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Bitnik Confidential – Do Not Forward
Marketing via Fan Boys/Girls: Your
Customers As Your Brand Evangelists
Bitnik Confidential – Do Not Forward
Picnik Photo-editing Awesomeness
Bitnik Confidential – Do Not Forward
Bitnik Confidential – Do Not Forward
Why Picnik is a fan of fans
• Launched in 2007• 14+mm Uniques/Month• 40+mm Visits/Month• 1+mm Daily/Visits
Bitnik Confidential – Do Not Forward
What is a fan?
Love + Influence + Megaphone
Bitnik Confidential – Do Not Forward
Give ‘em Something to Love
• Brand• Product• Value/Price• Customer Service• PR/Advertising
Bitnik Confidential – Do Not Forward
Brand
• Apple• Disney• Mini Cooper• Picnik
Bitnik Confidential – Do Not Forward
Product
• iAnything• Boxee.tv• Virgin America• Picnik
Bitnik Confidential – Do Not Forward
Value/Price
• Costco• Hotwire• Trader Joe’s• WalMart• & Picnik
Bitnik Confidential – Do Not Forward
Customer Service
• Southwest Airlines• Nordstrom• Zappos/Amazon• Starbucks• Yes, Picnik
*Peter Hartlaub -The Poop blog
Bitnik Confidential – Do Not Forward
PR/Advertising
• Southwest Airline • Pemco • Bacon Salt• TOMS
Bitnik Confidential – Do Not Forward
Who is an influencer?
: the power or capacity of causing an effect in indirect or intangible ways
: sway: one that exerts influence
~Merriam-Webster
Bitnik Confidential – Do Not Forward
Influence the Influencers
• Identify • Cultivate• Grow
Bitnik Confidential – Do Not Forward
Identify – Pay Attention
• Tweeting?• Commenting?• Blogging?• Giving feedback?• Recommending?• Posting?• Traffic Sources?
Bitnik Confidential – Do Not Forward
Cultivate – Make ‘em feel special
• Create a fan program
• Listen & let them know it
• Make it personal• Thank/
Acknowledge• Feed the Beast
Bitnik Confidential – Do Not Forward
Featured Picniker - Katie
Bitnik Confidential – Do Not Forward
Grow – Who could be a fan?
• Identify Verticals• Tap into
Conversations• Introduce & Insert
in a helpful way• Stay involved in the
conversation• Don’t be afraid to
direct them elsewhere
Bitnik Confidential – Do Not Forward
Curious Kiwi - Brenda
Bitnik Confidential – Do Not Forward
Megaphone – Need to be heard
• Ideal if have a big voice already• Provide an outlet• Make it easy to share• Provide the content• Make them a hero
Bitnik Confidential – Do Not Forward
Love + Influence + Megaphone
+ Embrace - Control
Bitnik Confidential – Do Not Forward
Thank - you