Film Consumption Survey AnalysisThis survey was conducted in order to help me discover more about my audiences film consumption habits. I needed to discover more about these habits in order to produce my film effectively and begin to plan where, when and how I could reach my targeted audience. Therefore, I have analysed these answers in order to gain an accurate insight into the lives and interests of my targeted audience and how they prefer to consume other forms of media. I am hoping that these answers will help to shape my methods of production as well as research and planning so that I can achieve a strong final product that targets my audience effectively.Quantitative Data

My first instinct was to define my audience and get some quantitative data that will portray who I am targeting. These questions above show me I am targeting a mixed although slightly bias audience in terms of gender. I understand how there may be a number of exceptions from my expected targeted audience and therefore will take this into account when planning my production and how my characters will be represented. The first question shows how my survey has been answered my more men than women. I am hoping to target a mix in the representation of my narratives ideologies and therefore are happy with these first sets of results although will have to consider the majority of men answering my survey.

My second question gives me a further insight into who is answering my survey. I was planning to target a primary audience aged 21 31 years old and therefore these results show me how I will receive an accurate perception of my targeted audiences film consumption. I will have to consider the two anomalies in terms of age and how their preferences could affect my view of my primary targeted audience.

This question prepares me in terms of research into platforms available for use to target my audience. The results show me that the use of a traditional cinema amongst my targeted audience is limited. Therefore proving that it would be beneficial for me to research into my audiences preferences in terms of platforms in order to understand their availability and accessibility around different media platforms. I understand that I must consider the differences my audiences may face when being divided into primary and secondary.

Qualitative Data

I hoped to gain an insight from these results into how my targeted audience will react to my chosen genre and the representations I have chosen to portray. The majority of individuals have answered with either action or comedy. Having comedy as the more popular answer of the two proves how my research is more accurate in terms of my targeted audience and plans for production. This question and its results show me that I am targeting the right audience in terms of their interests in genre.

This question has given me a further insight into my targeted audiences habits and how they prefer to consume media. Having more than 90% of respondants preferring to use applications like Netflix proves that my film should be accessible over these platforms if I am to succeed in effectively targeting my audience. These responses also tell me more about my targeted audiences lifestyles. Applications like Netflix give audiences more flexibility for a lower cost when it comes to consauming media. This would therefore suggest that the respondants answering my survey possibly have less time to spend visiting the cinema, I do still have to consider that 5%+ of my targeted audience who would still much rather visit a cinema to watch a film. The following results give me a further insight into my targeted audiences consumption preferences as they detail the reasons why they prefer applications such as netflix. Common answers detail how Netflix and others are easier, more flexible and cheaper, consequently I have come to the conclusion that my audience prefer to use these types of platfroms as it suits their lifesytle.

This question produced results that allow me to get a rough idea of the timescale by which my audience consume films. The majority of respondents answered with yesterday therefore giving me an estimated numerical representation of their consumption habits. Having most respondents answer with yesterday creates a pattern that I can only assume reoccurs in their life. Consequently, I can guess from these results that the majority of my audience watch films frequently. This would mean that my audience have therefore become accustomed to certain genres of film, most significantly their favourite genres. From my previous questions I know that most of my targeted audience prefer to watch Comedy films and therefore will have certain expectations and standards regarding traits of the genre that they will expect me to follow. I must consider the extent of my audiences understanding of these traits when planning my production in order to create a final product that my targeted audience can consume and enjoy.

By asking this question I have gained an insight into the type of Comedy my audience prefer to watch, although there were some respondents answering with films outside of their favourite genre I will have to consider the impact my final product could still achieve on this minority. There was a variety of examples chosen from different types of comedy for example the film Ted incorporates a lot of verbal humour with running gags and more particularly jokes made mocking other characters. I am hoping to mock my main character in my narrative in order to create a stronger internal ideology concerning the naivety of people and their ability to make mistakes but still mock others for making the same choices. Other answers include films like Toy Story 3 that base the majority of their humour targeted at older audiences around physical comedy. For example Toy Storys use of representation mocks different characters as every type of toy has its own reputation, it is these stereotypical reputations that are well known and understood by the older audiences i.e. the Barbie toy in the film is represented to be less intelligent than the other characters. This development in results has intrigued me as it shows how my audience enjoy both verbal and physical traits of comedy. I will therefore aim to incorporate both types in my final product.

The results to this question take my discoveries further to explain why my audience enjoy these films therefore also giving me an insight into the traits of different films my audience enjoy and expect most. A common answer amongst respondents was that they enjoyed the films narrative. These answers therefore have taught me that a films narrative has a significant influence over the reaction of an audience. I therefore must ensure my narrative is not only enjoyable but also easily understood by my targeted audience. Consequently I have to create clear representations of characters and ideologies so that my audience have no problem following my narrative and receiving the preferred reading.