University of Liberal Arts Bangladesh A new vision in higher education

Academic Year 2015

Assignment In Brand Management

On

YELLOW Beximco

PREPARED FOR

Nafees Imtiaj Ahmed

Brand Management (MKT 511)

ULAB School of Business

PREPARED BY

Asif Mahmud Onik ID : 141051002

Ummay Sanjida ID: 133051013

20 December 2015

Message of A S F Rahman

YELLOW

Yellow is a Bangladesh based fashion brand and clothing retailer owned by Beximco. This brand passionate about creating a sustainable textile brand and model which supports country branding and women through dignified work in countries where sex-trafficking and violence against women is prevalent.

TODAY YELLOW

Beximco cloth brand Yellow is committed to building long lasting partnerships with its customers by offering quality, service, up-to-date market information and superior garments. YELLOW see ourselves now and in the future as a company with a strong customer franchise; know for reliability, trust and integrity in all relationships.

Wellcome

Fashion is what you buy.

Style is what you do with it.

Collection:

Yellow Fashion Brand there various kinds of clothes as like as mens wear, womens wear, kids wear are sold here. Between mens wear are formal shirts, semi-formal shirts, pants, trousers, Tshirts and many others. Sharees, Three pieces, Ladies Tshirts, Ladies jeans and many others available here as womens wear. Many kinds of ornaments also sold here.

Designs make difference

Reflect your personality and style through Yellow.

You want him to be cool, smart and trendy,which are an

annex of the parents' personality.

Yellow Stands For Style With A Witty Twist

The Yellow Man

The Yellow Woman

The Yellow home accessories

Jewellers & Paintings

YELLOW MEN Casual Shirts Templeton Shirts Formal Shirts Polos Tees Punjabi Jackets And Blazers Sweaters Hoodies Denim Casual Pants

YELLOW WOMEN Ethnic Tops Fashion Tops And Shirts Tees Denim And Trousers Jackets & Blazers Sweaters Lawn Saree

Fashion World

Looking Good Isn’t Important !

Its Everything

• Bed

• Living

• Kitchen

• Rugs

• Fabrics

The Yellow home accessories

Jewelry Products

Our Store YELLOW

Yellow compliments your lifestyle by offering products for every occasion. You juggle between your home, work and social circle, and your wardrobe compliments your modern lifestyle.

Key pieces: YELLOW product line includes a wide range of fashion clothing, fragrance, and accessories for men, women and children; textiles for home decoration; avant-garde ceramic items; paintings; books; and many more.

Modern & comfort:

International quality designs and fabrics.

We are inspired by our customers- souls

full of unconventional fashion senses.

Yellow Jakarta fashion week