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SATURDAY,1 JANUARY 2011, NEW DELHI
It gives us immense
pleasure to inform that
we achieved our target of
touching 36 cities and
around 30,000 investors
through BOS 2010. The show
achieved great success
because of its concept,
brands' support, team effort
and its overwhelming
acceptance in e ach city.
According to you,what are the majorachievements for BOS2010?
Which region hasproduced the best resultfor the show?
BOS 2010 has brought amajor change in the
investors' mindset by
educating them about the
various formats of
franchising. The show has
achieved great acceptance in
the industry with a
confidence to deliver best
opportunities available in
the market. The unique
concept of organising one-
day show in different cities
in one week was a challenge,
but on the other hand, it was
an opportunity to explore
different options available in
a particular state. Franchise
Business Opportunities Show
(BOS), an initiative of
Franchise India Holdings
Limited (FIHL), has successfully
completed its journey in 36 cities
and touched more than one lakhprospective entrepreneurs from
different parts of the country. BOS
was initiated in March 2010, with an
objective to create a knowledge
platform for the investors and
provide them an opportunity to
reach out to various business
options. BOS is a show that
conducts conferences, exhibitions,
one-to-one meetings and
discussions, providing a direction
towards the unidentified business
potential available in B & C class
cities. It is a show meant for the
regions where the brand-reach is
still developing and an ambition of
entrepreneurship is sensed.
BOS is a platform created by
Franchise India and Indian
Franchise Association to fulfill the
needs of today's investor. The show
has made a remarkable impact on
the lives of the aspirants and
brands that have successfully
opened their franchisees withinthese cities.
BOS has received immense
popularity among the visitors and
companies during its eight-month
journey and now it is looking
forward to expand its reach in the
untouched regions in 2011. The show
has got major acceptance in media,
and has been covered in almost all
leading publications and channels,
highlighting the achievements of
the show in different cities.
The efforts put in by BOS in
bringing together brands from all
over India and placing them under
one roof have made the event a
great success in the regions where
such opportunities were never
explored.
Beginningof a newseries
BOS 2010
a successful lead
Gaurav MaryaPresident,Franchise India
Responseanalysis of9 phases
Touching
36 cities
and 30,000
investors
this year;
achievements
more to come
in BOS 2011
EXPERT VIEW
Continued on page 2
BOSTimesPage 3
MediaGallery forBOS 2010
Page 4
A greatstartat BOS
Page 4
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BOSTimes6 STRENGTHSOF BOS Concept: BOS is a uniqueconcept
introduced for thesmaller cities in variousstates of India.At
surveylevel, BOS first identifiesthree to four potential citiesin a
particular state andthese cities become thevenue for the show. A
weeklong show presentsenormous businessopportunities from
variousbrands over a privately heldround table with eachbrand. The
showencompasses seminars,one-to- one meetings, site
visits and discussions whereinvestors get chance to
gainknowledge on smallbusiness growth and itsbenefits.
One-to-One Meetings:BOS provides a one-to-oneinteraction
opportunity tothe franchisors andfranchisees, which allowsthem to
discuss andunderstand the businessplan of each other. Thissession
is the greateststrength of the show wherethe investors get to
knowabout the businessopportunities a brand isoffering and
franchisors canexplore the potential
investors for their deals. Brand Recognition: BOShas established
the brandrecognition in cities wheretheir visibility was nil
earlier,and created a space for thebrand in those markets.
Opportunity Seminar:Aknowledge seminar guidesinvestors about the
basicfranchising rules,highlighting how to invest,when to invest
and where toinvest. This seminar is aplatform that speciallyclears
the doubts ofinvestors before investing ina small business
throughdiscussions, brandpresentations, debates, etc.
Awareness Campaigns:The show createsawareness about the eventand
brands participating init through advertisements,media release and
variousmarketing tools. The showwas successfully taken tothe
investors' doorstepthrough exhaustedmarketing plans like roadshows,
advertisements,hoardings, banners, directmarketing, telecalling,
SMSblast and many more.
Visitors' Profile:Investors' profile has alwaysbeen a factor
behind thesuccess of BOS in every
city. Potential and seriousenquiries have always beena major
inflow during theshow and help each brandto appoint
prospectivefranchisees in the city.
www.franchiseindia.com SATURDAY, 1 JANUARY 2011, NEW DELHI 2
Almost every business can be franchised and can enjoy its
presence everywhere. But still there are certain
basic characteristics that must be met by the business
organisations to take on the franchise route.
EXPERT VIEW
India has been organising shows in different
parts of India, but successfully reaching to
the nooks and corner of our country speaks
volume and this experience was itself an
achievement for BOS.
For us every city responded well and the
show has live up to our expectations.
Majorly, the growth was seen in northern
cities where the brands acceptance is more
and people are more open to try different
business options.
What all new strategies will beimplemented for the new series
in2011?BOS in its new series will have many more
to rejoice for the franchisors and business
investors; more activities, more features,
more attractions and a new face altogether.
We will be using the same concept and
presentation but with value additions. We
are trying to include different platforms like
expertise seminars, elaborated brand
participations, pre-fixed meetings and
exhaustive marketing campaigns.
What were the difficulties andstrengths of the show?Organising a
concept of multi city show
covering four to five cities back to back in a
week was a major challenge, where
involving the brands participation in
different cities was a key task to achieve.
The concept, research behind every city,
strategic campaign and team work were the
absolute strength of the show.
How much contribution has beenmade by BOS in building up the
smallbusiness sector in B & C level cities?BOS has created its
own value in these cities
by what it delivered. We tried creating a
knowledge path for the visitors to be more
accustomed to small business sector. BOS
not only reached out to the untouched cities
but also educated people about the SME
sector and provided a series of
opportunities from various brands existing
in the industry.
Share the experience of 36 citieshighlighting the most
responsivecities?Thirty-six cities and 30,000 investors was a
good start for us but the expectation level
has also grown high. Within these thirty-six
cities, we tried covering the major cities
from every zone where we have got mixed
response from different phases; so, it would
be difficult to highlight some as almost
every city presented a new opportunity for
us to grow and come back again.
Continued from page 1
BOS 2010 created a base for the budding opportunities to reach
the right investor
and further moving a step ahead next year we would try to
channelize the route of
franchising by organizing various knowledge platforms every
month.
Beginning ofa new series
Is your business franchisable?
Franchise is undoubtedly a great way to
expand your business. It helps you cover the
entire nation under the umbrella of your
brand. To make a franchise business work, it is
important for both the franchisor and the
franchisee to build a healthy business relation. K.V.
Rajan, Executive Director, Veta says, "Franchise is
more like a relationship management that decides
the win-win situation for both the franchisor and
the franchisee."
To opt for franchise model for expanding the
presence of your business across the state or nation,
you have to check the following features in your
business.
CREDIBILITY: Your business has to be credible.
Credible in the sense that you should have an
experienced management, your company must hold
a good track record and a proven business
philosophy. Acclamation from your customers or the
local press is also necessary to move ahead infranchising.
UNIQUENESS:For expanding a business through
franchising, you should come up with something
refreshing and unique. There are already numbers
of players in the market, so you have to be careful in
using the USP of your business to gain competitive
advantage. Your business should be marketable as a
business opportunity.
TEACHABLE: Yes!! Your business philosophy
should be teachable. It means you should be able to
make your franchisees learn the same tactics and
techniques in a limited period of time to operate
successful business. It is possible only if you have
well documented operating procedures.
PROFITABLE: It is the most important aspect of
a franchise business. If your business cannot
generate 15- 20 per cent return on investment after
deducing the monthly overheads and royalties, then
it will be difficult to keep your franchisees with you
on a long term relations.
If your business meets the above criteria, then
you can expand through franchising. Before
finalising your decision of taking a franchise route,
it is very important to develop a sound business
plan. This plan must incorporate the vital issues like
the tactics to speed up growth, financial analysis interms of
franchise fees and royalty, territorial
development, training and support services.
Importantly, make sure that you can invest enough
time and inclination to support your franchisees.
The list does not get over here. Once you are done
with the business plan, your next important concern
is the franchise agreement. You have to prepare a
legal document, which includes the whole data
regarding the franchise business, viz., the franchise
fees, royalty, monthly overheads, training and
support, exclusive rights given to the territorial
franchisee, return on investment, break-even period,
property details, franchise term, its renewing ability
and so on. The decisions made regarding these
complex issues will ultimately dictate your success
as a franchisor.
So, if you also have a business which is doing
perfectly well for quite a long time, and now you also
think of expanding its reach across India, then
franchising is the perfect option for you. It is like
finding a way to expand and maintain the set
standards of your business simultaneously.
Franchising is the most suitable way to continue to
gain brand recognition and market dominance.
To summarise, you can say that a business that
has the potential to be sold as a franchiseopportunity usually
have the characteristics of an
established business, having unique selling
preposition, easily replicable, and the promise of an
adequate return on the investment. If your business
has all these characteristics then do not waste time,
go ahead and cover the nation.
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COMPANIES TESTIMONIAL
BOSTimeswww.franchiseindia.com SATURDAY, 1 JANUARY 2011, NEW
DELHI 4
"Right platform to expand business in
small cities"
APTECH LTD
"Giving opportunity and awareness for
budding entrepreneurs"
TTK PRESTIGE LTD
"Bringing wide variety of investment avenues
under one roof"
VIDEOCON INDUSTRIES LTD
"Introduced small format for serious visitors"
CARTRIDGE WORLD
"The concept itself is powerful, and in small
cities where there are potential investors but
no awareness on how to start a business, this
show has given them a platform"RAYMOND LTD
"City exposure given to the tier II cities was
very much needed"
INDIAMART INTERMESH LTD
"Brand mix of participants and good scope for
every retailer"
SIYARAM SILK MILLS LTD
"We, somehow, feel that BOS is a better
platform than the bigger retail shows providing
a one-to-one reach to our business prospects.
Tapping the potential in Tier-II and Tier-III cities
is of great help to us"
GITANJALI JEWELLERY RETAIL PVT LTD
"BOS was a business opportunity for
diversified class of investors under one roof"
EUROKIDS INTERNATIONAL LTD
"It's city-specific so gives opportunity to
people of the town and companies to come to
a common platform"
ICICI SECURITIES LTD
"Client strength in terms of generating walk-
ins and a platform for the new generation to
do well in life appealed to us!"ANGEL BROKING LTD
"Networking was very strong, provides a
platform for open interaction with investors
and should be promoted more "
CLUB LAPTOP
"A low cost structure providing enormous
opportunities"
PROMISE
"Provided a reach to visitors across all
profiles in smaller cities"
NEXT RETAIL INDIA LTD
"Provided a reach to visitors who are serious
in looking for a business opportunities,"
REMAX INDIA
PHOTO FEATURE A GREAT START AT BOS
Media Gallery for BOS 2010Franchise India HoldingsPlans Multi
City Biz Event
in North India
THE FINANCIAL WORLD
More Than 500 people
explored Franchiseopportunities in one day.
AMAR UJALA
Business Expo gets bigresponse.
THE TRIBUNE
BOAG plans to reach
1 lakh entrepreneursin 2010
BUSINESS STANDARD
Exhibition on retailopportunities held
THE HINDU
Business expo gets bigresponse, the one-dayevent in Ludhiana
offeredprime investing options to
local businessmen.THE TRIBUNE
F ranchise India to holdexpo on businessprospect today
inLudhiana.
HINDUSTAN TIMES
Aiming to create aneconomical, efficientand trusted way
ofbusiness development
giving a wider reach toIndian small town BOAG
was organised by
Franchise India HoldingsLimited.
THE FINANCIAL WORLD
