Brides AgainstBreast CancerKamille Laffins

Amber Morrison

Melissa Nava

Jessica Nyquist

Kristina Pearson

Anne Sullivan

The Organization

• Mission: • to help ensure that people

impacted by cancer have the resources and information they need in their battle with cancer

• Overview• an organization (for-profit) that sells

wedding gowns and organizes other fundraisers to provide free cancer services, support, and programs to cancer patients and their families

The Organization (Cont.)

• Center for Building Hope (CBH)• Wholly owned affiliate of BABC• Making cancer services and information

available to everyone free of charge• The income from BABC makes it possible for

the Center for Building Hope to offer it’s free services• 80% of BABC proceeds go to helping cancer patients

and providing services for patients, and families.

The Event

• A typical event hosts 100-300 guests• Each brides brings one guest• Nationwide Tour of Gowns

• 51 shows planned for 2014• An admission ticket costs $30-$40

• This includes one guest• Additional guests cost $20-$30• Cost depends on show location

The Event (Cont.)

• Minneapolis Show• Low attendance made it difficult to stay busy

• Tasks• Putting dresses away• Helping package dresses up• Getting them ready for transport • Greet brides• Assist brides trying on dresses• Dressing room assistant• Personal Shopper

The Event (Cont.)

• Packing up dresses for transport

Dresses ready for transportation. Retrieved from http://www.bridesagainstbreastcancer.org/main/videos/

The Dresses

• Dresses cost an average of $600.00• Designer dresses available• Money raised goes to BABC

• An average of 20 dresses are sold each show• All dresses are donated by manufacturers, brides,

designers, and bridal retailers

• Veils, tiaras, and jewelry also available• Boutique located in Sarasota, FL

• Show room is 3,500 sq. ft.• Prices range from $99 to $3,900 • Sizes range from 4-18

The Dresses (Cont.)

Maggie Sottero Designer Dress. Retrieved from http://www.maggiesottero.com/

Designer dress. Retrieved from http://www.designsnext.com/fashion/womens-fashion/20-designer-wedding-dresses.html

Dress racks. Retrieved from http://www.bridesagainstbreastcancer.org/

The Purpose the Project

• Raise funds for:• offering free cancer support• free information to families impacted by cancer• donate to local cancer organizations

• Building breast cancer awareness• Building awareness regarding community service• Building our RTH Groups’ Teamwork

Vendors

• Tuxedo Rentals• Photography• Pure Romance• Jewelry

Pure Romance Logo. Retrieved from http://www.wlwt.com/news/local-news/cincinnati/pure-romance-acquires-rival-company/23991206

Ralph Lauren Tuxedo Rentals. Retrieved from http://tuxedodistrict.com/

Bella Wedding Photography. Retrieved from http://www.bellapictures.com/

Other BABC Events

• Run & Renew• Tour of Gowns• Wine Women & Shopping• Aroos Wedding Show• Mile High Celebrity Bar Tending

BABC Statistics

• In 2013• 4000 volunteers • over 32,000 hours worked

• Annual funds raised by the Tour of Gowns reaches• one million

BABC Following

• Twitter followers: • 1,300+

• Facebook fans• 10,400+

• Viewership of events• 225 million+

• Televised advertisements• 472+

Project Improvements

• With increased attendance• More involved in helping brides find affordable

gowns• More breast cancer awareness if more brides

attended• More money raised to support the BABC

organization• Timing of Event

• Extremely cold weather deterred attendance

Photos

Photos (Cont.)

Personal Volunteering

• Anne• North Memorial Hospital: Chemotherapy

Department• Amber

• Fairview Lakes Hospital Wyoming MN: Emergency Room Department

• Jess• Mercy Hospital: Surgical Admissions &

Recovery

References

• About Brides against Breast Cancer. Retrieved April, 2014, from http://www.bridesagainstbreastcancer.org

• Brides against Breast Cancer Gown Sale. (February, 2014). Fox News. Retrieved from http://www.myfoxdetroit.com/story/24789492/brides-against-breast-cancer-wedding-gown-sale-feb-21-22