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BIOSIGNAL Pty LtdBIOSIGNAL Pty Ltd
Tove Ringbom Lotta Ekman
Business Plan Evaluation
What is a biofilm?What is a biofilm?
• Biofilms are colonies of living micro-organisms (e.g., bacteria, fungi, algae, and/or protozoa) growing on any surface (e.g. metals, plastics, tissue, soil particles, teeth, and so forth)
BiofilmsBiofilms
How are biofilms formed?How are biofilms formed?
http://www.crca.asn.au/activities/2002/conference/Plenary2/Jasjit/Biofilm_Jasjit.swf
Biofilm infectionsBiofilm infections
• cause dental cavities, gum disease, as well as ear-, heart- and lung infections
• Biofilms also form on contact lenses and on intrauterine birth control devises
• Biofilms on the inner surfaces of medical equipment (catheters) hospital infections
The InnovationThe Innovation
The seaweed (Delisea pulchra) remains slime-free due to the production of furanones
Biosignal has patented synthetic analogs of these furanones
Furanones prevent bacteria from attaching to surfaces no biofilm formation
http://www.crca.asn.au/activities/2002/conference/Plenary2/Jasjit/PreventionJasjit.swf
Business OpportunityBusiness Opportunity
• By attaching furanones to polymers, biofilm formation could be prevented in
1) marine and agriculture usages
2) bound to polymer coatings
3) in implantable medical devices such as catheters
Evaluating the Business PlanEvaluating the Business Plan
• Plan dated December 6th 2000
• Clear purpose stated
- $5.3 million to expand R&D
- to hire an experienced chief executive officer
- raise money in order to register its patented compounds with the EPA and FDA
ManagementManagement
• Biosignal lacks a CEO at the moment
Demanding requirements
• An experienced polymer chemist must be hired
• Professors Kjellberg & Steinberg possess scientific experience in the field of marine biology and microbiology
• GM Rohan McDougall
Market AssessmentMarket Assessment
• Biosignal found six different areas of interest:- Household cleaners - Oral care - Contact lens solutions - Anti-foulant in marine paint - Commercial farming applications - Biomaterials
RisksRisks
• Biosignals technology may fail to deliver on its early promises
• The safety risks to patients and to the environment are not known at this point
Segment for first market entry Segment for first market entry
• Catheter market
• The medical grade polymers demonstrate the greatest revenue opportunity of the six different options
• The catheter market is growing rapidly, as is the total biomaterials market
• Reason for choosing the segment: the disposable catheter is a relatively simple device
ambition is to move to more technologically advanced medical devices at a later stage
Competitor InformationCompetitor Information
• 156 companies operate on the global catheter market today
• Several multinational polymer giants operate in this field
• PROBLEM: big organizations such as hospitals generally make group purchases and catheters are often priced as a part of a bundle of products
CollaborationsCollaborations
• Biosignal gets office space and lab space support from UNSW and the two Research Directors are employed part time by UNSW
• A cooperation project to manufacture Biosignal’s product with an “American specialty chemical manufacturer”
• Multinational partners are key success factors for this venture
FinancialsFinancials
• Biosignal has established connections to a few companies
• Estimated personnel expenses may not be big enough
• R&D expenses ought to rise as time goes by - Biosignal is aware
Our conclusion Our conclusion
• Start with any of the applications that are outside the human body to get cash flow
• The biomaterials market is very tricky
• Get experience in manufacturing, sales and running a business before entering the markets that require FDA approval
THANKYOU!
THANKYOU!