Beresfords Sales Presenter

Move wit h c onf idenceA superior service as standard

Beresfords are a privately owned, award winning, independent estate agent that has been successfully operating since 1968.

• One of the largest independent estate agents in the South East.

• Offices throughout Essex and into Greater & Central London.

• A family run business where core family values are applied across all our services.

Welcome to Beresfords

2 l Move with confidence

Traditional values with a modern approach

A superior service as standard l 3

C ommercial Rent Reviews & Lease Renewals

Surveying Mortgages & Financial Services Buy t o Let

Resident ial Lett ingsResident ial Sales C ountr y Homes

More than just an estate agent


As well as selling residential property, we have highly experienced teams who specialise in the following areas: • Country Homes

• Residential Lettings

• Land & New Homes

• Commercial

• Rent Reviews & Lease Renewals

• Surveying

• Mortgages

• Financial Services

• Buy to Let

Services

Rent Reviews & Lease Renewals

Buy t o Let

Resident ial Lett ings


We understand the importance of having suitably qualified staff who will act in your best possible interest. This is why we are members of all the recognised professional bodies, at both corporate and staff level.

Estate agency professionals

The Property Ombudsman

Royal Institution of Chartered Surveyors

National Association of Estate Agents

Association of Residential Letting Agents


The Property Ombudsman

Royal Institution of Chartered Surveyors A name you can trust A superior service as standard l 7

01708 878540

01277 212111

01708 222200

01277 889313

01245 397475

020 7839 0888

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Braintree

LondonOffice

Country Homes

HeadOffice

Gidea Park

Clacton-on-SeaWitham

GreatDunmow

Writtle

Billericay

Rayleigh

Bishop’sStortford

Harlow

Hertford

Basildon

Dagenham

Sudbury

Ipswich

Southend-on-Sea

EssexBillericay 01277 626262

Braintree 01376 348444

Brentwood 01277 231515

Chelmsford 01245 500555

Colchester 01206 764444

Gidea Park 01708 730255

Great Dunmow 01371 876868

Hornchurch 01708 474034

Ingatestone 01277 350505

ContactRomford

Shenfield

Upminster

Wickford

Witham 01376 386774

Writtle 01245 420880

Country Homes

The London Office

Ingatestone

Shenfield

Wickford

SouthOckendon

Colchester

London Canvey Island

Thundersley

Stanford-le-Hope

Tiptree

Burnham-on-Crouch

West Mersea

Haverhill

SaffronWalden

StanstedMountfitchet

Sawbridgeworth

Epping

Barking

Chingford

Stratford

Hornchurch

City of London

Ongar

Maldon

Heybridge

Brightlingsea

WickhamBishops

Danbury

HatfieldBroad Oak

Upminster

GreatBardfield

Halstead

Hullbridge

Rainham

Springfield

Brentwood

Chelmsford

A network of off ices

working for you8 l Move with confidence

Local, national and international coverageWith offices throughout Essex and into Greater & Central London, we are well placed to serve the interests of clients throughout the county.

• Serious potential buyers are referred between local branches.

• From our data we know that up to 40% of purchasers are not from your property’s local area but are moving from other areas across Essex. We can therefore access all the potential buyers registered across our branch network and

market your property to them, via our state-of-the-art software.

• The London Office in St James’ refers London and International based clients to us who are interested in moving to Essex.


As you’re no doubt aware technology is constantly evolving. We understand the importance of being one step ahead which is why we adopt many of the latest technological advances.

• Award winning website which receives on average over 30,000 visitors every month.

• Pioneering Beresfords.tv site which brings properties to life through professionally produced and voiced over video walkthroughs.

• All Beresfords websites can be viewed on Smartphones.

• Property updates and company news via Twitter, Facebook and Google+.

Taking property marketing to the next level


Award winningstate-of-the-art

website


Attracting thousands of potential purchasers every day


Complementing our own websites are the leading property portals which attract thousands of potential purchasers every day. As you would expect we fully embrace these advertising mediums.

• Advertising on Rightmove, Primelocation, Zoopla and Country Life to name but a few.

• Regular use of Premium Displays on Rightmove makes properties ‘stand out from the crowd’.

• Your professionally voiced over property walk through and brochure will be viewable via the property listing on each portal.

Property portals covered


Tailored property detailsEvery property is unique which is why we carefully consider your needs before we prepare comprehensive brochures and details.

• Different styles of property details and brochures are available to choose from.

• Access to wide angle camera lenses which capture rooms in their best possible light.

• Details and brochures feature the property’s floorplan.

• Professional photography is available.


Personalised details to suit you and your property


Advertising across al l the traditional mediums16 l Move with confidence

From our data we know that up to 60% of people looking to move are from the local area. This is why we advertise in all the leading local newspapers and magazines.

• Full page advertisements within the property supplements.

• Properties are carefully laid out to ensure they are promoted in the best possible way.

• Advertising opportunities in regional and national publications such as Essex Life, Country & Townhouse Magazine and Country Life.

Newspaper and magazineadvertising


Going that extra mileMarketing is one of our strengths which is why we have developed many innovative campaigns that are exclusive to us.

• We are the only agent in Essex to produce a dedicated property magazine, Residential, which is distributed to over 300,000 homes throughout Essex and into Greater London.

• Essex Homes & Style is our own glossy lifestyle magazine which features articles from leading journalists accompanied by a collection of prestige properties.

• Our London based PR Agency will work hard to secure coverage for your property in both the national and local press.

• Dedicated marketing team working from our Head Office whose sole responsibility is to look at the best possible way to promote your property.

• We aim to provide each property with the relevant marketing platform. That’s why in addition, we produce Dimensions our in house publication that showcases our new home developments.


Marketing initiatives exclusive to Beresfords


Matching the right buyer with the right property


Qualifying buyers

Before a viewing takes place, a potential purchaser’s circumstances are carefully considered to ensure that they are best suited to your property.

• Relevant information is sourced which enables our negotiators to match serious buyers to suitable properties.

• Those individuals who are less suited to your property are identified before they progress with a sale.

• For your peace of mind, we will always establish the details of any interested party before they view your property.


Bespoke services to meet your needsWe have established a range of services to help cater for your individual needs.

• Discreet Marketing - a property is not publicly advertised but personal contact is made with carefully selected, registered buyers. Ideal if you do not wish for your moving plans to be public knowledge.

• Open Days - by working together with yourself we will establish a suitable period to host an open house whereby we arrange viewings over an agreed period.

• Guide price - certain properties have a unique appeal and often command a premium. Advertising a property with a guide price allows the property to find its correct level based on

market conditions with a higher figure often being achieved if there are competing offers from buyers.

• Informal Tenders - the property is marketed with a guide price for a specified period, after which all interested parties are invited to submit their best and final offer, along with supporting information regarding their financial situation. All offers remain strictly confidential and on the specified date, they are submitted to you, along with our recommendations, for your consideration.


Offering you something a little different


Providing you withindependent mortgage advice


Highly experienced in house advisersBeresfords can offer you independent financial advice for all your mortgage and insurance needs.

• As we are not tied to any one lender or insurance company, products can be sourced from the whole of the market.

• We have access to many exclusive deals which are not available to the public direct.

• We employ Mortgage Advisers, who as you would expect, reflect Beresfords commitment to professionalism and integrity.

• Our dedicated Mortgage Service Centre will work closely with all parties concerned to keep you fully informed on the progress of your application.

• Our advice service is available to both sellers and buyers alike.


An honest and accurate serviceBefore providing you with a market appraisal of your property, we will thoroughly research the market to ensure that we are providing you with the best possible advice.

Information is drawn from:

• Our comprehensive understanding of the local market

• Current sales agreed on comparable properties

• Previous sales agreed on comparable properties

• Comparable properties that are for sale but not yet sold

All of the above will help you achieve the best possible price for your property.


Right advice, right price!


With you every step of the way


Working for you

From the outset and all the way through to completion, you will receive the highest possible levels of customer service.

• Regular individual contact will be maintained throughout the moving process and you will receive feedback from all viewings.

• Should you need to arrange a survey or require mortgage or insurance advice, we are on hand to help.

• Our dedicated team will liaise with all parties involved to successfully progress a sale from under offer through to completion.


Prestige homes As you will appreciate the marketing of prestige homes requires a specialist approach. Beresfords have the experience, expertise and a comprehensive range of marketing initiatives to ensure a successful move.

• Bespoke property brochures featuring professional photography and floor plans.

• Advertising in local and national property magazines such as Country Life, Essex Life and Country & Townhouse Magazine.

• Top City based PR Agency obtaining editorial coverage in titles such as The Sunday Times, The Mail on Sunday and The Guardian.


A dedicated service for you and your property



We look forward to working with you


Why Beresfords?We offer a unique approach to selling property and pride ourselves on the quality of service that we offer, whether you are selling a studio apartment or a country house.

• Offices open 7 days a week allowing you to conduct your business at a time that suits you.

• Members of all the recognised professional bodies.

• Network of branches throughout Essex and into Greater & Central London, capturing both local and out of area demand.

• Bespoke marketing initiatives exclusive to Beresfords which attract thousands of potential purchasers.

• Over 45 years of local market knowledge and experience.

• Regular newspaper and magazine advertising in all the leading local and regional publications, and features in the national press.

• Family run business where core family values are part of everything that we do.

• Professionally voiced over video property tours on our own internet TV station, www.beresfords.tv

• Award winning website alongside advertising on all the leading property portals.

• Full colour property brochures which are designed with your input.

All of the above has been designed to get you the best possible marketing and therefore possible price.

“Beresfords have been the most helpful estate agents by far, everyone has gone out of their way to get back to me as soon as possible. It has not escaped

my notice that you also seem to have the most houses on your

books so I am assuming that your reputation is not just limited

to me.”

Ms G Stewart

Client Testimonials“Beresfords have performed

magnificently and your modern and proactive approach to the promotion of our property has

made the difference.”

Mr D Payne

“I have been very pleased with the service that I have received

at Beresfords and would not hesitate to market a property

through you in the future, or to recommend Beresfords as an

estate agent.”Ms E Barrowclough

“Thank you for the very speedy and efficient way you dealt with

the sale of my property. I will always remember my dealings

with you with admiration and respect.”

Ms R Clayton


www.beresfordsgroup.co.uk

Billericay 01277 626262

Braintree 01376 348444

Brentwood 01277 231515

Chelmsford 01245 500555

Colchester 01206 764444

Gidea Park 01708 730255

Great Dunmow 01371 876868

Hornchurch 01708 474034

Ingatestone 01277 350505

ContactRomford 01708 878540

Shenfield 01277 212111

Upminster 01708 222200

Wickford 01277 889313

Witham 01376 386774

Writtle 01245 420880

Country Homes 01245 397475

Land and New Homes 01245 397497

The London Office 020 7839 0888

© Beresfords Group 2014

www.beresfordsgroup.co.uk

Documents

Beresfords Sales Presenter