benef its connectionInsight, strategy and best practice in employee bene!ts from Asperity

EVOLUTION OR REVOLUTION:

WHY STAYING STILL IS NO

LONGER AN OPTION

What’s Best for Benef its?

ISSUE 11 / JANUARY 2011

Also in this issue:

Do more with less.

Glenn ElliottMD, Asperity Employee Benef itsglenn@asperity.co.uk

A STEP CHANGE IN BENEFITS DELIVERY:

THE FUTURE FOR F LEXThe road to !ex was paved with good intentions, but it’s time for a change.

FLEXIBLE BENEFITS

Over time, ‘choice’ came to mean complexity. Complexity is rarely cheap, and even more rarely is it "exible.

WHAT NEXT?

If your "ex product portfolio o#ers travel insurance from company A, what about the employees who, for reasons of their own, want to get their travel insurance from companies B-Z?

WELCOME

Editorial

The future for !ex

Payroll, your time has come

Incarnations of an employee benef its site

Employer Talk with Aviva

Holiday trading: !y with it

Open letter to the government

CONTENTSbenef itsconnection

2.

3.

4.

6.

8.

10.

11.

3.2.

5.4.

STUDENT LOANS

have

PAYROLL, YOUR TIME HAS COME

Payroll is one of those jobs that is barely on the radar until something goes not quite right

Widening your bene"ts portfolio for (almost) nothing.

BENEFIT

CHILDCARE

CYCLE TO WORK

GIVE AS YOU EARN

GYMFLEX

DISCOUNTED GIFT VOUCHERS

HOLIDAY TRADING

RATIONALE SAVING RISKS

7.6.

EVOLUTION AT A GLANCE:

INCARNATIONS OF AN EMPLOYEE BENEFITS SITE

AUGUST 2006PILOT: BBC CLUB CASHBACK

JANUARY 2007REWARD GATEWAY 1.0

AUGUST 2007REWARD GATEWAY 2

SEPTEMBER 2008REWARD GATEWAY 3

SEPTEMBER 2009REWARD GATEWAY 3.8

NOVEMBER 2010REWARD GATEWAY 4

You don’t get to be market leader by standing still. Over the last 4 years, Asperity has re-invented its Reward Gateway employee bene"ts platform no less than 6 times - making it clear that an employee bene"ts site with genuine discounts and savings for the employee was in demand. With three total re-builds from the ground up, customers are buying a highly re"ned product and one that includes a great deal of knowledge and experience. With Reward Gateway 4, announced last month, Asperity has done it again.

George: What made you decide to go with an employee bene"ts service at Aviva?

Sarah:

G: What persuaded you to choose your current discounts provider, Asperity?

S:

G: What role does e#ective account management on the part of your bene"ts provider play in helping you achieve your company’s bene"ts objectives?

S:

G: Is there anything about your employee discounts service that you have been pleasantly surprised by?

S:

G: Do you think there are some facets of the service that appeal to certain types of employee that aren’t internet enabled?

S:

G: Presumably that kind of regular shopping is something you’d want to encourage rather than the ad hoc transactions - so that you can keep the service in people’s minds all the time?

S:

EMPLOYER TALK

9.8.

G: Are there any other methods of communication you’ve found to be e#ective to get employees onto the discount site?

S:

G: So do you actually hunt out bene"ts champions to try and get them to promote the o#ers?

S:

G: What do you think is going to come next as far as bene"ts is concerned?

S:

Aviva’s Reward Consultant, Sarah Moore, talks to Asperity’s Client Service Director, George Farrow, about the reasoning behind adding an employee discount scheme to Aviva’s benef its portfolio in 2010, and the ingredients of a successful benef its communication programme.

Asperity were able to provide us with a system that was very intuitive when you logged on; you could customise the homepage exactly how you wanted, which made it absolutely ideal.

Certainly the Sainsbury’s and Asda o#ers pull our employees in and catch the eye

key facts

Scheme launch date

Employees

Current engagement

Watch this video interview and more on Asperity’s You Tube Channel at: www.youtube.com/AsperityEmployeeBens

11.10.

The writer, Richard Bach, was a "rm believer in choice. ‘Allow yourself to live as you choose,’ he counselled, creating an eponymous seagull hero that decided to !y faster and higher than anyone else in his feathery family.

Dear Coalition

OPEN LETTER TO THE GOVERNMENT

HOLIDAY TRADING:

FLY WITH IT

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