Vans Lookbook

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Vans Catalog design for Publication Design II

Text of Vans Lookbook

  • Summer2013

  • VansSummer


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    our roots run deepVans is a Southern California based manufacturer of sneakers, skateboarding shoes and other shoe types catering primarily to the skateboarder/surfer youth market. Originally known as Van Doren Rubber Company, Vans was founded on March 16, 1966 by Paul Van Doren, Jim Van Doren (Brother), Serge DElia (Investor based in Japan), and Gordy Lee on 704E Broadway in Los Angeles, CA. At first, Vans shoes were produced in the store, decades later American production of Vans shoes ended in July 1995. Vans began taking custom orders when people wanted different color schemes on their shoes. In the beginning, Vans designed their

    shoes with a diamond tread. Later on, the middle part of each shoe cracked and fell apart during heavy use, prompting Vans to add vertical lines in the tread to increase strength, friction and grip. The tread was officially named the waffle-sole. Today, Vans works heavily in the surfing, skateboarding, snowboarding, urban and punk markets. The brand has also become popular over the last two years after re-introducing their much-loved slip-on. They have also marketed additional items such as clothing and skateboarding accessories. 1 . 800 . 454 . VANS 5

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    The Authentic CanvasShoe 1 . 800 . 454 . VANS 7

    Vans storied history, and our connection with skate and surf culture, began in 1966 Southern California with the rolling out of a single pair of shoes. They were named Authentic. In the generations since, they have only gotten more popular amongst hardcore skaters and skate enthusiasts. Their design is simple, stylish, and effective: a low top lace-up profile made with sturdy canvas uppers, and signature waffle rubber soles.

    Canvas uppersMetal eyelets

    Vulcanized waffle rubber outsoles

    Solid and Patterned colorwaysUnisex sizing


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    A Surfers ParadiseCanVAS RATA SHOE

    The Rata Vulc is a charter member of the Surfsider line. The style combines skate shoe roots with laidback looks, and the ultimate comfort of driven construction. The perfect beach shoe has a hemp upper, a sick EVA sockliner, a flexible, and a vulcanized outsole. Eco-conscious water-based inks and glues were used in its construction process!

    8 1 . 800 . 454 . VANS

    100% hemp upper.Flexible construction.

    Machine washable.EVA molded sock liner.

    Vulcanized waffle outsole.Imported.

  • A Surfers Paradise

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    ClothingMens 1 . 800 . 454 . VANS 11

    Sun Plover Snapback in Vintage White 1 Goddard Tee in Heather Stripe and Red Stripe 2

    Day Tripper Pant in Floral and PolkaDot 3The Patriot Backpack 4

    The mens summer clothing line this year focuses on patriotic colors, emphasizing American summer culture. Each item has its own unique characteritics while also keeping in touch with the style guidelines of this summers lookbook. Hints of red, white, and blue are used in the line while also incorporating other various warm colors.

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    12 1 . 800 . 454 . VANS

    Sock Hop in Onyx 1Tropics Bag 2

    Skim Shorts in Faded Bleach 3The Lasered Shirt in Star White 4

    The womens clothing line this year focuses on floral and geometric shapes with subtle hints of greys, whites, and summer colors. Each item in the Summer line is incorporated with eachother so that they can be worn in various ways with various clothing items. The summer fashion line still also goes along with the Vans skate styles as it can be taken straight from the skate park to the streets.


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