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Branding and information guidelines
May 2017
1. These guidelines are for use by higher education (HE) provider marketing and communications professionals for promoting their own outcomes from Year Two of the Teaching Excellence Framework (TEF). These guidelines apply to Year Two awards only. Further guidelines will be issued in 2018 for Year Three of the TEF.
2. Higher education providers that have applied for the TEF in Year Two will be awarded a rating at one of three levels of excellence: Gold, Silver or Bronze; or will have a Provisional award.
3. The awards will be announced on Wednesday 14 June 2017. The process of dissemination was published on 2 May 2017 in ‘Teaching Excellence Framework Year Two: Dissemination of outcomes’ at www.hefce.ac.uk/lt/tef/. The dissemination timetable is given at paragraph 24.
4. HE providers are encouraged to include TEF Year Two outcomes on their websites and in their prospectuses, social media and other sources of information for students and other stakeholders.
5. The TEF award incorporates a set of logos. We expect providers to use the correct logo for their level of award and to use the logo only for the period covered by the award. This guidance describes the way that we expect HE providers to use the logos and associated material.
Scope6. The awards are for the whole institution. An individual school, faculty, department or course may not claim that it has a TEF award: the award refers to the institution as a whole and is not subject specific.
Duration of award7. TEF awards given in Year Two (June 2017) will be valid for up to three years from June 2017 depending on the availability of metrics. TEF outcomes on the HEFCE website will state how many years each provider’s award is valid for.
8. HE providers should remove the TEF logo after the end of the period of validity, or replace it with a new TEF award from a subsequent year of TEF.
9. If an HE provider applies for a TEF award before the Year Two award expires, it should not continue to display the Year Two award once it has received the new award.
TEF award logos10. The logos in this document are for illustrative purposes only and should not be copied for use in the HE provider’s own materials. The logos are available to download from www.hefce.ac.uk/lt/tef/teflogofiles.
11. There are four TEF award logos. Providers should only use the logo of the level awarded to them in the Teaching Excellence Framework. These are:
12. For each level of award (and provisional), there are two versions of the logo: one with the logo on its own, and one with the words Teaching Excellence Framework. Either may be used.
13. Providers may use Gold, Silver, Bronze and Provisional logos from 14 June 2017, after the outcomes of Year Two of the TEF have been published.
Generic TEF logo14. The blue TEF logo, below, is for use in general communications about the TEF. It is not linked to a particular rating. Providers may, for example, use the overall TEF logo if they are describing the TEF generally, rather than their own award.
Welsh language version15. Versions of the logos in Welsh are available for institutions in Wales on the TEF logo web page at www.hefce.ac.uk/lt/tef/teflogofiles.
Descriptions of the awards 16. The descriptions of each award shown below will be published on Unistats and other official publications. Providers may use these descriptions with the logo but should not amend the description other than by changing ‘higher education provider’ to their own name if they wish. There is no specific font or style for using the descriptions.
Gold
Based on the evidence available, the TEF Panel judged that the higher education provider (or insert the name of your institution) delivers consistently outstanding teaching, learning and outcomes for its students. It is of the highest quality found in the UK.
Silver
Based on the evidence available, the TEF Panel judged that the higher education provider (or insert the name of your institution) delivers high quality teaching, learning and outcomes for its students. It consistently exceeds rigorous national quality requirements for UK higher education.
Bronze
Based on the evidence available, the TEF Panel judged that the higher education provider (or insert the name of your institution) delivers teaching, learning and outcomes for its students that meet rigorous national quality requirements for UK higher education.
Provisional
The higher education provider (or insert the name of your institution) meets rigorous national quality requirements for UK higher education, and is taking part in the TEF, but does not yet have sufficient data to be fully assessed. The provider may be fully assessed in future when it has sufficient data.
Technical guidance17. The TEF logos are available as both RGB and CMYK files and in JPG, EPS and GIF formats. You may not alter the logo and colours in any way. Reversed out and white versions are also available.
18. The logos are available to download from www.hefce.ac.uk/lt/tef/teflogofiles.
Size19. The minimum size is 35mm wide for print or 100 pixels for digital. The minimum clear space area that should be left around the logo is defined by the cap height of the letters ‘TEF’ in the logo.
Good contrast20. We advise good contrast between the logo and its background. If the logo is placed on a dark background we suggest using the reversed out option.
Careful placement21. The logo should only be placed on images where strong contrast between the image and logo is available. It should never be used on images over an area of detail.
Minimum width 35mm or 100 pixels
Minimum space surrounding logo same as cap height of ‘TEF’
Colours
Use of other TEF outputs22. Additional outputs from the TEF, including the TEF Panel’s statements of findings and TEF metrics, will be published on the TEF web pages of the HEFCE website at www.hefce.ac.uk/tefoutcomes. These may be used by providers subject to acknowledging the source of the material. For example: ‘The statement of findings is taken from the HEFCE website.’ The metrics may not be amended or taken out of context to distort their meaning.
23. The annex provides the general description of the TEF and associated FAQs that will appear on the Unistats website and other official publications. We recommend that providers use this or similar language to describe the TEF.
Summary of dissemination timetable24. The full timetable is given in Teaching Excellence Framework Year Two: Dissemination of outcomes’ (see paragraph 3 above).
Monday 12 JuneEach provider will receive its own award and statement of findings under embargo.
Tuesday 13 JuneThe full set of awards and statements of findings will be released under embargo to all participating providers.
Wednesday 14 June Awards will be published at 0001 on the HEFCE website.
TEF Gold Award
HEX #d49f0b
CMYK C16% M37% Y99% K5%
RGB R212 G159 B11
TEF Silver Award
HEX #7c98ab
CMYK C56% M 31% Y24% K6%
RGB R124 G152 B171
TEF Bronze Award
HEX #c24d00
CMYK C18% M77% Y100 K8%
RGB R194 G77 B0
TEF Provisional
HEX #43a166
CMYK C74% M11% Y73% K1%
RGB R67 G161 B102
Further information
General communications enquiries
tel 0117 931 7438 TEF team
[email protected] 0117 931 7238
Logos and this branding guide are available online at: www.hefce.ac.uk/lt/tef/teflogofiles.
Annex
Description of the TEF to be published on the Unistats website
About the TEF
The UK has a world-class higher education sector, with rigorous systems in place to ensure high quality teaching. The Teaching Excellence Framework (TEF) is a new scheme for recognising excellent teaching, in addition to existing national quality requirements for universities, colleges and other higher education providers. It provides information to help prospective students choose where to study.
The TEF is voluntary and each higher education provider decides whether or not to take part.
The TEF was developed by the Department for Education in England. While higher education policy is a devolved matter, individual higher education providers in Scotland, Wales and Northern Ireland are also able to take part if they wish to.
Participating higher education providers receive a gold, silver or bronze award reflecting the excellence of their teaching, learning environment and student outcomes. The awards cover undergraduate teaching.
The Government introduced the TEF in 2016 as a trial year, from which lessons will be learned for future years. The results were published in June 2017. Participating higher education providers and their TEF awards are listed here www.hefce.ac.uk/tefoutcomes.
Universities and colleges in England that have a TEF award can increase their tuition fees in line with inflation, for full-time undergraduate UK and EU students. Universities and colleges in Scotland, Wales and Northern Ireland are able to take part in the TEF, with no direct impact on their tuition fees.
FAQs
Which higher education providers have TEF awards?
Higher education providers decide whether or not to take part in the TEF. Participating providers and their TEF awards are listed here www.hefce.ac.uk/tefoutcomes.
What do the gold, silver and bronze awards mean?
A provider taking part in the TEF is awarded:
• gold for delivering consistently outstanding teaching, learning and outcomes for its students. It is of the highest quality found in the UK
• silver for delivering high-quality teaching, learning and outcomes for its students. It consistently exceeds rigorous national quality requirements for UK higher education
• bronze for delivering teaching, learning and outcomes for its students that meet rigorous national quality requirements for UK higher education.
What do provisional awards mean?
The higher education provider meets rigorous national quality requirements for UK higher education, and is taking part in the TEF, but does not yet have sufficient data to be fully assessed. The provider may be fully assessed in future when it has sufficient data.
How are the TEF awards decided?
The awards are decided by an independent TEF Panel of experts, including academics, students and employer representatives. See www.hefce.ac.uk/lt/tef/panel/.
The provider’s undergraduate teaching is assessed against ten criteria that cover the areas of teaching quality, learning environment and student outcomes.
The TEF Panel considers evidence from a set of metrics using national data as well as written evidence submitted by the provider. The metrics cover continuation rates, student satisfaction and employment outcomes. The metrics for each provider are benchmarked to take account of differences in its students’ characteristics, entry qualifications and subjects studied.
View the metrics and provider submissions at www.hefce.ac.uk/tefoutcomes.
Is there more information about a provider’s TEF award?
A short statement by the TEF Panel explains each provider’s award. Read the statements on the HEFCE website at www.hefce.ac.uk/tefoutcomes.
What if a higher education provider doesn’t have a TEF award?
All higher education providers in the UK must meet rigorous national quality requirements for higher education. The TEF measures excellence in addition to these requirements and is voluntary. If a provider has no TEF award it may have decided not to take part. You can find out more about the national quality requirements here:
• The approach to quality assessment in England
• The Scottish Quality Enhancement Framework
• The Quality Assessment Framework for Wales
• The approach to quality assessment in Northern Ireland.
To be eligible to take part a provider must meet national quality requirements and teach at undergraduate level.
How does the TEF affect tuition fees?
Universities and colleges in England that have a TEF award can increase their tuition fees in line with inflation, for full-time undergraduate UK and EU students. Tuition fee loans will also increase with inflation.
Universities and colleges in Scotland, Wales and Northern Ireland are able to take part in the TEF, with no direct impact on their tuition fees.
