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BeginningWordPress:Step-By-Step
Why WordPress
• WorldwideAdoptionoftheWordPressEcosystem• 25%+percentofallwebsitesontheinternet• 25%+ofalleCommerce
• WP-Notgoingawayanytimesoon-timespentisnottimewasted*• FastDevelopment,Deployment&Modification• PopularPlugins/Themes/IntegrationswillbeUpdated&Maintained
Background
What is WordPress?
• BloggingPlatform+• DynamicDatabaseDriven/DatabaseBackend+• ContentManagementSystem+
• fileuploads• posts&pagesinthedatabasesystem
• ContentPublishingSystem+• Themes/Skinable(ThemeModifiable)• ModularConfigurableviauseofplugins• ModularCustomizableviaAutomatedAPIIntegrations• ModularCustomizableviaPHPprogramming
Theme Files
• downloadofWordPress-4.8.3.zip(2017-11-12)
Database Tables
• 12TablesarecreatedonaninitialWPInstallation
Themes and Plugins
• Thesearethethingsyouuploadtoconfigure/enhanceyourWordPressinstallation…
Uploads - Important
• Thesearethethings(images,documents,digitalfilesthathavebeenuploadedtopopulatethecontentofyourWordPressinstallation…
End of the Background Stuff
DomainNameWhattodowithit…1. Registrar-ManageYourDomainName
1. delegatenameservers(dyn.comorcloudflare.com)or2. useregistrars“default”nameservers(NS2registrarsdomain.com)
2. Nameservers-Designated3. DNSManagementTools4. CreateDNSRecords
1. “A”Records-ThiswillbeANIPaddressprovidedbyyourwebhost100.100.100.1002. cNameRecords-pointtoyour“www”tojustdomainname3. MXRecords-setupyouremail4. TXTRecords-verificationforemail,googleanalytics,“proof”ofownership.
DOMAIN NAME - What to Do with it…
1. ControlPanel/Management(SavesYouTime)1. cPanel2. Plesk3. CustomPanels(WPengine,GetFlywheel)
•
HOSTING SERVICE - Control Panel
HOSTING SERVICE - Control Panel
HOSTING SERVICE - wpengine
HOSTING SERVICE - wpengine
ControlPanel/Management(SavesYouTime)1. Softaculous-lotofopensourceinstallers2. Fantastico-lotsofopensourceinstallers3. Virtualmin-lotsofopensourceinstallers4. CustomInstall(WPengine,GetFlyWheel)
•
HOSTING SERVICE - Installers
HOSTING SERVICE - Installer at wpengine
HOSTING SERVICE - Installer at Virtualmin
HOSTING SERVICE - Installer at Virtualmin
HOSTING SERVICE - Other Installers
HOSTING SERVICE - Other Installers
Wordpress Themes
WordPress-Themes
1.Wheretofindthem2.Whattolookfor3.Whatisathemeframework
WordPress-Themes
1.Wheretofindthem…ThemeForest StudioPressWordPressOrg
WordPress-Themes
Wheretofindtheminthewild…ifyouseesomethingonlinethatyoulike…
https://www.themestats.com/
WordPress-ThemeDetection
WordPress-ThemeDetection
WordPress-ThemeDetection
2.WhattolookforinaBUSINESSThemeDeveloper1. futuresupportbyamotivateddeveloper/seller2. topdeveloper“PowerEliteAuthor”fromEnvato3. goodreviews4. steadyreleases5. reliablesupport
WordPress-ThemeDetection
2.WhattolookforinaBUSINESStheme1. mobileresponsive2. properlayoutsforyourneeds-longposts,photos,directory3. step-by-steptutorialsand/orvideotutorials4. woocommercelayoutsifyouaresellingproducts5. reviewthethemedemoonyourdevices&onlinetools6. lookat“demosites”aretheystillworking?…
WordPress-ThemeDetection
SomeToolsfortestingPotentialWordPressThemes- Google - https://search.google.com/test/mobile-friendly
- Bing - https://www.bing.com/webmaster/tools/mobile-friendliness
- Responsive Design Checker http://responsivedesignchecker.com/checker.php
- Studiopress Guide - https://www.studiopress.com/beginners-guide-responsive-design//
WordPress-ThemeDetection
Whatisathemeframework- StudioPressbyGenesis- DIVIbyElegantThemes- WooThemes- Themify
Adding A Theme to WordPress
WordPress-Plugins
Wheretofindthem1.https://wordpress.org/plugins/2.InsidetheWordPresscontrolpanelWhattolookfor…Downloads,Updates,Activity,Reviews
Adding A Plugin to WordPress
1.MonsterInsights2.YoastSEO3.GoogleXMLSitemaps4.Redirection(ImportantforGrabbingOldLinks&directingthemtothenewplacesonyoursite)5.NSPSortOrder(sorts,pages,posts,categories,tags)6.AdvancedImageStyles(AddsDialogboxthatwasremovedinawpupgrade)7.TinyMCE-WYSIWYG8.GoogleMaps-VariousPluginsfromWPGoogleMapsandaddons9.SeedProd-Anamazingcomingsoonpluginforquickkiosktypelaunches,emailgatheringandcreatingattractivelandingpages.
wordist.com Favorite Plugins List
•Today…Wearetalkingaboutwordpress.org—self-hostedWordPress•Yourowndomainname-yourvirtualbusinessaddress•Youpickthehostingservice-hostingyourownplace•Youcanconfigurefreely-themes/plugins•Youcancustomizefreely-themes/plugins•Youcanmonetize-commerce,payments,appointments•
wordpress.org vs. wordpress.com
•Today…Wearetalkingaboutwordpress.org—self-hostedWordPress•Yourowndomainname-yourvirtualbusinessaddress•Youpickthehostingservice-hostingyourownplace•Youcanconfigurefreely-themes/plugins•Youcancustomizefreely-themes/plugins•Youcanmonetize-commerce,payments,appointments•
wordpress.org vs. wordpress.com
WordPress for Entrepreneurs Some Ideas and Implementations
• TestLandingPages• Surveys-OnlineForms• BookAppointments• CaptureMailingLists• AcceptPayments• TestBlogContent• SearchBox
WordPress & Lean Methods Build,Measure,Learn
• TestLandingPages-Conversion,Watchusersinteract• Surveys-OnlineForms-Willtheycompletetheform• BookAppointments-Dotheywantmyservice• CaptureMailingLists-Interestedinthecontent/idea• AcceptPayments-Willtheypay?• TestBlogContent-Willtheyread,stay,engage,share?• SearchBox-Whatweretheyseekingatthissite
WordPress & Lean Marketing & Lean Methods Build,Measure,Learn
• TestLandingPages-Conversion,Watchusersinteract-LuckyOrange• Surveys-OnlineForms-Willtheycompletetheform-GravityForms• BookAppointments-Dotheywantmyservice-GravityForms&GoogleCal• CaptureMailingLists-Interestedinthecontent/idea-MailChimp,MailPoet• AcceptPayments-Willtheypay?-PaypalPlugin• TestContent-Willtheyread/enage/share?-LuckyOrange&GoogleAnalytics• SearchBox-Whatweretheyseekingatthissite-SearchWP
WordPress & Lean Marketing & Lean Methods Build,Measure,Learn
WordPress & Lean Marketing & Lean Methods SUPERFASTBuild,Measure,Learn
BuildthebrochurewareportionofyourdigitalproductinWordPress.WrapthecustomprogramminginsideofasinglepageormultiplepagesandleavetheheavyprogrammingliftingtothecustomdevelopersbutkeeptheconfigurationtypecustomizationsinWordPress.
WordPress, Lean Methods & MVP MinimumViableProducts
BuildthebrochurewareportionofyourdigitalproductinWordPress.Wrapthecustomprogramminginsideofasinglepageormultiplepages-MultipleiFrameandEmbedPlugins-
WordPress, Lean Methods & MVP MinimumViableProducts
WordPress, Lean Methods & MVP MinimumViableProducts
Coming Soon Landing Pages & Placeholders, Kiosks, iPad Signup Sheets
BeginningWordPress
PresentedbyBrehtBurriPhone:816-365-9207
toobaroo.com|wordist.com
PresentationLinksAt:https://wordist.com/wordpress/breht-11132017/
[email protected]@infodeli.com
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