Becoming a High Tech Copywriter

8/14/2019 Becoming a High Tech Copywriter

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Coajlmb` i Gm`g,Uoag Lisdoumb` PsmuosPsmuoQ{isd @meoq hjs Aj{}psmuosq

Aj{}sm`gu3;;=. Fibmao L" Dmb`" Inn Sm`guq Soqosxoe" So{sjeaumjb. so{jqumb` jb i emhhosobu

Poc qmuo. js usibqniumjb mb pgjno js mb {isu mq {sjgmcmuoe" Ugo iugjs ibe {cnmqgos ej bjuìsibuoo ugo iaasia} js ajl{nouoboqq jh ugmq mbhjsliumjb. ej bju ìsibuoo ib} soqnuq hjsib}jbo iaumb` jb mbhjsliumjb {sjxmeoe mb ugmq ejalobu. ibe emqaniml inn nmicmnmu} hjs soieosiaumjbq uidob mb soq{jbqo uj ugo mbhjsliumjb {sjxmeoe gosomb" Ugo iugjs ibe {cnmqgos iso bjuobìòe mb sobeosmb` noìn js jugos {sjhoqqmjbin qosxmao" Mh noìn iexmao js jugos ow{osuiqqmquibao mq soymsoe. ugo qosxmaoq jh i ajl{ouobu {sjhoqqmjbin {osqjb qgjne co qj`gu" Ugoiugjs ibe {cnmqgos qginn bju gixo nmicmnmu} js soq{jbqmcmnmu} uj ib} {osqjb js obumu} hjs ib} njqqjs eiliò mq i smqmb` hsjl ugo mbhjsliumjb js i{{nmaiumjb jh ugo `meibao {sjxmeoe mb ugmqejalobu" Mb ieemumjb. ugo cjjdq. liìvmboq. Poc qmuoq. ibe jugos soqjsaoq nmquoe mb ugmqejalobu. ugo soniuoe cjjd js jb ugo ajl{ibmjb Poc qmuo li} bj njbòs owmqu. li} bju cosoiagicno c} qmb` ugo {sjxmeoe g}{osnmbd. js li} bju co i{{sj{smiuo uj q{oamhma booeq" Ugosoieos giq hnn soq{jbqmcmnmu} uj mbxoqumìuo ib} ajl{ib}. iqqjamiumjb. mbhjsliumjb. js jugossoqjsao lobumjboe mb ugmq ejalobu"

[cnmqgoe mb ugo _bmuoe Quiuoq jh Ilosmai c} PsmuoQ{isd [soqq



Coajlmb` i Gm`g,Uoag Lisdoumb` Psmuos

I Bjuo hsjl Fibmao Dmb`

Ej }j pibu i fjc ugiu jhhosq xismou}: Asoiumxmu}: So`nisj{{jsubmumoq hjs noisbmb`: Ej }j ugsmxo mb hiqu,{iaoe

obxmsjblobuq: Aib }j jhhos owaonnobu psmumb` ibe {sjfoaulibiòlobu qdmnnq ibe i doob cqmboqq qobqo: Mh }js ibqpos ujugoqo yoqumjbq mq }oq. }j aib njjd hjspise uj qaaoqq iq i gm`g,uoaglisdoumb` psmuos"

Ugmq `meo pmnn gon{ }j hmbe i {iug uj ugmq owamumb` aisoos" ]jpmnn noisb icju ugo u}{oq jh lisdoumb` ajllbmaiumjb 'lisajl-

fjcq ibe hsoonibao j{{jsubmumoq iximnicno. ugo dbjpnoeò ibe qdmnnq}j”nn booe. ibe gjp uj lido ugo usibqmumjb hsjl }js assobu pjsd"

]j”nn inqj hmbe lib} meoiq ibe soqjsaoq hjs hsugos ow{njsiumjb"Jh ajsqo. M soajllobe jbo soqjsao iq i „lqu,gixo“ hjs }jscjjdqgonh6 l} cjjd Aj{}psmumb` Ugiu Qonnq Gm`g Uoag" Mu mq ugo

eohmbmumxo ̀ meo uj psmumb` {jposhn {sjljumjbin liuosminq hjs gm`g,uoag {sjeauq. qosxmaoq. ibe ajl{ibmoq " " " ugo cjjd }j”nn qo oxos}ei}"

Ugo mbhjsliumjb mb ugmq `meo mq ciqoe jb l} 3; }oisq ow{osmobaoiq i hsoonibao uoagbmain aj{}psmuos hjs i xismou} jh `njcin uoagbjnj`}ajl{ibmoq" Mu inqj sohnoauq ugo mbqm`guq jh jugos lisdoumbàjllbmaiumjb {sjhoqqmjbinq pgj gixo qgisoe ugoms {osq{oaumxoqpmug lo jxos ugo }oisq"

Quisu soiemb`. quisu {nibbmb`. ibe quisu lidmb` ugo ljxo uj i bopaisoos" M pmqg }j `soiu qaaoqq)

J{{jsubmumoq mb Gm`g,Uoag Lisdoumb` Psmumb`

Ugo lisajl ibe {cnma soniumjbq '[S- hbaumjbq mb uoagbjnj`}ajl{ibmoq jhhos i xismou} jh fjc ibe hsoonibao j{{jsubmumoq hjspsmuosq" Lib} {oj{no ljxo mbuj lisdoumb` ajllbmaiumjbq hsjljugos psmumb` fjcq" Owil{noq mbaneo uoagbmain psmuosq pgj pjsd mb{sjeau eoxonj{lobu eo{isulobuq. fjsbinmquq pgj pjsd hjsmbequs} js cqmboqq {osmjemainq. js ob`mboosq pgj gixo psmuuobuoagbmain isumanoq"

Uoagbmain ajllbmaiumjb" Mh }j pjsd iq i uoagbmain psmuos hjs iuoagbjnj`} ajl{ib}. }j iso mb ib meoin {jqmumjb uj noisb icju ugo{sjfoauq. {sjaoqqoq. ibe {ni}osq mb ugo lisdoumb` ibe [Seo{isulobuq" Lag jh }js owmqumb` dbjpnoeò ibe qdmnnq pmnn coemsoaun} usibqhosicno uj lisajl pjsd. cu }j pmnn booe uj noisb bopejalobu u}{oq. psmumb` qu}noq. ibe psmumb` uoagbmyoq"

Ajllbmaiujs mb i bjb,uoagbjnj`} ajl{ib}" Psmuosq jslisdoumb` ajllbmaiumjb*[S q{oaminmquq mb jugos mbequsmoq inqjgixo soiemn} usibqhosicno ow{osmobao ibe qdmnnq. cu li} booe uj ìmb

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Aj{}sm`gu3;;=. Fibmao Dmb`" Inn Sm`guq Soqosxoe"

Uj ejpbnjie }js {osqjbin aj{} ibe hmbe ljso soqjsaoq.

xmqmu6 ppp"psmumb`gm`guoag"ajl"

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dbjpnoeò mb i q{oamhma uoagbjnj`} isoi uj co ajbqmeosoe i xmicno fjcaibemeiuo"

Ob`mboos js jugos uoagbmain ow{osu" ]j gixo ugo iexibuiò jh mb,eo{ug dbjpnoeò icju uoagbjnj`}. cu }j pmnn booe uj {sjxo }jslisdoumb` qixx} ibe psmumb` qdmnnq"

Queobuq"Que}mb` mb i eo`soo js aosumhmaiuo {sj`sil mbiexosumqmb`. {cnma soniumjbq. lisdoumb`. js ajllbmaiumjbq aib

{jqmumjb }j hjs i uoagbmain aj{}psmumb` fjc mb i ajl{ib} js iòba}"

Ugo Fjc Lisdou

Oxos} uoagbjnj`} ajl{ib} booeq lisajl ibe [S qosxmaoq. pgougos{sjxmeoe c} ol{nj}ooq. hsoonibaosq. js iòbamoq" Pgob }j ajbqmeosugo blcos jh gm`g,uoag ajl{ibmoq mb owmquobao ujei}. ibe gjp ugombequs} ajbumboq uj `sjp. lisdoumb` psmuosq pgj aib gibenouoagbmain liuosmin pmnn solimb mb eolibe"

Mb ugo _bmuoe Quiuoq. ugo _"Q" Csoi jh Nicjs Quiumqumaq {soemauqugiu ugo blcos jh fjcq hjs „uoagbmain psmuosq mq ow{oauoe uj mbasoiqo

coaiqo jh ugo ajbumbmb` ow{ibqmjb jh qamobumhma ibe uoagbmainmbhjsliumjb ibe ugo booe uj ajllbmaiuo mu uj jugosq"“ 'Qjsao6Jaa{iumjb Junjjd Gibecjjd. 3;;7,;= oemumjb. _"Q" Eo{isulobu jh Nicjs-

Qinismoq

Hjs ljqu {oj{no. ugo bowu yoqumjb ihuos „Aib M òu i fjc:“ mq„Gjp lag ljbo} aib M lido:“ I qoisag jh ugo Poc qmuo ppp"qinis}"ajl mb Fbo 3;;= soxoinoe ugiu aj{}psmuosq mb ugoQoiuuno. Piqgmbùjb isoi oisboe i loemib qinis} sib`mb` hsjl boisn}_Q%5=.;;; hjs obus},noxon fjcq uj i{{sjwmliuon} %=1.;;; hjs qobmjs{jqmumjbq" Xmqmu ugmq qmuo uj òu oqumliuoe qinis} sibòq hjs }js

njaiumjb jh mbuosoqu"Ugo siuoq agisòe c} hsoonibao aj{}psmuosq iso inqj iuusiaumxo.

sib`mb` hsjl %?;,%93? js ljso {os gjs" 'Qjsao6 [ouos Cjposlib. UgoPonn Hoe Psmuos -

Ol{nj}osq

I xismou} jh ol{nj}osq gmso lisdoumb` psmuosq pmug uoagbjnj`}dbjpnoeò ibe ow{osmobao"

Uoagbjnj`} ajl{ibmoq" Fjcq ibe hsoonibao {sjfoauq li} co hjbemb lisdoumb`. ajs{jsiuo ajllbmaiumjbq. {cnma soniumjbq. ibe

mbxoqujs soniumjbq eo{isulobuq" Mbemxmein {sjeau `sj{q jsqcqmemismoq inqj li} gmso lisajl ibe [S quihh"

Iexosumqmb` ibe [S iòbamoq" Uisòu iòbamoq ugiu hjaq jbuoagbjnj`} anmobuq" Ugoqo iòbamoq uobe uj anquos mb amumoq js isoiqugiu iso gm`g,uoag aobuosq. cu li} qosxo anmobuq mb jugos òj`si{gmaisoiq"

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Lnumloemi ibe Poc eoqm`b iòbamoq" Ugoqo ajl{ibmoq li} coqlinn ibe mbeo{obeobu js ugo qcqmemis} jh i nisò. usiemumjbiniexosumqmb` iòba}" Njjd uj ugoqo iòbamoq mh }j pibu uj co iu ugonoiemb` oeò jh ugo ajllbmaiumjbq. loemi. ibe uoagbjnj`} hmoneq"

Usieo {cnmaiumjbq" Liìvmboq. bopq{i{osq. bopqnouuosq. ibe

jugos mbequs},hjaqoe {cnmaiumjbq booe psmuosq ibe oemujsq hjs cjug{smbu ibe Poc oemumjbq" Usieo {cnmqgosq qinn} qood psmuosq pmug i fjsbinmql eo`soo ibe so{jsumb` ow{osmobao"

Ajbqnumb` ibe hsoonibao" Hjs psmuosq pmug qcquibuminow{osmobao. blosjq hsoonibao ibe ajbqnumb` j{{jsubmumoq isoiximnicno hsjl ajl{ibmoq. ie ibe [S iòbamoq. ibe asoiumxo quihhmb`'uol{jsis}*ajbusiau- iòbamoq" Mbeo{obeobu psmuosq li} q{oaminmvoc} u}{o jh {sjfoau. uoagbjnj`} isoi. anmobu qmvo. js i ajlcmbiumjb jhugoqo hiaujsq"

Fqu iq uoagbjnj`} mq `njcin. qj ujj iso gm`g,uoag fjcq" [juobuminol{nj}osq aib co hjbe mb lifjs cqmboqq aobuosq isjbe ugo pjsne"Lib} uoagbjnj`} ajl{ibmoq gixo csibag j{osiumjbq mb lnum{no

ajbusmoq. jhhosmb` ugo j{{jsubmu} uj {sqo fjcq icsjie js uj qui} mb{niao ibe pjsd soljuon}" Njain ie iòbamoq mb i ajbus} li} inqj{sjxmeo ib obus} mbuj mbuosbiumjbin ol{nj}lobu"

Fjc Umunoq

Fjcq hjs lisdoumb` psmuosq li} co gmeeob cogmbe i xismou} jh fjcumunoq" Umunoq li} co qnm`gun} emhhosobu coupoob iòbamoq ibeajl{ibmoq. oxob ugj`g ugo pjsd iaumxmumoq ibe soq{jbqmcmnmumoq isoqmlmnis"

Aj{}psmuos. lisdoumb` psmuos. js uoagbmain psmuos" Inugj`gaj{}psmuos mq i uosl qoe ljqu ajlljbn} c} ie iòbamoq. mu mq pmeon}beosqujje iljb` lisdoumb` {sjhoqqmjbinq uj co q}bjb}ljq pmuglisdoumb` psmuos" Ibe inugj`g qjlo {oj{no sohos uj inn psmuosq mb iuoagbjnj`} ajl{ib} iq „uoagbmain psmuosq.“ njjd aisohnn} iu ugo fjceoqasm{umjb mh i {jqmumjb aissmoq ugmq umuno" Uoagbmain psmuosq mb qjloajl{ibmoq ej pjsd jb lisdoumb` liuosminq" Cu mb ljqu aiqoq. ugmqumuno sohnoauq i fjc hjaqoe jb psmumb` qos libinq. jbnmbo gon{ hmnoq.Poc ajbuobu hjs uoagbmain q{{jsu. usimbmb` liuosminq. ibe nmdo{sjfoauq" Ibe bhjsubiuon}. uoagbmain psmuosq qinn} soaomxo njpos{i} ibe gixo njpos {soqumò ugib ugoms lisdoumb` ajbuos{isuq"

Lisajl q{oaminmqu" Ugmq umuno mq ljqu ajlljbn} hjbe mb

uoagbjnj`} ajl{ibmoq hjs fjcq ugiu mbxjnxo lisdoumb` psmumb`" Ilisdoumb` ajllbmaiumjb*[S q{oaminmqu mq i quihh fjc. pjsdmb` jblib} jh ugo uiqdq ibe {sjfoauq eoqasmcoe mb ugmq `meo" Eo{obemb` jbugo qmvo jh ajl{ib} ibe qaj{o jh ugo lisajl ohhjsu. i q{oaminmqu li}ej i qm`bmhmaibu iljbu jh psmumb`―js bjbo iu inn" Oq{oaminn} mb nisòajl{ibmoq. i lisajl q{oaminmqu mq {smlismn} i {sjfoau libiòs.

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ajjsembiumb` ugo pjsd jh hsoonibao psmuosq. iòbamoq. eoqm`bosq.{smbuosq. ibe jugos {sjeaumjb soqjsaoq. pmug qm`bmhmaibusoq{jbqmcmnmu} hjs libi`mb` ceòuq ibe qagoenoq"

Lisdoumb` ajllbmaiumjbq libiòs" I lisajl libiòsu}{mainn} q{osxmqoq i quihh. ajbusjnq i ceòu. ibe libiòq ugo

qonoaumjb jh ibe jb`jmb` soniumjbqgm{q pmug iòbamoq" I libiòs li}inqj co ljso mbxjnxoe pmug gm`g,noxon {nibbmb` ibe qusiuo`} hjs innlisdoumb` ohhjsuq. ibe noqq mbxjnxoe pmug sjumbo {sjfoau iaumxmu}"

Loemi soniumjbq q{oaminmqu" Qjloumloq ainnoe i [S q{oaminmqu. ugmq fjc hjaqoq jb ajbeaumb` i ajl{ib}”q {cnmamu} ohhjsuq ugsj`gajbuiauq pmug fjsbinmquq. mbequs} ibin}quq. ibe jugos loemi junouq"[S q{oaminmqu fjcq aib co hjbe mb ajl{ibmoq js iexosumqmb`*[Siòbamoq" Psmumb` {sjfoauq uobe uj co nmlmuoe uj {soqq sonoiqoq.ajbusmcuoe isumanoq. ibe jugos ejalobuq uisòuoe uj ugo loemi"Qjlo [S q{oaminmquq hjaq jb ajllbmu} soniumjbq ibeajllbmaiumjb pmug ugo òbosin {cnma. js mbxoqujs soniumjbq hjsajllbmaiumb` pmug qgisogjneosq ibe hmbibamin ibin}quq"

Njainmviumjb libiòs" Ajl{ibmoq ugiu gixo i nisò mbuosbiumjbin{soqobao li} gmso quihh js ib iòba} uj libiò usibqniumjb ibeiei{uiumjb jh lisdoumb` liuosminq uj uisòuoe ajbusmoq js lisdouq"

Poc ajbuobu eoxonj{os. qasm{upsmuos. ibe ajllbmu}*qjaminloemi libiòs" Mb ajl{ibmoq ibe iòbamoq. psmuosq eoxonj{ jsso{s{jqo liuosmin hjs Poc ajbuobu" Ugo} li} inqj psmuo qasm{uq hjsxmeoj. lnumloemi. {soqobuiumjbq. usieo qgjp eoljbqusiumjbq. ibeq{ooagoq" Ugoqo fjcq jhuob soymso ow{osmobao mb iu noiqu jbo jh ugoqoloemi" Bop Poc uoagbjnj`moq iso inqj asoiumb` bop fjcj{{jsubmumoq. qag iq ib jbnmbo ajllbmu} libiòs js qjamin loemilibiòs"

Um{6 Sb biumjbpmeo qoisagoq mb ugo jbnmbo fjc qmuoq qmb`do}pjseq qag iq aj{}psmuos. ajbuobu. uoagbmain psmuos. ibelisdoumb` uj qoo ugo u}{oq jh fjcq iximnicno ibe ugoms soymsolobuqhjs dbjpnoeò. qdmnnq. ibe ow{osmobao"

Pgiu Lisdoumb` Psmuosq Ej

Uoagbmain aj{}psmuosq u}{mainn} psmuo liuosminq qag iq csjagsoq.{soqq sonoiqoq. pgmuo {i{osq. aqujlos qaaoqq qujsmoq. {sj{jqinq.qinoq,soniuoe Poc ajbuobu. olimn ibe emsoau limn {sjljumjbq. ibe{soqobuiumjbq" Q{oamhma uiqdq ibe iqqm`blobuq aib xis} qcquibuminn}

iljb` fjcq. eo{obemb` jb ugo qmvo jh ugo ajl{ib} ibe muq lisdoumb`quihh. }js qdmnnq ibe mbuosoquq. ibe ugo eolibeq jh ugo lisdoumbòbxmsjblobu" Cu ljqu lisajl fjcq mbxjnxo qjlo ajlcmbiumjb jhqoxosin iaumxmumoq co}jbe psmumb`"

Iòba},ciqoe aj{}psmuosq lqu gixo psmumb` qdmnnq hjs i pmeosibò jh {sjfoauq. hsjl {smbu liuosminq uj Poc ajbuobu. xmeoj. olimn

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ail{im`bq. q{ooagoq. ibe inn u}{oq jh jbnmbo ibe usiemumjbiniexosumqmb`" Mb ieemumjb. ugoqo psmuosq lqu co icno uj psmuo hjs icsjie sibò jh anmobuq ibe uj{maq. eo{obemb` jb ugo iòba}”q cqmboqqhjaq ibe ugo pi} mu qusausoq anmobu qosxmaoq"

[sjfoau libiòlobu" Mb lib} ajl{ibmoq. ugo lisajl quihh

q{obe ljqu jh ugoms umlo libi`mb` lnum{no {sjfoauq. pmug ugo iauinpsmumb`. eoqm`b. ibe {sjeaumjb pjsd ejbo c} jugosq" Mb ugmq aiqo. ugolisajl q{oaminmqu pmnn hjaq jb {nibbmb`. ajjsembiumb` soqjsaoq ibesoxmopq. libi`mb` xobejsq. ibe usiadmb` qagoenoq ibe ceòuq"

Ajbuobu qusiuo`} ibe eoqm`b" Iq ugo Poc so{niaoq {smbu hjs ljqulisdoumb` liuosminq. ugo sjno jh lib} psmuosq ibe lisajl q{oaminmquqmq oxjnxmb` uj ugo umuno jh „ajbuobu qusiuo`mqu"“ Ugmq sjno soymsoq iqjnme beosquibemb` jh ugo ai{icmnmumoq ibe i{{sj{smiuo qo jh emxosqoajbuobu onolobuq. iq ponn iq {smbam{noq hjs qos,aobuosoe eoqm`b jhajbuobu ibe mbuosiaumjb jb i Poc qmuo"

Psmumb` ibe `si{gma eoqm`b" Qjlo ajl{ibmoq ibe iòbamoqq{oamhmainn} gmso psmuosq hjs psmumb` fjcq" Mb ugmq aiqo. }j li}

eoxonj{ i xismou} jh liuosminq. omugos hsjl }js jpb jsm`mbin psmumb`.js c} oemumb` esihuq psmuuob c} ob`mboosq js jugos quihh" Qlinnajl{ibmoq li} pibu i lisajl ol{nj}oo pgj aib inqj gibeno`si{gma eoqm`b ibe Poc {sj`sillmb` uiqdq" Mb ljqu ajl{ibmoq ibeiòbamoq. ugoqo hbaumjbq iso qo{isiuo ibe ugo psmuos. eoqm`bos. ibeeoxonj{os pjsd iq i uoil"

Qinoq q{{jsu" Lisdoumb` psmuosq li} {so{iso owuobqmxo{sj{jqinq. eoxonj{ aqujlos,q{oamhma ejalobuq. js {so{iso ugoqnmeoq ibe qasm{uq hjs qinoq {soqobuiumjbq js oxobuq" Qjlo lisajlq{oaminmquq hjaq jbn} jb {sjfoauq soniuoe uj agibbon ajllbmaiumjbqpmug qinoq{oj{no. eoinosq. js souimn qujsoq"

[nibbmb` ibe qusiuo`}" Ljqu lisdoumb` ajllbmaiujsq gixoqjlo mb{u mbuj ugo lisdoumb` ibe [S {nib ibe qusiuo`} hjs i{sjeau. qosxmao. js oxobu" Mb ieemumjb. ugo} lqu gixo `jje {nibbmb`qdmnnq uj libiò ugoms jpb {sjfoauq ohhoaumxon}"

Yoqumjbq hjs ]js Ow{njsiumjb

Pgmag jh ugo fjcq nmquoe goso mbuosoqu }j:

Pgmag fjcq {sjxmeo i usibqmumjb {iug hsjl }js assobu pjsd:

Pgmag qdmnnq ibe {sjfoauq iso sonoxibu mb }js assobu fjc js{soxmjq ow{osmobao:

Pgj iso ugo {juobumin ol{nj}osq mb }js isoi jh mbuosoqu:Pgiu ajbuiauq js soqjsaoq aib }j noxosiò hjs ow{njsmb` fjcj{{jsubmumoq:

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Anumxiumb` i Lisdoumb` Lmbeqou

Mb jseos uj psmuo ohhoaumxo qinoq ibe [S liuosminq. }j”nn booe uj ugmbdnmdo i lisdouos" Ugmq loibq beosquibemb` ugo hbeilobuinq jhlisdoumb` i ajl{ib}. {sjeau js qosxmao. iq ponn iq ugo bmyomqqoq ibe qusiuo`moq mbxjnxoe mb lisdoumb` uoagbmain {sjeauq"

Cqmboqq libiòlobu" Ciqma {smbam{noq ibe {siaumaoq hjs sbbmbì qaaoqqhn cqmboqq ibe ib ohhoaumxo lisdoumb` eo{isulobu"

Cqmboqq ibe ajbqlos lisdoumb`" Uoagbmyoq. iaumxmumoq. ibequsiuo`moq hjs lisdoumb` i {sjeau uj i cqmboqq. js mh i{{sj{smiuo. uji òbosin ajbqlos lisdou"

Uoagbmain qcfoau liuuos" Ugo mbasoiqmb` ajl{nowmu} ibe si{meagibò mb ljqu uoagbjnj`moq soymso ugiu lisdoumb` psmuosqbeosquibe ugo qcfoau liuuos ugolqonxoq mb jseos uj ajbxo} mu anoisn}uj jugosq" ]j ejb”u booe uj coajlo i òod. cu }j pmnn booe ujbeosquibe obj`g ugiu }j aib cmne i `jje si{{jsu ibe pjsd{sjeaumxon} pmug qcfoau ow{osuq"

Ajllbmaiumjbq {smbam{noq" Ugo hbeilobuinq cogmbe anois.iaasiuo. ougmain. ibe {osqiqmxo ajllbmaiumjb―psmuuob. jsin. ibembuos{osqjbin"

Cqmboqq Anmliuo

Lisdoumb` psmuosq lqu beosquibe jugos mqqoq ugiu ihhoau ugo{sjeau ibe ajl{ib}"

Ugo ajl{ib}”q mbequs}" Pgiu iso ugo mqqoq ibe usobeqmbhnobamb` ugo iaumjbq jh ugo ajl{ib} ibe muq ajl{oumujsq:

Aqujlosq” mbequsmoq" Pgiu mqqoq ibe usobeq iso aqujlosqhiamb`: Gjp iso ugoqo hiaujsq mbhnobamb` ugo ajl{ib}”q iaumjbq ibe

emsoaumjb:Soniuoe mbequsmoq" Eoxonj{lobuq mb qolmajbeaujsq. j{osiumb`q}quolq. ugo Mbuosbou. js jugos ajso uoagbjnj`moq li} gixo iqm`bmhmaibu ml{iau jb i ajl{ib}”q {sjeau eoxonj{lobu. ajl{oumumxo{jqmumjbmb`. js lisdoumb` qusiuo`}"

@obosin cqmboqq mqqoq" Ugo assobu quiuo jh ugo oajbjl}.agib`mb` sjnoq hjs {oj{no ibe uoagbjnj`}. ibe ugo mbasoiqmb`ml{jsuibao jh onoausjbma ajllosao iso owil{noq jh hiaujsq ugiu li}qool uj co bsoniuoe uj lisajl. }ou li} gixo i {sjhjbe mbhnobaojb ajl{ib} ibe {sjeau {jqmumjbmb`"

Ajl{ib} Obxmsjblobu

]j inqj booe uj dbjp ugo hiaujsq ugiu eouoslmbo i ajl{ib}”qajl{oumumxoboqq"

Quiò jh eoxonj{lobu" Mq ugo ajl{ib} i quisu,{. `sjpmb`si{men} ihuos muq hmsqu {sjeau qaaoqq. js i liuso ajl{ib}: Ugoajl{oumumxo obxmsjblobu mq xos} emhhosobu hjs oiag jh ugoqo quiòq"

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Qusobùgq ibe soqjsaoq" Pgiu iso ugo ajl{ib}”q ajl{oumumxoiexibuiòq: Owil{noq mbaneo csibe qusobùg. i gm`gn} uoagbmainquihh. iaaoqq uj eoxonj{lobu nicq. js ml{jsuibu cqmboqq {isubosqgm{q"

[sjcnolq ibe aginnobòq" Pgiu gsenoq lqu ugo ajl{ib}jxosajlo: [osgi{q ugo ajl{ib} mq qus``nmb` uj ajssoau i

lmq{osao{umjb c} ugo lisdou. js uj ieesoqq ugo {sjcnolq asoiuoe c} i{sjeau sonoiqoe {soliuson}"Lisdou qaj{o" Mq ugo ajl{ib} i òbosin,lisdou. lifjs,qgiso

ajl{oumujs: Js i qlinnos. ljso bmago,hjaqoe {ni}os:Ajl{oumumxo hiaujsq" Pgj iso }js ajl{oumujsq. soinn}: Aosuimbn}

ugo ajl{ibmoq ugiu qonn qmlmnis {sjeauq" Cu ajne eoinosq. {isubosq.oxob aqujlosq co ajl{oumujsq mb aosuimb qmuiumjbq:

Ugo Lisajl Obxmsjblobu

Coqmeoq dbjpmb` ugo obxmsjblobu hjs }js ajl{ib} ibe {sjeau.}j lqu beosquibe ugo hiaujsq ugiu pmnn mbhnobao }js pjsd jblisajl {sjfoauq"

Lmqqmjb ibe `jinq" Mh }js pjsd ow{osmobao giq {smlismn} coob mbi uoagbmain ajllbmaiumjb `sj{. }j pmnn hmbe qjlo qm`bmhmaibuemhhosobaoq mb lisajl lmqqmjb ibe `jinq coaiqo ugo hjaq mq jbòbosiumb` qinoq. bju jb {sjxmemb` {jqu,qino aqujlos q{{jsu"

Iaumxmumoq" I uoagbmain aj{} psmuos”q uiqdq ibe iqqm`blobuq aibxis} pmeon} iaajsemb` uj ugo booeq jh i {sjeau nibag. oxobu. jsajl{oumumxo soq{jbqo"

Qagoenoq ibe ceòuq" Lisajl qagoenoq iso bju inpi}q umoe uj{sjeau eonmxos}" Usieo qgjpq. iaumjbq c} ajl{oumujsq. ibe ugoajl{ib}”q hmbibamin ajbqmeosiumjbq aib co hiaujsq mb eouoslmbmbù}{oq jh {sjfoauq ibe eoienmboq" Mb òbosin. lisajl {sjfoauq iso

qlinnos ibe gixo lag um`guos eoienmboq ugib mq ugo aiqo pmugejalobuiumjb" Mb ajbusiqu. ceòuq iso u}{mainn} lag nisòs hjslisdoumb` liuosminq"

Iemobaoq" Iemobaoq isob”u fqu {sjq{oauq js aqujlosq―ugo}aib mbaneo oemujsq ibe fjsbinmquq. mbequs} ibin}quq. mbxoqujsq.emqusmcujsq ibe soqonnosq. ibe ol{nj}ooq"

Loemi" [smbu. Poc. olimn. cnj`q ibe ajllbmu} ajbuobu. xmeoj.jbnmbo eoljq. Pocmbisq ibe nmxo oxobuq―inn iso hjslq jh lisajlloemi ugiu booe lisdoumb` psmumb` qdmnnq"

[sjaoqqoq ibe {ni}osq" ]j pmnn booe uj beosquibe inn quo{q mbeoxonj{mb` i lisajl {sjfoau. ugo sjnoq jh oxos}jbo mbxjnxoe. ibe ugo{sjujajn hjs soxmopq ibe i{{sjxinq jh ajbao{uq. esihu uowu. ibe hmbinni}juq"


Pgmag onolobuq jh ugo soymsoe dbjpnoeò ej }j {jqqoqq:

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Pgiu jugos u}{oq jh dbjpnoeò ej }j booe uj eoxonj{ mb jseosuj {sqo }js q{oamhma lisajl fjc mbuosoquq:

Pgiu iso }js soqjsaoq hjs ejmb` qj:

Um{6 Qoo ugo soajllobeoe soiemb` ibe Poc qmuoq jb

ppp"psmumb`gm`guoag"ajl ibe ugo Aj{}psmumb` Ugiu Qonnq Gm`gUoag cnj`"

Eoxonj{mb` Qdmnnq hjs Uoagbmain Aj{}psmumb`

I qaaoqqhn aj{}psmuos lqu anumxiuo qdmnnq ugiu iso òbosin ujajllbmaiumjbq jh inn u}{oq. iq ponn iq qdmnnq q{oamhma uj {sjljumjbinpsmumb`"

@obosin Ajllbmaiumjb Qdmnnq

Ugo qdmnnq jh {nibbmb`. soqoisag. ibin}qmq. {sjfoau libiòlobu. ibe

mbuosxmopmb` iq ponn iq dbjpnoeò jh ajllbmaiumjbq {sjaoqqoq pmnnco ugo hjbeiumjb hjs }js pjsd"

[nibbmb` ibe qusiuo`} eoxonj{lobu" Iq {isu jh ugo lisdoumbùoil. }j pmnn agjjqo ugo coqu ajllbmaiumjb ajbuobu ibe loemi ujloou i lisdoumb` jcfoaumxo. ugob asoiuo i {nib hjs eoxonj{mb`.emqusmcumb`. ibe limbuimbmb` ugol" Hjs jbnmbo ajbuobu. dbjpnoeòicju qoisag ob`mbo lisdoumb` ibe ibin}umaq ujjnq hjs Poc qmuoq"

Soqoisag" ]j pmnn booe uj dbjp gjp uj hmbe qohn mbhjsliumjbjs soqjsaoq hjs i {sjfoau. pgougos mbuosbinn} mb ugo ajl{ib}. hsjl iaqujlos. ib jbnmbo qoisag. oua"

[sjfoau libiòlobu" Ugmq qou jh qdmnnq mbaneoq ugo icmnmu} uj

ajjsembiuo {oj{no ibe jugos {sjfoau soqjsaoq4 ajbusjn ceòuq ibeqagoenoq4 gibeno {jnmumaq ibe {osqjbin j{mbmjbq mb ugo soxmop ibei{{sjxin {sjaoqq4 ibe iei{u uj agibòq iq ugo {sjfoau eoxonj{q"

Iemobao ibin}qmq" Ib} ajllbmaiumjb aib gixo i xismou} jhiemobaoq. cjug mbuosbin ibe owuosbin uj ugo ajl{ib}" C} asoiumbìemobao {sjhmnoq. }j aib beosquibe ugo mbuosoquq. booeq. ibeljumxiumjbq jh oiag iemobao qo`lobu―ibe gjp uj ajllbmaiuopmug ugol ljso ohhoaumxon}"

Mbuosxmopmb`" Pgougos ajbeauoe mb {osqjb. c} uono{gjbo. jsugsj`g ib olimn owagibò. mbuosxmopq iso ib ml{jsuibu loibq jhìugosmb` mb{u hjs ljqu lisajl {sjfoauq" ]j pmnn booe uj coajlhjsuicno ibe ohhmamobu mb gibenmb` mbuosxmopq pmug qcfoau ow{osuq.aqujlosq. ibe ajl{ib} owoaumxoq"

Qusausmb` mbhjsliumjb" Dbjpmb` gjp uj {soqobu mbhjsliumjbohhoaumxon} mq asmumain hjs ib} psmuos pgj pibuq uj ai{uso i soieos”qmbuosoqu ibe beosquibemb`" Pmug ajllbmaiumjbq loemi bjpsib`mb` hsjl {smbu ejalobuq uj pocmbisq. xmeojq. ibe {jeaiquq.hsjl poc {iòq uj cnj`q. pmdmq. ibe Upmuuos upoouq. aj{}psmuosq booe

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bop qdmnnq mb qusausmb` mbhjsliumjb" Qoo i eouimnoe emqaqqmjb mb ugmqajbuobu {jqu hsjl ugo Aj{}psmumb` Ugiu Qonnq Gm`g Uoag cnj`"

Lnumloemi mbqm`guq" Iq ajllbmaiumjbq ow{ibe. }j booe ibbeosquibemb` jh pgob ibe gjp uj ajllbmaiuo ohhoaumxon} mb pjseqibe xmqinq4 mb {smbu. jbnmbo. iemj*xmeoj. js ugsj`g jbnmbo qjamin

boupjsdq"[cnmaiumjb {sjaoqqoq ibe {sjeaumjb" Ljqu lisajl fjcq ej bjusoymso mb,eo{ug qdmnnq mb eoqduj{ {cnmqgmb`. GULN. lnumloemioemumb`. js jugos ujjnq" Mbquoie. ajbuobu {sjeaumjb mq gibenoe c}`si{gma eoqm`bosq. i pocliquos. js jugos {osqjbbon" Gjpoxos.lisajl fjcq ej soymso qusjb` [A qdmnnq. pmug {sjhmamoba} mb pjse{sjaoqqmb`. {soqobuiumjb. ibe jhuob ajbuobu libiòlobu qjhupiso"

Psmumb` Qdmnnq

Ugo psmumb` qdmnnq soymsoe hjs uoagbjnj`} lisdoumb` aib lidougo pjsd cjug aginnob`mb` ibe hb" Iq i lisdoumb` psmuos. }j pmnnco ow{oauoe uj psmuo6

Hiqu" Lisajl eoienmboq aib qjloumloq co ow{soqqoe mb uoslq jhgjsq. iq mb ugo aiqo jh i {soqq sonoiqo ugiu lqu co qobu uj ugo pmsoqosxmaoq cohjso ugo qujad lisdou j{obq" Ibjugos ajlljb qmuiumjb mqpgob i {sjeau hoiuso pjb”u lido i bop sonoiqo. agib`mb` ugo uowumb i csjagso ugiu mq jugospmqo soie} hjs {smbumb` js {jqumb`"

Hmbin aj{} jb ugo hmsqu esihu" Ljqu lisajl {sjfoauq `j ugsj`glnum{no a}anoq jh psmumb` ibe soxmop. cu }j pjb”u gixo ugiu nws}mb inn aiqoq" Hjs oiag {sjfoau. }j lqu iuuol{u uj {sjeao ugo coquibe ljqu ajl{nouo pjsd }j aib mb ugo hmsqu esihu"

Pmug hnowmcmnmu}" ]j pmnn jhuob f``no lnum{no {sjfoauq pmugagib`mb` emsoaumjbq ibe eoienmboq" Ugoqo agibòq loib }j lqu co

pmnnmb` uj „nou `j“ jh uowu ugiu }j li} gixo qnixoe jxos hjs gjsqibe ugmbd mq i {isumanisn} csmnnmibu {moao jh pjsd"

Mb lnum{no qu}noq" Mb i u}{main pood }j li} pjsd jb i xos}uoagbmain pgmuo {i{os. eouimnoe {eiuoq uj i {sjeau eiui qgoou. ugobi gm`gn} asoiumxo usieo qgjp mbxmuiumjb" Gjpoxos. }js uowu mb ugoqoxismoe {sjfoauq lqu inpi}q iegoso uj ajs{jsiuo quibeiseq hjscsibemb` ibe psmumb` qu}no"

Pmug {jpos" Mb jbo pi} js ibjugos. }js pjseq lqu ljumxiuougo soieos uj uido ugo eoqmsoe iaumjb 'qinn}. uj c} }js {sjeau-"Um{6 Jbo pi} }j”xo noisboe uj psmuo {osqiqmxon} mq mb }js soqlo"

Hjs qoisag ob`mbo j{umlmviumjb" Ugo icmnmu} uj psmuo uowu ibe qo

uowu onolobuq uj ml{sjxo qoisag ob`mbo sibdmb`q mq bjp ib oqqobuminqdmnn hjs aj{} psmuosq"Asoiumxon}" Jbo jh ugo cm`òqu emhhosobaoq hsjl ejalobuiumjb

ibe ljqu fjsbinmquma psmumb` mq ugiu lisdoumb` psmuosq aib jhuobowosamqo i `soiu eoin jh asoiumxmu}" Cu sololcos. owi`òsiumb` ugousug mqb”u asoiumxmu}" Mbquoie. mu aib coajlo ugo ciqmq hjs noìn iaumjbiìmbqu }js ajl{ib}"

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http://writinghightech.typepad.com/blog/2009/03/from-copywriter-to-content-developer-.html




Hb ibe Sopiseq

Iq i lisdoumb` psmuos. }j aib njjd hjspise uj qoxosin sopiseqhjs ugo aginnobòq ibe eolibeq }j”nn obajbuos" Iljb` ugoqosopiseq iso6 i xismou} jh {sjfoauq. }js c}nmbo jb isumanoq ibe cnj`{jquq 'jaaiqmjbinn}-. pjsdmb` pmug asoiumxo {oj{no. uindmb` uj

uoagbmain ow{osuq ibe aqujlosq. ibe. inpi}q. ow{ibemb` }jsdbjpnoeò ibe qdmnnq" ]j”nn jhuob gixo hb pmug ugo psmumb` {sjaoqq"Ljso hnowmcmnmu}" Lisdoumb` liuosminq `mxo }j ljso hnowmcmnmu} iq

i psmuos ugib ejalobuiumjb {sjfoauq ugiu lqu iegoso uj sm`me snoqicju psmumb` qu}no. pjse agjmao. ibe qobuobao qusauso" Hjsowil{no. }j aib qo q}bjb}lq pmug `soiuos hsooejl" Js co`mbqobuobaoq pmug ajbfbaumjbq" Oxob psmuo mbajl{nouo qobuobaoq"

Uonnmb` qujsmoq" Bj. mu”q bju nmdo psmumb` i bjxon. cu qjloumloq}j aib qo hmaumjb uoagbmyoq qag iq esiliumviumjb. hjsoqgiejpmbìbe hniqgciadq. js eminjò pgob psmumb` aiqo quemoq. ajbusmcuoeisumanoq. csjagsoq. js {soqobuiumjbq"

Pjsd pmug xmqinq" Hjs ljqu {sjfoauq. }j pmnn pjsd pmug ieoqm`bos uj asoiuo ib mbuo`siuoe loqqiò jh xmqinq. mbuosiaumxo`si{gmaq. ibe uowu"


Pgmag qdmnnq ej }j assobun} jhhos: Pgmag ej }j booe ujeoxonj{:

Pgiu iso }js assobu soqjsaoq. ajbuiauq. ibe iaumxmumoq hjseoxonj{mb` ugoqo qdmnnq:

Lidmb` ugo Usibqmumjb

Iu ugmq {jmbu. }j qgjne gixo i `jje qobqo jh ugo u}{o jh lisajl fjc }j pibu. ibe ugo dbjpnoeò ibe qdmnnq }j pmnn booe uj ej ugopjsd" Cu ugo usibqmumjb {iug hsjl }js assobu pjsd js quemoq li}bju co anois" Lib} jh ugo q`òqumjbq {soqobuoe goso li} coi{{nmaicno uj }js qmuiumjb"

Hjs Ol{nj}ooq

Mh }j iso insoie} pjsdmb` hjs i uoagbjnj`} ajl{ib}. }j iso mb ibmeoin {jqmumjb uj ow{njso ibe usibqmumjb uj i lisajl fjc"

Hmbe {sjfoauq" Njjd hjs lisajl js [S {sjfoauq }j aib psmuo mb

}js assobu sjno"

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Hjs Co`mbbosq Iexibaoe [sjfoauq Eiui Qgoouq

[soqq Sonoiqoq

Cnj` [jquq

Bopqnouuosq _{eiuoq uj Poc Ajbuobu

Isumanoq hjs Liìvmboq js Jbnmbo

Ajllbmumoq

Pgmuo [i{osq

Qgjpaiqo Csjagsoq

Aqujlos Aiqo Quemoq

Bop Poc Ajbuobu

Q`òquoe co`mbbos {sjfoauq iso jhuob hjslnima. loibmb` }j aibhmbe ljeonq uj hjnnjp iljb` owmqumb` liuosminq" Iexibaoe {sjfoauqsoymso i gm`gos noxon jh dbjpnoeò ibe aj{}psmumb` qdmnn"

Hmbe usimbmb`" Ajbuiau njain ajnnoòq ibe bmxosqmumoq uj hmbeajsqoq js aosumhmaiuo {sj`silq mb iexosumqmb`. [S. js lisdoumbàjllbmaiumjb" Mh }j insoie} gixo lisajl ow{osmobao. cu bjuuoagbmain dbjpnoeò. njjd hjs mbusjeaujs} ajsqoq mb ugo uoagbmain

isoiq ugiu mbuosoqu }j js ugiu jhhos ugo coqu ol{nj}lobu {juobumin mb}js njaiumjb" Qoo ugo Aj{}psmumb` Ugiu Qonnq Gm`g Uoag cnj` hjsmbhjsliumjb jb aj{}psmumb` ajsqoq"

Cmne i {jsuhjnmj" Qil{noq jh ajl{nouoe {sjfoauq iso {jposhnoxmeobao jh }js dbjpnoeò ibe qdmnnq" Ajnnoau ibe limbuimb aj{moqjh inn liuosminq }j gixo psmuuob. cjug {smbu ibe jbnmbo. hjs }js{jsuhjnmj"

Hjs Hsoonibaosq

Hsoonibao aj{}psmuosq hiao ieemumjbin ajbqmeosiumjbq hjs lidmb` iusibqmumjb hsjl jugos mbequsmoq js jugos u}{oq jh psmumb` pjsd"

Uisòu }js qosxmaoq" Mbquoie jh comb` ib „M ej mu inn“ psmuos.anmobuq li} gixo ib oiqmos umlo liuagmb` }j uj ugoms {sjfoauq mh }jjhhos uisòuoe qosxmaoq" Hjs owil{no. ajbqmeos pgougos }j pibu ujjhhos psmumb` qosxmaoq jbn}. js ieemumjbin qosxmaoq qag iq eoqm`b ibe{sjeaumjb js ajl{nouo {sjfoau libiòlobu" ]j li} inqj agjjqo ujhjaq jb q{oamhma {sjfoau u}{oq. loemi. js uoagbjnj`} isoi"

Uisòu }js anmobuq" Ajbqmeos cjug ajl{ibmoq ibe iòbamoq iqanmobuq. cu }j li} pibu uj uisòu c} ajl{ib} qmvo. òj`si{gmaisoi. mbequs}. js i ajlcmbiumjb jh asmuosmi"

Qonh,{sjljumjb aginnobòq" Ljqu lisajl {sjfoauq iso qlinn. pmugi qgjsu umlohsilo uj ajl{noumjb" Ugmq hiaujs loibq }j pmnn booe ujobìò mb boisn} ajbumbjq qonh,{sjljumjb" ]j pmnn hiao

ajl{oumumjb hsjl jugos hsoonibao psmuosq. cu inqj hsjl ie ibe [Siòbamoq" Inugj`g iòbamoq aib co i qjsao jh qcajbusiau {sjfoauq.ugo} li} hoon ugsoiuoboe c} }js owmqumb` js {juobumin soniumjbqgm{pmug i anmobu" Pgob }j hmbe ib iòba} soniumjbqgm{ ugiu pjsdq ponn.uobe mu iq aisohnn} iq }js soniumjbqgm{q pmug emsoau anmobuq"

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Noisb Ljso

M gj{o ugmq `meo giq lieo }j owamuoe icju coajlmb` i gm`g,uoaglisdoumb` psmuos ibe soie} uj noisb ljso" Jb ugo Aj{}psmumb` UgiuQonnq Gm`g Uoag Poc qmuo. M”xo ìugosoe ugo coqu soqjsaoq hjs }j―ugo cjjdq ibe jugos Poc qmuoq M {osqjbinn} soajllobe hjs hsugosmb`

}js ow{njsiumjb"

Jh ajsqo. ib juquibemb` soqjsao mq l} cjjd. Aj{}psmumb` Ugiu Qonnq Gm`g Uoag" Mu mq cjug i q{osc uujsmin hjs bjxmaoq ibe ibmbemq{obqicno sohosobao hjs ow{osmobaoe ajllbmaiujsq" ]j”nn hmbe ipoinug jh meoiq ibe uoagbmyoq mb ugmq anois ibe {siaumain cjjd ugiu}j pmnn qo oxos} ei}"

Ejb”u pimu) Uido ugo bowu quo{ hjs }js qaaoqq bjp)Xmqmu6 ppp"psmumb`gm`guoag"ajl

Icju Fibmao Dmb`

Fibmao Dmb` mq ib ipise,pmbbmb` hsoonibao uoagbmain aj{}psmuosciqoe bois Qoiuuno" Gos anmobuq mbaneo noiemb` gm`g,uoag ajl{ibmoqiasjqq ugo `njco qag iq Amqaj Q}quolq. Bjdmi. Gopnouu,[iadise.QCA*Ilosmuoag. Q{smbu. Uowiq Mbquslobuq. Lmasjqjhu. ibe [gmnm{q"

U}{main {sjfoauq mbaneo pgmuo {i{osq. aqujlos qaaoqq qujsmoq.{sjeau csjagsoq. Poc ajbuobu. liìvmbo isumanoq. cnj` {jquq ibeajbuobu hjs jbnmbo ajllbmumoq ibe qjamin loemi lisdoumb`"

Uj noisb gjp Fibmao”q aj{}psmumb` ow{osumqo aib obgibao }jslisdoumb` ibe {cnma soniumjbq {sjfoauq. xmqmu6 ppp"psmuoq{isd"ajl"






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