BOXPARK SHOREDITCH

INTRO [1] THE CONCEPT [2] THE AREA [3] DIRECTIONS [4]

EVENTS [5] GALLERY [6] MARKETING [7]

DETAILS [8]

CONTENTS

BOXPARKSHOREDITCH2012

NOT SOME RuN-Of-THE-MALL SHOPPING CENTRE. IT'S A LIVING, fERTILE COMMuNITY PACKED wITH TALENT, INNOVATION AND ATTITuDE THAT PuTS CREATIVITY AND fASHION BACK wHERE THEY BELONG: ON THE STREET.

HOME TO MORE THAN fIfTY CAREfuLLY CHOSEN fASHION, ARTS AND LIfESTYLE BRANDS. BOXPARK IS A RETAIL REVOLuTION – THE wORLD’S fIRST POP-uP MALL

BRANDS

R

ThE CONCEpTBOXpARK iS A fRESh RETAil REvOluTiON fROm ROgER WADE, CREATOR Of BOXfRESh AND fAShiON BRAND CONSulTANCy BRANDS iNCORpORATED, iN pARTNERShip WiTh REAl ESTATE DEvElOpERS hAmmERSON AND BAllymORE.

BOXpARK STRipS AND REfiTS ShippiNg CONTAiNERS TO CREATE uNiquE, lOW COST, lOW RiSK, ‘BOX ShOpS’. puT ThEm TOgEThER WiTh A uNiquE miX Of iNTERNATiONAl fAShiON, ARTS AND lifESTylE BRANDS, gAllERiES AND CAféS AND yOu’vE gOT ThE WORlD’S fiRST ‘pOp-up’ mAll – SO NAmED BECAuSE iTS BASiC BuilDiNg BlOCKS ARE iNhERENTly mOvABlE: ThEy CAN, AND Will, liTERAlly pOp up ANyWhERE iN ThE WORlD!

BOXpARK iS RADiCAl STuff. iT’S NOT SOmE RuN-Of-ThE-mAll ShOppiNg CENTRE. iT'S A liviNg, fERTilE COmmuNiTy Of BRANDS pACKED WiTh TAlENT, iNNOvATiON AND ATTiTuDE ThAT puTS CREATiviTy AND fAShiON BACK WhERE ThEy BElONg: ON ThE STREET.

BOXpARK iSN’T juST WhERE yOu ShOp. iT’S AN iNSpiRiNg AND ENjOyABlE plACE TO DROp iN AND hANg OuT. iT’S WhAT A REAl BRAND EXpERiENCE ShOulD BE All ABOuT.

BOXPARK ISN’T INTRuSIVE OR INVASIVE. wHEREVER IT POPS uP, IT fITS IN, jOINS IN AND CONTRIBuTES TO THE COMMuNITY. BOXPARK AIMS TO BECOME PART Of THE fABRIC Of LOCAL LIfE BY ADDING COLOuR, CREATIVITY AND LIfE Of ITS OwN.

Why lONDON?ThE lifEBlOOD Of ThE WORlD’S CREATivE iNDuSTRiES - ART, muSiC, fAShiON AND mORE - flOWS OuT Of lONDON, ThE TRuE CApiTAl Of STREET STylE. iT’S A CiTy WiTh A TRADiTiON Of TAKiNg RADiCAliSm TO iTS hEART: ThE hOmE Of iD mAgAziNE, Of viviENNE WESTWOOD, AlEXANDER mCquEEN AND SOmE Of ThE BEST muSiC iN ThE WORlD.

AND Why ShOREDiTCh?if lONDON’S ThE SOuRCE Of ThE WORlD’S CREATivE lifEBlOOD, ShOREDiTCh iS ThE CREATivE hEART Of lONDON – A BREEDiNg gROuND fOR iDEAS, WhERE ThE OuTSiDERS, ThE RENEgADES AND ThE RADiCAlS ARE mAKiNg STuff iNTERESTiNg By mAKiNg iNTERESTiNg STuff.

ThE fiRST BOXpARK iS RighT WhERE iT ShOulD BE. NOWhERE iN ThE WORlD COulD BE mORE fiTTiNg ThAN DiRECTly OppOSiTE ShOREDiTCh hOuSE AND ThE NEW ShOREDiTCh high STREET STATiON AND WiThiN WAlKiNg DiSTANCE Of BRiCK lANE, SpiTAlfiElDS, hOXTON, AND OlD STREET.

ONCE hOmE TO ThE TEXTilE iNDuSTRy, ShOREDiTCh iS NOW ThE SETTiNg fOR ThE ‘SiliCON ROuNDABOuT’, gAllERiES, fAShiON ShOWROOmS, BARS, CluBS AND hip hOTElS. iT’S WhERE NEW mEDiA BuSiNESSES RuB ShOulDERS WiTh BRiCK lANE, pETTiCOAT lANE, COlumBiA ROAD AND SpiTAlfiElDS mARKETS AND ThE OlD RAg TRADE’S REmNANTS.

ThE gOODSyARDBOXpARK iS lOCATED AT ThE gOODSyARD, A 4.7 hECTARES SiTE AND fORmER RAilWAy gOODSyARD, WhiCh hAS BEEN uNuSED fOR OvER 40 yEARS AND liES BETWEEN ThE NEighBOuRhOODS Of ShOREDiTCh, SpiTAlfiElDS, AND TO ThE NORTh Of ThE CiTy Of lONDON.

ThE SiTE Will BE DEvElOpED iN pARTNERShip BETWEEN hAmmERSON AND ThE BAllymORE gROup AND ThE REgENERATiON hAS ThE pOTENTiAl TO DElivER up TO 2000 NEW hOmES, OffiCE SpACE fOR BOTh lARgE ORgANiSATiONS AND START up ENTERpRiSES, RETAil AND lEiSuRE fACiliTiES, AND up TO 1.7 hECTARES Of NEW puBliC OpEN SpACE.

DRAyS WAlK

ShOREDiTChhigh ST

RIVINGTON GRILL

WHITE CUBE

SCP

HOXTON STUDIOS

THE BRICKLAYERS ARMS

SHOREDITCHHOUSE

TRUMANBREWERY

VIBE BAR

LOUNGE LOVERSTEA

BUILDING

BIG CHILLBAR

THE LIGHT BAR

THE DINNER

THE OWL & THE PUSSYCATBOUNDARY

CARGO

THE DRAGON BAR

BAR MUSIC HALL

CANTALOUPETHE GRIFFIN

THE HOXTONTHE HOXTONPONY

ALBION

THE REDCHURCHBAR

LES TROIS GARçONS

OlD ST C

hAR

lOTTE R

D

BRiC

K l

ANE

RiviNgTON ST

gREAT EASTERN ST

hACK

NEy RD

COmmERCiAl ST

BiS

hpSg

ATE

BEThNAl gREEN RD SClATER ST

hOXTON SquARE

COlumBiAROAD

livERpOOl STREET

OlD STREET

SpiTAlfiElDS

ShORED

iTCh

hig

h ST

ShORED

iTCh h

igh S

T

ThE AREA

WEll-CONNECTEDShOREDiTCh iS iNCREDiBly ACCESSiBlE - WhEREvER yOu’RE COmiNg fROm.

TuBEShOREDiTCh high STREET [1miN]

livERpOOl STREET [10miN]

OlD STREET [10miN]

NATiONAllyRighT NEXT TO ThE NEW ShOREDiTCh high STREET TuBE STATiON, AND 10 miNS WAlK TO livERpOOl STREET AND OlD STREET STATiON.

TRAiNSlivERpOOl STREET [10 miN]

lONDON BRiDgE [21miN]

viCTORiA [34miN]

EuSTON [26miN]

pADDiNgTON [39miN]

iNTERNATiONAllyiT’S A STONE’S ThROW fROm livERpOOl STREET STATiON WiTh OvERgROuND AND uNDERgROuND liNKS TO All lONDON AiRpORTS – WiTh lONDON CiTy AiRpORT juST A fEW STOpS AWAy.

AiRpORTSlONDON CiTy [32miN]

gATWiCK [58miN]

STANSTED [60miN]

hEAThROW [70miN]

luTON [70miN]

TRAvEl TimES hAvE BEEN CAlCulATED ON ThE Tfl jOuRNEy plANNER BASED ON A TRAvEl TimE Of 1pm

BEThNAl gREEN ROAD

EvENTS AT BOXpARK

gAllERy AT BOXpARK

mARKETiNg

mARKETiNg

mARKETiNg

6586578954368567

pRESS

BOXPARKSHOREDITCHDETAILS

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plANS

gROuND lEvEl

BEThNAl gREEN RD

ShOR

EDiT

Ch hig

h ST

DECK lEvEl

BEThNAl gREEN RD

ShOR

EDiT

Ch hig

h ST

03

02

01

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BOXDimENSiONS

40' hi-CuBE STEEl DRy CARgO CONTAiNER

fAShiONSiNglE uNiT

DOuBlE uNiT

TRiplE uNiT

fOOD AND BEvERAgESiNglE uNiT

DOuBlE uNiT

EXTERiORlENgTh WiDTh hEighT40'0" 8'0" 9'6"12.192 m 2.438 m 2.896 m

iNTERiORlENgTh WiDTh hEighT39'5 45/64" 7'8 19/32" 8'9 15/16"12.032 m 2.352 m 2.69 m

8fT iNTERNAl OpENiNg

8fT iNTERNAl OpENiNgS

40fT iNTERNAl OpENiNg

RETAil AgENTBRiANT ChAmpiON lONg

CONTACTAgEE jOhNSTONSAlES AND mARKETiNg mANAgERT +44 (0)207 033 2899m +44 (0)7899 861021AgEE@BOXpARK.CO.uKSKypE: BOXpARK03

WWW.BOXpARK.CO.uK

COpyRighTAll COpyRighT, pATENT, DESigN RighTS AND iNTEllECTuAl pROpERTy RighTS EXiSTiNg iN OuR DESigNS AND pRODuCTS AND iN ThE imAgES, TEXT AND DESigN Of OuR WEBSiTE / mARKETiNg mATERiAl ARE AND Will REmAiN ThE pROpERTy Of BOXpARK lTD AND BRANDS iNCORpORATED lTD.

pATENT AppliCATiON NO 1012940.1

COME jOIN THE REVOLu-TION2012