Annual Report 2002-2003

Today I would like to help the people, like me, who unfortunatelyhave to go through what I went through. I want to help lessen theblow. That’s what I found most helpful.

Sandra Di Quinzio, Montreal, Quebec

MADD Canada is where it is because of our volunteers – yet, to say this is not a big enough compliment to ourvolunteers’ energy, commitment, determination and passion to see a better and safer community.Louise Knox, National President, St. Paul, Alberta

For myself, being part of the MADD Canada family and amother of a surviving victim, I feel it is very important that ourvoices be heard for all the victims of impaired driving crashes.

Karen Dunham, Saint John, New Brunswick

It is through MADD Canada that we have found our voice.

Sara Williscroft, Youth Leader, Winnipeg, Manitoba

Impaired drivers make victims of us all. Only by working together will we be able to educate the public and seek changes we need to legislation.

Constable Eric Booth, Ontario Provincial Police, Ottawa, Ontario

YukonWhitehorse

British ColumbiaCranbrook & DistrictCentral OkanaganGreater VancouverNorth IslandUpper Fraser Valley

AlbertaCalgaryCold Lake RegionEdmonton and Area Lakeland AreaMedicine Hat & DistrictRed Deer & DistrictTaber/Lethbridge & District

SaskatchewanCentral Saskatchewan

ManitobaBrandonWinnipeg

OntarioBarrieBegetekong and AreaChatham-KentDufferin CountyDurham RegionGrey North BruceHalton RegionHamiltonHuron/Bruce CountyKingston & DistrictLondonNipissing

Northshore*OttawaQuinteSarnia/LambtonSault Ste. MarieSt. ThomasThunder BayTimiskaming & AreaTimmins & AreaTorontoWaterloo RegionWellington CountyWindsor & Essex CountyYork Region

QuebecMontreal

New BrunswickGrand Manan*Saint JohnSussex*

Nova ScotiaAnnapolis ValleyCape BretonDigby CountyHalifax RegionalPictou County

Newfoundland and LabradorAvalonBay St. GeorgeLabradorMary’s Harbour*North Central Newfoundland*

* Community Leaders

The mission of MADD Canada is to stop impaired driving and tosupport victims of this violent crime.

www.madd.ca

MADD Canada Chapters

Never doubt that a smallgroup of thoughtful,committed citizens canchange the world.Indeed, it’s the onlything that ever has.

– Margaret Mead

1

Louise KnoxNational President

It is extremely difficult to express the value of our volunteers – toour organization and to their respective communities. MADD Canadais where it is because of our volunteers – yet, to say this is not a bigenough compliment to our volunteers’ energy, commitment,determination and passion to see a better and safer community. Thereare people who have gone through really horrific life events and theyhave come back to be able to give to their communities. There are nowords to be able to describe this goodness within human nature.

Being a part of MADD Canada and helping to forward its mission isinvigorating for me personally. After my son, Mike, was killed, I was inmy own personal dark place and I made a life decision. I came tounderstand that to help yourself and the people you love, you musthelp others. It has become second nature to talk about the dangers ofdrinking and driving.

There is a burning desire to ensure that there are no more deathsbecause of a needless crash, that there are no more families who mustendure the grief and pain of losing a loved one. I do what I can on aday-to-day basis. If I see someone who is drinking and driving, I dowhat I can to stop that person. If I meet a family who has had someonekilled or injured, I do what I can to support them. Like getting upevery morning, furthering the mission of MADD Canada is somethingI do without thinking.

For me, MADD Canada is one big support group right acrossCanada. I honestly can’t think of another organization in which youare able to get that support and feeling. Whether you are receivingvictim support, or support on other levels, our volunteers are theremaking a difference. It’s one big family you can count on.

As National President of MADD Canada, I have been privileged towork with wonderful volunteers. And, I take comfort in knowing thatthey are not behind me – that they are beside me fighting for an end toimpaired driving.

Life is a promise; fulfill it.

– Mother Theresa

LOUISE KNOXNational President

St. Paul, Alberta

2

National Board of Directors (as of June 30, 2003)

Chairperson Kathie Macmillan Vice Chairperson Brad DixonPast Chairperson Ken Tanenbaum

President Louise KnoxPast President Carolyn Swinson

Directors at Large Senator Marjory LeBreton Wayne JefferyAl NewtonDr. I. (Barry) PlessA.J. (Tony) CarvalhoDr. Robert Mann Sara Williscroft (Youth Director)

Regional Directors

British Columbia Scott LowtherWestern Dave HallWestern Ontario Sandra HendersonEastern Ontario Joyce WestlakeQuebec James Lawler Atlantic Richard MurphyFounder John G. Bates MADD US Glynn BirchNational Executive Director Andrew MurieDirector of Legal Policy Professor Robert SolomonDirector of Communications Chris George

and Public Policy

The National Office Staff (as of June 30, 2003)

Andrew Murie National Executive Director Patricia Simone Director of Victim and Youth Services Vicki McQuarrie Victim Services ManagerAnna Kardasz Victim Services Administrative AssistantJill Sinclair Youth Services ManagerWanda Kristensen Director of Chapter Services Susan MacAskill Atlantic Chapter Services ManagerJohanne Morin Quebec Chapter Services ManagerGail James Ontario Chapter Services ManagerLouise Knox Western Chapter Services ManagerRussell Bray Chapters Administrative AssistantDawn Regan Director of Finance and Fundraising Ardene Vicioso Office Manager Alanna Scott Campaign and Major Gifts ManagerRichard Smith Finance ManagerRobin Atkinson Fundraising Administrative AssistantHeather Thomas Campaign and Major Gifts Assistant

Act as if what you domakes a difference. It does.

– William James

3

Kathie MacmillanChairperson of the National Board of Directors

Last year, MADD Canada continued to provide Canadians with athoughtful, national voice on impaired driving issues. We developed newpublic service announcements and videos, and issued opinion polls to raisepublic awareness and alter Canadians’ beliefs regarding drinking and driving.We continued in our tradition of supporting victims of impaired driving aswell as providing a national voice for those victims who can no longer speak.We continued to expand our programs and services from coast-to-coast and,today, we have the capacity to effectively provide all services, programs andinformation to all Canadians in need.

MADD Canada is here to help Canadians with a dedicated victim servicesstaff, support and referrals, free print materials, and, most importantly, withpeople who understand the loss and the grief of a senseless death or injury.

We appreciate and take seriously the fact that Canadians have placed theirconfidence in our leadership to fight the crime of impaired driving. On thatpoint, I wish to thank my National Board colleagues who, again this year,have demonstrated their commitment and focus to find solutions and realizeprogress in MADD Canada’s mission.

In 2002-2003, there were some notable highlights, like the MADDMothers’ Day March on Parliament Hill, our participation at the renownedICADTS (International Council on Alcohol, Drugs and Traffic Safety)conference, our death notification training and victims’ on-line training, andthe launch of Rating the Provinces 2003. The organization’s Chapters andCommunity Leaders nearly top 60 across our country, and we have over700,000 Canadians annually donating to our mission.

Yet, the real highlight is MADD Canada volunteers who continue to showan expanding capacity to give, share and do what needs to be done in supportof victims in Canada. The resourcefulness and caring of our volunteers iswhat defines our organization – and their spirit is what invigorates us all tocontinue in the fight.

The reality is that impaired driving is still Canada’s number one criminal causeof death and injury. Impaired driving directly affects thousands of innocentCanadians each year, leaving tens of thousands to grieve. On average, eachday, more than four Canadians are killed and about 200 are seriously injured.For MADD Canada, this is unacceptable.

On the strength of our volunteers, we will see a significant reduction in thenumber of innocent Canadians killed and injured as a result of impaireddriving. And, with the will of our volunteers, MADD Canada will hold true to its mission in seeing an end to impaired driving in Canada.

Most of the important things in the world have

been accomplished by people who have kept on trying when there

seemed to be no hope at all.

– Dale Carnegie

KATHIE MACMILLANChairperson of theNational Board of

DirectorsToronto, Ontario

MADD Canada’s Strategic Plan The 2003 – 2006 Strategic Plan establishes broad objectives and identifies areas of focus for the national association.

Victim Support – increase outreach, develop training programs, and review materials

Public Education/Awareness – campaigns for general population, youth, repeatoffenders, and media, and to raise greater awareness regarding civil liability

Legislative Reform – federal and provincial policies, victims support, alcohol policies

Growth and Organizational Enhancement – increase numbers of Chapters,volunteers, increase fundraising programs and results, engage newpartnerships, continue development of applied research activities

4

Nancy CodlinI am honoured to be a part of such an organization as MADD Canada.

When my niece was killed in an alcohol-related crash it became very clearthat it was imperative I become a small part of an organization that wasdedicated to helping prevent other families from the effects of impaireddriving. Volunteering in my community to continually educate residents onthe issues of impaired driving has meant that perhaps even just one other lifehas been saved.

As the Durham Region Chapter President, my role is to work alongsidemany wonderful folks who share the same goal as the MADD Canadamission: to Stop Impaired Driving and Support the Victims of this Violent Crime. I make myself available to anyone or any event that will help us make drinkingand driving issues a priority and have the grand illusions that someday,putting the key in the ignition after consuming alcohol will never happen.

I am encouraged that both provincially and federally our governments havemade small strides to adopt stricter penalties and more policies in place, which is a direct result of the many hours volunteers spend in making theissues a public matter. Victims of impaired driving have a network of supportto help them cope however that may be, with the devastation that has affectedtheir lives forever. Volunteers make the difference for us all and without themwe would not be a united front.

Robi DoellVolunteering with MADD Canada has meant that I am helping to

educate people about making smart choices. I am also seeing for myself thedevastation and destruction that impaired driving casts upon us all. I knowthat even if it is a small measure, by volunteering as a Victim ServicesVolunteer, I can show victims that someone cares.

I know first-hand that supporting victims is the most important thingMADD Canada does — and our Chapter is dedicated to this. For my part, Iwant to ensure victims know their rights and that they are properly heard.After attending court with a victim’s family, I know that every hour I havespent learning about our court system has been worth it. Being able to help inthis manner is one of my proudest moments as a MADD Canada volunteer.

I also spend time working at police checkstops (a.k.a. R.I.D.E. and sobrietycheckpoints), dropping off information at schools, businesses and other placesthat need the information. I believe that by education and information we canchange public attitude “that it will not happen to me”, and show that it affectsus all. I have had students tell me at the end of a presentation that they nowwill choose not to drink and drive. Also, they relate how they will not get intoa vehicle driven by someone who has been drinking.

Kindness in words createsconfidence. Kindness inthinking createsprofoundness. Kindness in giving creates love.

– Lao Tzu

MADD Canada’s statement of beliefs:

• Our primary reason for existence is to eliminate the killing and maiming caused by impaired driving.

• Equally vital to MADD Canada’s existence is supporting victims of this violent crime.

• MADD Canada is a grassroots organization that draws its strength, energy, and leadership from its volunteers.

• Active participation in MADD Canada chapter activities is beneficial for thecommunity and encourages healing for many victims of impaired driving.

• An aggressive public policy program is a must to achieve MADD Canada’smission.

• A National Victims’ of Crime Act must be established in order to ensure fair andrespectful treatment of all crime victims. Victims of crime need and deserverights in their role within the criminal justice system.

NANCY CODLIN Brooklin, Ontario

ROBI DOELL Saskatoon, Saskatchewan

5

Andrew HoltI have a very special “adopted aunt” - a long-time widow who recently

turned 90 and still devotes her time to volunteering for various organizations.Fifteen years ago, as she was preparing to move-in with her only son, who was apolice officer, her son and his wife were taken from her by an impaired driver.

To me, being a MADD Canada volunteer means remembering the pain thatmy aunt and thousands like her have experienced, while working toward afuture where there are no impaired drivers on our roads to commit theseatrocities that have shattered so many lives.

I believe that public awareness and education are vital to our mission, and Ihave devoted much of my time to that function. In addition to doing an averageof 30 media interviews per year, I have spoken to numerous high school groupsand service clubs, and I have handed out thousands of pieces of literatureduring police R.I.D.E. programs.

MADD Canada has attained a degree of credibility that makes me proud tobe affiliated with the organization. We are taken seriously by legislators, themedia, and the general public – and we have seen positive changes in the areasof legislation and public awareness that other cause-oriented groups wouldenvy.

There is a shift in the demographics of impaired drivers; it is no longer theyouth who are the biggest problem – it is their parents, who grew up in an erawhen drinking and driving was much more socially acceptable. I can’t count thenumber of middle-aged parents who have told me that their children are farmore responsible regarding this issue than they were as teens – and that muchof the change is due to the increased awareness brought about by MADDCanada.

Sylvia TakacsTo be a MADD Canada Volunteer is an honour and to be part of an

organization that is trying to save lives is a real positive statement. I worktowards our mission through education and public awareness campaigns,lobbying our local government officials, participating in police checkstops… I realize there is not just one thing that will achieve our goal but a combinationof many. MADD Canada’s mission is strong and very important.

Working with MADD Canada is very, very rewarding. When you talk to afamily who has lost a loved one and they say to you, “I’m so glad you’re here, so glad you are doing these programs. I don’t want another family to have to go through what we are going through.” This gives you an inner reward, a nice warmth, that you know you’re there making a difference. That isimportant because with impaired driving, tomorrow, it could be your ownloved one who you save.

I believe that, with our education and public awareness, we are making adifference by changing Canadians’ perception of drinking and driving.

The miracle is this – the more we share,

the more we have.

– Leonard Nimoy

• A balanced program of public awareness, education, legislation, and aggressiveenforcement by police, crown attorneys, and the courts is essential toeliminating impaired driving.

• Technology is an important tool in the fight against impaired driving and it isessential that governments, and all stakeholders, embrace it and make it as ahigh priority.

• While an individual’s decision to consume alcohol is a private matter, drivingafter consuming alcohol is a public matter.

• Impaired drivers and others who directly contribute to the crime of impaireddriving must be held accountable for their behaviour.

• Drugs and the mixture of drugs and alcohol contribute to the death and injurycaused by impaired driving crashes.

• Proactive rehabilitation of impaired drivers is essential.

• Driving is a privilege, not a right.

• Impaired driving crashes are not accidents.

ANDREW HOLT London, Ontario

SYLVIA TAKACS Medicine Hat, Alberta

6

Carolyn SwinsonOur victim services are a very important part of what MADD Canada does.

They are providing help to people who have either lost a loved one, orsupporting someone who has been injured in an impaired driving crash. Most of the people at MADD Canada have gone through a tragedy and havebeen trained by victim services, and we know we can provide help andunderstand a person’s needs and what he or she is going through.

We offer many tools that provide important support for victims. EveryMADD Canada Chapter has a trained victim services volunteer, who willsupport victims – who will help families through the court process, and will bethere for them. We also produce a “We Care!” booklet, which provides all theinformation that someone might need to deal with in the aftermath of animpaired driving occurrence. It explains funerals, the court system, thefeelings that victims will likely experience, and where victims can look to getfurther help.

Victims of impaired driving crashes are different than a lot of othervictims. The one thing that is very hard for impaired driving victims is that allthe deaths and injuries are totally preventable. We must help people deal withthis fact. And we know that our court system still doesn’t do a very good jobat ensuring the sentence reflects the severity of the crime. For most victims itis really hard for them to know a loved one has been killed and the convictedimpaired driver will only get one or two years for what they have done. Wehave people, at MADD Canada, who can explain what is happening, and why– and in a small way, this helps.

Sandra Di QuinzioI want to give back. After I lost my daughter, Sarah, in 1999 I was so lost and confused. MADD

Montreal helped me. The wonderful people who I met didn’t take away anyof the pain, but they helped me understand the judicial system and preparedme for what I would be confronted with. When you are completely depletedof energy it is so difficult to go through a system that is void of any humanitytowards victims.

Today I would like to help the people, like me, who unfortunately have togo through what I went through. I want to help lessen the blow. That’s what I found most helpful. To be perfectly honest it is something that I find verydifficult to do and I’m still working up the courage and strength to make thatfirst call. But it is now in my calling. That is what I shall do to give back.

I want to turn a most dreadful tragedy into something positive; somethinghelpful. It’s not likely that these tragedies are going to stop any time soon. It’snot likely that the judicial system will make enormous changes any time soon.So what can I do, but help those Mothers and Fathers who are crying.

At the victims’ weekend and national candlelight vigil, the first time that I attended I couldn’t believe that such a support system could exist. I found itvery difficult but in the end I was glad I had attended. It was so helpful and Imet so many wonderful people, each with their own story. I went there sayingto myself, ‘I need help!’ The last time I went my outlook was different. I wassomewhat stronger and I looked around at all the new faces and said to myself‘How can I help!’.

How far that little candlethrows his beams! Soshines a good deed in aweary world.

– William Shakespeare

CAROLYN SWINSON Toronto, Ontario

SANDRA DI QUINZIO Montreal, Quebec

7

Jackie HellerOn January 10, 2003, B.C. Premier Gordon Campbell was arrested in

Maui for impaired driving and this news story resulted in a media field day.The Premier said he was very, very sorry and he said he had made a terriblemistake. But for us who have forever been impacted by impaired driving,drinking and driving is not a mistake – it is a conscious choice a persondecides to make.

On February 20, Premier Campbell, Solicitor Minister Rich Coleman, andAttorney General Geoff Plant, and members from the National Office and allthe B.C. Chapter Presidents met to discuss impaired driving initiatives andwhat could be done in the Province. It was behind closed doors and with notime limits, and all government officials were very respectful of our victim’sperspective.

Though this incident was a real negative for B.C.’s top lawmaker, Mr. Campbell’s arrest was a case that brought impaired driving issues to theforefront. It highlighted that impaired driving comes in all walks of life, andhappens to anyone. Unfortunately, it sometimes takes a high-profile personlike this to allow MADD Canada to make progress with our mission.

Fulfilling MADD Canada’s mission is a passion for me. It is so veryimportant that we get the message not to drink and drive across to Canadians.If I can help one family in Canada not have to go through what we had to gothrough – even if this means I need to share my story with a premier whoneeds to be held accountable – then I’ve done my job. I feel good knowingthat I have taken my family’s experience and am making a positive statementfor all.

We can’t help everyone,but everyone can help

someone.

– Dr. Loretta Scott

Victims’ services

“We Care!” – a comprehensive resource guide for victims

Free printed materials – providing counsel on the grieving processand coping with injury

Emotional support – groups and Chapter meetings

Annual Candlelight Vigil & Victims’ Weekend – a national gatheringeach Spring

Memorial Wall – a remarkable tribute in the National Office

On-line Tribute to Victims – on the national website – www.madd.ca

Court monitoring – volunteers tracking court decisions and proceedings

Court accompaniment and support – during the criminal trialprocess

Victim Impact Panels – support and assistance with the panels

Victim Services Volunteer Training – training sessions for MADDCanada’s volunteers

Death Notification Training – training police on the sensitivities ofcontact with families

JACKIE HELLER Kelowna, British Columbia

8

Mike HiggsHalifax, Nova Scotia was the national launch for Rating the Provinces 2003

and, here, we introduced the document to media and to governments acrossthe country. Rating the Provinces 2003 shows where the provinces stand, whattype of legislation they have in place, and what legislation is needed forgovernments to come up to the standards that will meet our benchmark foreffective drunk driving legislation.

People are alarmed when they see the differences in legislation across ourcountry. It is a real eye-opener for legislators, media and the general public tosee how different provinces are handling their legislation – how far some ofthem are behind, and how forward some of them have been through the lastfew years. We found that Rating the Provinces is a good way to bring this issueto the public eye – because it doesn’t really criticize anyone, as much as itprovides an awareness of how things are and what still needs to be done tofight this terrible crime.

MADD Canada can proudly say we are the comprehensive authority forimpaired driving legislation in Canada. We know what is going on and we canstand up and tell Canadians exactly what needs to be done in our country.

(Rating the Provinces 2003 reviewed and graded each jurisdiction’s impaired driving legislation: at the head of the class is Manitoba, with Ontario a close second;British Columbia has the greatest decline.)

Karen DunhamWhen we visited Parliament Hill on Mother’s Day, we got strong

commitments from the Members of Parliament and the staff we visited. Theimpact that probably affected them the most was that we, as mothers, weresharing our personal tragedies. We were sharing our personal stories ofhaving to deal with a loss of a child, or coping to live with an injured child.For myself, being part of the MADD Canada family and a mother of asurviving victim, I feel it is very important that our voices be heard for all thevictims of impaired driving crashes.

Our Mother’s Day wish is to see the fight against impaired driving and thelaws given top priority and put into action right way. Impaired driving isCanada’s number one criminal cause of death, so it is critical that Parliamentacts now on new legislation to make our roads safer.

I feel very privileged and honoured having been part of this grouprepresenting all the victims of impaired driving crashes. Being part of MADDCanada has given me the courage and strength to carry on and to share mypersonal story with other people, and to join in the fight to work for changeso we won’t see this tragedy happen to other families.

I know the price ofsuccess: dedication, hard work, and anunremitting devotion to the things you want to see happen.

– Frank Lloyd Wright

Mothers from across Canada spent twodays in early May meeting with dozens ofMPs to relate their legislative priorities in

fighting impaired driving, as well as toshare their personal stories of the impact

impaired driving has had on their families.The mothers urged MPs to consider new

legislation and, on Mother’s Day, releaseda report on the MPs’ responses, as well as

MADD Canada’s suggestions for ‘nextsteps’ in bringing in more effective

impaired driving laws to Canada.

MIKE HIGGS Halifax, Nova Scotia

KAREN DUNHAM Saint John, New Brunswick

9

Dr. Robert MannSenior Scientist, Centre for Addiction and Mental Health

The blood alcohol concentration (BAC) legal limit issue is being cloudedby various sources in our country. So, it is crucially important for policymakers to see the level of support that there is for this measure. The MADDCanada poll provides some solid and honest information on the level ofsupport for a lowered legal limit. It is clear that a majority of the Canadianpopulation supports a lowered legal limit. It is also clear that the more peopleunderstand about the amount of alcohol a person can currently consume anddrive, the greater the support for a lowered legal limit.

There is a solid scientific basis that allows us to predict that if we lower theBAC legal limit then we will lower the rate of impaired driving incidents andwe would lower the number of impaired driving deaths and injuries. Theevidence today shows that the level of 0.05% BAC driving is just not safe –skills and abilities are significantly impaired and there is an increased collisionrisk.

MADD Canada is playing a leadership role in this issue, in bringing tolight both the scientific evidence and the Canadian public support for a lowerBAC legal limit. MADD Canada is championing a policy suggestion that willhave the strongest impact on road safety and will make the greatest differencein saving lives.

Robert SolomonMADD Canada’s Director of Legal Policy

As Director of Legal Policy, I’ve been gratified by MADD Canada’sacceptance of the critical role of research in the development of its policypositions. While MADD Canada is a victim based organization, it recognizesthat in order for its policy positions to be accepted by Government, andothers, they must be based on the best available legal and scientific research.

Within the past five years, MADD Canada has moved from a position ofalmost exclusive reliance on the research of others to a position of designingand executing major research projects that are specifically tailored to the goalsof the organization.

MADD Canada’s research agenda is far-ranging; encompassing short,public information pamphlets, multi-volume reviews of provincial andterritorial legislation, publishing articles in scientific and legal journals anddraft legislation.

I fully expect that MADD Canada will continue as the leading advocate for research-based policies that hold the greatest promise for reduction inimpaired driving deaths and injuries in our country.

Guard well within yourselfthat treasure, kindness.

Know how to give withouthesitation, how to losewithout regret, how to

acquire without meanness.

– George Sand

Three in four Canadians want to see the current blood alcohol concentration(BAC) limit for impaired driving law be reduced and a vast majority of Canadians(87%) feel MADD Canada’s suggested 0.05% BAC is either about right or not lowenough.

Canadians were asked whether they supported or opposed a movement ‘tochange the laws so that people will not be able to drink as much and legallydrive.’ A majority — 65% of Canadians strongly supported lowering the BAC,while another 11% somewhat supported the action.

Asked whether they supported the MADD Canada suggestion of lowering theBAC to a specific limit (0.05% BAC),46% of those surveyed thought the MADDCanada limit was ‘about right’, while 41% of Canadians thought the limit shouldbe lower.

Today, a 200 lbs. man can drink 6 drinks in 2 hours and drive, and likely will notbe given a Criminal Code charge on a per se offence.

DR. ROBERT MANN Senior Scientist, Centre for

Addiction and MentalHealth

Toronto, Ontario

ROBERT SOLOMON MADD Canada’s Director

of Legal PolicyLondon, Ontario

10

Andrew Murie, National Executive Director

MADD Canada continues to grow in the numbers of Chapters andCommunity Leaders that we have across the country. This is a reflection ofthe work we do and the dedication of our individual members. Today,community leaders are looking to MADD Canada as the leading resource toensure that the death and injuries are kept to a minimum within theircommunities. Whether it is our involvement in checkpoints and RIDE, theProject Red Ribbon campaign, or the countless numbers of people ourtrained victim advocates assist at a local level, our presence in andcontribution to a community is recognized and valued.

One of the significant operational changes we made this past year, in thereorganization of the National Office, was to situate four regional managersacross the country. This ensures that we have strong support for our Chaptersat a local level, so that they can get the advice and services they need at amuch quicker rate. I personally feel that this will make a tremendousdifference in the quality of services we can offer across Canada.

Sara WilliscroftI’ve always known that we can change the world one person at a time.

Volunteering with MADD Canada has made that statement a reality. It’s anhonour to volunteer with an organization that has led to the protection ofmany innocent people’s lives. Together, MADD Canada volunteers make adifference in the lives of each and every Canadian.

As an active participant in MADD Canada’s youth programs, I also knowwe have made a difference. In the past two years, the Youth Leaders ofMADD Canada have talked to many politicians, high school students and themedia about this nation’s impaired driving problem. MADD Canada hasgiven us the power to help make positive changes in the two levels ofgovernment and to stop other youth from getting behind the wheel whileimpaired. It is through MADD Canada that we have found our voice.

The greatest value in the world is thedifference between what we are and what we could become.

– Ben Herbster

ANDREW MURIE National Executive Director

Mississauga, Ontario

SARA WILLISCROFT Winnipeg, Manitoba

Public awareness programs

Project Red Ribbon - Tie One On For Safety – the drive sober campaign

R.I.D.E./Sobriety Checkpoints – support of police at their roadside check stops

Signs of Summer Campaign – a campaign to post messages on outdoormarquees, window displays, billboards and other display areas

Public Service Announcements – for print, radio and television campaigns

Website – www.madd.ca is an informative resource

High School Educational Assembly Show – an annual multi-media productionfor students

Public Awareness Presentations – a series of videos produced for variousaudiences – at schools and community meetings

Youth Programs – a full program of activities geared to provide youth a platform

MADD Matters – the organization’s quarterly national newsletter

National Awards – for volunteerism, excellence in police service, selfless ‘heroic’ deeds, and poster and writing contests

11

Eric Booth, O.P.P. Constable

My relationship with MADD Canada and more specifically the OttawaChapter has been a very rewarding and positive experience. Not only have Ibeen able to meet and work with a group of wonderful people, but I haveformed a valuable partnership.

I don’t look at myself as just a member of a police service but also as amember of MADD Canada. In my opinion, one impaired driver on our roadsis one impaired driver too many. We must put an end to this crime.

Police and Mothers Against Drunk Driving both share a common goal,which is to reduce and hopefully eliminate impaired driving here in Canada.Regardless of the legislation, the police role is to enforce it to the best of theircapability, which we try to do. MADD Canada on the other hand can dosomething about the legislation and actively support changes to legislation.

Impaired drivers make victims of us all. Only by working together will webe able to educate the public and seek changes we need to legislation.

James LawlerThe opportunity to be at the largest meeting of experts in alcohol, drugs

and traffic safety in the world was incredible. At least 1,000 delegates from allover the world came to Montreal, and hundreds of papers were presented.MADD Canada had a very strong presence – there were members andnational directors from across the country.

The research presented at this six-day, mega-conference provided the most recent, solid, scientific evidence for many of MADD Canada’s policypositions and proposals we make to Federal and Provincial Governments. At this conference, experts from around the world presented the research, the fact-based evidence that clearly indicates how we can save lives and reduce injuries on our roads.

MADD Canada also presented a day-long workshop on the eve of theopening of the conference called, ‘Effective Change Through GrassrootsMobilization’. Media had a strong presence – and MADD Canada made front-page news in La Presse the following morning. So, a positive effect ofMADD Canada’s presence at this international conference is that we can now use this up-to-date research to support our policy positions in the media.

Success is the sum of small efforts, repeated

day in and day out.

– Robert Collier

The International Council on Alcohol, Drugs andTraffic Safety (ICADTS) held its 16th annual meetingin Montreal, August 4 – 9, 2002. This internationalbody is an independent organization working toreduce deaths and injuries resulting from trafficcrashes involving the misuse of alcohol and drugs.MADD Canada led a workshop seminar, ‘EffectiveChange Through Grassroots Mobilization,’ in which it presented its work with Rating the Provinces – a successful model that marries grassroots actionand legal research to effect change.

ERIC BOOTH O.P.P. ConstableOttawa, Ontario

JAMES LAWLER Montreal, Quebec

12

MADD CANADA SPONSORSOfficial Sponsors: Allstate Insurance Company of Canada BMO Bank of Montreal Dominion Automobile Association (DAA) Guardian Interlock Systems Impact Auto AuctionsSuzuki Canada Auto Dealers Foundation

Corporate Sponsors: LCBO Saatchi & Saatchi Advertising

Corporate Supporters: Creative Direct Response MBNA/MADD Canada Mastercard TNI The Network Inc. The Responsive Marketing Group Inc.

underpressure HIGH SCHOOL PROGRAM SPONSORSNational Sponsors: Allstate Insurance Company of Canada DaimlerChrysler Canada Inc.

Provincial Sponsors:Manitoba Public Insurance Corporation Porsche Club of America, Upper Canada Region Saskatchewan Government Insurance

City of Toronto SponsorThe Raptors Foundation

PROJECT RED RIBBON CAMPAIGN SPONSORS Title Sponsor: Allstate Insurance Company of Canada

Official Sponsors: Bank of Montreal Lafarge Canada Inc. Pizza Pizza SMK Speedy International Inc Suzuki Canada Auto Dealers Foundation Tupperware Canada Ltd.

Corporate Sponsors: Canadian Hickory Farms Ltd. Northern Getaway Northern Reflections Northern Traditions Toronto Automobile Dealers Association

Corporate Supporters: 7-Eleven Canada Active Electronic Components Depot Baker's Dozen Donuts Cara Operations Limited Coyle Corrugated Containers Dollar Rent a Car Hallmark Cards Home & Rural Appliances KFC Canada Maaco Systems Canada Inc. Quickie Convenience Stores Select Sandwich Standard Auto Glass The Brick

Look up and not down.Look forward and notback. Look out and not in,and lend a hand.

– Edward Everett Hale

Thank you to MADDCanadaDonors andSponsors

The unique aspect ofMADD Canada is thatit is funded almost100% by donations.

The organization and its committedvolunteers greatlyvalue the manynational sponsors andprogram partnerships.

A special thank yougoes to the over700,000 individualswho donate fundsannually so thatMADD Canada cancontinue to make adifference in the fightagainst impaireddriving!

IMPACTAuto Auctions

Project Red RibbonOver 50 MADD Canada Chapters launched 2002 Project Red Ribbon

campaigns in their local communities. Many Chapters distributed red ribbonsin malls, at events, parades, and with police at Sobriety Checkpoints through

November and December. The red ribbon is MADD Canada’s mostrecognized symbol to remind people to drive sober; and over 4 million

ribbons were distributed by the organization in 2002.

Website www.madd.ca

No act of kindness, no matter how small,

is ever wasted.

– Aesop

Strategic PartnershipsMADD Canada joined forces with theCanadian Council of SnowmobileOrganizations (CCSO) to promote its Zero Tolerance Program on snowmobiletrails. The organization is also appealing to its local Chapters across Canada and to media to raise the serious issue ofimpaired driving and snowmobiling.

PublicationsAllstate and MADD Canada have released three booklets, and a pamphlet, explaining a person’s responsibilities serving alcohol and how to avoid alcohol liability.

• Being Sued Can Ruin a Good Party: A Social Host’s Guide• Alcohol, Teens and Catastrophe:

What Every Parent Needs to Know • Keeping Good Company: An Employer’s Guide

MADD Canada and PoliceMADD Canada volunteers join with police across the country on aregular basis to conduct sobriety checkpoints and R.I.D.E. (Reduce

Impaired Driving Everywhere) programs. These programs serve to detect and apprehend impaired drivers on our roads, send

a public education and awareness message to motorists, and reduce the numbers of people who drink and drive.

National Office

Phone: 1(905) 813-6233Fax: 1(905) 813-8920E-mail: info@madd.ca

Toll-free in Canada: 1(800) 665-MADDWebsite: www.madd.ca

Mailing Address: 6507C Mississauga RoadMississauga, OntarioCANADAL5N 1A6

Reg. Charity: #13907 2060 RR0001