FEBRUARY 28 – MARCH 1, 2015 GOLD COAST CONVENTION

AND EXHIBITION CENTRE, BROADBEACH

AUSTRALIAN JEWELLERY FAIR, GOLD COAST

EVENT REPORT

‘The 2015 Event Report contains information which is propriety and confidential. No part of this document shall be used or disclosed to others without the express written consent of Fair Events’

G O L D C O A S T

2015 Event Overview Event Prof ileDates: February 28 – March 1, 2015(Saturday – Sunday)

Venue: Gold Coast Convention and Exhibition Centre, Broadbeach

Number of Exhibitors: 63

Website: www.jewelleryfair.com.au

Organised by:

T: 61 2 9452 7575E: info@jewelleryfair.com.au

The Jewellery Fair Team

Gary Fitz-Roy Managing Director

Rod Hodgins Exhibition Manager

Kirsty Dagnall Marketing

Jennifer Murphy Event Sales Executive

Salim Charania Event Sales Executive

Laura Atherden Event Coordinator

The Australian Jewellery Fair returned to the Gold Coast for a second year and

provided the perfect opportunity for retailers and exhibitors to come together and

kickstart the year.

New attractions to the fair this year included the Young Jewellers Bench and a special

programme of retail solutions by guest expert Nancy Georges. This year’s fair also

featured the return of our popular Spotlight sessions and on-floor activities provided

plenty of interest and business boosting advice.

At a special super session on Sunday morning, we also heard from Olympic hero

Steven Bradbury as he shared the uplifting and motivational story about his incredible

journey to Olympic Gold.

The new turnkey stand packages proved popular with easy set up and gave the show

a fresh, brighter look.

The Jewellery Industry Awards were staged after the fair closed on Saturday night.

There was much anticipation from the audience as the finalists and winners were

announced, recognising the people in the industry across a number of categories

that featured leading products, merchandising, marketing, innovation and service.

Congratulations to all the winners!

The change to Saturday and Sunday delivered a more balanced split of visitors

between the two days with the Gold Coast contributing 26% of visitors, Brisbane 20%

and other parts of Queensland 23%. The other 31% were from all states right around

Australia and New Zealand.

We would like to thank the Jewellers Association

of Australia, Jeweller magazine, the three

buying groups; Leading Edge, Nationwide

and Showcase and all of the exhibitors who

supported the fair this year, providing a unique

opportunity to bring the local market together.

Following a review of industry feedback

we are delighted to announce that we will

alternate the fair between Melbourne in

2016 and Queensland the following year in

2017. Full details will be announced soon!

Other 2.8%

Key V isitor Research

Visitor by Occupation

30.1%

Jewellery Retailer

Jewellery Manufacturer

Jewellery Supplier

Gemmologist

Gift Retailer Student

Fashion Retailer

Watch & Clock Retailer 1.4%

1.2% 0.7%

3.1%78.8%

2.4%

1.4%

1.2% 0.7%

3.1%78.8%

2.4%1.4%

1.2% 0.7%

3.1%78.8%

2.4%

1.4%

1.2% 0.7%

3.1%78.8%

2.4%

1.4%

1.2% 0.7%

3.1%78.8%

2.4%

1.4%

1.2% 0.7%

3.1%78.8%

2.4%

1.4%

1.2% 0.7%

3.1%78.8%

2.4%

1.4%

1.2% 0.7%

3.1%78.8%

2.4%

New Registrations

Visitor by State

1.5%

70.1%

1%

18.7%

5.9%

*Statistics collected from 2015 registration

2014 V isitor AttractionsNancy Georges – The Retail Miss Fix-it brings her expertise to the Fair!FOR THE FIRST TIME EVER at a Jewellery Fair, Nancy Georges was at the Gold Coast to

present the latest tips and tricks for the retail industry. She was also on hand

for EXCLUSIVE Q & A sessions to give visitors the latest insight into

successful retailing!

Steven Brad bury’s Motivation MorningOn the Sunday morning of the fair, special guest, Steven Bradbury

was at The JAA Australian Jewellery Fair on the Gold Coast to share

his story. An Australian sporting hero with a remarkable history, Steve’s

motivational session offered attendees business solutions, motivation and a

new way of thinking.

The Jewel lers’ BenchFor the first time in Queensland, The Jewellers’ Bench was at the Gold Coast, where

visitors got to see jewellers at work, live! Hosted by YJG ‘masters’, this feature offered live

demonstrations of a range of techniques that focused on CAD drawing, manufacturing,

setting and engraving.

Spotlight Learning Exchange A series of workshops and seminars were held throughout the event that

educated and inspired attendees. Topics included: social media, jewellery

trends and selling tips.

JAA Accreditation Sessions Also new to the fair, JAA members had the opportunity to gain two

accreditation points by simply attending the fair. Members also had

the chance to receive five points by attending the JAA Consumer Law

spotlight session.

Buying Group LoungesLocated on the exhibition floor, lounges provided seating and refreshments for some of the leading

buying groups and their members, away from the hustle and bustle of the exhibition floor.

These are judged on the following criteria:

• Pre-Fair marketing participation

• Staff presentation

• Visitor interaction

• Product display

• Stand design

• Overall integration of stand elements

Congratulations to the winners in 2015:Best Stand AwardsBEST LARGE STAND

PETER W BECK

BEST SMALL STAND

RENEE BLACKWELL DESIGN

Best Large Jewellery Retailer Winner: Pure Envy Jewellery

Best Small Jewellery Retailer Winner: To Hold & To Have

Best Retail Window/ Merchandise Display Winner: Blennerhassett Find Jewellers

Best Enduring Jewellery Product Winner: Jewellery by Design

Best New Jewellery Product Winner: Uberkate

Best After-Sales Service Winner: Peter W Beck

Jewellery Industry Marketing Award Winner: Jewellery By Design – Dream it, Draw it, Win it

Industry Innovation Award Winner: Nugent and Andrea

Best Jewellery Supplier Winner: Chemgold

Best Jewellery Manufacturer Winner: Palloys

Best Sales Rep Winner: Renee Siros, Bolton Gems

CONGRATULATIONS TO ALL OF THE WINNERS IN 2015!

The Jewel lery Industry Awards

The 2nd annual Jewellery Industry Awards celebrated the contribution of individuals and businesses. Unlike traditional awards which concentrate on jewellery products and design, these innovative awards focus on the people that make up the industry.

The Jewellery Industry Awards winners for 2015 are:

AWARDSJEWELLERYINDUSTRY

Australian Jewel lery Fair Exhibitors 2015Adamas E02

Adela C27

Adora Diamonds B17

Amber Centre, The E18

Antonio Ben Chimol C12

ARMS B8

Atlas Pearls and Perfume Ltd D17

August & Pemberton Pty Ltd C8

Australian Designer Jewellery B18

Australian Jewellers D2

Supplies Pty Ltd

Ayres Packaging & Display A01

Aztec Gold & Silver D11

Bolton Gems P/L E12

Brinks

Caroline Trask E22

Chemgold A09

Crawfords A22

DF Opals B28

Disney Couture A2

Duraflex Group Australia C2

Eastern Pearl E7

Fabuleux Vous B7

Flood Gems A25

Gerrim International D21

Goldcrest Wholesalers P/L D8

Graham Cohen Marketing E17

House of Silver A13

Jeweller A06

Julie Sandlau A/S A12

Leading Edge BG1

Loona D27

Lost River Diamonds D28

Mason Fair D22

Mark McAskill Jewellery E11

Mark Milton Ltd B1

Marsh Advantage Insurance E20

Morris and Watson A26

Nash Pearls C21

Nationwide BG3

Opals Australia Pty Ltd D7

Paterson Fine Jewellery C17

Pearl Perfection B22

Pearl Story A18

Peter W Beck Pty Ltd B12

R.J. Scanlan & Co B11

Renee Blackwell Design C18

Retail Edge Consultants B27

Sams Group Australia B2

Seda Gems D18

Showcase BG2

Sparkle Impex Pty Ltd C7

TAFE Queensland E28

The Battery Man C28

The Gold & Silversmiths E32

The JAA C01

Time Supply D12

Tower Systems International E24

Tribe Trading A17

True Blue Opals & Gems A07

Von Treskow A4

World Shiner C22

Young Jewellers Group C05

Organised By:

+61 2 9452 7575

Supported By:

Primary Partners:

Event Marketing Activities

OFFICIAL EXHIBITION DIRECTORY

The 24-page exhibition directory, produced

by Jeweller magazine, was available to every

visitor, providing a valuable resource to

navigate the exhibition and more importantly

an essential post event resource to keep in

touch with exhibitors.

A co-ordinated and multi-faceted marketing campaign was conducted in the lead-up to promote the Gold Coast fair.

TRADE MAGAZINE ADVERTISING

A schedule of advertising was placed in the

major trade publication, Jeweller magazine.

The campaign also included inserts tailored

to the Australian retail market.

DIRECT MAIL

Direct mail was used extensively by the

event and included three unique mailings to

a database of approx 4,000 prospects on

each occasion:

• ‘Save the Date’ postcard

• 20-page Fair Preview & Registration

Booklet

• Visitor feature letter

TRADE INVITATIONS

& INVOICE STICKERS

DL flyers, postcards and invoice/statement

stickers were printed for the use of exhibitors

to promote their attendance at the fair.

Web banners were also made available

to be included on websites and email

communications.

EMAIL MARKETING

Regular email newsletters were sent to

prospective visitors each outlining specific

event initiatives and pointing back to the

event website.

FAIR WEBSITE

The Gold Coast fair website was a

comprehensive resource for the event,

detailing exhibitor listings, amenities, fair

features, links to speaker details and,

most importantly, a portal to the online

pre-event registration.

TELEMARKETING

A telemarketing campaign was conducted

in the weeks leading up to Christmas AND

in the final weeks prior to the fair, issuing a

personal invitation to attend the fair, correct

records and facilitate the provision of further

information.

PUBLIC RELATIONS

Each fair initiative was released to the market

at large via the trade press. As a supporter of

the fair, Jeweller magazine, both online and

in print, ran a wide-ranging preview of the

fair in the months and weeks prior including

a comprehensive ‘Show & Tell’ covering the

majority of exhibitors.

THE DAILY NEWS

Each day of the fair, the Fair News was

emailed to more than 6,000 potential visitors–

full of info direct from the event. By making a

personal daily connection with visitors, they

saw the action ‘live’ from the Fair, and got

excited about visiting.

O f f i c i a l Fa i r D i r e c t o r y

GOLD COAST CONVENTION AND EXHIBIT ION CENTRE, BROADBEACH

FEBRUARY 28 - MARCH 1, 2015

your year!kick start

A U S T R A L I A ’ S N O . 1 J E W E L L E R Y E V E N T S

KICKSTART 2015

Where bright ideas

shine through

GOLD COAST CONVENTION AND

EXHIBITION CENTRE, BROADBEACHFEBRUARY 28 – MARCH 1, 2015

SATURDAY AND SUNDAY

Returning in 2015

ANNOUNCING THE EVENT THAT WILL

GOLD COAST CONVENTION AND EXHIBITION CENTRE, BROADBEACHFEBRUARY 28 – MARCH 1, 2015

www.jewelleryevents.com.au

AUSTRALIAN JEWELLERY FAIR, GOLD COAST

PRODUCT IDEAS

See the latest products, new designs and leading

brands. The trade show floor boasts a huge range of

hot selling, leading brands and suppliers.

LEARNING IMPROVEMENT IDEAS

The new Jewellery Industry Conference will give

your team the right information and the right advice

to help increase your sales.

KICK START 2015

The new Jewellery Industry Conference features

a daily morning power session, with expert

presenters designed to KICK START your year.

The conference program is tailored to jewellers

and jewellery retailers, and includes topics led by

industry experts on staffing, visual merchandising,

marketing and sales boosting strategies.

Primary Partner:

Supported By:

Organised By:

+61 2 9452 7575

AWARDSJEWELLERYINDUSTRYIntroducing the new

STAFF AND ACHIEVEMENT IDEAS

Motivate and inspire your team to excel in 2015.

BE REWARDED AND ACKNOWLEDGED FOR

YOUR HARD WORK!

The Jewellery Industry Awards put the spotlight

on the people that make the industry so great. You

could be 2015’s best retailer or best sales rep! Get

involved - nominations open soon!

KICK START your year as a WINNER!

In the wake of the successful Jewellery Industry

Awards in 2014, the awards are back for 2015

and include more categories and further

opportunities for you to shine!

Come and celebrate with the best people in the

business. Nomination information will be available

online soon.

Where

bright ideasshine through

Primary Partners: Supported By:

We look forward to working with you in the future. Thank you for your support and participation at the JAA Australian Jewellery Fair, Gold Coast.

The Jewellery Fair Team

AUGUST 29 – 31, 2015 SYDNEY EXHIBITION CENTRE @ GLEBE ISLAND

SEE YOU IN

SYDNEY

2015

www.jewelleryfair.com.auExhibition Sales Enquiry: sales@jewelleryfair.com.au

General Event Enquiry: info@jewelleryfair.com.au

T: +61 2 9452 7575 F: +61 2 9975 3707 Post: PO Box 6053, Frenchs Forest NSW 2086 Australia www.fairevents.com.au