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CONTEXT
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1. Exhibition
2. Official Events
3. Other Events
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Outline
Summary of Busan Medical Tourism industry Exhibition in Hanoi
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NAME 2014 Busan Medical Tourism industry Exhibition in Hanoi
DATE April3(THU)~6(SUN) 2014 *3rd-trade only , 4th~6thTrade & Public
SITE Vietnam Exhibition FAir Centre(VEFAC) / Daewoo Hanoi Hotel
DISPLAYING ITEM Tourism industry, Medical institutions, Medical appliances, Cosmetics
HOST Busan Metropolitan city
ORGANIZER Busan Economic Promotion Agency, LEE Convention
SPECIAL SPONSOR Korea Tourism Organizations
SPONSOR
Ministry of Trade industry&Energy, Ministry of Health&Welfare, Ministry of Culture,
Sports and Tourism, Busan Medical industry association, KOTRA, Busan tourism
organizations, etc (27 organizations)
EVENTS B2B meeting, Seminar, Korean traditional performance, K-POP performance, etc
WEBSITE www.busanmedicaltour.kr
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Layout
VEFAC Layout
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Layout
HALL A3 Layout
BMT2014
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Apr. 2 (WED) Apr. 3 (THU) Apr. 4 (FRI) Apr. 5 (SAT) Apr. 6 (SUN)
08:30 Opening Ceremony / Exhibition
hall tour (08:30~09:30)
K-POP Performance(09:30 ~ 09:40)
09:00Korea Tourism
Presentation
(11:00~13:00)
Exhibition
Medical
treatment
demonstration
Skin care
Medical device
Exhibition
Medical treatment
demonstration
Skin care
Medical device
Exhibition
Medical
treatment
demonstration
Skin care
Medical device
Exhibition
Medical
treatment
Demonstration
Skin care
Medical device
10:00B2B meeting
(10:00~1200)
Korean traditional
performance
(10:30~11:30)
Korean traditional
performance
(10:30~11:30)11:00
Tourism industry
presentation
12:00K-POP
performance
(12:30~13:30)13:00 Make-up show
(13:00~14:00)
Make-up show
(13:00~14:00)
Korea-
Vietnam Medical
Tourism Seminar
(14:00~19:30)
Daewoo Hotel
14:00
B2B meeting
(14:00~17:00)
K-POP
performance
(14:00~15:00)15:00
K-POP
performance
(15:00~16:00)16:00
Lucky draw
(16:00~16:30)
17:00
Closing ceremony
(16:30~17:00)18:00
Welcoming Dinner
hosted by Busan city
(19:00~21:00)
Daewoo Hotel
Welcoming dinner
hosted by Hanoi City
(18:00~20:00)19:00
Programs at a glance
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Official Events
Welcoming Dinner
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DATE 2014.April.2(WED) 19:00~21:00
SITE Daewoo Hotel
PARTICIPANTS Exhibitors of BMT 2014
DATAILSWelcoming speech from mayor of Busan
Word of Gratitude from City official of Hanoi
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Sequence Time emarksOpening 19:00 ~ 19:02 (2) MC / Translation
Guest introduction 19:02 ~ 19:10 (8) MC / Translation
Opening speech 19:10 ~ 19:15 (5) Mayor of Busan Metropolitan city / Translation
Welcoming Speech 19:15 ~ 19:20 (5) Vietnamese government VIP/Hanoi city VIP
Congratulatory Speech 19:20 ~ 19:30 (10) Vietnamese Ambassador
Toast Proposal 19:30 ~ 19:40 (10)
President of Busan Tourism Organizations
Director of KOTRA Hanoi branch
Director of KTO Manager Hanoi Branch
Dinner 19:40 ~ 20:30 (50) Participants
Performance 20:30 ~ 20:55 (25) Korean Traditional Performance
Closing 20:55 ~ 21:00 (5) MC / Translation
Official Events
Welcoming Dinner
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Tape Cutting
Official events
2014 VITM & BMT Tape cutting
DATE 2014.April.3(THU) 08:40~08:55
SITE Vietnam Exhibition Fair Centre(VEFAC) Outdoor stage
PARTICIPANTSVIP (Deputy Prime minister, Mayor of Hanoi city, Mayor of Busan,
Minister of Sports, Culture & Tourism) , etc (30 PAX)
DETAILS Guest introduction, Tape cutting, Photo time
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Official Events
Flow of Exhibition hall tour
Outdoor stage
[Opening Ceremony]
A1 Hall
A3 Hall
F
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Official Events
Seminar
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DATE 2014.April.3(THU) 14:00~19:30
SITE Daewoo hotel Grand ballroom
PARTICIPANTS Local Medical institutions, Travel agencies, Medical tourism agencies (100 PAX)
HOST BY Busan Metropolitan City, BTO, KTO
DETAILS Korea-Vietnam amity celebration seminar and dinner
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Seminar Programs
Official Events
TIME PROGRAM TOPIC
14:00-14:30 (30) Registration Screening (Korea/Busan Promotion VCR)
14:30- 15:10 (40)
Opening
and
Keynote Speech
Welcome Speech(Busan- ministry of health welfare department)
Congratulatory speech (Hanoi- Ministry of health welfare department or
Ministry of Culture sports and tourism department)
Keynote Speech
Korea-Vietnam joint developmental strategy for Medical Tourism vitalization
by KTO in Vietnam Executive Director
15:10-16:10 (60)
Session1
Why Korean Plastic Surgery?
Korean Quick plastic surgery procedure
Korea Skin care trend
16:10-16:30 (20) Coffee Break
16:30-17:10 (40)Session2
For your bright smile-Laser dental bleaching procedure & effect
Implant Procedure & effect
17:10~17:40 (30) Special Session Busan, Mecca of Medical Tourism service (by Busan Tourism Organizations)
17:40~18:00 (20) Hall arrangement
18:00~20:00 (120) Dinner Dinner and Networking
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Official Events
Dinner MENU
Vietnamese and Korean set menu
Starter:
Japche /Cabbage Kim chi
Soup:
Pumpkin porridgeHot dishes:
Prawns with fruits salad / Grilled chicken with lemon leaves
Sauted Cuttlefish with hot sauce
Steameat live grouper fish with spring herbs
Sauted pork belly with kimchi / Fried rice Vietnamese style
Mix saute vegetables and fresh mushrooms
Dessert
Warm green bean with fresh coconut milk
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Other Events
Performance
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DATE
2014. Apr. 3 09:30~09:40
2014. Apr. 4 12:30~13:30
2014. Apr. 5 10:30~11:30 / 15:00~16:00
2014. Apr. 6 10:30~11:00 / 14:00~15:00
SITE VEFAC Exhibition hall
TARGET Participants and buyers of BMT2014
DETAILSGroup : Han-liang() / Beautiful tradition, splendid K-POP
Theme : '4E' (Emotion, Experience, Engagement, Exclusivity)
Pungmulnori performance(traditional percussion playing)
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Other Events
Medical Treatment Demonstration
DATE 2014. Apr. 3(THU) 10:00 ~ 6(SUN) 09:00 ~ 18:00
SITE VEFAC exhibition hall
TARGET Participants of BMT2014
DETAILS Virtual forming, Physical examination, Fat checking, etc
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Other Events
Skincare / Make-up show
DATE 2014. Apr. 3(THU) 10:00 ~ 6(SUN) 09:00 ~ 18:00
SITE VEFAC exhibition hall
TARGET Participants
DETAILSMake-up show Catch-up Korean Celebrity
Skin care Demonstration
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Other Events
Korea Tourism Presentation
DATE 2014. Apr. 4(FRI) 11:00 ~ 13:00
SITE VEFAC exhibition hallConference room
TARGET Vietnam local travel agency
DETAILS Korea Tourism Presentation & Tasting various Korean food
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Other Events
Lucky draw
DATE 2014. Apr. 5 (SAT) 16:00 ~ 16:30
SITE VEFAC exhibition hall A3
TARGET Participants
DETAILS Drawing for items on the list targeting participants, Sponsored by exhibitors
LIST (*TBD)Hotel Coupon/ Skincare Free Trial Coupon/
Set of beauty products / Airplane ticket