlyremuneration No rent paid by ITC one branch 60 WDs , 5 AMs and 20 Area

Executives

Wholesale Distributors(WDs) Margin 2% of sales Appoints secondary Wholesalers

8/9/2019 ankita itc

19/24

WDs Zero overnite credit basis

WD appointed supervisor monitor theperformance of sales force

Primary expectation no pilferage of

cigarettes

8/9/2019 ankita itc

20/24

Demand Estimation collaborativeforecasting( Sales force with dealers)

Forecast based on last month sales

Production plan made according to forecast

8/9/2019 ankita itc

21/24

1. Shortages in supply system Hoarding due to anticipation of a rise in excise

duties on cigarettes

Creates artificial shortage Can be solved by stricter monitoring policy during

the time close to the budget

Pilferage of stock during transportation Due to improper action of WDs

Can be solved by timely reporting

8/9/2019 ankita itc

22/24

Stars

Hotels

Paperboards &

Packaging.Agri business.

Question marks

FMCG- Others

Cows

FMCG-Cigarettes

Dogs

ITC Infotech.

8/9/2019 ankita itc

23/24

Segment Dominance Contribution

Revenue PBIT

Cigarettes 70% share 77.0% 87.7%

Paperboards &Packaging No.1 in Asia 7.3% 10.7%

Agri business 1 largest exporter in Asia 7.0% 3.7%

Hotels

FMCG(others)

ITC group Rank No.2

20% Share of GreetingMarket , Aashirvad Atta

is No.1 in its Segment

4.3% 5.4%

4.4% -7.5%

8/9/2019 ankita itc

24/24