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“If Rotary is to realize its proper destiny, it must be evolutionary at all times, revolutionary on occasions.”
Paul Harris, Founder of Rotary
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Click to edit Master title styleWhat success looks like
Enhanced public image
Increased contributions
Greater global reach
Increased membership
and donor base
Greater impact
Stronger clubs
Better projects
Click to edit Master title styleIntegrated Planning Effort
RI Directors
and Trustees
RI Committees,Senior Leaders,
General Secretary
Rotary Clubs and Districts
Impacted Local and International Communities
Click to edit Master title styleTriennial Survey
• Over 22,000 Rotarians asked to participate
• 9.2% responded
• Response statistically valid
• Results accurately reflected Rotarian
◦ Geography
◦ Age
◦ Gender
◦ Role in Rotary
Click to edit Master title style2012 Survey on the Strategic Plan - Objectives
• Assess awareness • Evaluate priorities • Assess relevance• Assess implementation• Identify new goals• Identify current and future strategic needs
Click to edit Master title styleTriennial Survey - Findings
• Headed in the right direction
• Actions and initiatives are right
• Better communication needed
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The three strategic
priorities are appropriate
for RI
The RI Strategic Plan is
moving RI in a positive
direction
97%
96%
3%
4%
Strongly Agree/Agree/Somewhat AgreeSomewhat Disagree/Disagree/Strongly Disagree
Strong Support
Click to edit Master title styleHigh Approval Levels
Modernizing and updating Rotary
terminology
Renewing RI's image through a
'Strengthening Rotary's Brand'
project
Providing support to clubs and
districts for more effective partnering
95%
96%
97%
5%
4%
3%
Appropriate/Somewhat Appropriate Somewhat Inappropriate/Inappropriate
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RI's communication of the RI
Strategic Plan to Rotarians
28% 28% 17% 26%
Excellent/Good
Fair
Poor/Very Poor
Not Aware of RI Strategic Plan
Need to Improve Communication
Click to edit Master title styleFocus for the Future
Top Strategic Issues Facing Rotary in 2020
Public Image10%
Modernize and
Simplify15%
Membership37%
Other11%
Service27%
Click to edit Master title styleBoard Direction
• Continue implementing the current plan
• Increase communication efforts
• Emphasize the strategic initiatives
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COL ProposalsPromoting Innovation
Established the Rotary Coordinator Program
Club and Membership Pilot Programs
Club Planning &Strategy Development
Rotary Club
Central
Regional
Membership
Plans
Eradicate Polio
Future Vision
Global Launch
www.Rotary.org
Web Redesign
Strengthening
Rotary’s Brand
Focus & IncreaseService
Focus & IncreaseService
Enhance PublicImage &
Awareness
Enhance PublicImage &
Awareness
Support & Strengthen Clubs
Support & Strengthen Clubs
Strategic Initiatives
Click to edit Master title styleStrategic Initiatives in Progress
Rotary Club Central
Strengthening Rotary’s Brand
Regional Membership PlansGoal: 1.3 M Rotarians by 2015
Social Business Strategy
Future Vision Global Launch
www.Rotary.orgWeb Redesign
Rotary Showcase
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OVER FOUR YEARS
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“I would like to think that the pioneering days of Rotary have only just begun. What’s 40 (108) years in the life of a great movement? There are just as many new things to be done as ever there were.”
Paul Harris, The Rotarian, February 1945
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