Assignment on Pran Cola

8/11/2019 Assignment on Pran Cola

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Strategic Supply Chain Management

Framework of Pran Cola

Submitted to

Ejazur RahmanAssistant Professor

Guest Faculty

FBS, BUP

Submitted by

Md. Sadman Sakib B1102015

M. M Shahriar B1102031

Shahnewaz Reza Mansur B1102048

Ashara Mubashshara B1102050

Pritom Bhowmik B1102052

Tabassum Andalib B1102054

Mehriba Jafrin B1001004

Bangladesh University of Professionals


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Company Profile

PRAN started its operation in 1981 as a processors fruit and vegetable in

Bangladesh. Over the years, the company has not only grown its value but also

contributed in the overall socio economic development of the country. Besides one of

the most popular food and

beverage brand in our country

PRAN products are exported

over 106 countries in the world.

All the PRAN products are

produced as per international

standards maintaining highest

level of quality at every stages of

its production process. PRAN is currently producing more than 200 food products

under 10 different categories i.e. Juices, Drinks, Mineral Water, Bakery, Carbonated

beverages, Snacks, Culinary, Confectionery, Biscuits & Dairy. The company has

adopted ISO 9001 as a guiding principle of its management system. The company is

complaint to HACCP & certified with HALAL which ensures only the best quality

products are reaches to the consumers table across the Globe.

Mission:

To generate employment and earn dignity and self respect for our compatriots through

profitable enterprises.

Vision:

Improving Livelihood

About pran max cola:

Pran max cola is a cola soft drink manufactured by Pran Bangladesh. It is the first

local carbonated drink in Bangladesh.


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Product

What type of product is Pran Cola:

Pran cola is a functional product .Functional products are those products which does

not change much over time, such product satisfy basic needs and have predictable,

stable and long life cycle. This stability in the demand brings competition in the

market. So, thus such products have a low profit margin. There is not much change in

this product so this is not an innovative product. Innovative product has new additive

features with the existing product. This can attract more customers and can increase

the profit margin.

Characteristics of Functional product

Product life cycle more than 2 years

Contribution margin between 5% to 20%

Product variety is low

Average margin of error in forecast 10%

Predictable demand for product

Average stock rates 1% to 2 %

Average forced markdown 0%

Lead time required for made to order is 6 months to 1

year

Strategy used:

An efficient supply chain should be built for a functional product like Pran cola. As

the demand for functional product remains same over time the companies typically

have the good sense to stick with efficient chain.

Physically efficient process

Primary purpose- Supply predictable demand efficiently at the lowest

possible cost.

Manufacturing Focus-maintain high average utilization rate


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Inventory Strategy-generate high turns and minimize inventory throughout

the chain.

Lead time focus- shortenlead time as long as it does not increase cost.

Approach to choosing Suppliers- Select primarily for price and quality Product design strategyMaximize performance and minimize cost.

Outline for the project:

1. Choosing a product.

2.

Getting to know about the product and the company through literature survey.

3. Reading the article What Is The Right Supply Chain For Your Product? by

Marshall L. Fisher.

4. Figuring out our product type and the appropriate type of strategy.

5. Contacting the company and gather information about the strategies they have

for the product.

6.

Checking whether they are on the right track or not.

7.

Reaching a conclusion based on what we found, and recommending for

improvements, if needed.


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Conclusion

The beverage industry of Bangladesh is an old, steady yet neglected industry. PRANtakes a comprehensive approach in introducing Pran maxx cola while the entire

market is accompanied with cola giants, and with their unique Ideas and tastes, Pran

continues to produce its carbonated drinks and supply them into the market.

Companys computer systems offer continuous monitoring of all manufacturing

process to ensure the highest levels of quality. Considering hygiene factor of all

products manufactured in the industry PRAN has always been loyal to their customers

and promises to provide better and with new products.

Documents

Assignment on Pran Cola