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BRAZILIANS AS COMMUNICATORSBRAZILIANS AS COMMUNICATORS
COMMUNICATION
COMMUNICATION=EMPATHY
CULTURE“Culture is a dynamic process of solving human problems and dilemmas in areas of human relationships, time, and nature.”Fons Trompenaars
“A collective programming of the mind which distinguishes the member of one human group from another”G.H. Hofstede
“Culture is a rich complex of meanings, beliefs, practices, symbols, norms and values prevalent among people in a society”Shalom Schwartz
“Culture is how things are done around here.”John Mole
CULTURECULTURE
LANGUAGE
RELIGION and BELIEFS
NATURE
Edward T. Hall was an anthropologist who made early discoveries of key cultural factors. In particular he is known for his high and low context cultural factors.
High contextIn a high-context culture, there are many contextual elements that help people to understand the rules. As a result, much is taken for granted. This can be very confusing for person who does not understand the 'unwritten rules' of the culture.Low contextIn a low-context culture, very little is taken for granted. Whilst this means that more explanation is needed, it also means there is less chance of misunderstanding particularly when visitors are present.
Openness of messagesOpenness of messagesMany covert and implicit messages, with use of metaphor and reading between the lines.Many overt and explicit messages that are simple and clear.Use of non-verbal communicationUse of non-verbal communicationMuch nonverbal communication and body language.More focus on verbal communicationCohesion and group significanceCohesion and group significanceStrong distinction between ingroup and outgroup. Strong sense on familyFlexible and open grouping patterns, changes when needed.Relationship Relationship vsvs task taskRelationship more important than task amigo.Task more important.Conception of timeConception of timeOpen, flexible, present oriented, process more important that product. POLYCHRONICLinear time, well organized, product more important than process. MONOCHRONIC
TIME
TIMETIME
EDWARD T. HALLOpen, flexible, present oriented, process more important that product. POLYCHRONICLinear time, well organized, product more important than process. MONOCHRONIC
FONS TROMPENAAR:Time as synchronisation events in parallel, synchronised together. Finds order in coordination of multiple factors.Time as sequence events as separate items, sequence one after the other.Order in actions that are one after the other.
GEERT HOFSTEDE:Long- versus Short-term Orientation (LTO) focuses on to what extent the group invests for the future, is persevering, and is patient in waiting for results.
Geert Hofstede, Culture’s Consequences: Comparing Values, Behaviors, Institutions, and Organizations Across Nations. Second Edition, Thousand Oaks CA: Sage Publications, 2001 http://geert-hofstede.com/dimensions.html
Geert Hofstede, Gert Jan Hofstede and Michael Minkov, Cultures and Organizations: Software of the Mind. Revised and Expanded 3rd Edition. McGraw-Hill 2010.
Copyright www.geert-hofstede.com
http://geert-hofstede.com/brazil.html
http://geert-hofstede.com/countries.html
"A cordialidade...a lhaneza no trato, a hospitalidade, a generosidade, virtudes tão gabadas por estrangeiros que nos visitam, representam com efeito um traço definitivo do caráter brasileiro..."
“The friendliness ... The openness, the hospitality , the generosity are all virtues so vaunted by foreigners who visit us, that they, in effect, represent a definitive feature of the Brazilian character”
Sérgio Buarque de Holanda - Raízes do Brasil, 1936
Doing BusinessDoing Business
MeetingsMeetings
Yes, we can!Yes, we can!
•Working and Business Hours•Breakfast, Lunch, Dinner•Use of Phone, Fax & Email•Authority, Status and Decision Makers•Time and Punctuality•Language•Dress Code•Greeting Protocols•Women in Business•Meeting Formats•Negotiating in Brazil•Talking Business
NEGOTIATIONS & MANAGEMENTNEGOTIATIONS & MANAGEMENTRespect and courtesyToleranceIdentify problemsCultural taboosKnow the LawSimplify languageBe flexible
