Brands and Archetypes

Brands and Archetypes

A different way of thinking

Structure

● What we have learned

● Marketing

● The 12 Archetypes

● Our advertisment

● Sources

● What we have learned

● Marketing

● The 12 Archetypes

● Our advertisment

● Sources

09.05.2014 Jessica Thomas, Patrick Pfeiffer IPW group21

2

What we have learned during the week

● Dream

● Be creative

● Think in different angles


3

What is important for marketing

● Human psychology

● What is needed

● Symbols

● Archetypes

● Human psychology

● What is needed

● Symbols

● Archetypes


4

The 12 Archetypes

● Outlaw

● Effect:

– Break the rules

● Outlaw

● Effect:

– Break the rules


5

The 12 Archetypes

● Lover

● Effect:

– Find and give love

● Lover

● Effect:

– Find and give love


6

The 12 Archetypes

● Hero● Hero

● Effect:

– Act courageously

● Hero

● Effect:

– Act courageously


7

The 12 archetypes

● Caregiver

● Effect

– Care for others

● Caregiver

● Effect

– Care for others


8

The 12 Archetypes

● Sage

● Effect

– Understand their world

● Sage

● Effect

– Understand their world


9

The 12 Archetypes

● Normal Guy/Girl

● Effect

– Be OK just as they are

● Normal Guy/Girl

● Effect

– Be OK just as they are


10

The 12 Archetypes

● Ruler

● Effect

– Exert controll

● Ruler

● Effect

– Exert controll


11

The 12 Archetypes

● Creator

● Effect

– Craft something new

● Creator

● Effect

– Craft something new


12

The 12 Archetypes

● Magician

● Effect

– Affect transformation

● Magician

● Effect

– Affect transformation


13

The 12 Archetypes

● Innocent

● Effect

– Retain or renew faith

● Innocent

● Effect

– Retain or renew faith


14

The 12 Archetypes

● Explorer

● Effect

– Maintain independence

● Explorer

● Effect

– Maintain independence


15

The 12 Archetypes

● Jester

● Effect

– Have a good time

● Jester

● Effect

– Have a good time


16

Our Advertisment

● Present ourselves

● Create slogans

● Be creative

● Present ourselves

● Create slogans

● Be creative


17

Do you need friends?

We would be really great ones.


18

We don't take life too serious


19

With us all days are like holidays


20

...we take care of you


21

Thank you for your attention

And a special thanks to Mrs Trojanovska


22

Sources● http://3.bp.blogspot.com/-7fLsiCYhn8A/TdGuER9MnOI/AAAAAAAAAiU/9ldPcLasOnI/s1600/axe-ad-dove-real-beauty-campaign.jpg

● http://www.theage.com.au/ffximage/2006/03/31/apple_tunes_narrowweb__300x363,0.jpg

● http://www.pharpartnerships.com/wp-content/uploads/2013/05/Mo_48-sheet_1.png

● http://www.soulcraft.co/essays/the_12_common_archetypes.html

● http://www.homeextensionfor.me/wp-content/uploads/2013/05/home-extensions-for-elderly-relatives.jpg

● http://www.gosee.de/images/content2/4-umgew.jpg

● http://adstrategy.files.wordpress.com/2010/10/hairdovead.png

● http://files.coloribus.com/files/adsarchive/part_303/3031405/file/bahi-premium-juice-8-fruits-small-71114.jpg

● http://files.coloribus.com/files/adsarchive/part_303/3031305/file/bahi-premium-juice-three-fruits-small-11277.jpg

● http://fc01.deviantart.net/fs24/f/2007/354/8/8/The_Coda_Wars___Pepsi_by_caycowa.png

● http://sites.cdnis.edu.hk/students/130267/files/2013/12/Screen-Shot-2013-12-02-at-3.41.45-PM1.png

● http://1.bp.blogspot.com/-4EaRQPrZLZk/Ty4BbOzrabI/AAAAAAAA2Q8/-wqlxBTUi44/s1600/funny-advertisments01.jpg

● http://www.houseoffraser.co.uk/on/demandware.static/Sites-Site/Sites-hof-Library/default/00/BRANDS/J/JackWolfskin_BLP_120426_01.jpg

● IPW workingfiles

● http://3.bp.blogspot.com/-7fLsiCYhn8A/TdGuER9MnOI/AAAAAAAAAiU/9ldPcLasOnI/s1600/axe-ad-dove-real-beauty-campaign.jpg















23

● http://3.bp.blogspot.com/-7fLsiCYhn8A/TdGuER9MnOI/AAAAAAAAAiU/9ldPcLasOnI/s1600/axe-ad-dove-real-beauty-campaign.jpg














Documents

Brands and Archetypes