B8ece58102

WWW.GUNDERSONS.COM 2

EXPANDINGA FAMILY LEGACY

OMAHA GRAND OPENING

THE VALUE OF COLOR

DIAMONDSINVESTING IN NATURAL

COLOR DIAMONDS

CUSTOMDESIGNSWALK THROUGH OUR

DESIGN PROCESS

rolex oyster perpetual and datejust are trademarks.

oyster perpetual datejust lady 31

4 WWW.GUNDERSONS.COM

05 LETTER FROM BRIAN GUNDERSONPROFILE ON A THIRD GENERATION

08 PROFILE OF GUNDERSON’SOFFERING DIVERSE EXPERIENCE IN THE INDUSTRY

14 FOREVERMARKYOUR SIGNATURE IS YOUR PROMISE. OUR INSCRIPTION IS OURS.

17 OMAHA GRAND OPENINGEXPANDING A FAMILY LEGACY

24 INFINITYCAPTURE. CREATE. CELEBRATE

30 INVESTING IN COLOR DIAMONDSTHE VALUE OF NATURAL COLOR DIAMONDS

36 PROPOSAL STORIESPAST & PRESENT, WORDS OF WISDOM & LOVE

64 CUSTOM DESIGNSWALKING THROUGH OUR DESIGN PROCESS

68 GUNDY GIFT GUIDEIDEAS FOR YOUR THOUGHTFUL GIFTS

88 MEET THE TEAMKNOWLEDGABLE AND EXPERIENCED

94 NORDIC PREMIUMSPREMIUM PROMO ITEMS

Table of Contents

4217 73


BRIANAt Gunderson’s Jewelers, we continue to be thankful for you, our loyal customers, who inspire us to maintain our family tradition of providing fantastic customer service. In our third generation, we continue that family tradition of dedication to selection, quality, integrity and value that my grandparents, George and Dee, established over 65 years ago.

We are passionate about embracing innovative ideas, cutting-edge designs and new technologies to provide you with the latest trends in jewelry and gift items. Our attention to detail and contemporary designs are even refl ected in our award-winning store at the Lakeport Commons in Sioux City and in our beautiful, custom-designed store at the Bridges at 57th in Sioux Falls.

New this year, we will be opening up a store in Omaha. The new store will be located at Village Pointe and will feature all of the same great qualities as our other two locations. We are thrilled to begin growing our company into the Omaha market and are dedicated to continuing our long-standing tradition of excellence.

I am very pleased to present this year’s magazine! Full of dazzling diamonds, spectacular jewelry, extraordinary timepieces and gifts.

On behalf of our entire staff , I would like to express our sincere appreciation for your business. We look forward to seeing you soon!

Letter from



PALU COLLECTION


George Gunderson started building up his watchmaking and jewelry manufacturing experience at age 14 when he began working for a watchmaker who learned his trade in Stockholm, Sweden. By the 1930’s, George had opened up his own offi ce for wholesale and watch repair trade work for many jewelry stores and jewelers in the city.

In 1946, George and Dee Gunderson opened up Gunderson’s Jewelers in Sioux City, Iowa. The company was built on family values, commitment to excellence and dedication to customer service. At that time, the

store included diamonds, pen and pencil sets, watches as well as other gifts.

By 1968, Gunderson’s Jewelers was offi cially incorporated and eventually the business and its tradition were handed down to the second generation of Gunderson’s, Gary and Betty. A short decade later, the company relocated to the Terra Centre in the heart of downtown Sioux City. It was at that time that Gunderson’s became the exclusive Rolex dealer for the Siouxland area.

PROFILE OF

Gunderson’sGunderson’s Jewelers has a rich and diverse foundation of experience in the

diamond and fine jewelry industry. Founded in 1946, we have served customers throughout the United States and abroad for over 65 years. Now, in

our third generation, we have built a business focusing on honesty, integrity, reliability and an exceptional level of customer service.

SIOUX CITY


The transition into the 1990’s brought an expansion to additional aspects of Gunderson’s including the acquisition of a diamond mine and the opening of a jewelry manufacturing facility in Rapid City, South Dakota. The company’s location in the Terra Centre soon after expanded to 9,000 square feet. Brian, the oldest of Gary’s three sons, took over as President of Gunderson’s with his father acting as chairman of the board.

Shortly after, a second store opened in Sioux Falls, South Dakota. It was eventually relocated to a stunning new building at the Bridges at 57th. The new location incorporated a long-list of comforts and innovations that together formed this one-of-a-kind shopping experience. Similarly, Gunderson’s designed a brand new building at Sioux City’s Lakeport Commons – a shopping, dining and entertainment hub.

The custom designed showroom was recognized as the “Sixth Coolest Store” in the nation by Instore Magazine in 2006. We are truly excited about the addition of the Omaha store to the Gunderson’s family. There is no doubt that this new location will continue the Gunderson’s trend of providing clients with a superlative value in both high-end jewelry lines and rare and collectible polished diamonds and gemstones.

Although a lot has changed, we are happy to say that Gunderson’s is still built on the same family values and tradition that existed over 65 years ago. We continue to provide distinctive craftsmanship to assure that each client has the most breathtaking array of unique designs and exquisite quality.

SIOUX FALLS


A list of our truly unique and unbelievably stunning designers:

• JOHN HARDY designers meld time-honored jewelry-making techniques with fresh designs to create unique and brilliant pieces of jewelry.

• CHARLES KRYPELL is an internationally renowned jewelry designer that began as a sculptor. He creates exquisite and perfectly balanced jewelry that constantly pushes the boundaries of design.

• DOVE’S is a beautiful blend of modern heirloom jewelry. Each piece is crafted to be timeless, stylish and wearable – an essential component of every woman’s jewelry wardrobe.

• FANA Jewelry off ers fresh designs that are uniquely characterized by fl uid lines and streamlined silhouettes, crafted to reveal the true beauty of the signature stones.

• CARLEX features an amazing array of dazzling jewelry designed by expert craftsmanship. Each ring is a brilliant representation of eternal love.

• RITANI creates perfectly fi nished designer engagement rings. With hand-crafted designs, each ring is as unique and beautiful as the women who wear them.

• A. JAFFE designers craft bridal rings that truly stand the test of time. Every A. Jaff e ring is an expression of true and everlasting love.


GUNDERSON’S TIMELINEESTABLISHED

1946

TODAY

1946 OPENED FIRST LOCATION AT 613 FIFTH STREET IN SIOUX CITYOwned by George and Dee Gunderson

1968GUNDERSON’S JEWELERS INCORPORATEDPresident: Gary GundersonVice-President: George GundersonSecretary Treasurer: Dee Gunderson

1984 GUNDERSON’S FOUND A NEW HOME AT THE ICONIC TERRA CENTRE IN SIOUX CITY

1990 GUNDERSON’S ACQUIRED A DIAMOND MINE IN BRAZIL

1959SON, GARY GUNDERSON, JOINED THE FAMILY BUSINESS

1977GRANDSON, BRIAN GUNDERSON, JOINED THE FAMILY BUSINESS

2000 OPENED NEW STORE IN SIOUX FALLS

2007 NEW GUNDERSON’S JEWELERS BUILD-ING OPENED AT THE BRIDGES AT 57TH IN SIOUX FALLS

1989NORDIC PREMIUMS, A BUSINESS RECOGNITION STORE, OPENED

1999OPENED A JEWELRY MANUFACTURING FACILITY IN RAPID CITY, SD

2005BRAND NEW LAKEPORT COMMONS BUILDING CONSTRUCTED IN SIOUX CITY

2013NEW GUNDERSON’S JEWELERS LOCATION IN CONSTRUCTION AT

VILLAGE POINTE IN OMAHA

12 WWW.GUNDERSONS.COM13

Sterling Silver with Black Sapphires1. PRICED AT $3350 42” Necklace

2. PRICED AT $890 Ivy Band Ring

3. PRICED AT $1155Ivy Hoop Earrings

4. PRICED AT $750 Sterling Silver Ring with Black Sapphires

5. PRICED AT $155 Sterling Silver Ring

6. PRICED AT $299 Sterling Silver Ivy Bead Hoop Earrings

7. PRICED AT $49517” Sterling Silver Ivy Bead Necklace

8. PRICED AT $385Sterling Silver Ivy Hoop Earrings

9. PRICED AT $595 Small, $695 Medium, $795 Large Ivy Bead Bracelets

10. PRICED AT $295 Sterling Silver Ivy Earrings

11. PRICED AT $295 Sterling Silver Ivy Bead Necklace

Sterling Silver with Black & White Sapphires12. PRICED AT $895 Pendant13. PRICED AT $990 Earrings14. PRICED AT $795 Ring

19. PRICED AT $2595 Sterling Silver, Black and White Sapphire Ring

20. PRICED AT $99 Small, $175 LargeSterling Silver Earrings

21. PRICED AT $179 Small, $199 Medium, $220 Large Sterling Silver Pendant

15. PRICED AT $1695 Sterling Silver, Black and White Sapphire Earrings16. PRICED AT $2895 Sterling Silver and Black Sapphire Necklace17. PRICED AT $1895 Sterling Silver and Black Sapphire Bracelet18. PRICED AT $2190 Sterling Silver and White Sapphire Bracelet

1

2

8

910

11

12

13

14

15

19

17

16

18

20

21

3

5

4

6

7


14 WWW.GUNDERSONS.COM14 WWW.GUNDERSONS.COM

WWW.GUNDERSONS.COM 15WWW.GUNDERSONS.COM 15

4380 SERGEANT ROAD • SIOUX CITY, IA 511062109 W. 57TH • SIOUX FALLS, SD 57108

4380 SERGEANT ROAD • SIOUX CITY, IA 51106 | 2109 W. 57TH • SIOUX FALLS, SD 57108

D i s c o v e r F o r e v e r m a r k ® d i a m o n d s i n e x c e p t i o n a l d e s i g n s a t w w w. g u n d e r s o n s . c o m

T H E C E N T E R O F M Y U N I V E R S E T M F R O M F O R E V E R M A R K ®

T H E D I A M O N D . T H E P R O M I S E .

F o r e v e r m a r k i s p a r t o f t h e D e B e e r s g r o u p o f c o m p a n i e s .

L e s s t h a n o n e p e rc e n t o f t h e wo r l d ’ s d i a m o n d s c a n c a r r y t h e F o reve r m a r k ® i n s c r i p t i o n

- a p ro m i s e t h a t e a c h i s b e a u t i f u l , f a re a n d re s p o n s i b l y s o u rc e d .

© 2

012

Fo

rev

er

ma

rk

. F

ore

ve

rm

ar

k®

,

® a

nd

CE

NT

ER

OF

MY

UN

IVE

RS

E™

are

Tra

de

Ma

rk

s o

f t

he

De

Be

er

s g

rou

p o

f c

om

pa

nie

s.


OmahaSTORE OPENING

As we celebrate another year of tradition, timeless jewelry and cutting-edge designs, we are thrilled to announce the addition of our beautiful new Gunderson’s showroom and store in Omaha. Our partnership with Rolex first prompted us to explore this new location. We

began the search for a property a while ago but wanted to make sure that the new store in Omaha would be feasible. Additionally, we wanted to make sure that we could provide this new market with a fresh and more unique source for high quality gemstones, precious metals,

innovative designs and superior knowledge.

Our new store in Omaha will be located at Village Pointe due to its strategic placement in a growing area, surrounded by other high quality retail destinations. Village Pointe is a signifi cant shopping destination that features amenities to serve a variety of lifestyles with upbeat entertainment, shopping and the latest in fashion trends.

Gunderson’s Jewelers will be the offi cial Rolex dealer in Omaha, as we are in Sioux City and Sioux Falls. That designation comes from a rigorous review and past performance by Gunderson’s, allowing us to off er the truly prestigious Rolex showcase.


Additionally, Gunderson’s will be the exclusive dealer for world renowned jewelry designers including:

With award-winning architectural designs at both our Sioux City and Sioux Falls stores, we will continue to showcase that same “Rotunda” style with the atrium in our Omaha store. The new showroom will feature a similar relaxing, comfortable and unique shopping experience that can be found at our other two locations.

CHARLES KRYPELLJOHN HARDY MICHAEL M.

RITANICARL F. BUCHERER


Distinctive designs, original collections and the latest trends in fashion will greet you as you walk into our new 6,500 square foot Omaha store. This location will off er the largest showroom out of our three locations and will feature custom design capabilities with our talented design staff working in our Omaha store.

Similar to our other two locations, the Omaha store will have highly trained and experienced staff members. Our family owned values and personalized service will remain a priority. The Gunderson’s staff members work hard to satisfy customers with unmatched, personalized attention. Whether you come into the store for high-tech learning resources, personal shopping, one-on-

one service or custom work and repair, every customer will be ultimately served and satisfi ed.

Gunderson’s provides a comfortable atmosphere for you to make fi ne jewelry selections, enjoy our awesome showroom and meet great new friends that want to serve you. We look forward to helping you fi nd exactly what you need.

Whether you view shopping as a necessity, reward or personal therapy, you may never shop the same way again. Gunderson’s in Omaha will truly break the mold.


1. INQUIRE IN-STORE FOR PRICING 2.03 ct Fancy Yellow, Pear Shape Diamond necklace; larger round diamond and 33 round diamonds; set in 18 kt white and yellow gold, total weight 2.65 ctw

2. INQUIRE IN-STORE FOR PRICING 4.06 ct Fancy Yellow Radiant Cut Diamond Bezel set in 18 kt yellow gold; 212 colorless micro paved diamonds; platinum mounting holds two half moon shaped colorless diamonds; total weight 7.16 ctw

3. INQUIRE IN-STORE FOR PRICING 18 kt white and yellow gold earrings set with two cushion cut Fancy Yellow Diamonds, 2.45 ctw; micro set with 68 round diamonds and two larger rounds; total weight 3.00 ctw

4. INQUIRE IN-STORE FOR PRICING 1.63 ct Fancy Yellow Radiant Cut Diamond; 54 colorless micro set round diamonds; set in 18 kt white and yellow gold; total weight 2.44 ctw

5. INQUIRE IN-STORE FOR PRICING 0.71 ct Fancy Pink, Radiant Cut Diamond set between colorless bullet cuts, 190 micro pave, colorless round diamonds, total weight 1.82 ctw

6. INQUIRE IN-STORE FOR PRICING 1.77 ct Fancy Purple Pink, Oval Cut Diamond in a platinum setting, bezel set in 18 kt rose gold; two half moon cuts at the sides, and 226 colorless rounds, total weight 3.73 ctw

7. INQUIRE IN-STORE FOR PRICING 11.38 ct Fancy Yellow Diamond Oval Cut, 18 kt yellow gold earrings; 82 round colorless micro pave diamonds, total weight 12.03 ctw

8. INQUIRE IN-STORE FOR PRICING Nine Yellow Oval Cut Diamonds weighing 6.64 ctw; 10 round colorless diamonds; 324 round white diamonds; 18 round yellow diamond covered clasp; total weight of 18 kt bracelet 10.39 ctw

9. INQUIRE IN-STORE FOR PRICING Six round Cognac Diamonds, weighing 6.01 ctw; 282 round diamonds set in circles of 18 kt white gold; total weight 9.36 ctw

1

2

3

4

56

7

9

8



Ivory Sky Collection18K White Gold with Diamonds, featuring a Triplet of Lapis, White Mother of Pearl and White Topaz.

1. STARTING AT $2160 2. STARTING AT $35803. STARTING AT $2136

Emerald Dreams Collection18K White Gold with Diamonds,featuring Checker-cut White Topaz over Green Agate.


Haute Hematite Collection18K White Gold, with Diamonds, featuring Checker-cut White Topaz over Charcoal Grey Hematite.


St. Barths Blue Collection18K White Gold, with Diamonds, featuring checker-cut White Topaz over Natural Arizona Turquoise.


Ivory Sky COLLECTION

1

2

34

5

6

78

9

10

11

12

Emerald Dreams COLLECTION

St. Barths Blue COLLECTION

Haute Hematite COLLECTION



CHRISTIAN MICHAEL PIKE & MORGAN LAKNER

The fi ancée of a fallen sailor received the most precious gift of her life during the summer of 2013. On March 13, 2013 Christian Pike died from injuries sustained in combat while serving our country in Afghanistan. Though he is no longer with us, his fi ancee will carry the both of them together - in this diamond! Using locks of hair from Morgan and Christian’s ashes, Infi nity Diamond has combined the carbon taken from each of them and created this stunning 2.05 carat diamond - forever connecting them in a way unlike any other. The diamond not only represents the love of a soldier, but also that the United States is home of the free, because of the brave. Thank you Christian M. Pike for your service.

A DIAMOND FOUND IN YOUR HEART

Made OFLoveQuite literally, an Infinity Diamond is made of you, your family members, or your

beloved. From a simple lock of hair, we gather the carbon required to create a diamond that’s unlike any other: a diamond that encapsulates your memories and your life. A real,

permanent symbol of the people you love and the relationships dear to your heart.

The most personal and precious gem in the world isn’t found in the ground: it’s the Infinity Diamond you create with the people closest to you.


EUGENE STOFFEL& GLENNFIDDITCHEugene Stoff el adopted his best friend, a Scottish Terrier by the name of Glenfi ddich, in late October of 2002. As time had passed, weeks had become months, and months into years. Eugene and Glenfi ddich had formed a bond that can only be understood by a pet and their owner. However, one afternoon Eugene had discovered a lump within the Scottie’s throat, Glenfi ddich had developed cancer. On his last day, a winter cold blanketed the ground in snow, where he playfully danced among the snowfl akes one last time. Glenfi dditch gently fell asleep that December night in Eugene’s arms.

“We had saved some of Glenfi ddich’s fur. At the time, we weren’t sure what we would do with it, but after hearing about Infi nity Diamond, everything came together” exclaimed Stoff el. Late in July, Eugene received a beautiful, blue, .31 ct stone, The Glenfi ddich Diamond, completely unique and as stunning as the dog, that provided such a great life and years shared.

A MOTHER’S DAY SURPRISE

A girl loves a diamond. But even more so when it has special meaning. Imagine getting a diamond that connects you with your family in a very unique way. Marisa Olson found out as a surprise gift from her husband Ben. “When he gave me the diamond necklace on Mother’s Day, they surprised me, and it just made my heart melt. It was just the coolest thing.” Ben took hair from his two sons, himself as well as secretly getting some hair from his wife’s hairbrush and created a truly unique diamond bonding the family together forever in a diamond. Marisa couldn’t be more thrilled with her Mother’s diamond ring. “I feel so proud to tell other people that this is what my husband and my kids did for me, it’s just really special.” Ben created the diamond with the help of Infi nity Diamond by physically connecting the family together within the bonds of a diamond. Ben states, “If you’re going to get a diamond for someone special you might as well make the diamond special.”


1. PRICED AT $1265 .50 ctw Sapphire Stone and .15 ctw Diamond Halo Pendant

2. PRICED AT $1375.48 ctw Emerald Oval Stone and .16 ctw Diamond Halo Pendant

3. PRICED AT $1210.66 ctw Ruby Oval Stone and .16 ctw Diamond Halo Pendant

4. PRICED AT $3960 1.70 ctw Multi Sapphire and .72 ctw Diamond Ring

5. PRICED AT $1375 .55 ctw Sapphire and .18 ctw Diamond Halo Earrings

6. PRICED AT $1430 .50 ctw Emerald and .18 ctw Diamond Halo Earrings

7. PRICED AT $1320 .65 ctw Ruby and .18 ctw Diamond Halo Earrings

8. PRICED AT $1815.50 ctw Emerald Oval and .30 ctw Diamond Halo Ring

9. PRICED AT $1650 .66 ctw Ruby Oval and .30 ctw Diamond Halo Ring

10. PRICED AT $10,1008.05 ctw Sapphire Oval and 2.30 ctw Diamond Halo Bracelet

12 3

45

6

7

8

9

10


2. INQUIRE IN-STORE FOR PRICINGPlatinum Earrings, Set with Two Square Emerald-Cut Green Sapphires Weighing 7.88 Carats, Each Set Under Two Trapezoid Diamonds and a Bullet Diamond, All Sus-pended From a Round Diamond Top. Total Diamond Weight 1.66 Carats.

3. INQUIRE IN-STORE FOR PRICINGPlatinum Ring with 3.05 Carat Oval “Pigeon’s Blood” Burmese Ruby Flanked By Two Oval Diamonds Set Within Diamond Micropavé Surround. Total Diamond Weight 3.08 Carats.

4. INQUIRE IN-STORE FOR PRICINGPlatinum Earrings with Four Cushion Rose-Cut Diamonds And Four Marquise Rose-Cut Diamonds Weighing 8.04 Carats, Each Set Within a Diamond Micropavé Surround with Diamond Spacers. Total Diamond Weight 1.32 Carats.

5. INQUIRE IN-STORE FOR PRICINGDelicate Platinum and Diamond Micropavé Ring Centered Upon a 4.29 Carat Cushion-Cut “Cornfl ower Blue” Ceylon Sapphire.

6. INQUIRE IN-STORE FOR PRICINGPair Of 18K Black Gold Earrings Set with Four Pear-Shaped Mozambique Rubies and two Square Cushion-Cut Mozambique Rubies Weighing 12.11 Carats Total Weight, Each Set Within a Diamond Micropavé Surround with Diamond Spacers. Total Diamond Weight 1.39 Carats.

7. INQUIRE IN-STORE FOR PRICINGIntricate Mogul Hand-Carved Emerald Weighing 20.29 Carats Set Atop Rose-Cut Diamond and Diamond Micropavé Ring, Made in Platinum.

8. INQUIRE IN-STORE FOR PRICINGA Platinum and Diamond Micropavé Swirl Ring Centered Upon a 6.51 Carat Briolette Ceylon Sapphire. Total Diamond Weight 1.03 Carats.

1. INQUIRE IN-STORE FOR PRICINGPair of Platinum and 18K Rose Gold Chandelier Earrings, Set with Rose-Cut Purple and Pink Sapphires Weighing 23.75 Carats and Rose-Cut Diamonds Weighing 3.94 Carats.

1

2

3 4

5

6

7 8


BA

YC

O


Investing IN NATURAL COLOR DIAMONDS

Natural color diamonds have been a dazzling treasure for centuries. Formerly a prized possession of Kings, Queens and members of the elite, these diamonds are now becoming an

obsession among investors all around the world.

Recently, natural color diamonds have grown in popularity among both men and women. While gold and famous paintings previously stole the investment market, the new trend is natural color diamonds. In 2011, natural color diamonds more than doubled gold’s returns. Similarly, gold and diamonds are authenticated, graded and long lasting; however, unlike gold, natural color diamonds have not had price volatility. Surprisingly, these diamonds have increased 10-15 percent per year since the 1970s, when record-keeping fi rst began.

A notable turning point that helped shed light on natural color diamonds as an investment happened in 1987 when a .95-carat red diamond was sold for $880,000 at an auction house. The diamond was originally purchased by a Montana gem collector in 1956 for $13,500; a 650 percent investment over 31 years’ time. It is rumored that the diamond, named the Hancock Red, currently belongs to the Sultan of Brunei.


“Whether it’s their visual appeal, the prospect of seeing a big jump in value, or just the desire to own something that almost nobody else in the world posesses, these have become the gems that everyone covets.” - Sotheby’s

In 2008, a few months after the fi nancial crisis struck the world economy, a 35.56-carat fancy deep blue diamond sold for $23.4 million – the highest price ever paid for a diamond at auction. Since this sale, both Christie’s and Sotheby’s auction houses have achieved near-record and record prices for top natural color diamonds.

Jewelry sales at the auction houses have been steadily increasing, in part, due to the international reach of the auction houses, the rarity of top gems and the greater number of private buyers going to auction. In 2010, a Sotheby’s auction that featured the $46.1 million fancy intense pink diamond was the fi rst jewelry auction to top $100 million total.

“Diamonds have the best fundamentals... the gap between supply and demand is much greater than other commodities.” -Merril Lynch / Bank of America


While natural color diamonds are a great investment it is estimated that out of the millions of diamonds mined each year, only one in every 10,000 carats will possess color; an even smaller percent are larger than one carat. Furthermore, these diamonds are becoming increasingly rare due to several diamond mine closures around the world. In fact, the Argyle Diamond Mine in Western Australia is expected to close in 2020 due to diminishing production yields. The diminishing supply and increasing demand for these natural color diamonds further reinforces their value and potential for long-term investment.

Gunderson’s Jewelers has specialized in natural color diamonds and natural gemstones for over 30 years. We follow the industry and markets very closely to assure expertise in purchasing the right stones at the right times. With a strong and proven track record, we have had experience with diamonds and gemstones considered the fi nest in their category.

At Gunderson’s Jewelers, we not only assist our clients throughout the diamond investing process, but also have the experience needed to obtain these exquisite stones.

BRIAN GUNDERSON is the third generation owner and President of Gunderson’s Jewelers. He has been involved in every avenue of the jewelry business for the majority of his life. Brian has over 30 years of experience in collecting and selling natural color diamonds. Upholding the privacy of his clients, specifi c stones cannot be mentioned but Brian has held and sold some of the rarest and most famous diamonds in each color category.

“Working with Brian and Breanne has been a great pleasure. Their combined knowledge of natural color diamonds is very vast and they are very experienced and passionate about these rare miracles of nature.” - Gino DiGeso,

NATURAL COLOR DIAMOND ASSOCIATION


Gunderson’s Jewelers has the ability to obtain natural color diamonds for long-term appreciation. Generally, the hold period on a diamond can be an average of three to fi ve years; although, it may be based upon market conditions and any opportunities that may arise.

Our goal is to invest in natural color diamonds and colorless white diamonds. All natural color diamonds and colorless white diamonds will come certifi ed by an accredited gem laboratory such as the Gemological Institute of America (GIA), American Gem Society (AGS) or Hoge Raad voor Diamant (HRD). In certain instances, the company may also obtain an additional third party report to support the rarity of a specifi c diamond, the comparative value of the stone and any or all provenances related to it. If you would like to learn more about investing in natural color diamonds, please contact us today.

BREANNE DEMERS is the Vice President of Gunderson’s Jewelers. She has been involved in the jewelry business for over a decade. Breanne has been very involved in all aspects of the Gunderson’s business and also in the jewelry and diamond industry throughout her career. Her close connections to the industry often give her the privilege of seeing many rare and one-of-a-kind natural color diamonds and gemstones.


The Precious Pastel CollectionRare, exceptional and captivating

Featuring white, yellow and pink diamonds in extraordinary designs.


1. PRICED AT $14,00018K Two Tone 4LG & 4SM Pave Diamond Kelly Necklace

2. STARTING AT $14,00018K Two Tone 4LG & 4SM Pave Diamond “Lotus” Motif Necklace

3. STARTING AT $640018K Yellow Gold, 9SM Gold “Lotus” Motif

4. PRICED AT $200018K Two Tone Large Pave Kelly Pendant

5. PRICED AT $200018K White Gold Large Pave Daisy “G Boutique” Pendant

6. PRICED AT $560018K Yellow Gold extra small Daisy Motif Necklace

1

23

4

5

6


At the time that Todd and I were engaged, I was working at a local chain jewelry store. However, when it came time to pick out my engagement ring I could not bear the idea of wearing an engagement ring that I had already sold a half of a dozen times. Corporate always replenished sold rings within a few days so we could sell them again. This just didn’t appeal to me which is why I talked my fi ancé into visiting Gunderson’s. They had so many unique styles but in the end we decided that custom was the way to go. It was such a fun process. The jewelers created my ring from my sketches and I have been receiving compliments on it ever since. Needless to say, I started working for Gunderson’s shortly after that.

WEDDING DATE: SEPTEMBER 1, 2001 • WEDDING LOCATION: LEMARS, IA

TODD STACIEProposals: Past & Present

WORDS OF WISDOMPvs!bewjdf!gps!b!hppe!nbssjbhf!jt!up!sftqfdu!fbdi!puifs-!!tvqqpsu!pof!bopuifs!jo!qfstpobm!hspxui!boe!ipops!fbdi!puifst!joejwjevbmjtn/

Original custom ring design and three stone pendant with her Mother’s diamond set as the lowest stone, made at Gunderson’s.


I was living in Brazil mining diamonds, yes mining diamonds, for Gunderson’s and Dee was in the U.S. completing her BSN. Our relationship over the previous fi ve years had been on-again-off -again and when I moved to Brazil it was off again yet we continued to write each other (the internet was slowly catching on but was almost non-existent in Brazil). In one letter, Dee wrote that she was thinking about moving to Denver to work following graduation. My response was, “Please wait”. Panic set in as I realized that she might actually move, putting a permanent end to our relationship status.

Several months later I was to return to the U.S. for a two week holiday. I arrived on July 2nd and spent the evening with Dee talking, okay maybe begging, her to reconsider her move to Denver. The next day she asked me to take several jewelry items into Gunderson’s to be cleaned and while there I quickly received expert advice from a former employee who helped me pick out the perfect diamond ring for a nurse. The diamond was set while I waited for Dee to pick me up.

Dee arrived to pick me up but before the door was even closed she inquired about her jewelry that was cleaned. As she drove off , I handed her the bag with her jewelry. At the stop light, she checked to see if all her jewelry was there. However, when she pulled the last baggy out of the bag she let me know that something was amiss as there was an extra ring in the bag that was not hers. I responded with, “You’ve got to be kidding. How did that happen?” I continued, “There’s nothing we can do about it since the store is closed until Monday due to the 4th of July holiday. Just wear it until then.” Dee informed me that she could not wear someone else’s ring. I looked at her and said, “Well then, in that case, it’s yours if you’ll have me.” I’m not sure how she kept the car on the road. We were married the following June.

LARRY DEEProposals: Past & Present

WORDS OF WISDOMPof!pg!uif!nptu!jnqpsubou!uijoht!uibu!J!dbo!qbtt!po!up!zpvoh!dpvqmft!jt!up!ofwfs!njtt!b!hppe!pqqpsuvojuz!up!tivu!vq"!Mjtufo!up!zpvs!tqpvtf/


WEDDING DATE: FEBRUARY 17, 1990 • WEDDING LOCATION: SIOUX CITY, IA

MIKE LAURIEProposals Past & Present

Mike and I have known each other our entire lives. His family and my grandparents were neighbors. In high school my family moved in next door to Mike on the other side. As fate would have it we starting dating our freshman year of high school. Several years and many life lessons later, we were married in our family church.

We have been blessed with three lovely daughters: Ashlie, Alyssa and Amber. Additionally we have four beautiful grandchildren, Aaliyah, Alexander, Tristan and Taydan. Rounding out the household we have a chocolate Lab named Rocky.

WORDS OF WISDOMJ!xbt!mvdlz!fopvhi!up!nbssz!nz!cftu!gsjfoe/!Nz!cftu!bewjdf!gps!b!ibqqz!nbssjbhf!jt!dpnnvojdbujpo/Uijt!jt!lfz!up!ibwjoh!b!ifbmuiz!sfmbujpotij q/!Nbssjbhf!jt!b!ufbn!fggpsu!boe!cpui!qfpqmf!offe!up!cf!qsftfou!boe!qbsujdj qbuf!jo!bmm!btqfdut!pg!ebjmz!mjgf/!Nz!gbwpsjuf!rvpuf!jt!“B!hsfbu!nbssjbhf!jt!opu!xifo!uif!qfsgfdu!dpvqmf!dpnft!uphfuifs-!ju!jt!xifo!bo!jnqfsgfdu!dpvqmf!mfbsot!up!fokpz!fbdi!puifst!ejggfsfodft”.

WEDDING DATE: AUGUST 19, 1989WEDDING LOCATION: ONAWA, IA

MARK MICHELLEProposals: Past & Present

Mark and I started dating in high school and were married two years later on August 19, 1989. He bought my ring from Gunderson’s; where I began working after college and have been ever since. We were married in my home church in Onawa on a hot, sunny day. We had all of our friends and family present. What else could we ask for?

We are blessed with four children, two boys and two girls, a daughter-in-law and one grandson. Our oldest is a nurse, our second oldest is in the Marine Corps, married and has a beautiful baby boy, our third child is a freshman in high school and our baby is a seventh grader.

WORDS OF WISDOMPvs!cftu!bewjdf!jt!up!lffq!bo!pqfo!mjof!pg!dpnnvojdbujpo<!xifuifs!zpv!mjlf!xibu!uif!puifs!ibt!up!tbz!ps!opu/!Nblf!tvsf!up!qjdl!zpvs!cbuumft!boe!sfnfncfs!uibu!zpv!bsf!opu!bmxbzt!sjhiu/!Bcpwf!bmm-!!lffq!qptjujwf!qfpqmf!boe!Hpe!jo!zpvs!mjgf/!Uiftf!bsf!uif!gvoebnfoubmt!pg!b!ibqqz!nbssjbhf/!


WEDDING DATE: JUNE 1, 1974

ROB CINDYProposals: Past & Present

On February 16th, 1971, I went to my cousin’s pre-nuptial rehearsal and dinner. Little did I know that this night would change my life forever. After the rehearsal, we went to a restaurant for the meal and I sat down at my prearranged table. A few moments later, in walked the most amazing girl I had ever seen, still to this day. She had the cutest button nose and shiny sparkly eyes. If there is such a thing as “love at fi rst sight,” I was living it.

We dated for three years, and then just before she went away to college, I talked to Gunderson’s about making up an engagement ring. I asked her to marry me and she said “yes”. We were married June 1st of 1974. From our marriage, God has blessed us with three wonderful daughters, three sons-in-law who are like our own sons, and seven grandchildren.

At Christmas time each year, it has become a tradition to shop at Gunderson’s for my wife, three daughters and fi ve granddaughters. The staff at Gunderson’s anticipate my arrival and they always have wonderful ideas for me to choose from. It is such great fun to watch all the girls snoop under the tree for a Gunderson gift wrapped box with their name on it.

On August 1, 2013, my wife came home from town and was standing at the kitchen sink when I came in. Immediately as she turned around, I could see she was absolutely devastated. “What’s wrong, are you alright?” I asked. “I lost my diamond today,” was her reply. “Don’t worry, sweetheart, we have insurance,” I told her. “Yes, I know but that diamond was a part of us,” Cindy stated. Here was my life’s companion, lover and best friend hurting. What could I tell her? “When I gave you that diamond ring, it was you and me, the diamond and God. Of the four, I’m glad it’s the diamond that has gone missing,” I stated. “We’ll get it replaced.’

So with the help of Gunderson’s, on September 7th I surprised my sweetheart wife of 39 years with a diamond that has grown like our love for each other. I surprised her with a new ring, got down on my knee and asked her to marry me all over again. I will always be grateful to God, and thankful to Gunderson’s for helping me become the luckiest man in the world.


GU

MU

CH

IAN


WEDDING DATE: SEPTEMBER 2, 1972

MARK BARBProposals: Past & Present

Mark and I met with Gary Gunderson at the original Gunderson’s on 5th Street in 1971, and picked out a diamond wedding set that we both fell in love with. It was the 7th of January in 1972. I was a senior in high school; Mark had graduated a year ahead of me. He picked me up from school that day and handed me a box to open. Inside was a funny statue with outstretched arms that read “I Love You This Much”, and a small box. I opened the box and my response was, “I am still in high school. I can’t have this yet!” Mark assured me that it was okay, since he had asked my dad for permission to give it to me, as long as we waited until I graduated to get married. Our wedding was September 2, 1972. We have been married 41 years now.

WORDS OF WISDOM

Our suggestion for a long marriage is to accept each other for who they are, and don’t think that you can change them.

Always take time from the kids and work to spend time together. It will form a loving and lasting relationship!


WEDDING DATE: APRIL 20, 2013 | WEDDING LOCATION: SIOUX CITY, IA

JEFFREY BREANNEProsals: Past & Present

Breanne and Jeff rey had met through Breanne’s mother who had taken classes with Jeff rey at Briar Cliff University. The two had become very close during their time together in college. Due to this friendship, Breanne’s mother then introduced her to Jeff rey and the rest, as they say, is history.

The wedding featured gorgeous shades of ivory and white with subtle champagne accents. Crystal and pearl elements further exemplifi ed the soft wedding décor. The wedding day festivities began with the ceremony that was held inside the venue. The bride’s sister had attached a small pearl frame with a picture of their mother on her wedding day to Breanne’s bouquet. The picture symbolized her mother’s presence with Breanne as she

walked down the aisle. Additionally, a seat was left open between Breanne’s father and maternal grandmother for her mother.

The reception was a stunning continuation of the ceremony with exquisite centerpieces and hints of champagne. During the maid-of-honor speech, Breanne’s sister passed out sky lanterns and asked everyone to write a special message to a loved one or well wishes to the happy couple to be sent up to the bride’s mother.

Although the formal ceremony and reception took place on April 20, Breanne and Jeff rey were not legally married until April 22. The couple chose to legally marry on Breanne’s parent’s anniversary date.

Breanne, Vice President of Gunderson’s Jewelers, was recently wed to her now husband Jeffrey on April 20, 2013 at Bev’s on the River. Her big day was not only a celebration of two

becoming one, but also a beautiful tribute to Breanne’s mother who had passed away in 2011.


The Sunday before Christmas, Michael surprised me at church. He told me that he was there to watch me play fl ute and to spend the day with my family. I didn’t think twice about it until we sat down to eat dinner and he handed me a letter. The letter read, “I couldn’t think of anything to get you for Christmas, so instead, I’m taking you on a Christmas date!” The back of the letter had instructions which read: Don’t eat too much because we are eating an early supper, Dress warm because we would be walking in the cold a little ways, Be ready to leave at 2:30 pm and Just enjoy the surprise! I was ready to leave at 2:30 pm and had a slight inclination of where we might be going. However, as soon as we turned to head south out of town, I knew my idea was wrong.

Soon after taking the Omaha exit, Michael reached into the back seat and pulled out a hidden present. Inside was a picture frame with the letter “M” and handwritten on it were adjectives that started with the letter “M” describing me and our relationship. An hour later he pulled out another present from the back. Inside was the second letter of my name “A”.

We fi nally reached our destination at Omaha Prime where he had reservations for supper. As we were waiting for our food, our waitress brought a third present to our table. Inside this one was the letter “R” and two tickets to the Mannheim Steamroller concert that was at the Orpheum Theatre that night!

After dinner we walked outside and saw a horse and carriage with a line of people waiting to get their turn for a ride. Michael walked with me right up to the carriage and pointed out a present inside that matched the others. We proceeded to budge, or so I felt, in front of the people in line. Once we got inside, I opened the present that was on the seat and inside was the “I” in my name. We rode through the streets to the Orpheum Theatre while admiring the trees decorated in lights along the way.

After the concert, we were picked up by the carriage and on the seat was the fi fth present with the last letter of my name, “A”. We rode through multiple more streets enjoying the Christmas lights before fi nally stopping at a small pedestrian bridge with a man standing on it holding a gift that matched my others.

I walked towards the man to ask if the gift was for me and he gave it to me willingly. Inside was a piece of paper saying, “Maria Lynn, I love you.” Michael asked what was inside and I told him it was a paper that said I love you. He said, “No gift?” and I replied, “No, just the paper.” I turned around and he was down on one knee and said, “That’s because I have the gift right here.” He asked me to marry him and I said, “YES!”

MICHAELMARIA

PROPOSAL DATE: DECEMBER 23, 2012 | PROPOSAL LOCATION: OMAHA, NE


Bryan and I were married back in December 2009 when I was six months pregnant with our fi rst child. Bryan never proposed we just woke up one morning and said “Hey, let’s get married today”. We got married in Las Vegas, Nevada on Dec 12, 2009 and then he deployed for six months. A couple of years went by and now we are in the year 2013 with our second child and three deployments down. For Bryan’s most recent deployment, he left in 2012 and returned on April 10, 2013. I was so nervous to see him that day and didn’t know how I was going to react. As the

buses pulled up, Bryan was nowhere to be found. He came up behind me and touched my back shoulder. As I turned around, he got down on his knee and said, “I know I didn’t do it right the fi rst time so I’d like to do it right this time. Will you marry me, again”? He even proposed with a new beautiful RING! It took me awhile to say yes because I was in complete shock. Tears ran down my face; I was not expecting it. We have been dating for six years and are going on four years of being married. I wouldn’t have it any other way. I’m truly blessed with a wonderful husband.

&BRYANBRENDA

PROPOSAL DATE: DECEMBER 12, 2012

Josh proposed to me at 11:11 p.m. (lucky number for us) on 12-21-12 (the end of the Mayan Calendar). At the time, I was ready for bed and in my pajamas. Josh got down on one knee and traditionally proposed while opening the box with the ring in it. He was super nervous and incredibly cute.&JOSHAMANDA

PROPOSAL DATE: APRIL 10, 2013PROPOSAL LOCATION: TWENTYNINE PALMS, CA


GE

MV

ITO


The evening before March 24th, 2012, Garrett told me that I would need to wake up early the next morning. This wasn’t a huge surprise as we usually enjoyed spending our Saturday mornings together biking and running. However, I was slightly confused the next morning when Garrett informed me to dress warmer than usual. Luckily for Garrett, I love surprises. Therefore, asking a lot of questions about our morning adventure wasn’t high on my priority list.

We ventured to the bottom of Tuthill Park. At fi rst glance, I wondered if there was an event going on because there was quite a bit of activity out on the grass; I soon realized that people were setting up hot air balloons! At this point, I had no idea Garrett was planning on proposing to me; I simply thought he

was being his charming self and doing this for our anniversary which was the following day.

While up in the balloon, the cool air made me stand extra close to Garrett in order to conserve warmth. Little did I know, Garrett was nervous that I would feel the ring box that was tucked away in his coat pocket and ruin the surprise. Fortunate for Garrett, I was too busy taking in the scenery and spotting landmarks from a birds-eye view to be concerned with anything else. Towards the end of the ride, Garrett asked me to take a look at a large house off in the distance. When I turned back, much to my surprise, he was down on one knee holding out a beautiful ring asking me to marry him.

GARRETTLASSANDRA

PROPOSAL DATE: MARCH 25, 2012 | PROPOSAL LOCATION: SIOUX FALLS, SD


Easter Sunday was hectic. Justin and I had invited a lot of people over for a late Easter dinner.

After waking up, I cleaned the house and started to prepare the food. I literally had no time to dress up and assumed my guests would understand. However, my daughter kept encouraging me to throw on some nice clothes and mascara. I resisted the idea of taking time away from making appetizers and entertaining guests.

A dear friend of mine stood up and made a toast to Justin and I for inviting everyone over. I had not eaten all day and was famished. After serving everyone their plate, I sat down to devour my own when Justin stood up and stated that he also wanted to make a toast. Tired from the day, I raised my glass as Justin said, “I want to make this toast to Amanda. I want to thank you for this amazing dinner you prepared and would also like to thank you for introducing me to your amazing friends and wonderful family.” Voice quivering and tears welling, he continued, “Your children are a blessing. I love you.”

He was choking back tears as I turned to look toward my children. My youngest boys were standing with the biggest smiles on their faces. Justin said, “I want to ask David, Julian and Marilyn for their blessing so that I may propose to their mom.” My heart skipped a beat as I slowly turned toward Justin who was on bended knee next to my chair. Holding a Gunderson’s box, he opened it and asked, “Will you marry me?” Overwhelmed, all I could do was cry and nod yes. It is a day that no one at that dinner will forget. I now know why my daughter wanted me to wear mascara.

&JUSTINAMANDA

PROPOSAL DATE: MARCH 31, 2013

Dan and Megan met on May 19, 2008 in Los Angeles, CA where they were both interning as project engineers. Initially, Dan mistook Megan for a human resources intern and his fi rst fl irtatious words were regarding her Iowa State University vanity license plates. Towards the end of the internship summer, they both had developed serious feelings for one another and wondered what would come of it. Megan, a Sioux City native, was off to study abroad that fall in Rome, Italy and would graduate from Iowa State in December 2009.

Dan, originally from Endicott, NY was to graduate from Purdue University that fall and had accepted a full time position with the company he interned at. However, due to the economy crash in 2009 Dan’s employment was revoked and he ended up back in Endicott, NY working for another contractor. Megan moved to Chicago following graduation from Iowa State in February 2010. Again, due to the failing economy, they found themselves in a long distance relationship – seeing each other once a month throughout 2010.

In February 2011, Dan accepted a job outside of New York City in Norwalk, Connecticut. A few months later, Megan moved out east to be with Dan and worked for a company in New York City. At last, they were in the same location and could begin a life together! After a year on the East Coast, Dan and Megan were each off ered fantastic positions in Los Angeles – the city they fi rst met in, and were always hoping to get back to.

The couple moved to Los Angeles in March 2012 and have since been living happily ever after in the Sunshine State. Earlier this year, they began discussing marriage. Megan had her eye on her dream ring at Gunderson’s in Sioux City, where her family has been shopping for years. Breanne, a Gunderson’s employee who had helped Megan’s family through the years, just happened to own Megan’s dream ring. Dan picked up on this and contacted Breanne who helped Dan pick out three diamonds. To help him make the fi nal decision, Dan contacted Megan’s parents and asked them to stop into the store to pick out the diamond that they liked the most.

This special moment for Dan and Megan’s families was one that Breanne made even more special. Once Dan received the ring in the mail, he couldn’t simply hold onto it. The engagement happened a Friday night after work at their apartment in Los Angeles where he completely shocked Megan. They couldn’t be more thrilled.

&DANMEGAN

PROPOSAL DATE: OCTOBER 27, 2012 | PROPOSAL LOCATION: LOS ANGELES, CA



On October 18th, 2012, Neal and I closed on our very fi rst home

together. We had been searching since July and fi nally found it –

our new home.

There we were, the rainiest and coldest day of the fall thus far,

signing the paperwork with our realtor to close on the house. I was

making jokes referencing the fact that it was raining on our closing

day and mentioned that it probably means the same as rain on a

wedding day; laughing at the thought that we were buying a house

as two “single” parties. I now understand why both our realtor and

Neal hardly laughed at my jokes.

Finally, after signing a mound of paperwork, they handed us the

keys to our new home! At this point, I didn’t give much thought

to our realtor hugging Neal and saying, “Hope everything goes

great”. Little did I know she was in on this whole ordeal!

We ran through the rain to our separate vehicles and drove to our

new home on Jackson Street. Neal gave me the key to the house

and snapped a picture as I opened the door for the fi rst time (or

so I thought was the fi rst time for both of us). When I opened the

door, I could see through the beautiful wood and glass porch door

that someone had set up rose pedals leading from the doorway to

the opposite side of the living room, where under the bouquet of

roses, sat a black box. My fi rst thought was, “Why did our realtor

give us such a romantic gift?” and so I said, “Neal, what is this?”

and he said, “I don’t know, what is it? Go and see!”

Each step that I took to the fl owers and box, rose pedals leading

the way, my heart began to beat faster and faster. I noticed that the

black box had “Love” written on it and I allowed myself to fi nally

believe it. “This is it!” Neal was behind me the entire time. I opened

the box and on the bottom of the lid was, “Will you marry me?”

And, inside the box was a ring. Without a breath, I turned around

and there was Neal, on one knee, with the ring in his hand. I had

never seen him look so nervous before! My hands were shaking

and I was so disoriented with joy. I had no idea which hand was

my left. Neal fi nally had to grab it and slipped the ring on. Clearly, I

said, “OF COURSE!” and, “Wow, this is really happening!”

Several months earlier, we went ring shopping and Neal had to

motion to the saleswoman not to say anything because he had

already been there shopping. Even the realtor was in on it; she

gave Neal a key to our new home the night before to set up the

roses and pedals. When asked how long he had been planning this,

Neal said, “I knew I wanted to marry you for the last year. I had this

plan since the day we started looking for houses.” I had no idea but

am incredibly grateful that this man chose me to be his wife. The

engagement could not have been more romantic!

NEILJACKIE

PROPOSAL DATE: OCTOBER 8, 2012 | PROPOSAL LOCATION: SIOUX CITY, IA

THIS HOLIDAY SEASONSHOW YOUR LOVE FOR HER

TODAY... TOMORROW... FOREVER...

INTRODUCING OUR NEWEST IVY LOVE COLLECTION FEATURING BANGLE BRACELETS, BAND RINGS AND OUR THREE RING LOVE NECKLACE.EACH PIECE IS INSCRIBED WITH A DISCREET BUT POWERFUL MESSAGE ON THE INSIDE

I LOVE YOU TODAY, I LOVE YOU TOMORROW, I LOVE YOU FOREVER

BANGLE BRACELETS SET OF THREE $990 • THREE RING NECKLACE $420 • RINGS SET OF THREE $360

www.charleskrypell.com

ST E R L I N G SI LV E R


1

2

3

54

6

7

1. STARTING AT $6300 1.75 ctw 14K White Gold Diamond Necklace with nine oval shaped diamonds

2. STARTING AT $6100 1.90 ctw 14K White Gold Diamond Necklace with seven round brilliant cut diamonds

3. STARTING AT $7860 2.00 ctw 14K White Gold Diamond Pave Wide Band

4. STARTING AT $10,140 2.50 ctw 14K White Gold Diamond Necklace with 21 round brilliant cut diamonds

5. STARTING AT $14,975 5.00 ctw 14K White Gold Diamond Riviera Necklace

6. STARTING AT $1350 .50 ctw 14K White Gold Diamond Inside Outside Hoop Earrings

7. STARTING AT $1035 .33 ctw 14K White Gold Diamond Sideways Cross Ring


1

2

3

4

5

6

7

8

9

10

1. STARTING AT $3680 .68 ctw Handcrafted U-Set Diamond Engagement Ring with U-Set HaloCenter stone not included.

2. STARTING AT $4950 .97 ctw Europa Engagement RingCenter stone not included.

3. STARTING AT $9750 2.10 ctw Strada Engagement RingCenter stone not included.

4. STARTING AT $4740 .95 ctw Europa Engagement RingCenter stone not included.

5. STARTING AT $5200 .95 ctw Monaco Engagement RingCenter stone not included.

6. STARTING AT $3320 .75 ctw European Style Shank with Hand-Engraved Diamond Detailing Tapering into Vintage-Style FlairCenter stone not included.

7. STARTING AT $8270 1.53 ctw Strada Engagement RingCenter stone not included.

8. STARTING AT $3950 .75 ctw Handcrafted Pave-Set Diamond Split Shank Ring with Diamond Tipped Prongs Center stone not included.

9. STARTING AT $3400 .60 ctw Monaco Engagement RingCenter stone not included.

10. STARTING AT $6400.90 ctw Monaco Engagement RingCenter stone not included.



2. STARTING AT $135514K White and Yellow Gold 8mm Wide Comfort Fit Wedding Band with brushed White Gold center and high polished Yellow Gold edges

3. STARTING AT $104514K White Gold 7 mm wide Comfort Fit Wedding Band with vertical engraved lines and brushed fi nish

4. STARTING AT $111514K White Gold 7 mm wide Comfort Fit Wedding Band with hand woven center section high polish edges with milgrain fi nish

5. STARTING AT $127014K White Gold 8 mm wide Comfort Fit Wedding Band with engraved lines throughout

6. STARTING AT $127014K White Gold 7 mm wide Comfort Fit Rounded Square Shaped Wedding Band with engraved brushed lines in the center section and high polish edges

7. STARTING AT $86014K White Gold 6 mm wide Comfort Fit Wedding Band with beveled high polish edges and a Florentine fi nished center

8. STARTING AT $128014K White Gold 7 mm wide Comfort Fit Classic Wedding Band with brushed center and high polish edges

9. STARTING AT $121014K White Gold 8 mm wide Comfort Fit Wedding Band with hammered brushed pattern

10. STARTING AT $125014K White Gold 7 mm wide Comfort Fit Rounded Square Shaped Wedding Band with brushed solid center and high polished edges

1. PRICED AT $100014K White Gold 6 mm wide Comfort Fit Wedding Band with hammered brushed center section and high polish edges

*All are available in 10K, 14K, 18K, Palladium or Platinum

1 2

3

4

5

6 7

8

9

10


7. STARTING AT $80514K White Gold 6 mm wide Engraved Men’s Wedding Band with cross design centered*White or Yellow Gold only

8. STARTING AT $88014K White Gold 6 mm Wide Comfort Fit Tumbled Stone Finished Wedding Band *14K White, Yellow or Rose Gold, 18K White or Yellow Gold. Platinum or Palladium. 4, 6, 8 or 10 mm

9. STARTING AT $108014K White Gold 7 mm Wide Comfort Fit Men’s Engraved Wedding Band*14K White, Yellow, Platinum, Palladium available. 5, 7 or 8 mm

1. STARTING AT $101014K White Gold 6 mm wide Comfort Fit Men’s Wedding Band*14K White, Yellow, Platinum, Palladium available. 4, 6 or 8mm

2. STARTING AT $129014K White and Yellow Gold 8 mm Wide Comfort Fit Wedding Band with brushed White Gold center and high polished Yellow Gold edges

3. STARTING AT $60514K White Gold 4 mm Wide Comfort Fit Wedding Band with diagonal design center *10K White Gold, 14K White, Yellow, Platinum, Palladium available. 4, 6, 8 mm

4. STARTING AT $93514K White and Yellow Gold 7 mm Wide Comfort Fit with high polished fi nish and milgrain edges

5. STARTING AT $1070Palladium 7 mm Wide Comfort Fit Men’s Wedding Band*Palladium only

6. STARTING AT $76014K White Gold 6 mm Wide Comfort Fit Wedding Band with linear fi nish*14K White or Yellow Gold, 18K White or Yellow Gold. Platinum or Palladium. 4, 6, 8 or 10 mm widths available.

1

2

4

56

7

8

9

3




1 21

3

4

5

67

8

1. STARTING AT $3810.51 ctw Diamond Engagement Ring Set Center diamond not included

2. STARTING AT $4920.77 ctw Diamond Engagement Ring SetCenter diamond not included

3. STARTING AT $3600 .40 ctw Diamond Engagement Ring SetCenter diamond not included

4. STARTING AT $2820 .27 ctw Diamond Engagement Ring SetCenter diamond not included





*All are priced in 14K White Gold. Available in 18K and Platinum.


1. STARTING AT $2610.26 ctw Halo Set Shared Prong Engagement Ring Center diamond not included

2. STARTING AT $3010.30 ctw Romantic Pavé Set Halo Engagement RingCenter diamond not included

6. STARTING AT $5700.85 ctw Trellis Three Stone Plus Engagement RingCenter diamond not included

3. STARTING AT $2050.20 ctw Timeless-Double Prong Set Center Diamond Engagement RingCenter diamond not included

4. STARTING AT $1345 Simple Classic Double Prong Solitaire Engagement RingCenter diamond not included

5. STARTING AT $3370.38 ctw Statement Diamond Petal Engagement Ring Center diamond not included

7. STARTING AT $4670 .59 ctw Cathedral Channel With Diamond Bezel Profi le Engagement RingCenter diamond not included

8. STARTING AT $2220.17 ctw Round Halo Bezel Center Set Engagement Ring Center diamond not included

9. STARTING AT $73901.00 ctw Square Halo Engagement RingCenter diamond not included

12

5

6

7

8

9

3

4

www.ajaffe.com

62 WWW.GUNDERSONS.COM662 WWWW.GGUNUNDEDERSRSONONSS.COCOMM


8

*All diamonds are GH/VS*All are available in 14K White Gold, 18K White or Yellow Gold, Palladium, Platinum*All are priced in Palladium

1. STARTING AT $1860.23 ctw French-Set Halo Diamond ‘V’ Band Setting with Surprise DiamondsCenter diamond not include

2. STARTING AT $1100.20 ctw French-Set Halo Diamond SettingCenter diamond not included

3. STARTING AT $2320.30 ctw Halo Micropavé Diamond Band Setting Center diamond not included

6. STARTING AT $990Solitaire Semi-Bezel-Set Diamond SettingCenter diamond not included

7. STARTING AT $1630.25 ctw Trellis Five-Stone Diamond Setting with matching band Center diamond not included

8. STARTING AT $3380.48 ctw Tapered Pavé Diamond Band SettingCenter diamond not included

4. STARTING AT $1110.14 ctw Channel-Set Diamond Setting with Surprise Diamonds Center diamond not included

5. STARTING AT $2640.39 ctw Tapered Baguette Diamond Band Setting Center diamond not included

9. STARTING AT $1340.18 ctw Solitaire Channel-Set Diamond Band Setting Center diamond not included

10. STARTING AT $760.08 ctw Vintage Tulip Diamond Band Setting Center diamond not included

11. STARTING AT $1800.14 ctw Grecian Leaf Diamond Band Setting with Surprise Diamonds Center diamond not included

1

2

33

4

5

6

7

89

1010

11

Custom DesignAt Gunderson’s Jewelers, we value unique, one-of-a-kind jewelry pieces. From distinctive new

designs to special heirloom jewelry, we provide a custom design process to suit the needs of any customer. Most designs begin with the customers ideas scribbled on napkins or from

magazine clippings. Individually, we sit down with each of our custom design customers taking careful note of their ideas and vision for the piece.

From the days of hand sketching to today’s technology providing Computer Aided Designs (CAD), careful attention to detail and a great deal of thought is applied to each one of our

customer’s pieces. Best of all, the entire process will be completed in-house utilizing the talents of our team of professionals.

Our custom design customers come in for a variety of reasons and Rhonda Chartier’s story was no diff erent. On March 24, 2013, Chartier had lost the wedding ring that she had worn for nearly 40 years. After searching high and low for the lost ring, Chartier had come to the realization that her ring was gone – maybe for good.

On March 29, 2013, Chartier received a phone call that countered her realization, someone had found her ring. However, the ring had been run over by a car in a parking lot breaking the band and disconnecting the diamond. Chartier brought the smashed ring into Gunderson’s with the hope of rediscovering its beauty.

“We’ve seen this level of trauma before. We’ve seen everything from rings that have been through a garbage

disposal to rings that have been run over like Rhonda’s,” stated Breanne Demers, Vice-President of Gunderson’s Jewelers. “We appreciate Rhonda’s business and enjoyed the opportunity to breathe life back into her damaged ring.”

With the help of our custom design staff at Gunderson’s, Chartier’s ring was fully restored back to its former beauty.

“I can’t explain how happy I am to have my ring back,” stated Chartier. “Gunderson’s made the process easy and painless. Instead of encouraging me to purchase a brand new ring, the Gunderson’s staff reassured me saying that my ring could be fully restored. And, when I went in to pick it up, it looked brand new.”

RING LOST, FOUND AND RESTORED




Diamond engagement ring custom designed by

Gunderson’s Jewelers for Dan & Missy Bourassa

Capturing a Mother’s passion for

butterflies is this Mother’s Ring

design, created in the shape of a

butterfly, featuring her children’s

birthstones in the wings

Rock’n’Roll with edge design featuring a natural Ruby from Madagascar.gn ffeeaaattut ring a nRRoRo kck’’n’R’Rollollll wiwiw thth eedgdgggee e dedeeesisisig


Classic Halo Styleshowcasing a rare untreated Sapphire

Custom design featuring two very rare Argyle

Pink Diamonds

Diamond ring redesign with a contemporary edge

1

5 6 7

9

10

8

9

10

2

3 41. PRICED AT $2125Nebraska Diamond Football Necklace, 14K White Gold

2. PRICED AT $1875Iowa Diamond Football Necklace, 14K Yellow Gold

3. PRICED AT $189 ISU Football Necklace

4. PRICED AT $500ISU Football Necklace with Diamonds

5. PRICED AT $189Nebraska Football Necklace

6. PRICED AT $500Iowa Football Necklace with Diamonds

7. PRICED AT $500Nebraska Football Necklace with Diamonds

8. PRICED AT $189Iowa Football Necklace

9. STARTING AT $130Add-A-Gem 14K White Gold or Yellow Gold availableChain not included.

10. STARTING AT $175Add-A-Gem 14K White Gold or Yellow Gold availableChain not included.

Make Mom the perfect gift with a birthstone necklace representing each of her kids.


1

2

3

4

5 6

7

8

9

10

11

12

1. PRICED AT $33 Cobalt Luster

2. PRICED AT $33 Jade Mosaic Agate Chip

3. PRICED AT $48 Candy Cane

4. PRICED AT $48 Toasted Marshmallow

5. PRICED AT $48 Red Platinum Twist

6. PRICED AT $69 Christmas Tree Lamp

7. PRICED AT $33 Red Optic Twist

8. PRICED AT $33 Red Drape

9. PRICED AT $48 Orange Crush

10. PRICED AT $33 Jade Mosaic Raindrop

11. PRICED AT $33 Rainforest Raindrop

12. PRICED AT $33 Dusty Gold


1

2

3

4

5

1. STARTING AT $3465.45 ctw 18K White Gold Halo Pendant with .18 ct Forevermark center.

2. STARTING AT $3905.66 ctw 18K White Gold Four Prong Diamond Studs each set with .18 ct Forevermark diamond.

3. STARTING AT $2695.33 ctw 18K White Gold Bezel Pendant set with a .19 ct Forevermark center diamond.

4. STARTING AT $63801.00 ctw 18K White Gold Five Stone Odessa comfort fi t inside the band. Ring is set with fi ve .20 ct each Forevermark diamonds.

5. STARTING AT $83601.50 ctw 18K White Gold Nine Stone Odessa comfort fi t inside the band. Ring is set with eight .16 ct each Forevermark diamonds.


* All of our Memoire pieces come set with Forevermark Diamonds in the center or throughout.

1. STARTING AT $157522” Chloe Bowl Ice A strik-ing display of a vine of leaves graces the edge of this bowl. 22” Chloe Bowl Ice, 22” by 4”, also available in 10” by 5 ½”; 13” by 4”; 16” by 4”.

2. STARTING AT $825The ABC of Life Platter displays an inspirational text from A to Z embracing a positive point of view.

3. PRICED AT $825Poppy Vase Ice The elegant Poppy Flower graces this simple oval shaped vase. Beautiful by itself or with your favorite bouquet.

4. PRICED AT $150Flag Paperweight A patriotic statement set in crystal. Flag Paperweight Crystal, 1” by 5” by 5”.

5. PRICED AT $67514” Liberty Platter Our symbol of Liberty. A welcomed patriotic image. 14 inch Liberty Platter in Silver. Also available in gold.

6. PRICED AT $90018” Pledge Flag Platter The American fl ag amid its allegiance, a statement of patriotism beautifully executed. 18” Pledge of Allegiance Platter Silver, also in gold and/or 22” diameter.

1

2

4 5 6

3


1. PRICED AT $79/$85/$95 Reveal Canisters2. PRICED AT $175 Infi nity Bowl 10” 3. PRICED AT $275 Infi nity Double Dip 4. PRICED AT $150 Tulip Tool Jug with Tools 5. PRICED AT $175 Anvil Condiment Trio 6. PRICED AT $225 Anvil Quad Condiment Server 7. PRICED AT $225 Anvil Wine Basket8. PRICED AT $200 Swoop Bowl9. PRICED AT $250 Scoop Server 10. PRICED AT $200 Heritage Shepherd & Animals 11. PRICED AT $225 Seder Plate 12. PRICED AT $160 Menorah13. PRICED AT $175 Illume Menorah 14. PRICED AT $625 Full Nativity


ED AT $160 MenorahED AT $175 Illume Menorah ED AT $625 Full Nativity

1. PRPRPRICICCICEDEDEE AAA2 PRICED AAT $175 11 ”0”0” 0 Infinfiniiinn tyty y BowwBBoBowl

AT $275 ble DipInfinity Doub1110”0”0Bowowlll

AAAATTT T TT $7$7$7$7$7$7$ 9/9/9//9/$$$$AT $175 II fi iiit B 10”B l

iiiistestestesteeerrsrsrsrs$8$$88$88$ 5////5/5/$99$9$9$$9$ 5555555 eaal CCl Cl Cl aninniniReReReRevev

1

2

34

6

7

8

9

10

12

14

5

1212121212121212121211121111121212222222222222222

12

11

13


TESTIMONIAL

Gunderson GirlsEvery girl loves diamonds, and the Reuer girls are no exception. It all began when Landon Reuer was shopping for his bride-to-be, Cassie (Wik) Reuer; he knew she had a special ring in mind. It was when he came to Gunderson’s that he knew that this ring could be designed with her dream in mind. It was their careful design and eye for detail that made this dream a reality. On a hot June day in 2008, Landon took Cassie on a romantic date and as they returned to his home she went inside to follow a trail of candlelight and roses. When she turned around, he was down on one knee and asked her to spend the rest of her life with him. She was in awe at how perfect her ring was – it was everything she had ever imagined it to be. With tears in her eyes, Cassie anxiously accepted and the couple was wed on June 20, 2009.

The story continues with Gary’s anniversary surprise to Vonnie. Gary Reuer proposed to Vonnie (Zabel) Reuer in February of 1980, with a date to the movie and a cracker-jack box. As Vonnie opened the prize inside the cracker-jack box, she jokingly said to Gary “I hope that this is a ring.” To her surprise, it really was the proposal of a lifetime. As their wedding anniversary was approaching, Gary knew that he wanted to surprise Vonnie with a special gift celebrating their 30 years together. As their daughter, Raquel, was looking at engagement rings, hoping for a proposal herself, Vonnie and Raquel knew that Gunderson’s was the place to look. While looking, Vonnie happened to fi nd a ring that caught her eye. Raquel quickly shared this with her dad. Gunderson’s employees Kellie Garrett and Mark Johnson assisted Gary in fi nding the perfect diamond to complete the ring. In December of 2010, Gary took Vonnie to dinner and desert was served on a silver platter in a cracker-jack box. Vonnie was in awe as she opened the box to fi nd that the prize was the beautiful ring from Gunderson’s.

The story continues when Rustin Deibert had silently been working with Gunderson’s, who were designing the perfect ring and assisted in fi nding the perfect diamond. In January of 2011,

Rustin surprised his bride-to-be, Raquel (Reuer) Deibert, with a romantic spa night. With rose petals and candlelight spread throughout the room and champagne on ice, Raquel had thought that this would be the perfect setting for a proposal. While at the spa, Rustin had mentioned how much this date resembled a date from the Bachelor. Meanwhile, Gary, Vonnie, Landon and Cassie anxiously waited to hear the news, as they had been in on the preparation of the proposal. As the night came to an end and they left, Raquel was disappointed as there was no ring in sight. The couple went to Raquel’s house and to her surprise; Rustin came into the room, presented Raquel with a rose that had the ring in the center and got down on one knee. He told her “I only have one rose to give, and I want to spend the rest of my life with you.” The ring resembled one that Raquel and Vonnie had found at Gunderson’s. However, Gunderson’s designed the ring beyond Raquel’s expectations. Rustin and Raquel were wed on June 23, 2012.

Vonnie, Cassie and Raquel receive multiple compliments on their beautiful rings and jokingly call themselves, “Gunderson Girls.” We would like to thank Gunderson’s and their wonderful staff .

1. PRICED AT $525 Seiko Sportura collection, FC Barcelona limited edition, Anti-glare Sapphire Crystal

2. PRICED AT $625Le Grand Sport collection, Cobalt Blue hands & Cabochon Crown.Sapphire Crystal, 41.5 ammo case

3. PRICED AT $575Seiko ladies Le Grand Sport collection, Solar Chronograph, Mother of Pearl Dial,Cabochon Crown, Sapphire Crystal

4. PRICED AT $495 Alarm Chronograph Measures up to 60 minutes, Split Time Measurement, Dual Time Capability

5. PRICED AT $250 Black Ion Finish, Urethane Strap 100m water resistant

6. PRICED AT $350 Kinetic, Powered by the movement of your body, Power Reserve Indicator Function, six month power reserve, see through case back

12

3

4

5

6


2 WWW.GUNDERSONS.COM WWW.GUNDERSONS.COM 77

81. PRICED AT $2675 Victor Chiarizia Aveo Pair

2. PRICED AT $2310 Victor Chiarizia Swans in Tangerine, Merlot, Whiskey, Amethyst and Strega

3. SPECIAL ORDER ONLY Victor Chiarizia Curvasi in Strega, Merlot, Verde, Amethyst and Tangerine

4. PRICED AT $1350 Victor Chiarizia Swans in Midnight, Tea and Lime

5. PRICED AT $930 Victor Chiarizia Tempest in Lime

6. PRICED AT $930 Victor Chiarizia Tempest in Tea

7. PRICED AT $930 Victor Chiarizia Tempest in Strega

8. PRICED AT $975 Victor Chiarizia Barchetta in Tea

1 2 3

4 5 6 7

1. PRICED AT $2095 One hundred hand-set diamonds encircle this elegant timepiece.

2. PRICED AT $2145One hundred sixteen sparking diamonds detail the barrel shaped case and nineteen diamonds accent the textured white enamel dial.

3. PRICED AT $1995 Signature Deco Diamond Dial.

4. PRICED AT $345 Park Jelly Bean Red

5. PRICED AT $2095 A quilted mother-of-pearl dial and one hundred fourteen glittering diamonds adorn the polished stainless steel CSX Quilted Mosaic timepiece.

1

45

2

3




1. PRICED AT $75 Christmas Ornament Annual Edition 2013

2. PRICED AT $100 Baby Reindeer

3. PRICED AT $150 Veda Crystal Golden Shadow Earrings

4. PRICED AT $150 Veda Crystal Golden Shadow Pendant

5. PRICED AT $40Christmas Ornament Gingerbread Man

6. PRICED AT $100 Kris Bear Annual Edition 2013

7. PRICED AT $140Angel Ornament Annual Edition 2013

8. PRICED AT $395Santa Claus

9. PRICED AT $120 Christmas Tree

10. PRICED AT $55Rocking Penguin

11. PRICED AT $100Snowman

1 2

3 4

5

6

7

89

10

11

WWW.GUNDERSONS.COM 2 64 WWW.GUNDERSONS.COM


A L A C R I A T W O T O NEThe Alacria TwoTone speaks its own feminine language of formality. The stylishly combined silver and red-gold tones contrast to make this high-precision quartz watch a gem of elegance and grace. A bold form, the thrilling outward expression of a high-precision interior – united in a timeless embodiment of pure, feminine beauty.BOUND TO TRADITION – DRIVEN BY INNOVATION

B E A U T I E S S O M E T I M E S B L U S H

800.395.4306WWW.CARL-F-BUCHERER.COM

1. PATRAVI TRAVELTEC $10,900 Stainless Steel, Screw-Down Crown, Sapphire Crystal with Anti-Refl ective Coating on both sides, diameter 46.6 mm, height 15.5 mm; Black Calfskin Strap

2. PATRAVI CHRONOGRADE $11,500 Stainless Steel, Screw-Down Crown, Sapphire Crystal with Anti-Refl ective Coating on both sides, diameter 44.6 mm

3. PATRAVI T-GRAPH $7500 Stainless Steel, Screw-Down Crown, Sapphire Crystal with Anti-Refl ective Coating on both sides, size 39 x 42 mm; Brown Calfskin Strap

4. PATRAVI AUTODATE $7700Patravi ladies 34 mm AutoDate, Stainless Steel, White Dial with 48 diamonds on the bezel; White Alligator strap

5. MANERO AUTODATE $14,90018K Rose Gold, Domed Sapphire Crystal with Anti-Refl ective Coating on one side, caseback with Sapphire Crystal, diameter 42.5 mm, height 11.98 mm

6. ALACRIA MINI $4900Silver Roman Dial on Stainless Steel case and Bracelet with 40 diamonds, .30 ctw on the case

1

2

3 4

5

6


CARL F. BUCHERER

A Swiss History of Time125 YEARS OF UNIQUE TIME INDICATORS.

125 YEARS OF BUCHERER.

The history and development of the Lucerne-based watch brand is closely linked to the person of Carl Friedrich Bucherer. A visionary who created timepieces that moved with the times, in the truest sense, always combining extravagance and

aesthetic appeal in extraordinary ways. Today, the watches created by Carl F. Bucherer remain exclusive statements of the time.

Over the course of time, watches from Carl F. Bucherer have become increasingly complex: multiple time zones and the complication of the perpetual calendar have been added to the chronographs and the moon phase indication. With perfect timing, to coincide with the jubilee, the Lucerne-based watch brand is launching four special models that skillfully combine tradition with contemporary design and the highest achievements of technology. In the Manero Power Reserve, the precise CFB A1011 Manufacture movement is for the fi rst time integrated into a Manero, which has a power reserve

indication to show the wearer at all times how much energy remains in the watch.

As a tribute to Carl Friedrich Bucherer, the founding father who gave the company its name, limited editions of the Manero MoonPhase and the Patravi TravelTec FourX have been created. For the ladies, a model named the Alacria RoyalRose has been created, with a twining fl oral dial that seems to bring time itself into bloom. Watches from Carl F. Bucherer – as history shows – are the embodiment of elegance and exclusivity.


Nambe Christmas Stocking Holders



PIC

CH

IOTT

I


*STACIE ANDERSONSales Professional

Graduate Gemologist

RICHARD DANIELSONInternet

KATHY GUNDERSONBookkeeping

LARRY BAUERNordic Premiums

*BREANNE DEMERSVice President

BARB JOHNSONBookkeeping

BILL BETZGoldsmith

JEFFREY DEMERSJeweler

MICHELLE KUHLMANBookkeeping

MICHELLE BRUSCHERBookkeeping

HARRY GRANZOWWatchmaker

AMY CAMERERNordic Premiums

LAURIE BYRNEAssistant Manager

*BRIAN GUNDERSONPresident

Meet THETeam S I O U X C I T Y

The Gemological Institute of America’s (GIA) prestigious Graduate Gemologist diploma is obtained after completing a comprehensive fi ve-course program in diamond grading and gemstone identifi cation and evaluation. Long regarded as the gem and jewelry industry’s highest academic credential, graduates with GIA diplomas excel in diamond buying, appraisals and retail sales.

“The GIA Graduate Gemologist diploma is recognized by gem and jewelry professionals worldwide as an unparalleled distinction of credibility and as a hallmark of accomplishment,” said Bev Hori, GIA’s vice president of education and chief learning offi cer.

*


RUSS STURMSales Professional

MICHEAL ENGLESGoldsmith

JEANNE STEINKAMPSales Professional

SHER WATTERSPT Sales Professional

KELLIE GARRETTAssistant Manager

DEB WILLERSales Professional

JODY WOLDSales Professional

MARK JOHNSONManager

CAITLIN SALEMSales Professional

ELI STOKKANSales�&�Offi ce�Assistant

MARILYN KORSTENSales Professional

CAROL SCHULTZSales Assistant

S I O U X FA L L S

S I O U X C I T Y C O N T I N U E D

90 WWW.GUNDERSONS.COM90 WWW.GUNDERSONS.COM


O M A H A

NEAL HENDERSONBench Jeweler

VIKKII REIKOFSKI PT Sales Professional

MICHELLE SANDBOTHESales Professional

REBECCA ZABKASales Professional

KATHY VALENTINOPT Sales Professional

SAMANTHA BERGMANNSales Professional

JESSICA EFFASales & Offi ce Assistant

JODI EPSTEINSales Professional

PAM GUTSCHOWAssistant Manager

DWIGHT JAROSEManager

SHELLY MOLINEPT Sales Professional


raym

on

d-w

eil.

co

m |

fre

ela

nc

er

co

llec

tio

n


1. PRICED AT $1395Ladies’ Noemia in Stainless Steel with Diamond Mother of Pearl Dial

2. PRICED AT $3750Ladies’ Jasmine in Stainless Steel and Rose Gold PVD with Diamond Bezel

3. PRICED AT $2275Gent’s Freelancer Automatic in Stainless Steel and Rose Gold PVD

4. PRICED AT $1495Gent’s Maestro Automatic in Yellow Gold PVD and Black Strap

1

2

3

4

Nordic PremiumsNordic Premiums is a Gunderson’s Jewelers company that provides successful business

recognition programs. Previously named Gunderson’s Premium Incentives, Nordic Premiums began in the 1990’s. At that time, businesses were turning to Gunderson’s for recognition

gifts, tokens of appreciation, retirement gifts and holiday remembrances for their employees and business colleagues. Nordic Premiums goes beyond the classic items of elegant watches,

stunning jewelry and engraved platters and crystal to provide a full range of recognition awards, incentives and promotional items that are the perfect fit for any business size.

Corporate recognition programs can help generate a sense of teamwork within the workplace while reducing employee turnover. We work with companies on all aspects of corporate awards programs by off ering recommendations based on client needs. At Nordic Premiums, we feel that honesty, stability and consistency are vital to successful recognition programs.

Nordic Premiums off ers many programs to help make a business more successful. We are happy to develop any program to suit the needs of a company. Our staff conducts an analysis of our clients’ current program and then customizes a program based on staff , donor or customer demographics. In custom programs, we can relieve the stress of Human Resources departments by writing a letter to employees on their company’s letterhead, handling the mailing, coordinating the program and delivering the gifts.

In addition to unique items, we also off er customization with computerized engraving, graphic design for embroidery or screen printing and a wide variety of other applications.

Some customization options may include:

• FINE COLLECTIBLES• HATS• JEWELRY• SPORTS GEAR• T-SHIRTS• WATCHES


WWW.GUNDERSONS.COM 2WWW.W.WWWW.WWWWWWW.W.WW.WWW.W.WWWWWWW.WWW.WWW.WWW...WWW...W GUGUGUGUGUGUGUGUGUUGUUUUGUUGUGUGUGUGUGUGUUUUUGUGUUUGUGUUUGUGUUUUUGUGUUUGUGUUGUGUGUUGUUUGUUUUUUGUUUUUUUUUGUUGUGUUGGG NDNDNDNDNDNDNDNDNDNDNDNDNDNDNDDNDNDDNDNDNDNDNDNDDNDNDDDNDDNDNDDNDNDNDNNNDNDNDNNDNNDNDNNDNDDNDNDNNDNDNDNDNNDNNDDNDDNDDNDDDEEREEEEEEEEEE SONSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSS.C.C.C.C.CCC.CCCC.C.CCCCCC.CCCCCCCCCCCCCCCC.C.C.C..C..CC.C..CC.CCC.CCCCCOMOMOOMOMOMOMOMOMOMOOOMOMOMMOMOMOMOMMMMOMOMOMOMOMOMOMOMOMOMOMOMOMOMOMOMOOMOMOOOMOOMMOMOMOMOMOMOMOMOMOMOMOOMOMOOMOMOMOOMOMOMOMOOOOOMOMOMOOOOMMM 2

Nordic Premiums also off ers The Company Store. This aspect of the business provides an online portal allowing companies to personalize items for their employees, sales representatives and department heads. Companies may even choose an online awards program that gives the employees the opportunity to select their own recognition gift by logging on to their company’s custom designed page. Some items of particular interest and appeal can even be off ered to the general public.

Items of particular interest over the past year have included fl eece blankets, pen styluses and custom designed hats. Additionally, we have seen an interest in custom items that are unique to each company. An example of this is a watch with the company’s name on the clasp. Not only is it a subtle way to incorporate a company’s brand, but also helps to improve a company’s marketing. When an individual asks where the watch is from, the individual wearing it may note that it was a gift from their company.

No matter the request, our knowledgeable staff members will do their best to provide personalized service to each client. We are proud to know our clients as customers and as friends. New this year, we are excited to announce an addition to our Nordic Premiums team, Dan Pickering.

Dan comes to Nordic Premiums as an Independent Sales Representative covering the Sioux Falls, South Dakota area and the state of Missouri. Dan has been with Nordic Premiums for approximately six months. He grew up in the Siouxland area, having graduated from South Sioux City Sr. High in South Sioux City, Nebraska. Dan earned his bachelor’s degree in Psychology and Sociology from Peru State in Peru, Nebraska. He has served six years in the U.S. Marine Corp and eight years in the Army Reserves.

Dan investigated Nordic Premiums and discovered that the company’s values and product lines coincided with his interests in off ering businesses a great product with outstanding customer service.

Larry Bauer, Sales Manager of Nordic Premiums, states, “Dan is a welcome addition to the Nordic Premiums sales force.”



In addition to our new staff member, we would like to congratulate Linda Blanchard, Area Sales Representative of Nordic Premiums, on 21 years of service. Linda’s background is in advertising and sales making Nordic Premiums her perfect fi t. She represents the company in the Des Moines, Oskaloosa and Ottumwa areas. Linda’s customer base includes insurance companies, banks, construction companies, manufacturers, petroleum based companies in addition to many other types of industries not mentioned.

“Linda’s excellent customer service has helped her establish fantastic long-term relationships with Nordic Premiums customers,” states Bauer.fantastic long-term relacusttomomomerers,” states Bauer.

Nordic Premiums is a member of the Advertising Specialty Institute (ASI), Promotional Products Association International (PPAI) and the Independent Jewelers Organization (IJO). We have over 10,000 vendors and off er competitive pricing on over 350,000 promotional products. When you contact us for a price quote or an award idea, expect a response back by the next day. If it is an unusual or complex request, an answer will be given within 48 hours. In most cases, we can provide a sample of the award or gift you select allowing you to see the quality of the item prior to making a commitment.


1. STARTING AT $450Sterling Silver and Rose Gold plated earrings set with 24 natural Cappucino® diamonds that total 0.13 ctw

2. STARTING AT $375Sterling Silver and Yellow Gold plated pendant, features six natural yellow diamonds alongside fi ve sparkling white diamonds totaling 0.05 ctw

3. STARTING AT $690Infi nity themed natural Citris® color diamonds set in Yellow Gold Plated Sterling Silver pendant. 28 natural Citris® color diamonds totaling 0.16 ctw

4. STARTING AT $345Dangling Sterling Silver and Gold plated earrings set with 10 natural Citris® color diamonds weighing 0.05 ctw

5. STARTING AT $225Sterling Silver and Yellow Gold plated pendant with fi ve natural Citris® color diamonds that total 0.02 ctw

6. STARTING AT $285Sterling Silver and Rose Gold plated earrings with 10 natural Cappucino® diamonds weighing 0.05 ctw

7. STARTING AT $300Sterling Silver and Rose Gold plated pendant set with 10 natural Cappuccino® diamondstotaling 0.05 ctw

8. STARTING AT $195Filigree Sterling Silver and Rose Gold plated pendant set with six natural Cappucino® color diamonds totaling of 0.03 ctw

9. STARTING AT $195Tear drop shaped Sterling Silver and Rose Gold plated pendant. Six natural Cappucino® color diamonds totaling 0.03 ctw

1

2

3

4

5

6

7

8

9


HA

MM

ERM

AN

rolex oyster perpetual and sky-dweller are trademarks.

oyster perpetual sky-dwellerin 18 kt white gold

Documents

B8ece58102