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ASARA IT & DATA
Company Profile
Contents
Company Overview
Introduction
Vision and Mission
Geographical footprint
BBBEE
Business Overview Research and Data
Services and Products
Fieldwork
Data Analytics o Data Analysis and Modelling o Data Reporting o Business Intelligence Solutions o Strategic Statistical support services
Information Technology
Overview
Services and products
Accreditations and Partnerships
Key Strengths and Capabilities
Our Brand
ASARA Training Academy (Pty) Ltd (ATA)
TQA Consultants Africa (Pty) Ltd
Corporate and Social Investment and Employee Wellbeing
Team and Contact Information
Company Overview
Introduction
ASARA IT & DATA is a strategic support services company, forming part of the ASARA
GROUP. We provide a full-house research and data mining/processing facility, with both
qualitative and quantitative research solutions, bringing into the industry knowledge and
insights, experience and expertise acquired from working with clients in many different
sectors and diverse projects. We provide analytical & statistical services utilising Economic,
Market, Marketing and Decision making Modeling and Tracking Tools, to remove
uncertainty and transform data into meaningful information for the client.
Asara IT and Data also offers a comprehensive catalogue of Business Intelligence Solutions
in conjunction with our international partner RADIARE. Radiare is a BI Services company
that uses a highly process driven and consultative approach to build BI and performance
management solutions to drive operational efficiencies.
Our aim is not to give just data back to our clients, but to make the data come alive by
interrogating beyond the obvious. We have a futuristic outlook and regularly update our
software and techniques to improve our services. Due to our low overhead structure, we are
in a position to provide high quality primary research at a competitive rate. We maintain
strict adherence to quality assurance in our fieldwork and analytics at all times.
ASARA IT and DATA is also an end-to-end IT solutions and Services Company providing
Software, Hardware, IT infrastructure, Cloud solutions and Consulting. Supporting a wide
range of hardware and software service providers, we will provide the optimal solution for
your company both in terms of cost and efficiency. The four core values constantly guiding us
are innovation, simplicity, excellence and partnerships.
Vision We aim to become the preferred provider delivering complete IT, Research and Data
Analytical solutions.
Mission To form strategic and mutually beneficial partnerships with clients and suppliers and become
the preferred IT, Research and Data Analytical provider, offering easy to use, understandable
and cost effective IT and data solutions.
Geographical Footprint Global
• TNS Research Surveys - Data Processing, Manipulation and Transformation for Annual world- wide Beverage Landscape study for Coca Cola.
• Millward Brown (SA) - Brand tracking projects. Auditing of all tracking projects - FMCG
markets/products, financial sector research and segmentation. • Added Value -Clients are Mascom, LG Russia, Old Mutual - FMCG and Social Research
• Topline Research Solutions - Social and African Markets. Data Processing and Data Transformation.
• Research IQ - Data Processing and Transformation.
• Leading Edge Research - FMCG, Social Research. • IPSOS Markinor (SA) - FMCG, Financial Markets, Social Research.
• GFK SA - Data Processing and Data Transformation.
• OASIS/HDA: Health Development Africa - Male circumcision project. Development of
data collection tools, fieldworker training, data capture, analysis and reporting, analysis
of HIV patient pharmaceutical data.
South Africa • Department of Health: Gauteng - Cost per patient analysis utilising NHA data in
collaboration with Health Economists and; for Public Hospitals and Clinics. Development of
data collection tools, fieldworker training, data capture, analysis and reporting.
• DOH SA – Data management for projects in all provinces.
• KZN Economic Development: WYG International and Gijima - Database development of
MIS, updating the system with all project information, training key stakeholders in the
use of the MIS System.
BBBEE We fully support the BBBEE Act and the Codes of Good Practice for BBBEE.
Business Overview Research and Data Services
Data and Products
Fieldwork
• We have a complement of high calibre interviewers who have extensive experience in
collecting data in surveys, situated in strategic areas around the country.
• Each market or Province has a Team Leader responsible for training.
• For monitoring and quality assurance purposes, each team leader accompanies fieldworkers on 10% of all interviews.
Data Analytics
Data Analysis and Modelling
Our team has 45 years of collective experience working in the Market Research Industry
and are statistical analysis experts with access to advanced analytical and statistical
modeling tools and programs to interrogate data in line with the strategy and objectives
of the client.
Data Reporting
We structure the reporting of the data on a Reporting Framework in consultation with the
client. We constantly embrace reliable and cost-effective technology advances to reach
financially viable agreements with our clients.
Business Intelligence Solutions
Tools we use: Microsoft BI, Oracle – Hyperion Suite, IBM – Cognos Suite, SAP – Business
Objects, Informatica, SAS, Microstrategy and Teradata
Services
Solution Definition & High Level Architecture
Business Consulting & BI Road Map
Data Modelling
Solution Selection, Procurement of Software License & Implementation
Building of Data Marts/Enterprise Data Warehouse
Reporting & Dashboarding solutions
DW Testing
Data Management Solutions
Data Integration
Data Migration
Data Quality & Governance
Master Data Management Solutions
• Other
BIDW Support Services
Reengineering of DW & Report Rationalisation Services
Tool Upgrades
Big Data Services
Solution Definition & High Level Architecture
Business Consulting & Road Map
Data Modeling / Management
Software Evaluation, Selection & Implementation
Building of Data Warehouses
Reporting & Dashboards
Analytic solutions – Modeling & Mining
Implementation of Cloud based Big Data Enablers
Strategic Statistical support services • Sizing African Markets - From consumer oriented to industrial markets, competitor profiling
and price indicators are used to track data. Detailed profiling of entire industries from
production to end consumer capacity with forecast models including business intelligence
inputs for challenging industries.
• Tracking and profiling African countries – In addition to the above, detailed
demographic information on economics (industries and markets), trade, mining,
manufacturing, services, and agriculture and consumer demographics. This includes multi-
country reviews.
• Customized market research – We specialize in the atypical and extraordinary.
• Analytical services – From simple to complicated statistical procedures, developmental
work and custom solutions. Areas like segmentations, predictive models, diagnostics,
tracking indicators.
• Intervention metrics – Generally supporting CSI/CSR efforts, and also social and socio-
economic interventions, customized, PR and effectiveness oriented.
• Customer service metrics & interventions – Information gathering and production of
customized metrics and models to help you better understand your market.
Information Technology Overview
ASARA IT and DATA provides a fully incorporated end-to-end IT solutions and services
package, embracing a large platform of system design, hosting, hardware and technical
skills. Through forming a deep partnership, we will help your business meet its IT
challenges with a priority on optimising your ROI, whilst meeting your unique
requirements. We support a wide range of hardware and software service providers. The
solutions we design are as varied as the challenges our clients seek to address, but we
remain focused on what is most important:
• Meeting planned business goals
• Optimizing cost and efficiencies
• Improving speed and quality
• Ensuring technology and systems remain up-to-date Services and Products • Software sales and licensing • Big data and Analytics
• Cloud Solutions
• Consulting
• Hardware services and sales
• IT Infrastructure
• IT support services
• Training
Accreditations and Partnerships
• ASARA IT and DATA is a registered member of the Southern African Marketing Research
Association (SAMRA) and as such, places the highest priority on ethical conduct in our
practice, quality in our work and professionalism in our conduct.
• We are a registered business partner with IBM and have the following agreements in
place:
ISV I5/OS Software redistribution agreement
Software, Development and Enterprise usage agreement
A Virtual Appliance Distribution agreement
We are registered business partners with the following leading brands:
Key strengths and capabilities
• Research experts with wide experience in both Consumer and Social research.
• Expert knowledge in data mining, desktop tabulation and reporting.
• Access to powerful databases (AMPS and CENSUS 2011)
• Data mining and statistical analysis of existing survey data, making optimal use of existing
data
• Sales/Promo Response Modeling allows us to evaluate relative effectiveness of
marketing interventions on, driving sales of your brands.
• Ability to evaluate the relative effectiveness of alternative advertising campaigns and
other marketing inputs.
• Types of surveys we have undertaken include - Brand and advertising, Customer experience,
Brand Equity and Market Positioning, Employee attitude studies and Socio-impact studies.
ASARA IT and DATA has recently designed and implemented a complex brand tracking
study framework involving 21 categories with over 35 questions per category. 80%
automation of tabulations and charting was accomplished in the 1st year of the project.
The data analysis results have produced high efficiency and major cost reduction,
enabling high profitability for the client. The study has been renewed by the client
repeatedly and is currently in its 5th year.
• We are currently implementing and managing the data processing component of a multi-
country study for the largest beverage company world-wide. This project is used by the
client for brand planning.
Our Brand Asara Group is the holding company for Asara Engineering, Asara Consultants – TQA Africa,
Asara IT & Data and Asara Training Academy. Our common platform optimizes resources
and provides the best strategic and professional consulting service, deriving collective
strength from the synergy created. We aim to deliver greater value to our clients and play
a positive role in the economic growth and development of South Africa. We strive to
excel in every sector we operate in and keep abreast of the rapidly changing markets and
provide widely recognized and innovative services.
ASARA ENGINEERING (Pty Ltd)
An engineering, procurement; construction and maintenance (EPCM) company offering authentic and high-value solutions to clients. We have formed a partnership with Tata Projects Limited (TPL) via the company, TPL- Asara Engineering (Pty Ltd), to participate actively in the mainstream South African and African capital expansion, through innovation, professionalism and excellence.
ASARA Training Academy (Pty) Ltd (ATA) Founded in 2008 to provide wide scale SHEQ training. ATA has all the pre-requisite technical
and management skills and local knowledge to offer a world-class SHEQ solution in South
Africa and the rest of the world. As an additional capability therefore, we are able to offer
intensive training in Safety, Health, Environment and Quality aligned to the required
standards.
Asara Consultants – TQA Africa (Pty) Ltd Core business is to provide Quality Assurance and Quality Control in the disciplines of
engineering (civil, electrical, metallurgy and mechanical), instrumentation, construction,
project management, science and communication. We provides exceptional technical,
quality assurance services in all these sectors by ensuring that Clients receive the optimum
quality of service in terms of product specifications and implementation, from local and
international suppliers. This company is level 2 BBBEE compliant and is proud to be
associated with many major build projects, past and present in South Africa.
Corporate Social Investment and Employee Wellbeing
• ASARA is constantly engaged in raising the level of social consciousness among employees
and clients; investing in social upliftment programmes targeting the most vulnerable in our
society.
• On-going community social responsibility initiatives are undertaken by the company which
include HIV/AIDS Education, Community Wellness Events, Medical Camps, Eye Clinics, and
skills development programmes among unemployed youth.
• Our programs and policies seek to minimize any adverse effects on the environment, as
we are keenly cognizant of our carbon footprint.
The ASARA GROUP actively fosters a safe and nurturing environment to enhance the
wellbeing of all employees. We are passionate about helping our employees to reach their
maximum potential.
Team and Contact Information
CEO: Sagaran Naidoo ([email protected])
Operations Manager: Sathiesh Govender ([email protected])
Research Architect: Thokozani Ngwenya ([email protected])
Data Analyst/Business Development: Sandro Thaver ([email protected])
Data Analyst: Elisha Naidu ([email protected])
Survey & Fieldwork/Coordinator: Thokozani Mbatha ([email protected])
Physical Address: 2nd Floor, Suite 201 Convention House 125 Florence Nzama Street Durban 4001 Postal Address: P.O. Box 1163, Durban, 4000
Telephone: +27 31 327 0140 Fax: 086 541 0598 / +27 31 327 0143
