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Ashwoods Automotive Ltd
Ashwoods Overview
• Based in Exeter
• LPG heritage – Largest Supplier of LPG Vans
• Sales focused
• Quick to see market shift towards Hybrid and Electric
• UK’s largest supplier of hybrid vans
• Now equally Sales and R&D focused
2010 Highlights
• UK’s leading supplier of hybrid commercial vehicles and hybrid drive
systems
• Sole supplier of over 130 Hybrid Vans to LCVPP, run by Cenex.
• Hybrid van supplier to the Scottish Government’s LCVPSS
• Awarded £1.8 million Technology Strategy Board (TSB) grant to
advance the development of hybrid and electric drive systems
• Sold US license for development and distribution
• Winner of 2010 Technology in Van Fleet World Honours
Hybrid Transit Development Philosophy
• Overcome barriers to Market Acceptance
• Develop products with Mass Market Potential
• Innovative Simplicity – Keep it Simple
• Demand Driven
Ashwoods Hybrid Van customers here today...
Council NameNumber of Ashwoods Hybrid
TransitsLeeds 19Coventry 39Wakefield 4Doncaster 18Liverpool 5Gateshead 4
Other High Profile CustomersRoyal Mail 10Environment Agency 12Home Office 16
Ashwoods Hybrid Drive
3 Core Components:
1. Driver Display
2. Intelligent Power Pack Module (IPPM)
3. Electric Motor/Generator
How does it work?
Charge - The Hybrid Drive captures energy normally wasted during braking and deceleration.
Assist - The Hybrid Drive uses the stored energy to assist the vehicle during acceleration .
What is the Driver Experience?
• The vehicle drives and feels like a normal diesel van
• The vehicle is fitted with a Driver Display on the dashboard for system
feedback
Why Hybrid Vans?
• We cannot switch to All-Electric vehicles overnight
• Commercial Vehicle Market will be a slower adopter than Passenger
Vehicle Market
• Hybrid vans provide an necessary stepping stone towards full
electrification
• Hybrid vans are the solution for today’s commercial vehicle fleets
Evidence of acceptability of Hybrid Vans
Ashwoods vehicles make up over 65% of all vehicles supplied to the
Low Carbon Vehicles Procurement Programme (LCVPP) run by
Cenex.
Ashwoods Technology Selling Points
• No unauthorised modifications to the vehicle
• No residual value risks
• No warranty issues
• No infrastructure or charging requirements
• No risk or change to fleet operational performance
• No downtime
• No excessive cost
• 15% to 25% fuel and co2 savings
Some Happy Customers
Ashwoods Products on Sale Now...
Ashwoods Automotive have a range of low emission technologies
ideally suited for the Commercial Vehicle Fleets:
•Ashwoods Hybrid Transit
•Retro-Fit Hybrid Systems
•Retro-Fit Start Stop Module
•Fuel Logger
•EcoDrive – driver feedback module
