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Survey Summary
Total number of exhibitors 382Total number of collected onsite survey 177Overall onsite survey response rate 46.3%
Total number of online survey successfully sent out 382Total number of collected online survey 23Overall online survey response rate 6%
Total number of collected survey 200Total response rate 52.5%
Group Pavilions
Taiwan Region Pavilion
Philippines Pavilion
Korea Pavilion
Mainland China Pavilion
Stainless Steel Pavilion
India Pavilion
0.0% 10.0% 20.0% 30.0% 40.0%
5.8%
13.6%
19.4%
25.2%
8.7%
27.2%
2012No. of People Answered: 103No. of People Skipped: 97
Related Institute/Association
Department/Chain Store
Mail Order House/E-Tailer
Retailer
Publication
Buying Agent
Importer
Fashion Jewellery/Accessories Designer
Wholesaler
Exporter
Manufacturer/Supplier
0% 10% 20% 30% 40% 50% 60% 70% 80%
0%
1%
1%
1%
1%
1%
8%
8%
12%
48%
79%
0.5%
0.5%
0.0%
2.7%
0.5%
0.0%
5.9%
10.6%
17.6%
55.3%
80.9%
20122011
2012:No. of People Answered: 188No. of People skipped: 122011:No. of People Answered: 146No. of People skipped: 6
• Some respondents ticked more than one option
Are you a first-time participant in this exhibition?
2012 2011
Yes; 14%
No; 86%
Yes; 12%
No; 88%
No. of People Answered: 193No. of People Skipped: 7
No. of People Answered: 146No. of People Skipped: 6
How did you learn about this exhibition?
At other exhibitions
Electronic promotion
Direct mail
Word of mouth
Website
Advertisement
At other UBM Asia's exhibitions
Regular Exhibitors of 9FJ
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%
7%
1%
9%
14%
12%
16%
41%
46%
4.2%
3.7%
8.5%
14.3%
15.9%
20.6%
47.1%
41.8%
20122011
2012:No. of People Answered: 189No. of People skipped: 112011:No. of People Answered: 138No. of People skipped: 14
• Some respondents ticked more than one option
How did you learn about this exhibition?
Outdoor advertising
Mass media
Trade publications
0% 10% 20% 30% 40% 50% 60% 70% 80%
21%
42%
63%
9.4%
34.4%
68.8%
20122011
Advertisement:
2012:No. of People Answered: 322011:No. of People Answered: 19
How did you learn about this exhibition?
Website:
Others
www.AsiaFJA.com
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
23%
77%
33.3%
70.4%
20122011
2012No. of People Answered: 272011No. of People Answered: 13
At UBM Asia’s exhibitions:
How did you learn about this exhibition?
3FJ
6FJ
50.0% 60.0% 70.0% 80.0% 90.0% 100.0%
86.0%
86.0%
81.6%
82.8%
20122011
2012No. of People Answered: 872011No. of People Answered: 57
What is your major product category?
Display & Packaging
Fashion jewellery materials
Fashion accessories
Fashion Jewellery
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
1%
11%
42%
78%
3.1%
7.3%
44.8%
77.6%
20122011
• Some respondents ticked more than one option.
2012:No. of People Answered: 192No. of People skipped: 82011:No. of People Answered: 149No. of People skipped: 3
Which are your current (geographical) markets?
Others
Hong Kong
Mainland China
Asia (excluding mainland China & Hong Kong)
Middle East
Central & South America
Eastern Europe
North America
Western Europe
0% 17% 33% 50% 66% 83%
3%
11%
9%
28%
24%
37%
51%
55%
77%
4%
12%
10%
30%
20%
35%
48%
63%
76%
2012
2011
2012No. of People Answered: 195No. of People Skipped: 52011No. of People Answered: 152No. of People Skipped: 0
• Some respondents ticked more than one option.
Which are your new target (geographical) markets?
Others
Mainland China
Hong Kong
Asia (excluding mainland China & Hong Kong)
Middle East
Eastern Europe
Central & South America
North America
Western Europe
0% 17% 33% 50% 66%
5%
10%
10%
23%
37%
54%
49%
51%
50%
1.7%
15.0%
8.3%
17.8%
30.6%
42.2%
49.4%
44.4%
48.9%
20122011
2012No. of People Answered: 180No. of People Skipped: 202011No. of People Answered: 145No. of People Skipped: 7
• Some respondents ticked more than one option.
2012:No. of People Answered: 192No. of People Skipped: 8
2011:No. of People Answered: 147No. of People Skipped: 5
Seek franchise partners/agents
Seek new buyers
Launch new products
Explore new markets
Consolidate contacts with buyers/business partners
Collect market information
Brand Building
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
2.4%
9.0%
11.3%
5.7%
12.3%
6.6%
7.4%
15.6%
36.7%
43.5%
35.1%
45.7%
46.1%
35.0%
24.0%
41.5%
32.7%
39.7%
24.1%
32.9%
29.4%
23.4%
11.7%
6.0%
16.1%
6.2%
6.6%
7.4%
34.7%
1.1%
6.5%
3.4%
11.7%
7.8%
20.9%
Fully achieved Fairly well achieved Not quite achieved Did not achieve at all Not applicable
To what extent do you think your objectives for exhibiting in this exhibition have been achieved?
To what extent do you think your objectives for exhibiting in this exhibition have been achieved? (Comparison of 2012 & 2011: “Fully achieved” + “Fairly well achieved”)
Seek franchise partners/agents
Brand Building
Explore new markets
Seek new buyers
Collect market information
Consolidate contacts with buyers/business partners
Launch new products
0% 10% 20% 30% 40% 50% 60% 70%
16%
36%
31%
46%
48%
52%
53%
18.0%
42.4%
40.8%
45.7%
52.7%
58.0%
54.8%
20122011
2012:No. of People Answered: 192No. of People Skipped: 8
2011:No. of People Answered: 147No. of People Skipped: 5
In case you also exhibited at the Asia's Fashion Jewellery & Accessories Fair - September in 2011, was the amount of business conducted in US$ during the Fair or as a direct result of the Fair more or less than last year?
Over 20% more this year
Over 20% less this year
Between 0-20% more this year
Between 0-20% less this year
Around the same this year as last year
0% 5% 10% 15% 20% 25% 30% 35% 40%
4%
19%
14%
28%
35%
10.9%
26.8%
14.5%
24.6%
23.2%
20122011
2012:No. of People Answered: 138No. of People Skipped: 622011:No. of People Answered: 117No. of People Skipped: 35
To what extent are you satisfied with the Exhibition on the following?
Visitor traffic
Visitor quality
Service of our staff pre-show
Service of our staff on-site
Official stand contractors
Official forwarding agent(s)
Move-in and move-out arrangement
Facilities and services of the exhibition centre
Business opportunities
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
6.0%
11.0%
16.2%
18.0%
17.8%
12.0%
15.5%
20.0%
8.4%
36.3%
57.7%
72.4%
68.3%
64.5%
72.2%
66.1%
62.8%
50.3%
44.5%
26.4%
9.7%
11.5%
15.4%
13.9%
14.3%
15.0%
37.4%
13.2%
4.9%
1.6%
2.2%
2.4%
1.9%
4.2%
2.2%
3.9%
Extremely satisfied Quite satisfied Not quite satisfied Not satisfied at all
2012No. of People Answered: 186No. of People Skipped: 14
To what extent are you satisfied with the Exhibitors on the following? (Comparison of 2012 & 2011: “Extremely satisfied” + “Quite satisfied”)
Visitor traffic
Business opportunities
Facilities and services of the exhibition centre
Visitor quality
Official stand contractors
Official forwarding agent(s)
Move-in and move-out arrangement
Service of our staff pre-show
Service of our staff on-site
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
44%
60%
73%
67%
74%
77%
71%
78%
78%
42.3%
58.7%
82.8%
68.7%
82.3%
84.2%
81.6%
88.6%
86.3%
2012
2011
2012:No. of People Answered: 186No. of People Skipped: 142011:No. of People Answered: 149No. of People Skipped: 3
Please give an overall rating for your participation in this exhibition (10 = Excellent; 1 = Very poor)
1(Very Poor)
2 3 4 5 6 7 8 9 10 (Excellent)
0%
5%
10%
15%
20%
25%
30%
4%3%
9%8%
16%
25%
14%
14%
4%3%
0.6%1.1%
7.7% 8.8%
17.7%
20.4%16.6%
18.8%
5.0%3.3%
2011
2012
2012 Average Rating: 6.22011 Average Rating: 5.5
2012:No. of People Answered: 181No. of People Skipped: 19
2011:No. of People Answered: 147No. of People Skipped: 5
How useful were the following free marketing materials / channels provided by the organiser in promoting your presence at the exhibition?
Special invitation to your VIP buyers on your behalf
Printed invitation
Listing of your company on this website of this exhibition
E-invitation
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
13.8%
10.5%
13.8%
12.8%
57.5%
47.7%
55.7%
55.8%
22.2%
33.1%
24.0%
25.6%
6.6%
8.7%
6.6%
5.8%
Extremely useful Quite useful Not quite useful Not useful at all
No. of People Answered: 175No. of People Skipped: 25
How useful were the following free marketing materials / channels provided by the organiser in promoting your presence at the exhibition?(Comparison of 2012 & 2011: “Extremely useful” + “Quite useful”)
Printed invitation
Listing of your company on this website of this exhibition
Special invitation to your VIP buyers on your behalf
E-invitation
0% 10% 20% 30% 40% 50% 60% 70% 80%
58%
70%
63%
72%
58.2%
69.5%
71.3%
68.6%
20122011
2012:No. of People Answered: 175No. of People Skipped: 25
2011:No. of People Answered: 143No. of People Skipped: 9
If you promoted your presence at this exhibition with your own resources via any of the following channels, please indicate how useful they were.
Run advertisements prior to the exhibiton
On-site advertising
Invite buyers by phone calls
Invite buyers by mail
Invite buyers by emails
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
10.1%
5.4%
12.3%
7.9%
21.3%
38.9%
40.8%
36.8%
39.5%
56.7%
24.2%
25.2%
26.5%
28.9%
15.9%
4.0%
4.8%
5.2%
2.6%
1.2%
22.8%
23.8%
19.4%
21.1%
4.9%
Extremely Extremely effective Quite effective Not quite effective Not effective at all No applicable
No. of People Answered: 170No. of People Skipped: 30
If you promoted your presence at this exhibition with your own resources via any of the following channels, please indicate how useful they were.(Comparison of 2012 & 2011: “Extremely useful” + “Quite useful”)
On-site advertising
Invite buyers by mail
Run advertisements prior to the exhibiton
Invite buyers by phone calls
Invite buyers by emails
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
41%
50%
44%
52%
79%
46%
47%
49%
49%
78%
2012
2011
2012No. of People Answered: 170No. of People Skipped: 30
2011No. of People Answered: 139No. of People Skipped: 13
How often do you make use of the following marketing channels to promote your business?
Trade exhibitions
Sales respresentatives/agents
Professional website
Professional print publications
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
40.8%
5.2%
4.6%
14.4%
40.8%
25.8%
22.4%
27.5%
14.8%
37.4%
35.5%
35.6%
3.6%
31.6%
37.5%
22.5%
All the time Most of the time Seldom Not at all
No. of People Answered: 174No. of People Skipped: 26
How often do you make use of the following marketing channels to promote your business?(Comparison of 2012 & 2011: “All the time” + “Most of the time”)
Professional print publications
Sales respresentatives/agents
Professional website
Trade exhibitions
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
24%
32%
48%
87%
27.0%
31.0%
41.9%
81.6%
2012
2011
2012:No. of People Answered: 170No. of People Skipped: 30
2011:No. of People Answered: 139No. of People Skipped: 13
Please tick the fashion jewellery exhibition that you rate most important for your company
Manila F.A.M.E., the Philippines (April)
India Handicrafts & Gifts Fair (October)
EuroBijoux & Accessories, Spain (May)
Other exhibition
Eclat de Mode/ Bijorhca, France (January)
Macef, Italy (January)
6FJ
3FJ
9FJ
0% 10% 20% 30% 40% 50% 60% 70%
2%
6%
1%
5%
4%
6%
35%
46%
51%
0.6%
11.4%
1.7%
8.6%
1.7%
4.0%
23.4%
34.9%
60.0%
20122011
2012No. of People Answered: 175No. of People Skipped: 252011No. of People Answered: 134No. of People Skipped: 18
• Some respondents ticked more than one option.
What are your plans for participating in this exhibition next year?
2011
2012
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
82.0%
80.9%
17.0%
15.0%
1.0%
4.0%
Will participate
May participate
Will not participate
2012:No. of People Answered: 173No. of People Skipped: 27
2011:No. of People Answered: 135No. of People Skipped: 17
2011 20120%
10%
20%
30%
40%
50%
60%
70%
80%
90%
76.0% 77.3%
19.0% 16.7%
5.0% 6.1%
Same booth size
Larger booth size
Smaller booth size
In those respondents who will participate in the exhibition, 75 people in 2011 and 102 people in 2012 want the same booth size, while 19 people in 2011 and 22 people in 2012want a larger booth, while 5 people in 2011 and 8 peoplein 2012 want a smaller booth.