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ABOUT THE ODIA BRANDING GUIDE
A branding guide is like a tool box, only instead of dusty
screwdrivers and greasy wrenches you’re treated to a
complete how-to of using the elements of the On Demand
Industry Association’s (ODIA’s) brand. From colors to fonts,
logo usage to placement, and even how to write “on-
demand,” this guide serves as your go-to resource for all
things ODIA.
We kindly request that you not deviate from this guide in
your usage of ODIA’s logo, colors, fonts, or editorial style.
Contact [email protected]
NAME AND MARKThis logo is based primarily around the hourglass icon. The yellow fill at the top represents a full glass of sand. The on-demand industry is about immediate results. The hourglass symbolizes the importance of the present, and recognizes the past and future.
O N D E M A N DI N D U S T R Y A S S O C I A T I O N
Primary Mark
ONE COLOR Black
MINIMUMsize
CLEARspace
DARK BACKGROUNDWhite
App Art
.5” minimum (remove tag)
PRIMARY FONT
SECONDARY FONT
MONTSERRAT
BIG NOODLE
A B C D E F G H I J K L M N
O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n
o p q r s t u v w x y z
1 2 3 4 5 6 7 8 9 0
! @ # $ % ^ & * ( ) _ + = : ” < > ? / ¡ ™ £ ¢
∞ § ¶ • ª º ≠ « ‘ “ ≤ ≥ ÷ …
A B C D E F G H I J K L M N
O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n
o p q r s t u v w x y z
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
A B C D E F G H I J K L M N
O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n
o p q r s t u v w x y z
BOLD
REGULAR
FIGURES
SPECIAL CHARACTERS
REGULAR
LIGHT
STYLE / SHEET
For use in:Web contentPublicationsPress releasesSocial mediaAny written communication
acronyms • spell out on first reference followed by
acronym in parentheses; acronym OK after that
capitalize• Board of Directors• Founding Member(s)• Sector(s)
commasUse serial commas (bread, butter, and milk)
contractions OK to use (you’re, it’s)
credentialsMBA, PhD, PMP (no periods)
dashes use spaces – like this
datesMonday, Sept. 1, 2014
email addresses• all lowercase
numbers• write out numbers under 10 (see percent)• use numerals for numbers 10 and higher• spell out ordinal numbers (first, second, etc.)
unless used in the title of an event (5th Annual Meeting)
• use numerals for all ratios (1 in 12 people…)• spell out numbers that start a sentence,
unless the number is a year
ODIA name• On Demand Industry Association (ODIA) on
first reference• ODIA in subsequent mentions• do not hyphenate On Demand
on-demand• Hyphenate when used as compound
modifier (on-demand industry, on-demand company, on-demand service)
• lower case• do not refer to on-demand economy
percent• use numerals for all percentages• spell out “percent” (3 percent)
phone numbers 856-380-6905
quotes • said (not says)• “All punctuation inside of quotes.”
states follow AP style
time 9 am / 9 pm; 9–10 am
URLs www.website.com
C:4 M:3 Y:3 K:0
C:54 M:55 Y:26 K:3
C:20 M:20 Y:50 K:0
C:63 M:55 Y:52 K:27
C:0 M:24 Y:91 K:20
C:0 M:75 Y:0 K:0
C:35 M:0 Y:90 K:0
C:0 M:24 Y:91 K:0
Pantone 123 CPantone 425 C
C:9 M:100 Y:61 K:20
C:70 M:30 Y:10 K:0
C:70 M:0 Y:70 K:0
C:9 M:100 Y:61 K:0
C:58 M:0 Y:32 K:20
C:50 M:0 Y:0 K:0
C:0 M:75 Y:0 K:0
C:58 M:0 Y:32 K:0
C:70 M:63 Y:58 K:70
C:20 M:40 Y:80 K:0
C:0 M:64 Y:70 K:0
C:70 M:63 Y:58 K:50
COLORS
MAIN COLORS
SECONDARY COLORS(from sectors logos)
SECTORS
E D U C A T I O NS E C T O R
F A M I L Y / C A R E G I V I N GS E C T O R
H O M E S E R V I C E SS E C T O R
PEER-TO-PEER SHARING SERVICESS E C T O R
O N - D E M A N D SECTORS INCLUDE:
TRANSPORTATION
TRAVEL & LODGING
HOUSE CALLS
FOOD AND GROCERY DELIVERY
SHIPPING
PARKING
LAUNDRY
HOME SERVICES
HEALTH & BEAUTY
… AND MORE