ABODE INTELLECTUS BOARDING SCHOOL

Second To None

Presented by:Mohini Sahu A-07Prabhu Dass A-20Sonu Kumari A-23Rohan Singh A-26Renu Dhillon A-36Nitish Singh A-47

“Where Achievement Speaks For Itself”

ABODEINTELLECTUS

Second To None

ABODEINTELLECTUS

BOARDING SCHOOL

LAVASA, MAHARASTRA

ICSE Affiliated

BRAND LAUNCH11thNovember, Indian National Education Day

ABODEINTELLECTUS

Second To None

Annual Fees Std. IV-X : Rs. 6,40,000Std. XI-XII: Rs. 7,40,000

Vision

To render a stimulating, enriching and empowering education in continuum.

Mission

Be the global premier leading boarding school in providing the best possible environment for

teaching & learning through world-class resources & facilities, fostering academic rigour,

encouraging reflection, independence & initiative.

VISION & MISSION

Tagline: “Second To None”

WHAT

WHO

POSITIONING

MASLOW’S HIERARCHY

ABODEINTELLECTUS

Second To None

BRAND ESSENCE

• Exclusive premier education for the elite

BRAND PERSONALITY

SOPHISTICATEDElite, Exclusive, Premiere

BRAND AMBASSADORS

ABODEINTELLECTUS

Second To None

SEGMENTATION

DEMOGRAPHICAge, Family, Education, Income

BEHAVOURIALExclusivity

ABODEINTELLECTUS

Second To None

PSYCHOGRAPHICSocial Stature, Personality, Lifestyle

MARKET ANALYSIS

NATIONAL COMPETITIORS

Bishop Cotton School, Shimla

The Doon School, Dehradun

Welham Girls School, Dehradun

Mayo College Girls School, Ajmer

Rishi Valley School, Chittoor

ABODEINTELLECTUS

Second To None

MARKET ANALYSIS

COMPETITORS IN PUNE

Sahyadri School

B K Birla Centre For Education

RiverDale International School

ABODEINTELLECTUS

Second To None

PROMOTION

LAUNCH EVENTSAt the most premier clubsacross Indian Cities

SOCIAL MEDIA PRESENCE

ABODEINTELLECTUS

Second To None

SWOTAnalysis

STRENGTHSSTRENGTHS WEAKNESSESWEAKNESSES

OPPORTUNITIESOPPORTUNITIES THREATSTHREATS

• Premium world class offerings, first time in India

• Exclusive facilities and infrastructure

• Institutional stability through a self-perpetuating Board of Trustees

• Initial market penetration

• Difficult to scale the business model

• Experimenting with new education model

• Difficulty in reducing the switching cost of schools

• Use of technology to enhance learning style

• Reputation would open up new markets like NRIs and foreign students

• Create a truly international community of students and faculty

• Competition from existing premier schools

• To compete with the international schools

• Teaching workforce switching to other schools

SWOT

WEB PORTALABODE

INTELLECTUSSecond To None

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Second To None

Thank You

ABODEINTELLECTUS

Second To None