Balsamstudio Portfolio En

TOTAL BRAND EXPERIENCEMind over matter

PORTFOLIO 2011/12

BALSAMSTUDIOTOTAL BRAND EXPERIENCE

We have gained a rich experience while working with various sectors of the market.

Our headquarters is located in Kraków. We worked with brands from Poland and all other the world, for example: Sweden, Norway, Great Britain, Japan and South Korea.

Our main field is branding. We take care of the brand through the whole products lifecycle.

Among the brands we have worked with there are: Wyborowa s.a, Johnson&Johnson, Credit Agricole, The City Council of Kraków, Małopolska IT Park, scn ab Stockholm.

Balsamstudio has been on the market since 2008. From this time we are constantly developing our competencies and expanding our team.

FACTSPortfolio 2011/12

We create a unique brand visual language

We define the brand’s verbal communication

AREAS OF EXPERTISEPortfolio 2011/12

BRAND IDENTITY BRAND CARE

We watch the brand’s dialogue with the environment

We execute complete promotional campaigns


We think that design means much more than graphic design. We create a comprehensive and energetic brand experience.

Our two areas of expertise are:

OUR PERSPECTIVEPortfolio 2011/12

Analysis Strategy Implementation

SOCIOLOGYPSYCHOLOGY

ANTROPOLOGY

MARKETINGECONOMICS

PSYCHOLOGYMANAGEMENT

DESIGNARCHITECTURECOPYWRITING

TECHNOLOGIESMANAGEMENT

DESIGN MANAGEMENT

OUR WORK IS A COMPLICATED BUT

METHODICALLY ORDERED PROCESS. WE

COMBINE THE KNOWLEDGE FROM DIFFERENT

BRANDING AREAS.

DESIGN STRATEGY

THE AIM OF THE DESIGN PHASE IS TO

REFLECT THE CLIENT’S BUSINESS OBJECTIVES

IN THE VISUAL MESSAGE.

DESIGN THINKING

WE THINK IN TERMS OF DESIGN, WHICH

MAKES US LOOK MORE BROADLY, SEE MORE,

FIND NEW SOLUTIONS.


OUR WORK STYLEPortfolio 2011/12


DESIGN IS FIRST AND FOREMOST OUR PASSION.

The partnership way of working and continuous exchange of experience provides us with

inspiration. There is a creative climate in our office. This is where brands are born and mature.

BRAND LAUNCHING STRATEGIES

— Brand analysis— Benchmarking and needs audit

DESIGN THINKINGPortfolio 2011/12

BRAND CARE— brand constant care

BRAND IDENTITY— creating a brand

BRAND PROMOTION STRATEGIES

— Brand analysis — Benchmarking and needs audit

PROMOTIONAL MATERIALS

— Brochures and promotional catalogs — Leaflets— Gadgets

PACKAGING DESIGN

— Packaging design— Series packaging design — Label design

VISUAL AND VERBAL IDENTIFICATION

— Brand naming — Copywriting — Logo design — Visual identification systems

— Typography— Brand manuals — Corporate prints (business cards, stationeries, etc.)— Webdesign

— Corporate and consumer press

— Exhibition stands— Folders and catalogs

— Websites— E-mailing

— Annual Reports— Websites— CDs— Multimedia presentations

PROMOTIONAL CAMPAIGNS ATL— Outdoor— Print ads

INTERACTIVE— Landing pages— Websites

BTL — POS materials— Stands, roll-ups, posters

— Positionning— Brand communication strategies

— Image campaign strategy strategies— Sales campaign strategies


WHY BALSAMSTUDIO?Portfolio 2011/12

1. THE COMBINATION OF CREATIVE THINKING AND SALES ORIENTATION

2. STRONG RELIANCE IN THE STRATEGY, SO THAT NO PROJECT IS A COINCIDENCE

3. STRONG ROOTS IN THE BRAND DESIGN AREA

1. EXPERIENCE IN COOPERATION WITH CORPORATE CLIENTS 2. PROFESSIONAL PROJECT MANAGEMENT PROCESS

3. COMBINING THE KNOWLEDGE FROM DIFFERENT AREAS OF BRANDING AND DESIGN TRENDS IN THE MARKET

—Intelligent creation

—Knowledge + experience

—Complete brand care

1. BRAND CARE AT EVERY STAGE OF PRODUCT LIFE

2. A COMPLETE VISUAL AND VERBAL COMMUNICATION SERVICE

3.CONSISTENT BRAND COMMUNICATION, BOTH IN TRADITIONAL MEDIA, AS WELL AS OVER THE INTERNET


OUR CLIENTSPortfolio 2011/12


Case Study— NUTRINOVELLE

PORTFOLIO 2011/12

SCOPE

BRAND IDENTITY: · logo design· brand manual· corporate prints· typography

BRAND CARE:· website

CASE STUDYPortfolio 2011/12

CLIENT: Scandinavian Clinical Nutrition / Sverige AB

BRAND: Nutrinovelle

PROJECT: Discover the new beautiful youCorporate identity for Nutrinovelle brand

YEAR:2011

MAIN CHALLENGES

Nutrinovelle is a manufacturer of innovative nutricosmetics. They correspond to the needs of discerning women, aged 30-60, highlighting their beauty and providing valuable nutrients.

While launching the brand on the market we faced the challenge of developing its complex corporate identity. Our task was to expose the functional and emotional benefits of products such as: effectiveness, high quality, harmony with nature and positive attitude to life.


1. 2.

3.

4.

5.

1. TARGET GROUP—Scandinavian women

2. FAHION / BEAUTY magazine

4. Shelf merchandising

3. Product locations

1. Scandinavian DESIGN



NUTRINOVELLEDiscover the new beautiful you

Corporate identity

1. NUTRINOVELLE LOGOTYPE

3. Corporate colours

2. Colours inspirations




Corporate identity

1. NUTRINOVELLE LOGOTYPE 2. Corporate Typeface

Our solution

When the brand Nutrinovelle went into our hands, it was devoid of any shape. We were to choose the color, typography and themes, which would represent it in the future among consumers. For this purpose, we reached the graphic solutions, which are characterized by simplicity and are visually attractive at the same time. The minimalist style logo design refers to the premium products. The combination of classic and modern elements in the suggested typeface reflects the timeless nature of the brand. The applied color palette speaks the language of cost-effective but refined elegance that hits the taste of demanding clients. We used the created corporate identity in prints and on the website, creating a uniform and suggestive brand image.




Corporate identity

1. Corporate prints

2. Brand book




Corporate identity

1. Nutrinovelle.com Website

Case Study— NUTRINOVELLE / COLLACEN

PORTFOLIO 2011/12

SCOPE

BRAND IDENTITY: · logo design· packaging design

BRAND CARE:· outdoor (citylights)· posters, roll-up· brochures· leaflets · print ads· gadgets

CLIENT: Scandinavian Clinical Nutrition / Sverige AB

BRAND: Collacen

PROJECT: Through a noble packaging straight to the premium shelf. Collacen product launch

YEAR:2011

MAIN CHALLENGES

Collacen is one of the products of the Nutrinovelle company, for which we have created a comprehensive corporate identity.

While implementing it on the market we were invited to prepare a comprehensive and professional launch in order to rapidly increase sales. Collacen is a high quality anti-aging specimen made for their beauty conscious women aged 30-50. It allows an effective reduction of the skin aging effects, its regeneration and deep hydration. Our task was to communicate clearly the nature and advantages of using the new product.

1.

2.

3.

4.

1. Retail Store

2. Competition / shelf storefront

4. Model

3. Retail Store



NUTRINOVELLE COLLACEN

Corporate identity

1. COLLACEN LOGOTYPE

3. Colour of product







Corporate identity

Our solution

We have developed a communication strategy and created a complete visual identity of the launching product — from the logo to the packaging.

We put a strong emphasis on finding the appropriate and distinctive colorist. In addition, we reached the clean, typographic solutions and high-quality photographic material. Professional photos show a natural, feminine beauty, and yet show the effects of the use of Collacen. Other themes emphasize its exclusivity and uniqueness. When designing the packaging we used custom solutions and materials. The paper texture we used, embossings and silver elements add a nobility to the brand and place it on the premium shelf. After finishing the design stage we watched over the production of all materials. The visual identification system we prepared, implies the possibility of further development. Subsequent products will have a distinct color palette and will be combined by a consistent graphical line at the same time.

1. Collacen package



1. City Light 2. Roll—up 3. Adv

4. Broschure5. Broschure


Corporate identity



1. Educational broschure

2. Photo session


Corporate identity

Case Study— ABSOLUT

PORTFOLIO 2011/12

SCOPE

BRAND IDENTITY: · copywriting · typography

BRAND CARE:· corporate and consumer press


CLIENT: Wyborowa S.A.

BRAND: Absolut

PROJECT: The Absolut brand in a designer way.Creating the Absolut Guide Magazine – a lifestyle promotional material – one time publishing

YEAR:2011

MAIN CHALLENGES

The Absolut brand has set before us the task of creating a lifestyle promotional material.

The target group are the most creative, yet demanding the representatives of the young generation: the creative and popular personalities in their communities, innovators, artists, trendsetters, opinion leaders, DJs, and the participants of the Projekt Pokolenie. The aim was to strengthen the awareness of the brand and the visibility of its values that connect people with similar tastes and lifestyle.


1. 2.

3.

1. Inspiration

2. LIFESTYLE magazine

3. ABSOLUT



ABSOLUTThe Absolut brand in a designer way

Absolut Guide Magazine

1. ABOSULT GUIDE LOGOTYPE

3. Colour of magazine






Our solutionWe created a custom promotional material that encourages to read it not only by its content (reviews of event locations in the country, interviews with artists, news from the net, the first urban game under the auspices of the Absolut brand, etc.), but above all by the form of release. It is distinguished by its large size, newsprint paper and energizing graphics. The youth and energy meet the simplicity and elegance of typography. The free manipulation of photographic material interacts with the strong colorist with a predominance of white, black and gray. The layout combines the allusions to classical presentation of drinks with themes of parties, full of dynamics and fun. It is characterized by freshness and freedom dealing with different, seemingly contradictory media: from minimalism to the collage. All this to hit the taste of the "absolute" people.

1. ABOSULT GUIDE MAGAZINE

One time publishing













Case Study— Drogi Zaufania

PORTFOLIO 2011/12

SCOPE

BRAND IDENTITY: · brand manual· key visual

BRAND CARE:· TV boards· banners· promotional materials (leaflets, posters, books design, maps, invitation)· billboards· advertorials· print ads· gadgets


CLIENT: Sparing Communication Group

BRAND: The Roads of Trust

PROJECT: The design, that stimulates thinkingThe graphic design of The Roads of Trust 2011 campaign

YEAR:2011

MAIN CHALLENGES

The Roads of Trust is an educational campaign conducted for several years by the Sparing Communication agency for the General Directorate for National Roads and Motorways. We were invited to cooperate in its latest edition. The aim of the campaign is to reduce mortality caused by irresponsible behavior of people on the road. Its target group is very broad and almost every Pole is concerned. The project was designed to raise the awareness of the risk of reckless behavior, and motivate to evaluate peoples own conduct. Such defined objectives need to reach not only the rational arguments, but also surprising and emotional impact on the media.


1.

2.

3.

1. Campain heroes

2. Inspirations

3. Typography



THE ROADS OF TRUST

Campaign

1. LOGOTYPE

3. Colour of campain

2. Inspirations



THE ROADS OF TRUST

Campaign

Our solutionOn the basis of the core strategy prepared by the Sparing Communication Group, we created the graphic concept of The Roads of Trust 2011 campaign. The road reflective vest, by which no driver passes indifferently, served as an inspiration to us. And such was the purpose of our creation: to attract the attention of road users with bright color and cause them to reflect on the message of the campaign. According to the communication assumptions we used documentary materials that show the consequences of irresponsible behavior. We strengthened their power of expression, which made them become even more dramatic, while maintaining the nature of deep authenticity. The campaign has redefined the causes of accidents on the roads and warned against them. Trough the innovative and bold layout, we have shown them from a new perspective and provoked to think about their consequences.



THE ROADS OF TRUST

Campaign

2. City Lights

3. Broschure

1. Adv press

4. Flash animation



THE ROADS OF TRUST

Campaign

1. Map

1. Billboard



THE ROADS OF TRUST

Campaign 1. Educational book

2. Ilustration



THE ROADS OF TRUST

Campaign 1. Educational book

BRAND IDENTITY

PORTFOLIO 2011/12

Project examples


BRAND IDENTITYPortfolio 2011/12

ID:SILVERMEDIA

Client:Silvermedia



Client:Indiflex

ID:INDIFLEX



Client:Akademia Górniczo Hutnicza

ID:MOSTECH



XUAN KONGACADEMY

Client:Xuan Kong Academy

PROMOTIONAL CAMPAIGNS

PORTFOLIO 2011/12

Project examples

PROMOTIONAL CAMPAIGNSPortfolio 2011/12


KARNET MAGAZYN

Client:Krakowskie Biuro Festiwalowe

4 KRAKOWSKIEFESTIWALE

Client:Krakowskie Biuro Festiwalowe

Stoisko na targi książki w Krakowie

POS MATERIALS

PORTFOLIO 2011/12

Project examples

POS MATERIALSPortfolio 2011/12


ABSOLUT:PRZYWIESZKI

Klient:Wyborowa S.A.

ABSOLUT:STANDS

Klient:Wyborowa S.A.



BUSSINES CREDIT CARD

Client:Credit Agricole

MAILING




ROLL-UP


CHRISTMAS CARD,INVITATION




MAMMATONEFOLDER

Client:Johnson & Johnson

MPTI:Roll-up

Client:Krakowski Park Technologiczny

WEBSITES

PORTFOLIO 2011/12

Project examples

WEBSITESPortfolio 2011/12


NUTRINOVELLE WEBSITE

Client:Nutrinovelle

Main site Nutrinovelle

www.nutrinovelle.com



KRILL FACTS WEBSITE

Client:Aker Biomarin

Main site Krill Facts

www.krillfacts.org



INDIFLEX WEBSITE

Client:Aker Biomarin

Main site Indiflex

www.indiflex.eu

Thank you! CONTACT

Katarzyna Wabik-NakielnyNew Business Manager [email protected]: +48 606 99 80 30-balsamstudio Sp. z o.o.ul. Sienkiewicza 9/1430-033 Krakówtel. +48 12 346 41 74-www.balsamstudio.com

Documents

Balsamstudio Portfolio En