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    Sales Growth

    The bulletproof ecommerce

    marketing formula

    ASAP

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    1An Ecommerce Marketing Technique

    ASAP Sales Growth

    Im Valentin Radu, and Ive decided to write this short guide

    to help people like you advance faster in the e-commerce

    jungle. Im on the same path, having started my first online

    business more than 12 years ago now. Since then, Ive built

    and sold several other very successful companies. My latest

    project is called Marketizator and aims to help marketers and

    business owners with their website optimization process.

    Hello, fellow marketer and e-commerce enthusiast.

    Handling an e-commerce website can prove to be a daunting task, even for the

    most experienced among us. The seemingly endless possibilities for optimization

    one has at any given point, may lead to action paralysis, or in the best case, will

    generate confusion and uncertainty.

    I know this because it has happened to me quite often, especially in the early years

    of my online marketing career. After having been in this rut for one too many times,

    I decided Id had enough and drafted a roadmap for myself which turned out to be

    very efficient in generating more sales straight away. This is why Ive called it the

    ASAP Sales Growth Formula.

    It goes without saying that I myself still use the ASAP formula up to this day, but I

    also use it to help my clients see fast improvements. Today Id like to offer it to you,

    hoping youll see its value and put it to good use.

    As you may have already guessed, ASAP is just the acronym that encapsulates the 4

    main steps of the formula:Analyze, Survey, A/B Test and Personalize. Now then,let me give you more details about each step.

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    A

    I

    D

    A

    Awareness

    Interest

    Desire

    Action

    2An Ecommerce Marketing Technique

    ASAP Sales Growth

    Before jumping into any optimization process for an e-commerce website, you

    need to STOP, gather all the data you can, and find out what its telling you.

    Knowing and understanding the actual facts that have a bad impact on sales, will

    help you determine the most efficient solutions.

    There are two kinds of approaches in data analyzing - qualitative and quantitative.

    The most popular methods are: user testing:a method that allows you to see your potential clients reactions

    to the websites design and navigation. Its a qualitative method, that requires a

    strict observation of the users behavior while completing the tasks required by the

    expert

    heatmaps:used to track the cursor movement on a webpage. Its a qualitative

    method and is used to reveal the most appealing elements that attract the users

    attention

    web analytics:a quantitative method to analyze data. Analytics Software reveal

    data on traffic sources, historical results and the basic key performance indicators.

    1.1. How to approach data analysis - marketing models and sales funnels

    In this phase, I always have one of the most popular models known by marketers in

    mind. Its called AIDA, and this is how I use it when analyzing data:

    1. Analyze

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    Your shop funnel

    Visitors

    Subscribers

    Shoppers

    Buyers

    Repetitive Buyers

    Raging Fans

    3An Ecommerce Marketing Technique

    ASAP Sales Growth

    A - Awareness. A stands for attracting the visitors attention and making him

    aware of your products value. I know for a fact that new visitors are not ready

    to buy during their first visit, and therefore changed my focus to attracting their

    attention with different tricks.

    I - Interest.Once you know that visitors are aware of your products value, you

    have to adjust the offers. Look into Analytics and find out which products, or

    categories of products, are generating 80% of sales. Do the same for the traffic

    segments.

    D - Desire. As you know, customer behavior is ever changing, and therefore youshould always adapt your efforts. Make sure you optimize landing pages for the

    high converting segments of traffic, because those already have the desire to buy.

    A - Action.As you will see in the chapter 3 of this ebook, once you have noticed

    how people act on-site, you should try to make their experience as easy as

    possible. Support their decision to buy from you, by acting accordingly.

    As you see, it is very important to have some basic marketing principles in mindwhen working on a campaign or project. To help you connect the dots in this

    phase, here is another trick Ive learned; using one single marketing model or tactic

    does not give the best results, instead, combine it with complementary tactics. For

    example, when creating a sales funnel, I always use AIDAs principles. Let me show

    you how:

    The first thing in building an efficient

    funnel, is to focus on designing it

    properly as a whole.

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    4An Ecommerce Marketing Technique

    ASAP Sales Growth

    Step 1: Get visitors to your website

    The goal is to attract visitors to the website. Therefore, you have to focus on

    making them aware of the available products, not just convincing them to buy, as

    Ive mentioned before. The upper part of the funnel requires traffic generation and

    acquisition. I am not a big fan of paid traffic, but it is a must in the early stages of an

    e-commerce website.

    If you only had 1000$ to invest this month, how would you invest it?

    Before spending, its smart to take this table into consideration:

    Cost ROI

    Viral traffic low very good

    Direct traffic low best

    E-mail traffic low good

    Organic traffic low good

    Affiliate traffic medium good

    Paid traffic low it depends

    Step 2: Get subscribers

    The goal is to convince people to subscribe. Its not the moment to invest effort

    into convincing them to buy. Let them show an interest in what you have to offer.

    The whole idea is to create a relationship with the visitor. By having in mind the

    whats in it for me principle, you could persuade him to leave his e-mail address.

    Next, find out through A/B testing which email subject, commercial offer and

    images are converting the best.Then repeat.

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    5An Ecommerce Marketing Technique

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    Step 3: Persuade

    The goal is to make visitors add items to their shopping carts. Besides the benefit

    oriented copywriting, personalization, gamification and appealing images, you

    should base decisions on hypotheses and test your ideas. I never run an A/B test

    without creating a survey first. I do this because I know that its the customers who

    buy products, not me or my clients employees. Ill talk about mastering surveys in

    the second chapter of this ebook.

    Step 4: Close the dealThe goal: transform shoppers into buyers

    A good technique here is using the under-promise, over-deliver principle. Surprise

    the websites visitors, and you will win them over.

    The average cart abandonment rate is around 65%. But if, whilst adding items to

    their baskets, they receive something extra, you could reel them in.

    Step 5: Transform customers into fans

    Your best customers are VIPs. Half of all revenue comes from the top 15% of customers,

    with the top 1% of customers spending 30x as much as the average customers.

    RJ Metrics Benchmark 2014

    In order to grow the business, you should know that you can rely on a cohort of

    people that will love your brand and website. In order to detect the people whocould become fans, I use the NPS (Net Promoter Score) methodology. NPS is one

    of the most important KPIs that Fred Reichheld came up with in 2003 and which

    has been adopted by companies such as Apple, Google, and Adobe. More on the

    NPS topic later.

    This would be the soft set of knowledge required in data analysis. Now lets move

    on to the practical component of this phase.

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    1.2. Tools and Key Performance Indicators

    Using a web analytics solution for your website is a mandatory condition in this

    process. The most popular choice for this would be Google Analytics, as it offers all

    the needed features for free.

    Using the analytics data, monitor a series of KPIs which will let you know whether

    the business is heading in the right direction or not. Here are the most important

    ones in my opinion:

    Customer Lifetime Value. CLV reveals the earnings generated from a customerthrough his/her entire lifetime. This indicator will tell you how much you could

    spend acquiring a new customer and how to adjust your marketing budget.

    LTV = (Average profit per year x Number of years) - Acquisition Costs

    Here is a scheme which Ive once used to segment the traffic based on the value of

    Customer Lifetime Value:

    LTV Last-order Medium Action

    0 n/a On-site/on-load Welcome-message

    500 50 On-site/cart-page Free gift

    Marketing ROIis a measure of the profit earned from the investment in a

    marketing campaign. The formula for calculating ROI varies depending on ones

    business model or goals.

    ROI = (Gross profit - Marketing Investment) / Marketing Investment

    or

    ROI = (Customer Lifetime Value - Marketing Investment) / Marketing Investment

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    Average Order Value. AOV is an e-commerce metric that reveals the efficiency

    of the up-selling and cross-selling marketing efforts. It can easily be monitored by

    using Google Analytics

    AOV = Generated Revenue/ Number of Orders

    Cart Abandonment Rate.If this rate is high, it is clear that either products and/or

    prices are not appealing to the customers, or, other aspects discourage people to

    place an order. In the second case, the cart page may not be built well: no security

    certificates, delivery time not displayed, unclear return policy, etc.

    CAR = 1 - (Number of people who start checkout/ Number of add to cart clicks)*

    *in terms of percentages

    Bounce Rate.It reveals if visitors brought on site through various actions or

    campaigns stay on site and for how much time. Its an indicator that shows the

    power of content, products and the site as a whole to engage visitors. Even so, itis a KPI that can reveal essential information about a website and, as a result, it can

    drive change.

    BR = Number of visitors viewing one page only/ Number of visits on the page

    Conversion Rate.CR is the amount of transactions over the total number of

    visits on the website. The average e-commerce conversion rate is around 2%, butit varies a lot depending on the niche. Even an increase of 0.5% can translate into

    millions of dollars in long-term profit for high traffic e-commerce websites.

    CR = (Number of transactions/ Number of visits) x 100

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    If youre interested to find out more about the right metrics to measure your

    websites performance, we have created a list with 12 vital e-commerce key

    performance indicators.

    Downloadthe 12 Vital Ecommerce KPIs Guide for free.

    Next, look visitors behavior on your website and try to spot the pages with the

    highest rate of traffic drop off. Any improvements on these pages will have a big

    impact on the overall website stats. An easy way to discover the biggest holes in

    your traffic net, is to log into your Analytics account and click Users Flow under

    Demographics, then choose the Landing Page view from the drop down menu,and youll be prompted with a view similar to this one:

    Pay special attention to the most important landing pages of nearly any

    e-commerce website: homepage, category pages, product pages and the

    cart page. These are likely to be the spots where even small improvements could

    generate big changes to the overall conversion rate.

    http://www.marketizator.com/12-key-performance-indicatorshttp://www.marketizator.com/12-key-performance-indicators
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    1.3. Analyzing conversion rate - what is Analytics hiding from you

    If you look at the conversion rate as a whole, youll miss the key for unlocking the

    sales growth. Create your key segments and see the conversion rate values for each

    one: new, returning, organic, paid, from specific cities, VIPs, etc. Youll notice that

    a 2% conversion rate is hiding segments with an average of 1% , while others reveal

    conversion rate values of 6%.

    The secret here is to analyze conversion rate by considering the following key

    analytics reports:

    Conversion rate by traffic sources

    Conversion rate by technology

    I encourage you to look into the industrys stats regarding the e-commerce market.

    By doing this, you will get information about the customers behavior, such as the

    devices they are using to shop online. Here is something that may be of interest to

    any e-commerce marketer:

    Source: Statista

    http://www.statista.com/statistics/234884/us-online-shopper-conversion-rate-by-device/http://www.statista.com/statistics/234884/us-online-shopper-conversion-rate-by-device/
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    10An Ecommerce Marketing Technique

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    Buyers personas: Identify the behavior of your best customers, VIPs, the ones

    that spend 5 more per order than average

    Website load times:Check this free resource(it includes an infographic) to find

    out how the top 15 online retailers score at load time and how you can fix page

    speed issues.

    Once youve taken a careful look at the data, the websites main issues will start to

    pop up one by one. But before you go and start making changes, theres one more

    step Id highly advise you to take, which is often ignored by marketers: ask the

    visitors for their opinionon your website, so you know what they like or dislike

    about it. Which brings me to the second step of the ASAP formula.

    http://www.marketizator.com/blog/take-control-page-speed-issues-infographic.htmlhttp://www.marketizator.com/blog/take-control-page-speed-issues-infographic.html
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    2. SurveysIn chapter 1 weve discussed how to analyze the outcomes of customer actions

    on a website, using data gathered by software. Now, lets talk about predicting

    behavior.

    Marketers have always tried to make predictions about the consumers behavior

    by creating models. But its not only marketers who focus on this issue, also

    psychologists, sociologists and behavioral economics experts.Unlike the people whose job it is to understand how man acts, marketers dont

    have the time to study behavior in depth. What they can do, though, is combining

    technology with knowledge.

    Knowledgecan be acquired by considering the latest studies in psychology or

    subscribing to a channel such as TED talks. By doing this, your area of knowledge

    expands and youll notice that, suddenly, you have more alternatives to choose

    from when looking for solutions at work.

    Technology, on the other hand, helps you to apply the knowledge youve aquired

    about behavior. It provides you with the tools to achieve your marketing goals. This

    brings me to my favorite tool for analyzing behavior: surveys.

    2.1. Suveys vs. Heatmaps and Click Maps

    Heatmaps and click maps are useful to analyze behavior on site. They can revealwhich elements, such as images, texts or videos, appeal most to the websites

    visitors. What they cannot tell you is the reasons behind the choices.

    Reason stands for action. You can find out things directly from your customers,

    such as:

    the reason for abandoning the shopping cart;

    the purchase intention;

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    You may wonder how, exactly, to use surveys on your e-commerce site. You might

    be afraid of interrupting the customers journey, right? Ive heard this many timesfrom my clients. This is what I tell them: Use surveys the smart way. Like any other

    innovative approach in marketing, it requires a good understanding of the sales

    funnel, segmentation and targeting.

    Dont take me wrong: observation is a great method to study behavior, but I find

    surveys more useful especially when integrated with your strategy

    2.2. Including surveys in your strategy

    The basic rule of creating surveys is not to look for validation and confirmation of

    things you already know. Dont try to influence the answers in order to get results

    that put you in a better light. A straightforward opinion on your website could

    help you see what goes wrong. Sometimes, a straight answer can feel like a cold

    shower, but it tells you the real problems your customers have experienced.

    i. Surveys and sales funnel

    The few tricks Ive learned over the last years concern the usage of the survey

    answers to lead visitors from one funnel stage to the next. For example, I know that

    someone who made at least one purchase on a site, is more willing to take part in a

    survey than just any visitor; because he is already involved in the process of buying.

    Moreover, he is interested in improving a future experience with your products

    and services. A visitor needs a little bit more motivation to complete your survey.

    Instead, you want to create the desire to buy.

    This takes us to the sales funnel stages. As Ive mentioned in chapter 1, you cannot

    apply the same thing to all of your website visitors, because theyve had different

    experiences with your site. Does that make sense?

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    ii. Surveys and landing pages

    I hope Ive succeeded by now, in making you realize just how many opportunities

    you have to develop your online businesses. Here comes another thing you could

    do with the survey answers.

    Imagine this scenario: youve collected enough answers to identify the buyers

    personas; youve come to know that your best customers are high spenders.

    Acquiring a new customer is almost 7 times more expensive than keeping acurrent one. This is the conclusion of several industry studies on retention

    rate.

    Predicting Customer Lifetime Value helps you focus on the people who are most

    likely to become fans and recommend the website to others. Therefore, start

    treating your website visitors based on the way they interact with your website.

    Create landing pages for each buyer persona - there should be somewhere

    between 2 to 5 personas. Investing in building and optimizing 5 Landing Pages has

    a better ROI than paying for traffic.

    2.3. Behavior and satisfaction metrics

    The online survey is a great tool to monitor the soft aspects of your site, regarding

    intentions, behavior, satisfaction, choice, reason.

    As Ive mentioned earlier, you have to adapt the questions to the different types of

    visitor. Lets stick to our example of visitors who come to your website for the first

    time and regular customers.

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    Suveys help you to determine:

    Visitor Satisfaction Index-VSI - aimed at visitors. This indicator will help

    improve your visitors experience and create a more user-friendly navigation for

    them. Some scalable measurements of the VSI concern loading speed, ease of

    navigation, variety of products, delivery options, return policy, etc.

    Net Promoter Score- NPS can help you determine 3 categories of people:

    Passives, Detractors and Promoters. The Promoters are the ones who are most

    likely to become raging fans. You can find out more about how NPS can help your

    business, by visiting this resource.

    2.4. Creating hypotheses with the survey answers

    The survey answers are always a goldmine for ones business. Once you know

    where theres place for improvement on your site, you can test the change you

    want to make, instead of guessing its impact on conversion rate and revenue.

    Once you have analyzed data from the survey answers, you can createhypotheses. Any hypothesis that you create has to be very clear: I believe that

    changing problem into/with solution will determine this positive effect.

    For example: If I add a video on the landing page dedicated to the undecided

    shoppers for 14 days, on 50% of the x segment, then conversion rate will increase

    by 0,8 %.

    Write your hypothesis down, stick it on the wall, and proceed to the next step of the

    ASAP formula: A/B Testing. This step will validate or reject you hypothesis. The A/B

    testing methodology is strict, so be sure you do it right!

    http://www.marketizator.com/blog/net-promoter-score.htmlhttp://www.marketizator.com/blog/net-promoter-score.html
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    A

    B

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    3. A/B TestingLike any other revolutionary discovery in online marketing, A/B testing has become

    something that companies with an online presence have to try in order to remain

    competitive. Nowadays, the A/B testing technique is the handiest option for

    marketers who are working with conversion rate optimization.

    A/B Testing is the most efficient method to define the best version of any landing

    page. Here are just a few examples of elements that can be tested:

    Colours:When it comes to colour, there is no magic recipe for the conversion

    rate. There is not one unique colour that can invariably draw more conversions

    when used on any website. Test and see which one works best for you.

    Copywriting:The messages you send to your audience represent who you are.

    You should write simple, clear and benefit-oriented messages in order to persuade.

    Images:The smallest detail can make the difference between buying somethingfrom a website or abandoning it. Regardless the size, make sure you use high-

    quality images.

    Call-to-action buttons:Change colours, copywriting and the positioning of the

    CTA buttons, and test the variations.

    Although A/B testing is the key to unlocking converting barriers, you should

    know that it will only give conclusive results if you respect the methodology.So here is a list of traps to avoid when A/B testing:

    Testing more than one variable

    The alternative to A/B testing is Multivariate testing. It implies changing a

    combination of elements on a page. But be warned: modifying too many variables

    at once in a single test wont tell you which of the variables has a positive impact

    on KPIs. So that you run the risk of seeing a drop in conversions after youve

    implemented the winning version.

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    There is no rush. Instead of ruining a test by including too many variables at once,

    test each variable independently. If youre still not convinced, check number 2 again

    and remember that its not about your desire to see your website changed, but

    about the customers demands of your website.

    Expecting huge outcomes from small changes

    Including A/B testing in your strategy should be the main focus. No matter how big

    your desire to start running tests on the website, take the time to develop strong

    hypotheses. By doing this, you will see that A/B testing is not just about changing

    texts and images, but about much more complex actions that will generate greater

    results. Previously, weve talked about building landing pages for each buyerpersona. Once youve published your final version of the landing page, you can

    start testing the impact of small changes on your sites KPIs, such as Call to Action,

    buttons, videos, testimonials. Testing each variable independently will show you

    which elements convince people to buy.

    Stopping the test too early

    If the A/B testing software shows you a statistical significance rate of 95%, it doesnt

    mean you have to stop the test right away. Even if you see a confidence rate of95%, it doesnt mean the variation will continue to have a positive impact on the

    websites KPIs. Therefore, one shouldnt stop the test unless it has reached the right

    amount of traffic. In order to help you with this sensitive aspect, I recommend

    trying this calculator. It helps one to predict how many visitors are needed in order

    to get accurate results from your tests.

    Testing the impact on the irrelevant KPIs

    Measuring the impact from the change in page views and click-through rates justdoesnt make sense. The A/B test is meant to show you the impact from a change

    in metrics that matter, such as conversion rate and revenue. Focusing on the wrong

    KPIs will only trick you into thinking that youre on the right track because you see

    people clicking on a button.

    http://www.testsignificance.com/http://www.testsignificance.com/
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    Running several tests at the same time

    If you think that you will have greater results by running a lot of tests at the same

    period of time, you might be wrong. A/B testing is just like any other thing in life.

    You take action and then learn how to improve. If you run multiple tests, youll

    make the same mistakes, ruining all the tests. You will end up with nothing. You

    will have no idea why you dont see an increase in conversion rates and you will

    probably think that A/B testing isnt for you.

    The final step is to implement the winning variation on your website in order to

    see the direct impact of your change. But as time goes by, new trends will emerge,consumer behavior will change, and you will have to adapt. So you should never

    stop testing hypotheses! It will certainly help you to keep up with your customers.

    As you test more and more of your hypotheses, you will notice that specific

    segments of visitors will react in different ways to the same A/B test. This means

    that people have different preferences depending on characteristics such as age,

    location, language, adherence to brand, time of day, weather conditions, etc. The

    times of one single website version for all users are slowly ending and a new muchmore flexible style will take its place: the personalized website.

    Nowadays, in the huge and competitive e-commerce market, web personalization

    is passing the nice to have benchmark, and is becoming a necessity for survival.

    This is why I singled out personalization. Its the one feature that will make or break

    your website in the future. Catch the personalization wave early on, and make the

    most out of it.

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    Case study:AB testsincreased conversion rate by 27.14%

    Client:Ecco Shoes

    In the Analysis stage, we discovered some uncommunicated features:

    The brand is from a country that has a history of delivering high quality products

    Its one of the world leaders who use an injection technology for making shoes

    They have a very short delivery time

    HypothesisShowing these 3 good reasons to choose Ecco Shoes to new visitors, will

    encourage them to finalize the sale.

    Solution

    We created an A/B test that compared the control page to a new version which

    communicated the 3 reasons to choose the online shop as displayed below:

    Result

    The conversion rate increased by 27.14%, the revenue by

    23,54%and revenue/visitor by 21.29%.

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    4. PersonalizationInternet is a place where something can be announced as the next big thing, only

    to pass unnoticed in a few months or so. Many technologies have been declared

    as a must have for any marketer and soon after faded away without anyone even

    noticing. Will this be the case with web personalization as a marketing technique?

    My answer; certainly not. Amazon, the leading e-commerce company, has been

    making money with content personalization for years.

    Back in 2012, only 37% of companies surveyed by Econsultancy were able to target

    personalized content in real time.

    Econsultancy, Quarterly Digital Intelligence Briefings

    Customizing a website in order to respond to every customers need is a tough job

    and technically very costly. So instead, you could use an elegant solution:

    creating personalized pieces of content.These can take the form of pop-ups,banners or header bars.

    Depending on your communication and the objectives of your campaigns, these

    superimposed content parts will carry specific and targeted messages.

    For example, you can create pop-ups that address visitors who want to leave

    the website or create a banner that states the most important and persuasive

    advantages for each segment of visitors.

    https://econsultancy.com/reports/quarterly-digital-intelligence-briefinghttps://econsultancy.com/reports/quarterly-digital-intelligence-briefing
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    When you make segments for web personalization, consider the following

    segmentation criteria:

    Location:The country, city or region where the visitor comes from represents

    a great source of personalization. On the landing page, you can deliver local

    messages such as Free delivery to Germany or 3 day shipping to the UK.

    Weather:Display pop-ups with product recommendation according to the

    weather. If its snowing, showcase those ice skates that never seem to sell.

    Purchase history:Depending on what actions a customer has made on yourwebsite, you can trigger special discount pop-ups or show him a product related to

    his previous order.

    Cookie:A very basic, yet clever form of personalization is registering data

    through cookies about what a visitor viewed in the previous session, and using it at

    the next visit on site.

    Previous answers to surveys

    Other web personalization segmentation possibilities: traffic source, keywords,

    pages seen on current sessions, new vs. returning customers, time on website and

    so many others. Ill let you complete this list yourself, since it all depends on you

    and how you manage your efforts.

    The most important thing when using a tool in order to personalize customers

    experience on site, is having a strategy and implementing it properly. Withoutknowing the purpose of applying different marketing or conversion optimization

    tactics, all efforts will be in vain.

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    Case study:adding a size filter within a pop-upincreased conversion rate

    by 57.87%

    Client:Tinar.ro

    Opportunity

    By analyzing the data from the visitors history, we found a valuable

    underperforming segment: engaged users who had not used the price filter

    before. Visitors that use filters are generally more likely to convert. If the engaged

    visitors dont use the filters, we can remind them to do so, in order to help themmake a decision based on their personal needs or preferences.

    The target segmentincluded visitors who:

    - had seen pages that contained certain keywords in the URL and were related to

    the message on the banner;

    - had looked at over 2 pages;

    - hadnt used the filter pages yet;

    - hadnt seen other pop-ups yet;

    Hypothesis

    Showing the users, who hadnt used the size filter, an exit intent pop-up that

    communicated the available sizes would help them close the sale. The aim of this

    personalization experiment was to increase sales for specific product categories

    such as dresses and sandals.

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    22An Ecommerce Marketing Technique

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    Activation

    When a visitor had the intention to leave a product or a category, a pop-up with

    a size filter would automatically be triggered. Clicking on any red rectangle would

    lead to pages with products that only had the selected size. Additionaly the sizes

    were ordered according to popularity.

    Result

    By adding the search filter for size in a pop-up, conversion rate increased by

    57.87%.

    The Revenue increased by 42.68%and the revenue/visitor by 28%.

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    23An Ecommerce Marketing Technique

    ASAP Sales Growth

    I hope that Ive managed to convince you of the importance of having a marketing

    strategy before jumping into any corrective measures for your e-commerce

    website. Keep the ASAP formula in mind and follow the 4 steps in the exact order

    presented:Analysis, Surveys, A/B Testing and Personalization.

    Start analyzing both quantitive and qualitative data, ask your audience for their

    opinion through segmented surveys, formulate hypotheses and validate themthrough A/B Testing, and finally, personalize your customers experience on your

    website.

    Dont miss the last page. I have something for you.

    Conclusion

    Analyze

    Personalization

    Survey

    A/B

    Testing

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    24An Ecommerce Marketing Technique

    ASAP Sales Growth

    I really appreciate that youve read this guide till the end, and I hope that itmotivates you to start boosting sales ASAP.

    As a reward, Im giving you a National Guruaccount, to test Marketizator 2 months

    for free. This offer is exclusively available to people who have read this ebook.

    Congrats! You can now start using the ASAP formula to increase sales for your

    e-commerce business.

    If you have any questions about any of the 4 steps, Ill be happy to answer them

    for you at [email protected]. For questions regarding our conversion rate

    optimization tool, our support guys are always ready to assist you.

    Dont forget to use this code at registration: asapgrowth

    Register for a free 2 months trial

    http://www.marketizator.com/pricingmailto:valentin%40marketizator.com?subject=http://www.marketizator.com/pricinghttp://www.marketizator.com/pricingmailto:valentin%40marketizator.com?subject=http://www.marketizator.com/pricinghttp://www.marketizator.com/pricing
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