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Are we one of those Groupon, LivingS oci al, deal ty pe companies? What We Do

Are we one of those Groupon, LivingSocial, deal type companies? What We Do

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Page 1: Are we one of those Groupon, LivingSocial, deal type companies? What We Do

Are we one of those Groupon, LivingSocial, deal type companies?

What We Do

Page 2: Are we one of those Groupon, LivingSocial, deal type companies? What We Do

No. We are not. Our company offers loyalty programs that

are compliant with bank industy standards for security and privacy.

Therefore we are able to link your business offering to existing debit or credit cards consumers already have in their wallets.

This means no more crazy deals, no more cutting coupons, printing vouchers, mail-in rebates or adding yet another card to their collection of many loyalty cards.

Page 3: Are we one of those Groupon, LivingSocial, deal type companies? What We Do

Why do you need a loyalty program for the customers you already have.

Why You Need It

Page 4: Are we one of those Groupon, LivingSocial, deal type companies? What We Do

To increase their visits and spend more each time

1. Simply link your business to their debit or credit card.

2. We monitor their spending.

3. We score your customers.

4. You reward them with “cash rewards” or “free incentives”.

5. They increase their visits (frequency) and spend more each time.

Page 5: Are we one of those Groupon, LivingSocial, deal type companies? What We Do

Now that you’ve rewarded your best customers, how do you get new ones?

NewCustomers

Page 6: Are we one of those Groupon, LivingSocial, deal type companies? What We Do

Statistics show they tell friends!

82% of loyalty program members referred at least one person to their program.

42% of loyalty program members referred four or more.

Page 7: Are we one of those Groupon, LivingSocial, deal type companies? What We Do

Where are we getting all of these

statistics?

Credible Source

Page 8: Are we one of those Groupon, LivingSocial, deal type companies? What We Do

They also had a 2011 member survey which showed that:

70% of respondents said loyalty programs helped drive business during the economic downturn.

Nine out of 10 respondents (90%) said loyalty programs give them a competitive advantage.

Of those that currently operate a guest loyalty program, 84 percent plan to maintain or increase their program investment in 2011.

National Restaurant Association

Page 9: Are we one of those Groupon, LivingSocial, deal type companies? What We Do

What % of your customers would you say are frequent patrons?(take a few seconds to answer it please)

Frequent Patrons

Page 10: Are we one of those Groupon, LivingSocial, deal type companies? What We Do

The Answer

A study of restaurant owners indicated that they believe that 60% of their customers are “frequent” patrons.

Analysis of credit card transactions indicates that only 15% of customers could be considered “frequent” buyers.

Our loyalty program can easily increase the average of 15% to over 50% that are frequent!

Page 11: Are we one of those Groupon, LivingSocial, deal type companies? What We Do

Are there proven-models that show loyalty programs work?

ProvenModels

Page 12: Are we one of those Groupon, LivingSocial, deal type companies? What We Do

Yes, industries with high purchase frequency and stiff competition have

proven loyalty programs work

For grocery chains, participation is at 65%; for medium-size and larger hotel chains, 85%; for the major airlines, 100%.

Restaurants/ Bars & Nightclubs fit this profile - high-frequency patronage and stiff competition - making them prime candidates for effective loyalty programs.

Page 13: Are we one of those Groupon, LivingSocial, deal type companies? What We Do

Who are you top 20% customers? How often do they visit?  How much do they spend each time they visit?

When’s the last time they purchased?

Do you know your customers?

Page 14: Are we one of those Groupon, LivingSocial, deal type companies? What We Do

If you don’t know the answers to the previous questions, you need analytics

Page 15: Are we one of those Groupon, LivingSocial, deal type companies? What We Do

So if it works, why doesn’t everyone have a loyalty program?

Obvious Question

Page 16: Are we one of those Groupon, LivingSocial, deal type companies? What We Do

Because Loyalty Programs are very expensive to implement

Only larger supermarkets, retailers, hotels, airlines, chains, etc have been able have loyalty programs , given the size and complexity a loyalty program entails.

Page 17: Are we one of those Groupon, LivingSocial, deal type companies? What We Do

How expensive is it to launch a

Loyalty Program?

What’s the Cost?

Page 18: Are we one of those Groupon, LivingSocial, deal type companies? What We Do

No upfront cost If you already have a VeriFone, Hypercom or Ingenico POS

terminal there is no hardware cost.

If you don’t, we can provide you with a PC based swipe of a stand-alone tablet for about $125.00.

LOYALTY PROGRAM COSTS:• Program Set-up (back-end programming) $0.00• Enrollment Page (customized/branded) $0.00• Merchant Login UI (monitoring/admin) $0.00• Daily Analytics (tracks & scores cardholders) $0.00• On-going Program Management (daily) $0.00• Customer Service for all your customers $0.00• Rewards (includes Credit & Redeem) *2% of sale

amount

*excluding taxes & tips

Page 19: Are we one of those Groupon, LivingSocial, deal type companies? What We Do

Can you show me a return-on-investment calculation?

Smart Question

Page 20: Are we one of those Groupon, LivingSocial, deal type companies? What We Do

An Illustrative Calculation for a single Restaurant

Assumptions: Single Restaurant/Club/Bar Location.

Annual Sales in Millions $2.5M

Total Guests 10,000

Total Members 2,000

Average Guest Check $50

Average Visits Per Year 5

Rewards: 5% cash back from total sale amount

No promotions to motivate additional visits or accelerate rewards.

Incremental Revenue as a Result of the Loyalty Program:

Visit More Frequently (20% increase in annual visits): $100,000

Buy More (5% increase in average check): $ 25,000

Total Spending Increase: $125,000

Costs:

Marginal Food & Labor (45%): $ 56,250

Rewards Costs (5% cash back): $ 6,250

Keeping It Local Program Costs (2% Fee): $ 10,000

Total Loyalty Investment: $ 72,500

Total Return: $ 52,500

Page 21: Are we one of those Groupon, LivingSocial, deal type companies? What We Do

Close the Loop

Remember the 5% cash back that you rewarded back to your loyal customer with registered debit & credit cards?

We have the ability to “close-the-loop” on the “cash reward” you gave the consumer and only make the “cash reward” accepted and redeemed at your location.

Page 22: Are we one of those Groupon, LivingSocial, deal type companies? What We Do

Call Today 1-800-409-8050

No long term commitments

No change in your “merchant processing”

No training required

Automated reconciliation (online)

Easy Step-by-step set-up (phone support)

Customized branded cards are also available.