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Goals
Opportunity and Justice for All
Government Advances the Public Interest
Fairly and Efficiently
Corporations Treat Consumers Fairly and
Efficiently
Individuals and Organizations are
Empowered to Demand Rights and
Genuine Opportunity for All
Appleseed’s Distinct Contributions
Strategic Staff
Pro Bono Professional Help
Research + Advocacy for Practical Changes
Successes
Proof, Evaluation, Replication, Scale
Issue Identification: Where We Get Our Projects
New Proje
ct
Center projects
Allies suggest need
Board/Staff ideas
Next Step on Existing Work
Scoping Memo
Let’s
go!Is there a
clear claim to justice?
Could Appleseed fill a gap?
What else has been done on this topic by
other researchers and
advocates?
Would this project advance
Appleseed and build allies?
Could we achieve a
victory in the short, medium or long term?
Is funding available? Are Centers
supportive?
Does the Board support
it?
Does it build on our
expertise?
Can we staff the project?
Can pro bono partners
contribute?
Note: Not all need to be in placeto move forward. We considerall, though.
Engaging Pro Bono Help
Shop proje
ct
Secure commitmen
t
Engagement memorandum
and initial meeting
Regular Check-ins, brainstorming
Reports Include Recommendations
findings
Principle (opportunit
y/justice)
Achievability in Short, Medium or Long Term
Recommendations for Action
Circulate Draft Report: Concept Checking
Check with Allies
Vet conclus
ions with
targets
Appleseed staff, board
committee,
interested
Centers
Finalizing Report
Synthesize and
evaluate input
Fill in remaining holes
Acknowledgeme
nts
Proofing and
Final Checks
Design Print or Online release
Advocacy Phase: Overlapped With Research
Began with gap analysis
Continued with intervie
ws
Vetted conclusions
Advocacy Plans
Target: Who Has the Power to Make
the Change We Wish to See?
Get Report to Decision makers
Meet with Decision makers
Build Allies Who Can Influence
Decision makers
Address or Avoid Obstacles to
Securing Change
Each Recommendation May Need Its Own Plan
May Need New Pro Bono Partners
What is Appleseed Advocacy?
Letters to corporate or
governmental officials
Meetings with Decision makers
and a Call-to-Action
Drafting suggested
reform language
Amicus briefs & possibility of
litigation (some Centers do more)
Media: Op-Eds, press quotes,
blogging
Activating Allies/Building Coalitions
Case Studies/Best
Practice Replication
Comments on Proposed Rules;
Testimony
Running Pilots
Build Public Support for Changes Opening Doors to Opportunity and Justice
Focus on what
influences decision makers:
would they be more likely to
make the change if publicly
pressured?
Posting: Website,
Facebook, Twitter
Proactive: Appleseed This Week, Blogs, Op
Eds,
Engage Allies:
Leaders, Other NGOs, Grassroots
Voices
Goal = Systemic, Structural Changes
Market Based: New
Products; Fair Corporate Practices
Legislative: New Rights or Funding
Administration: Better
Enforcement or
Implementation of Existing
Law
Judicial: Rulings That Affect Many
Persons
How We Get to Goal
Encourage new products
and fair practices
Testify; Staff Meetings;
Appropriations; Letters to
agencies
Comment on proposed
rules; Encourage
better Agency Practices
Engaged and Active Constituents
Know Your Rights; Protect Your Rights
Community ForumsInstitutionaliz
e Change
Responsibility Assigned and
Accepted
Foster Constructive Dialogue
Complaint Process
Replicate Success
Replicate Success
Case Study, Personal Stories,
Endorsements
Peer-Reviewed Articles
Speak at Conferences
Publicize Successes
Secure Funding
Engage Centers/Allies