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BRANDAMBASSADOR
JOB DESCRIPTION
KEY RELATIONSHIPS
Business Unit Marketing Team
Location Field-based (3.5 days / week) Office-based (1.5 days / week)
Reports To Brand Manager Hendrick’s Gin
Other Key
Relationships
On-Trade sales team, global brand ambassador team, Retail sales
team, Maxxium brand ambassador team, external customers
(focus on premium on-trade venues & events), PR agency,
cocktail catering agencies, trade- and consumer press.
Job Purpose
To generate sustained knowledge, passion and commitment
for the Hendrick’s Gin Brand amongst key stakeholders in the
Netherlands by developing the brand in terms of brand awareness,
trial, loyalty and image with a key focus on on-trade, media, and
influencers.
KEY RESPONSIBILITIES
To educate, inspire and build personal relationships with on-trade customers
& bartenders.
To act as the “face of Hendrick’s” for trade and consumers by organizing and
staging wondrous events and tastings, and working with bartenders on all
things cucumber, juniper and cocktails.
To work with agencies and local marketing teams on identification of spon-
sorship and partnership opportunities to continue to grow this most peculiar
of gins among the trade and consumers.
To develop and maintain close relationships with journalists in each channel
of trade, industry and lifestyle media.
To manage all aspects of the brand training program from planning through
to execution and evaluation.
To collaborate internally with Maxxium Marketing & Sales Teams, agencies
(PR / event / activations) and Global Hendrick’s team to achieve strategic
brand goals.
To present and portray the brand with respect for social responsibility, exist-
ing laws and industry code of conduct (STIVA).
To respect and act in accordance with the Maxxium & Edrington Marketing
code of conduct.
COMPETENCIES &
CRITICAL SUCCESS MEASURES
Brand planning & communication : understand & execute brand strategies &
activities as per brand guidelines and with meticulous attention to detail
Customer- & consumer insights : Understand, share and proactively drive for
structural improvements based on these learnings.
Creativity : ability to challenge the status quo and generate new and im-
proved ideas
Analytical skills : ability to step back, analyze & report on activations from
both a marketing- & commercial point of view
Interpersonal understanding & network building : Develop long-term and
productive internal & external relationships with the right stakeholders
Organizational skills : ability to prioritize, organize, execute with meticulous
attention to detail, and evaluate within a fast-paced, dynamic environment
Public speaking skills : ability to educate and entertain in a live setting with
passion, conviction, authority & flair.
Communication skills : ability to capitalize on excellent verbal & written
communication skills in English, nurturing the brand’s peculiar tone of voice
in all relationships with stakeholders.
KNOWLEDGE,
SKILLS & EXPERIENCE
Post-secondary education or equivalent thereof
Passion for premium brands
Understanding of brand positioning and story telling
High affinity with trends in spirits & lifestyle
In depth knowledge of the Dutch On-Trade (HoReCa) channel
Strong Influencing skills
Strong engagement and networking ability
Self-starter with an entrepreneurial spirit, who has the ability to test an idea
and then scale a proven concept into a business
Proven track record of creativity, big imagination and original ideas
Sales skills, presentation skills and training skills
IT skills (fluency with MS Office programs, with emphasis on PowerPoint &
Excel).
Budget Management
Fluency in English, fluency in Dutch is a plus.
PERSONAL CHARACTERISTICS
MOBILITY
Charismatic; must embody the unusual & iconoclastic personality of
Hendrick’s Gin.
Strong integrity and sociability skills to effectively manage and develop
relationships with customers.
Affection for the peculiar, a passion for cocktails, and a burning desire for all
things Juniper.
Must have a valid driver’s license.
Willing to work flexible hours as attendance to events during evenings /
weekends is of pivotal imortance to the brand strategy and thus required
(2 nights / week average).
The scope of work will be concentrated in key cities : Amsterdam, Utrecht,
Rotterdam, with occasional work in Den Bosch, Breda, Maastricht.
International travel required about 5 times a year.
Must reside within a 50k radius of Amsterdam.