1

Sarah Podmore (Last updated 29.10.15)

Brighton & Hove City Council Public Health Specialist Team Communications & Media Plan 2015/16

Public Health England Marketing Strategy: www.gov.uk/government/publications/public-health-england-marketing-strategy-2014-to-2017 Public Health England Campaign Resource Centre: https://campaignresources.phe.gov.uk/resources/

Month National Awareness Days / Weeks

BHCC PUBLIC HEALTH CAMPAIGNS & MARKETING

PUBLIC HEALTH LEAD & SUMMARY OF MEDIA WORK

NHS Brighton & Hove Clinical Commissioning Group

APR 15 HLP: Diabetes (rollover from March)

MAY 15 National Smile Month Mid May – mid June Mental Health Awareness Week (11 - 17 May)

All Pharmacies: Dementia/Mental Health awareness week (NHS England campaign) Mental health awareness week 11 - 17 May Mental Health Foundation Possible media work required

Clare Mitchison (MH Awareness Week)

JUN 15 HLP: Cancer (First HLP campaign) Skin Safety Campaign National Heat Watch Period 1 June – 30 Sept The heatwave plan is distributed in annually in April. The aim of the plan is to prevent hospitalisation or death due to the effects of heat, particularly in ‘urban heat islands’. It shares the same authors, alert systems and action cards

Nicola Rosenberg Kevin Claxton (Heat Watch) The main heatwave plan includes information on people who are otherwise vulnerable to the effects of heat, which can be utilised via the press / media.

2

Sarah Podmore (Last updated 29.10.15)

Month National Awareness Days / Weeks

BHCC PUBLIC HEALTH CAMPAIGNS & MARKETING

PUBLIC HEALTH LEAD & SUMMARY OF MEDIA WORK

NHS Brighton & Hove Clinical Commissioning Group

as the Cold Weather Plan. Best of Health Best of Health is an annual health day for people with learning disabilities, their families and carers.

Sarah Podmore (Best of Health) Press release and Council social media to promote the day to people with learning disabilities and their carers.

JUL 15 All Pharmacies: Change for Life Sea Safety Film Campaign Large PH Campaign 1 World Hepatitis Day 28 July Targeted information and service promotion about viral Hepatitis, testing, treatment and prevention. Lead agency are Terrance Higgins Trust.

Greg Cooper (Sea Safety) Greg Cooper (World Hepatitis Day) BHCC Comms - low level supporting statement, social media (facebook, tweeting and council website) publicising key messages and information on associated events and activities

AUG 15 World Breastfeeding Week (1 – 7 Aug)

HLP: Change for Life

SEPT 15 World Alzheimer’s Month World Suicide Prevention Day (10 Sept) Sexual Health Week

HLP: Antibiotic guardianship / Flu / Winter Programme

3

Sarah Podmore (Last updated 29.10.15)

Month National Awareness Days / Weeks

BHCC PUBLIC HEALTH CAMPAIGNS & MARKETING

PUBLIC HEALTH LEAD & SUMMARY OF MEDIA WORK

NHS Brighton & Hove Clinical Commissioning Group

(14 – 20 Sept) World Contraception Day (25 Sept)

OCT 15 Breast Cancer Awareness Month International Walk To School Month UK Older People’s Day & UN International Day of Older Persons (1 Oct) World Mental Health Day (10 Oct) Wear It Pink, Breast Cancer Campaign (23 Oct)

All Pharmacies: Mental Health & Wellbeing (link to public health in schools campaigns) Sugar Smart City (Oct – Nov 15) Large PH Campaign 2 Aims to explore what we can do in various settings (including in schools, cafes, restaurants and takeaways) to tackle sugar consumption. The first phase of the initiative is a Public Health Debate asking B&H residents what they think about the issue via a city-wide survey, a social media campaign and public events. Flu vaccination (Oct – Jan 15) The annual national flu immunisation campaign (PHE/NHSE/DH) continues to be an important part of protecting vulnerable groups from influenza and its complications.

Harriet Knights (Sugar Smart City) Design services creating the ‘look and feel’ for the campaign. Press release and press launch. Social media publicising key messages, raising awareness about the campaign, promoting key events and the survey #sugarsmartcity. Emma Robinson (Flu vaccination)

Raising profile of schools flu vaccination programme via information in schools bulletins

BHCC providing free vaccine to health & social care workers.

National campaign in pharmacies & GP practices displaying Flu resources / providing vaccinations.

4

Sarah Podmore (Last updated 29.10.15)

Month National Awareness Days / Weeks

BHCC PUBLIC HEALTH CAMPAIGNS & MARKETING

PUBLIC HEALTH LEAD & SUMMARY OF MEDIA WORK

NHS Brighton & Hove Clinical Commissioning Group

NOV 15 Lung & Pancreatic Cancer Awareness Month

Mouth Cancer Action Month

Movember - Men's Health Awareness Month

Ask Your Pharmacist (AYP) Week

(9 – 15 Nov)

World Diabetes Day

(14 Nov)

International Mens’ Day (19 Nov)

Inter Faith Week (15 - 21 Nov)

Anti-bullying Week (16 – 20 Nov)

Alcohol Awareness Week

(16 – 22 Nov)

European HIV testing week

(20 – 27 Nov)

Road Safety Week (23 – 29 Nov)

All Pharmacies: Men’s Health Sugar Smart City (Oct – Nov 15) Flu vaccination (Oct – Jan 15) National Cold Watch Period 1 Nov – 31 March The plan works on a system of cold weather states. Alerts regarding movement between the levels are managed via distribution through the Met Office and health emergency planning systems. The Plan includes Annual Cold Weather Plan for England, “Action cards” (for commissioners, providers, front-line health & Social Care staff, GP’s & individuals) and a four page summary document. Brighton & Hove Warm Homes Healthy People Programme 1 Nov – 31 March The 2015/16 WHHP Programme will complement the CAB led Warmth for Wellbeing programme (British Gas Energy Trust funded) to support vulnerable people at risk of illness and death from fuel poverty and cold housing.

Harriet Knights (Sugar Smart City) Emma Robinson (Flu vaccination) Kevin Claxton (National Cold Watch) National Cold Weather Plan is published annually by PHE in October. It includes a section for PH messages to protect people against cold weather and EWD, which can be utilised via the press / media. Sarah Podmore (WHHP Programme) Details tbc

NHS 111 / alternatives to A&E social media campaign – launch date tbc. The CCG will be promoting the national NHS ‘Stay Well This Winter’ campaign on their website, with links to a list of pharmacies in the city that are offering the free flu jab to eligible groups and also to Public Health England’s 2015/16 flu information leaflets.

5

Sarah Podmore (Last updated 29.10.15)

Month National Awareness Days / Weeks

BHCC PUBLIC HEALTH CAMPAIGNS & MARKETING

PUBLIC HEALTH LEAD & SUMMARY OF MEDIA WORK

NHS Brighton & Hove Clinical Commissioning Group

DEC 15 World AIDS Day (1 December) ‘Decembeard’ Beating Bowel Cancer (1 - 31 December)

HLP: Men’s Health Flu vaccination (Oct – Jan 15) National Cold Watch Period 1 Nov – 31 March Brighton & Hove Warm Homes Healthy People Programme 1 Nov – 31 March

Emma Robinson (Flu vaccination) Kevin Claxton (National Cold Watch) Sarah Podmore (WHHP Programme)

Announcement of successful bids for 2016 Mental Health and Wellbeing Innovation Fund. The CCG will be promoting the national NHS ‘Stay Well This Winter’ campaign on their website.

JAN 16 All Pharmacies: Alcohol/Substance Misuse (link to public health in schools campaigns) Flu vaccination (Oct – Jan 15) National Cold Watch Period 1 Nov – 31 March Brighton & Hove Warm Homes Healthy People Programme 1 Nov – 31 March

Emma Robinson (Flu vaccination) Kevin Claxton (National Cold Watch) Sarah Podmore (WHHP Programme)

Bowel cancer awareness campaign run in partnership with Albion in the Community (Adam Gill is coordinating) The CCG will be promoting the national NHS ‘Stay Well This Winter’ campaign on their website.

FEB 16 World Cancer Day (4 Feb) Time to Talk Day (5 Feb)

HLP: Healthy Heart / Diabetes Time to Change: Time to Talk 5 February

Bowel cancer awareness campaign run in partnership with Albion in the Community (Adam Gill is coordinating)

6

Sarah Podmore (Last updated 29.10.15)

Month National Awareness Days / Weeks

BHCC PUBLIC HEALTH CAMPAIGNS & MARKETING

PUBLIC HEALTH LEAD & SUMMARY OF MEDIA WORK

NHS Brighton & Hove Clinical Commissioning Group

Fuel Poverty Awareness Day (27 Feb)

Time to Change National Cold Watch Period 1 Nov – 31 March Brighton & Hove Warm Homes Healthy People Programme 1 Nov – 31 March

Kevin Claxton (National Cold Watch) Sarah Podmore (WHHP Programme)

MAR 16

All Pharmacies: No Smoking National Cold Watch Period 1 Nov – 31 March Brighton & Hove Warm Homes Healthy People Programme 1 Nov – 31 March One You Large PH Campaign 3

Kevin Claxton (National Cold Watch) Sarah Podmore (WHHP Programme) PH Lead tbc (One You) Details tbc

7

Sarah Podmore (Last updated 29.10.15)

Appendix 1: National awareness days of relevance to public health This is a list of national awareness days of relevance to public health

They are included here for information as they may provide opportunities for proactive media work

It is not suggested that we do something for all of these days FEBRUARY 2015 Time to Talk 5th February Time to Change https://www.time-to-change.org.uk/talkday World Cancer Day 4th February World Cancer Campaign - spreading the message that cancer can be prevented http://www.worldcancercampaign.org/ MAY 2015 Mental health awareness week 11th - 17th May Mental Health Foundation http://www.mentalhealth.org.uk/our-work/mentalhealthawarenessweek/ AUGUST 2015 World Breastfeeding Week 1st – 7th August World Alliance for Breastfeeding http://www.worldbreastfeedingweek.org SEPTEMBER 2015 World Suicide Prevention Day 10th September International Association for Suicide Prevention http://www.iasp.info/wspd/index.php Sexual Health Week 15th - 21st September Family Planning Association (FPA) http://www.fpa.org.uk/campaigns/sexual-health-week World Alzheimer’s Month Alzheimer’s Disease International http://www.alz.co.uk/world-alzheimers-day World Contraception Day (WCD) September 25th http://www.your-life.com

8

Sarah Podmore (Last updated 29.10.15)

International Day of Older Persons September 30th

United Nations http://www.un.org OCTOBER 2015 World Mental Health Day 10th October World Federation for Mental Health http://www.wfmh.com Seasonal Flu Awareness Campaign October 1st - December 31st Public Health England http://www.dh.gov.uk/flu Stoptober October 1st – 31st Department of Health: NHS Smokefree http://www.nhs.uk/smokefree International Walk to School Month October 1st – 31st http://www.iwalktoschool.org Breast Cancer Awareness Month October 1st – 31st, Breast Cancer Care http://www.breastcancercare.org.uk Wear It Pink, Breast Cancer Campaign 23 October http://www.wearitpink.co.uk NOVEMBER 2015 Ask Your Pharmacist Week 9 – 15 Nov National Pharmacy Association http://www.npa.co.uk/askyourpharmacist Inter Faith Week 15 - 21 Nov http://interfaithweek.org Alcohol Awareness Week 16 – 22 Nov Alcohol Concern http://www.alcoholconcern.org.uk

9

Sarah Podmore (Last updated 29.10.15)

World Diabetes Day November 14th International Diabetes Federation http://www.wworlddiabetesday.org International Mens’ Day November 19th http://www.internationalmensday.com/ Road Safety Week 23rd – 29th Nov

RSW UK http://www.roadsafetyweek.org.uk Anti-bullying Week November 16th – 20th

Anti-bullying Alliance http://www.anti-bullyingweek.co.uk European HIV testing week 20 – 27 Nov http://www.hivtestingweek.eu/ CANCER (Nov): Lung Cancer Awareness Month 1st – 31st November The Roy Castle Lung Foundation http://www.roycastle.org/lung-cancer Mouth Cancer Action Month 1st – 31st November British Dental Health Foundation http://www.dentalhealth.org.uk/mouth Pancreatic Cancer Awareness Month 1st – 31st November Pancreatic Cancer Action http://www.pancreaticcancer.org Movember - Men's Health Awareness Month 1st – 31st November Prostate Cancer UK http://www.prostate-cancer.org.uk DECEMBER 2015 World AIDS Day 1st December National AIDS Trust

10

Sarah Podmore (Last updated 29.10.15)

http://www.worldaidsday.org ‘Decembeard’ 1st-31st December Beating Bowel Cancer http://www.beatingbowelcancer.org/decembeard

Appendix 2: Briefing re pharmacies’ public health role

Healthy Living Pharmacies (HLP)

There are 12 designated HLPs in Brighton and Hove.

Two years ago HLPs received additional PH funded training: understanding health improvement, supporting health behaviour change & making the most of your displays.

It was agreed then that HLPs would focus on a different health issue each month.

The Audrey Emerton Library send HLPs the relevant leaflets and posters.

For the bigger campaigns (Stoptober, World Mental Health Day, No Smoking Day) the library have been sending resources to all GP practices & all pharmacies.

The Pharmaceutical Needs Assessment (PNA) has demonstrated pharmacies’ interest in their health promotion role so the number designated as HLPs is likely to increase.

The 12 designated HLPs are:

Lloyds, Longridge Ave, Saltdean

Boots, Boundary Rd

Kamsons, Parkside, Preston Rd

Fields, Eldred Ave

IV Jones, St James St

Kamsons, The Highway Moulsecoomb

Kamsons, Lewes Rd

Boots, North St

Superdrug, Western Rd

Gunns, Western Rd

Lloyds, Wellsbourne Health Centre

O'Flinn, Islingword Rd The 2016/16 monthly themes for HLPs are: 2015

April - Diabetes

May - Dementia/Mental Health awareness week (NHS England campaign)

June - Cancer (First HLP campaign)

July - Change for Life

Aug - (rollover July)

Sept - Antibiotic guardianship/Flu/Winter Programme

Oct - Mental Health & Wellbeing (link to public health in schools campaigns)

Nov - Men’s Health

Dec - (rollover Nov)

11

Sarah Podmore (Last updated 29.10.15)

2016

Jan - Alcohol/Substance Misuse (link to public health in schools campaigns)

Feb - Healthy Heart/ Diabetes

March - No Smoking

Campaigns for all pharmacies to support As part of their contract, all pharmacies are required to be involved in six campaigns. In 2015/16 four of these have been determined by NHS England and two have been decided locally. The campaigns that pharmacies will support during 2015/16 are as follows:

Dementia (Spring)

Change for Life (Summer)

Men’s Health (Autumn)

Mental Health & Wellbeing (October)

No Smoking (Winter)

Alcohol/Substance Misuse (January)

Key contacts

Public Health Communications Link: Sarah Podmore

Senior Media Officer (BHCC): Simon Ellery

Public Health Pharmacy Adviser: Janet Rittman

Pharmacies/GPs/CCG: Nicola Rosenberg & Katie Stead

HLPs: Victoria Lawrence

Library contact for dissemination of resources: Sandra Webzell Senior Library Assistant The Library, Audrey Emerton Building Royal Sussex County Hospital Eastern Rd, Brighton, BN2 5BE (01273) 523300 / RSCH x3300 sandra.webzell@bsuh.nhs.uk

Contract manager for library: Annie Alexander / Becky Woodiwiss

NHS England – Amanda Marshall Re bi-monthly pharmacy newsletter amanda.marshall@nhs.net

12

Sarah Podmore (Last updated 29.10.15)

Appendix 3: Useful Information Evidence of effectiveness of Be Clear on Cancer campaigns http://www.cancerresearchuk.org/prod_consump/groups/cr_common/@nre/@hea/documents/generalcontent/cr_119405.pdf Here is the link to current campaigns http://www.cancerresearchuk.org/cancer-info/spotcancerearly/naedi/beclearoncancer/current-campaigns/ All National Awareness and Early Diagnosis Initiative (NAEDI) resources and information can be found on the Cancer Research UK web-site.

http://www.cancerresearchuk.org/cancer-info/spotcancerearly/naedi/beclearoncancer/